Robert Larasser, in His Independent Career

In his independent career... dating back more than 25 years, he has built up an impressive portfolio. He has smoothed the pathway to the charts for both national and international stars, acting as an interface between management and label in the fields of dance, electronic, pop and rock. In addition, he has specialised particularly in Latin American music, for which Miami is a real hotspot. His private circle of friends there, his love of all things cosmopolitan and his appealing „Spenglish“ soon attracted the attention of the local managers. Examples of past successes include Juanes with the hit „La Camisa Negra“, Ricky Martin, the first Latino artist that he brought along with his team to Germany, or his collaboration with Gloria Estefan. Robert Larasser, His untiring dedication to the hit „Despacito“ by born in 1963, a genuine native of Luis Fonsi & Daddy Yankee, which defined the radio Munich and citizen of the world. landscape worldwide was particularly impressive. But it was not just the Spanish language that attracted him; As an apprentice chef at the Hotel he also worked successfully with Italian artists such as Bayerischer Hof Munich, he stirred Zucchero and the French singer ZAZ. the pots and pans, but in his free time he served his musical DJ menu He is also a much sought-after partner in an advisory from the turntables of the trendiest capacity. Thanks to his widespread network, he can clubs in the Bavarian capital. Here, provide help in matters relating to producers, publishing, he got to know all sorts of people in remixing, TV, PR and press promotion, contacts to front of and behind the scenes and major and independent labels and even media lawyers. made the contacts that would later In these areas, he works with the client to develop an define his career. integrated PR concept tailored to the artist in question. In addition, opportunities also arise through various Instead of listening to the sound cooperation partners in other industries. And this is all of the kitchens, he decided to turn based on his sound judgement, because his many years his hobby into his profession. He of his experience mean that he knows what‘s in demand went freelance in the 1990s and and what isn‘t. since then has not only worked as a radio promoter for artists and bands „A & R is absolutely essential in this area! If you show but also acted as their advisor and some individuality within the value creation chain, you consultant. can achieve a lot“. Then it was demo tapes – today it‘s digital databases. VHS cassettes have given way to YouTube and a social media presence is as important today as the clips on MTV and VIVA were earlier. The mechanisms have stayed the same, it‘s just the tools that have changed, and with over 25 years of experience, RL Promotion & Consulting knows how and where to use them. Greatest successes Luis Fonsi & Daddy Yankee „Despacito“ Diamond Award • Luis Fonsi & Demi Lovato „Echame La Culpa“ Platin Award • Zucchero „Zu & Co. Platin Award • Juanes „La Camisa Negra“ Platin Award • Alizee „Moi Lolita“ Gold Award • Ricky Martin „Maria“ Gold Award • No Angels „When The Angels Sing“ Gold Award • Wes „Alane“ Platin Award • Lutricia McNeal „Ain‘t That Just The Way“ Gold Award • Spike „Respect“ Gold Award • Down Low „Johnny B“ Gold Award • Juanes „Mi Sangre“ Gold und Platin Award .

Load more