Arts Blueprint

City of Santa Clarita Arts Commission Arts Blueprint Phase I February 28, 2012 Arts Commission Arts Blueprint – Phase I Page 1 TABLE OF CONTENTS EXECUTIVE SUMMARY……………………………………………………….………3 1.1 Introduction……………………………………………………………….4 1.2 Methodology…...........................................................................................4 1.3 Art in Public Places…………………………………………………….…4 1.4 Arts Education………………………………………………………….…5 1.5 Arts Venues…………………………………………………………….…5 1.6 Leadership and Development………………………………………….….6 1.7 Marketing and Communications……………………………………….…6 1.8 Conclusion………………………………………………………………..7 1.9 Attachment Table of Recommendations……………………………………....8 ART IN PUBLIC PLACES…………………………………………………………......10 2.1 Introduction……………………………………………………………...11 2.2 Benefits of Public Art……………………………………………………11 2.3 Funding Sources………………………………………………………....12 2.4 Art in Public Places Committee / Annual Public Art Projects Plan……..13 2.5 Project Ad Hoc Committees……………………………………………..14 2.6 Balanced Support of Local and Regional Artists………………………..15 2.7 Maintenance and Conservation Plan…………………………………….15 2.8 Art Donation Policy……………………………………………………..16 2.9 Conclusion………………………………………………………...…….16 2.10 Attachments Sample Call for Artists (Request for Qualifications)……………17 Artist Selection Process Guidelines……………………………..20 ARTS EDUCATION…………………………………………………………………….22 3.1 Introduction……………………………………………………………...23 3.2 City Programs……………………………………………………………23 3.3 Arts Education Initiatives……………..…………………………………24 3.4 Arts Venues……………………………………………………………...25 3.5 Marketing and Communications………………………………………...26 3.6 Life-Long Learning………………………………………………………26 3.7 Funding…………………………………………………………..………27 3.8 Conclusion…………………………………………….…………………27 3.9 Attachments List of Ad Hoc Committee Members…………………………….29 Short and Long Term Goals Identified by Ad Hoc Committee….30 Arts for All: Los Angeles County Regional Blueprint for Arts Education…………………………………………...35 Santa Clarita Valley K-12 Consortium Information……………..53 Santa Clarita Performing Arts Center 2011-12 Arts Education Outreach Season………………………………………….54 Arts Commission Arts Blueprint – Phase I Page 2 Santa Clarita Valley Education Foundation Brochure………...…70 Seasons Brochure: Arts classes offered in fall 2011 edition, including Child Development, Youth and Teen, Adult, Public Library, and Senior Center classes……………….76 ARTS VENUES…………………………………………………………………………95 4.1 Introduction………………………………………………………………96 4.2 Arts Facilities Directory……………………………………………….…96 4.3 Arts Facilities and Venues Survey…………………………………….…96 4.4 Arts Mall Conceptual Plan…………………………………………….…97 4.5 Conclusion…………………………………………………………….…98 4.6 Attachments The Arts Mall Conceptual Plan……………………………….…99 Santa Clarita Valley Facilities Directory…………………….…112 Facilities and Venues Survey Results…………………………..117 LEADERSHIP AND DEVELOPMENT……………………………………………….125 5.1 Introduction…………………………………………………………..…126 5.2 Professional Development / Technical Assistance……………………..126 5.3 Board Development / Recruitment……………………………………..126 5.4 Audience Development…………………………………………………127 5.5 Funding / Arts Foundation……………………………………………...128 5.6 Conclusion……………………………………………………………...129 5.7 Attachment Survey of 25 American Communities of Similar Size to Santa Clarita……………………………………………130 MARKETING AND COMMUNICATIONS………………………………………..…156 6.1 Introduction…………………………………………………………..…157 6.2 Arts Website…………………………………………………………….157 6.3 Santa Clarita Arts Identity……………………………………………...158 6.4 Community Engagement…………………………………………….…159 6.5 Conclusion……………………………………………………………...160 6.6 Attachments Santa Clarita Arts On-Line Assessment………………………..161 Santa Clarita Arts Print / Publications Assessment………….…168 Santa Clarita Arts Media Assessment…………………………..170 Arts Commission Arts Blueprint – Phase I Page 3 ARTS VENUES Section IV Arts Commission Arts Blueprint – Phase I Page 4 4.1 Introduction Arts facilities and venues are essential in supporting a creative community, as almost all arts related activities require a site for performances or visual art displays to occur. The development of the Arts Venues Initiative involved conversations with a variety of stakeholders, including leaders of local arts organizations and associations, professional musicians and visual artists, educators, developers, economic development experts, and a television studio owner. This Initiative also included an online survey of arts facilities and venues and the completion of a directory of arts facilities in Santa Clarita. The Arts Venues section of the Arts Blueprint addresses three areas, with the primary focus on the Arts Mall Conceptual Plan. The Arts Mall concept is the first step to a long-term solution for supporting arts in Santa Clarita, as well as an idea that could make Santa Clarita renown as an