A Woman's Angle on Leslie 104Ward

Radio GuiVolume V Number I! The National Weekly of Programs and Personalities We. Ending January II, 1936 -50 4- I Billie Trask For tlxCover PortraitPage i A WOMAN'S ANGLE ON LESLIE104WARD NEXT WEEK ,-- EN you've just had your baby ill -the hospitaland WIyour husband comes into your room saying, "I've foughtthemostwonderfulsurpriseforyou"but ht .,n't tell you what it is and you're dying of curiosity 11 '(RI get home and then you learn it is a shiny new billiard table set up right spang in the middle of the room you'd planned for baby's nursery-can you laughitoff? Ocideiandend4 Or do you just swallow your chagrin and pretendit's too, too lovely? Helen Hayes wondered when that happened to her. She wondered about a lot of other things, too, during the first years she was married to Charles Mac - AYBE you've already no- sets-and all -wave sets. Optimistic and Helen Arthur,playboy,clown, madcap, and ticed it.I mean the after - official nose -counters tell me that over Hayes husband. What she did do-and didn't do-make as easy reading as these tired old eyes have Christmas jitters that up- five million all -wavers sit at their com- glimpsed in a coon's age. You don't want to miss her end the grand old shows plicated dials each night.Contrarily, story next week.It's called A Playboy Can Make You to which we've grown ac- we're told that people buy 'em but don't Miserable. customed, and toss them into strange use 'em. We're told short waves are toys happened when Manzoni gnashed his teeth WHATand sulked in his air castle because his little spitfire hours and stranger networks. not worth their salt, or that the enter- Linda Logan didn't attend his stuffy old benefit? You'll Eddie Cantor moves up one hour tainment they do bring in is stuff any he amazed, delighted, astonished . but on second third rate band on the regular broadcasts thought, will you? People are smart these days and it's earlier, Lucky Strike plans to switch its quitepossiblewe're promising too much.On third Hit Parade to CBS, Palmolive Operet- can beat.If you own a short-wave set, thought, however, we'll take the chance. Youwillbe amazed, delighted and astonished at the way our new- tas hop, skip and jump out of the NBC do you use it? Regularly? I'd certainly born serial turns on the heat.For a mere stripling of frying pan into Columbia's fire. Show like to know. two weeks, it packs a terrific wallop. We're talking about Instalment Two of Lonely Little Star, in case we haven't Boat undergoes another revision, Phil made ourselves clear. Baker starts using another joke.The WELL,theWashingtonJohnny - RE positively breathless. And why? Because a again. I one Rock of Gibraltar in the kilocycle jump -ups have done it WI,runner just arrived with the first layouts of the new maelstrom is Major Bowes and his ama- mean they've appointeda committee. eight -page rotogravure section we're adding next week. teurs. And with layouts of the greatest assortment of gold - And even he is planning pro- Its job is to work out a plan to end standard stories ever put between covers. And with lay- gram additions, we hear. controversy and misunderstanding be- outs of a new augmented program section. And with layouts of ... of ... of .. WHEEEEE! There, we've Which reminds us that the Major's tween the radio industry and educators. gone and done it. We've gone and blown our top (as the voice and manner with his always sur- As I see it, three parties are chiefly British say-ah, there, Ray Noble) over the prospect of I what next week's issue will mean to RADIO GUIDE. prising simon-pures is one of the TNT interested in that committee. First, the In short, we're unveiling a brand new publication topics of the day. Families are splitting radio broadcasters: second, the educa- from A toIzzard . forty-four pagesthick,ten swell stories in the same issue, eight pages of rotogra- on thesubject,brothers areturning tors: third, the public-YOU! vure, an enlarged program section, altogether the finest againstbrothers, andfathersagainst Looking over the committee,Isee radio publication ever issued.It's what we've been hint- ing at for some time. Next week it'll be out. sons.Itthreatens torivalthe Civil that those three parties are represented Now, count ten before you answer, and then resolve War. in these three proportions: Of thirty- to reserve your copy immediately. Or count twenty. Or don't count at all. Just so you don't miss the BIGGER School A says the Major is the soul nine committee members, nineteen of BETTER RADIO GUIDE. ofkindliness,thepersonificationof them represent