It Just Means More
IT JUST MEANS MORE. Scholars. Champions. Leaders. These are the pillars of the Southeastern Conference, and together they represent the The SEC is a place where Innovation and Leadership are vision for an 86-year-old intercollegiate athletic conference expected and pursued. However, the pursuit extends beyond that continues to experience unparalleled success. Ranging championship rings and trophies to include officiating, ad- from record-breaking accomplishments by student-athletes ministration, and other initiatives. For example, on the heels and administrators to significant growth in media, sponsor- of its football and men’s basketball collaborative replay suc- ship, and branding, the SEC continues to prove on every cess, this year the SEC became the first collegiate conference front why it is SECond to None. to introduce centralized video review in baseball. The Conference continues to deliver record financial distri- The SEC has also amplified its position relative to Branding butions to its member universities, which makes it possible and Celebration efforts. As SECU was renamed “SEC Aca- for the Conference to support scholars through and beyond demic Relations,” it heightened its focus on programs and graduation, win championships in every sponsored varsity activities designed to highlight the teaching, research and sport, and ultimately prepare young people to change the service accomplished on SEC campuses. The Conference world. also executed Year Four of the “It Just Means More” branding campaign, continuing its presence on radio, TV and online The SEC’s leadership believes strongly that intercollegiate while saturating national championship cities with digital athletic conferences have an obligation to aid in Student- outdoor exposure.
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