arts and cultural center: 1) Arts Facilities Directory 2) Arts Facilities and Venues Survey 3) Arts Mall Conceptual Plan 4.2 Arts Facilities Directory The directory is a simple tool to identify the facilities and venues available in Santa Clarita. While it is unlikely to have captured every site in town, it does demonstrate the need for more arts venues, as most of the locations listed are being used almost to capacity. The directory has several categories, such as colleges, dance studios, libraries, music venues, schools, theaters, visual arts venues, and miscellaneous multipurpose sites. Only the colleges and the schools have large venues for performances, and there is no location, other than the California Institute of the Arts, that has a large space dedicated to display visual art pieces. The directory is a vital piece in clarifying that an arts venue solution would need to be broad and visionary. RECOMMENDATION 17 – Continue to develop the arts facilities directory and make it available to the community through the City of Santa Clarita and 661Arts.com websites. 4.3 Arts Facilities and Venues Survey The survey was conducted by sending an e-mail to anyone who had registered for any City Recreation program over the last year. This method was used as it was vital that the results were not just from those who were already part of the arts, but more a reflection of the entire Santa Clarita community. The survey was completed by almost three hundred individuals and the responses contributed to the approach taken in the Arts Mall Conceptual Plan. Highlights of the survey’s key findings are as follows: 70% of the respondents have a family member that participates in the arts. 94% indicated that they or a family member have attended a City-sponsored art event. 53% attend art events in the City multiple times throughout the year. 27% leave the Santa Clarita Valley once a month or more for arts entertainment. Arts Commission Arts Blueprint – Phase I Page 5 96% have attended an arts event at a local arts facility, with the Santa Clarita Performing Arts Center at College of the Canyons being the most visited of these venues. 53% spend between $50-$100 a month on arts activities. From the survey results, it can be deduced that there is a large number of Santa Clarita residents who both participate in and attend arts related activities in Santa Clarita, and that a significant number of people are leaving the valley on a regular basis for their arts entertainment needs. 4.4 Arts Mall Conceptual Plan Through the assessments above and from the input a variety of stakeholders, an idea was developed that would not only meet the needs of the local arts community, but would also serve as a major economic development tool. The idea is to create a place that offers a mix of for- profit and non-profit spaces and creates a destination site for individuals and associations and organizations from across California and the nation. The idea does not have a name, but for the purposes of this document is referred to as the Arts Mall. The Mall would function on multiple levels: Promote the City of Santa Clarita as a destination for state and regional art and music conferences and festivals. Provide state-of-the-art performance and visual art venues for local organizations. Provide hundreds of jobs during construction and continued employment opportunities at the various spaces located in the Mall. Allow local arts groups to reach a larger audience. Serve as a magnet for regional and national performers and artists. As described in the Conceptual Plan, the Arts Mall will include retail sites, restaurants, public art galleries, a City-sponsored arts center, a conference center, an outdoor amphitheater, and a variety of performance venues. A key to the success of the concept is that the Mall itself is a piece of art, with unique first-of-its-kind architecture that attracts attention and interest before the visitor even enters the site. The Conceptual Plan was the first step in a very long process that will require further research and discussions. The next step is to assess the feasibility of the concept and to determine if there is a location within the City of Santa Clarita that would be ideal for the Arts Mall to be located. RECOMMENDATION 18 – Fund the development a feasibility study for the Arts Mall concept including identification of a site and funding options. 4.5 Conclusion In the development of the Arts Blueprint, almost every initiative area has had discussions about facilities and venues. It is a crucial element to maintaining and developing the arts community in Santa Clarita. With the idea of the Arts Mall, the need for arts facilities is addressed in a creative and innovative way and with a combination

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