education. Of the thirty- sweetness, and the epitome of helpful- nine, twenty represent radio interests. ness and understanding. School B says Of the thirty-nine, NONE represents his technique has all the sincer- the listener alone. THIS WEEK ity of a scorpion, the sweetness It's hard to believe, but a SPECIAL ARTICLES Page Lonely Little Star 7 of a rattlesnake with the tail - fine -combing of the committee We Take the Pledge 12 ache, and the understanding of with our extraspecialfine- PERSONALITIES Gene Arnold-An Open Letter fromHenry Bentintis+., a vampire bat. That's putting tooth comb failsto reveal a Leslie Howard-From a Woman's Angle it mildly, understand. single member who can rise on ByHelen Hover 4 Lois Long-Girl About New York ByAlice Pegg 6 As one of the first to praise his hind legs and say honestly Billie Trask-The Cover Portrait 19 Major Bowes publicly, we ad- he has no axe to grind, that NEWS AND COMMENTS mit to supporting School A he is interested solely in giving Plums and Prunes ByEvans Pluninier 8 Inside Stuff ByMartin Lewis 9 with all our might. But B let- the listener what he wants. On Short Waves ByCharlesA.Morrison 14 ters do come in to us, and B letter -writ- I'm making no suggestions: not yet, Music in the Air ByCarleton Smith 21 DEPARTMENTS ers doprofess completeinabilityto anyhow. But as a reporter I'm passing Coming Events 10 toleratehis unction. Which leaves us the word along that your Communica- Calling All Cars-"Babe's One I lit-One Run-One Error" 11 pretty confused by it all. For somebody tions Commission whichistax -sup- Network News Broadcasts- 14 must be wrong.If any reader of these ported by YOUR taxes, and the broad- I lackey Broadcast Calendar 14 Contests on the Air 14 baffled paragraphs can help us out, we'd casting business which is advertisement - Mr. Fairfax Knows All 15 be much obliged. supported by your purchases of its ad- Hits of the Week 23 Bulls and Boners 23 vertisedproducts,andtheeducators Log of U. S. and Canadian Stations by Frequency 28 we're asking for information, are about to administer you and me and X -Word Puzzle 30 WHILE The Voice of the Listener 31 we might as well go the whole hog all the other Phineas P. Listeners an un- PROGRAMS and drop another burning question into deserved kick in the pants.I thought Day Page Day Page you'd like to know. Sunday, Jan. 5 13 Thursday, Jan. 9 22 your lap.It has to do with short-wave Monday, Jan. 6 16 Friday, Jan. 10 24 Tuesday, Jan. 7 18 Saturday, Jan. 11 26 Wednesday, Jan. 8 20 Hutto (MOE, i,ohlineV, Number 12.Week Ending January 11, 1936 Issued weekly. RADIO GUIDE, 731 Plymouth Court. Chicago. Illinois. En tered as smold class matter at the Post Oflice.Chicago,Illinois. February 24, 1932. under Act of March 3,1879. Copyright19:16. Allrights re served.Executive. Editorial, Circulation and Business °Meet, 731 Plymouth cram. Chicago.III.M. L. Annenberg. Publisher; Herbert Krancer, Gen Mgr.; Curtis Mitchell, Editorial Director.Eastern Editorial cake, 19 West 14th Street. New York City.Advertising satires. National Media,Inc.,60 East 420,1 Street, New York, New York; 2750 Lake View Avenue, Chicago Illinois.Five Cents per copy in United States.Subscription rates in U. o and possessions and countries of the Pan-American Postal Union: six months, $1.25; one year, $2.00.Subscription rates of American editions in Canada: six months, $2.00; one year. $3.00.Subscription rates In foreign connate, six months, $2.50; one year, $4.00.Remit by postal money order. express money order, or cheek drawn to order of RADIO GEMS.Currency seat at subscriber'srisk. a 2 An Gene Arnold as he ap- peared when photo- graphed a few weeks before the confusion of losing his brain child Open Letter struck him a body blow to GeneArnold Gene-ItIsn'tTrue That Even Your Best Friend Won't Tell You. Here He Tells Why You Are No Longer with YourMinstrel Show EAR GENE:Maybe you don't knowit, hut you started something when you left your Greater Minstrels show.Since you resigned and went off on that duck -hunting trip, your listeners are wondering. They want to know whether you quit or were fired.And why. After being on the program since itstarted, writ- ing the scripts and nursing it to lusty life and a real place in listeners' hearts, you quite naturally may feel a bit of resentment now that you are out.But remem- ber, the network must think very highly of you and show and didn't give a hang the professional viewpoint, you your ability.The program department proved that how itwent on.That you'd did slip a little.

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