Important Points 1. This is just a Shortlist and not the Winners List. 2. Winners are decided based not on the number of nominations in a category but on the merit of each entry. 3. It’s not necessary that each award category would have Gold, Silver and Bronze winners. 4. It may also be possible that one or more award categories do not have any winner. 5. Special Award Categories will be announced on 11th February post the conclave.
Shortlist 2021 Category Campaign Name Brand / Agency Name CAMPAIGN, MEDIUM & SECTOR-SPECIFIC CATEGORIES Accenture Brand Content Accenture & Interactive Avenues - A Reprise Strategy Network Company Walk in Gandhijis Footsteps Best B2B Campaign Tata Salt & Madison Media on 2nd October Export Apnao, Business eBay & Clevertize Badhao
Lay's Heartwork Lay's & Mindshare Mentos CompliMentos Perfetti Van Melle India Pvt. Ltd. Best B2C Campaign Ok, Flipkart, Deliver Google & Flipkart Ads Exponential Results Lay's Heartwork Lay's & Mindshare Best Branded Content Baap re Baap Kurkure & Mindshare Gender Commute Gap Uber India
Chupa Chups - Forever Fun Chupa Chups & Ogilvy and Mather & Grapes (Unlocking the confectionery Digital Product Launch/Re- potential in young adults) Launch Campaign #TheBloodySecret RIO Pads & Schbang Digital Solutions SonyLIV 2.0 Brand Relaunch Sony LIV & White Rivers Media
Shine Stylist Tanishq & 22feet Tribal Worldwide Revenue Optimization and Best Use of Pinkvilla & AdPushup Better Reach with AdPushup Technology Colgate Palmolive (India) Ltd & VMLY&R Colgate Dentists For Me INDIA This Pandemic, Pepsi helped the Restaurant workers save Pepsi India & Mindshare their jobs! Empowering The Singles Best Digital Strategy Across the Nation This Pepsi India & Mindshare Valentines Day When The Entire Nation Practiced Social Distancing Pepsi India & Mindshare With Swag Think Twice Tata CliQ & Hansa Cequity How Bridgestone Achieved a 2023% ROAS with a Data- Bridgestone India & Whirlwind Driven Proximity-Based SEM Best Use of Data Strategy Analytics/Insight digiabank Digital Acqusition Matrix_BEST USE OF DATA digibank by DBS - Resultrix & Performics India ANALYTICS/INSIGHT
Nikon InstaBadge Nikon India & WATConsult Best Small Budget Mukul Madhav Foundation & Schbang Digital Digital Marketing Jam The Trafficking Solutions Campaign Trash Your Spam Wow Skin Science & Tonic Worldwide
Discover More with Poetry Ford India Pvt. Ltd. Best Use of Social Into the Wild with Bear Media Discovery Communications India Grylls and PM Modi CNBCTV18 Tweetathon CNBC-TV18 Uber Care Driver Fund Uber India #SafeToEatOut Dineout Best Use of Email First in the industry personalised fare drop/ IndiGo (InterGlobe Aviation) & iCubeswire discount emailer campaign
Dominos Introduces Zero Domino's India & HiveMinds Innovative Contact Delivery in India Market Solutions Pvt. Ltd. #NoHandUnwashed ITC Savlon & Ogilvy Best Use of Video Scam 1992 The Harshad Sony LIV & White Rivers Media Mehta Story Dark Fantasy Sunfeast Dark Fantasy & The Digital Street #ALotCanHappenInside LLP When The Entire Nation Practiced Social Distancing Pepsi India & Mindshare With Swag Best Use of Mobile Kia Auto Expo Kia Motors India & Isobar India Ok, Flipkart, Deliver Google & Flipkart Ads Exponential Results This Pandemic, Pepsi helped the Restaurant workers save Pepsi India & Mindshare their jobs!
Best Use of How Bridgestone Achieved a 2023% ROAS with an Performance Bridgestone India & Whirlwind Innovative Proximity-Based Marketing SEM Strategy
Flipkart uses audience Intel Intel & Flipkart Ads to set new benchmarks!
Did You Mean Loctite Quick? Asian Paints Loctite Quick & Madison Media
Best Use of Search How an Advanced SEO Strategy Helped MoneyTap Marketing / Paid MoneyTap & Whirlwind Cross INR 500+ Crores in Search Loan Disbursement Care Health Insurance by Care Health Insurance Limited & AdLift AdLift
Lay's Heartwork Lay's & Mindshare Best Digital Marketing When The Entire Nation Campaign During Practiced Social Distancing Pepsi India & Mindshare Covid 19 Lockdown With Swag #SaferForEachOther Uber India
Spend It Well HDFC Bank & Kinnect Best Digital Campaign Lay's Heartwork Lay's & Mindshare Targeting Millennials Draw The Line Spectra & Organic by MSL Vivel #VoiceOfArt ITC Vivel & The Digital Street
Jiboner Rong Sunlight & SVF Brands Parachute Advansed Gold Best Local / Regional Parachute Advansed Gold & Madison PR #ThankYouNurses Digital Campaign Aashirvaad Svasti Milk: Aashirvaad Svasti Milk & ITC Sixth Sense Immunity Song
Scam 1992 The Harshad Sony LIV & White Rivers Media Mehta Story Best Use of Integrated Ok, Flipkart, Deliver Google & Flipkart Ads Digital Marketing Exponential Results Myntra Fashion Superstar - Season 2 & Myntra Fashion Superstar Schbang Digital solutions Indias Largest Gaming Championship: Mountain Mountain Dew India & Mindshare India Dew Arena Visa Safe Click - Awareness VISA & Paytm Ads Best Use of Display Campaign When Cut Offs Were Temporary During The Pepsi & Mindshare Admission Season But Swag Was Permanent!
Stayfree & Interactive Avenues & DDB & Stayfree Its Just A Period AdFactors Best Use of Content Accenture Brand Content Accenture & Interactive Avenues - A Reprise Marketing Strategy Network Company Draw The Line Spectra & Organic by MSL
Lay's Heartwork Lay's & Mindshare Where The Heart Is Asian Paints & Madison Media This Pandemic, Pepsi helped Best Use of Influencer the Restaurant workers save Pepsi India & Mindshare Marketing their jobs! When Pepsi Celebrated The World Cup Fever With Fan Pepsi & Mindshare Anthem
The Unacademy Cracking the Unacademy Game IPL Film Best Use of Viral When The Entire Nation Marketing Practiced Social Distancing Pepsi India & Mindshare With Swag Lay's Heartwork Lay's & Mindshare
Uber Care Driver Fund Uber India Best Use of Digital Lay's Heartwork Lay's & Mindshare Brand Communities Indias Largest Gaming Championship: Mountain Mountain Dew India & Mindshare India Dew Arena
HPCL Digital Internal Best Digital Internal Hindustan Petroleum Corporation Limited Communication Communication Connecting UST UST Campaign LEAP Prione Group & The 23 Watts Industry Awards Adventures of Meerkat Kia Motors India & Isobar India Automobile Discover More with Poetry Ford India Pvt. Ltd. Kia Auto Expo Kia Motors India & Isobar India Add An Ad HDFC Bank & Kinnect How an Advanced SEO Strategy Helped MoneyTap MoneyTap & Whirlwind BFSI Cross INR 500+ Crores in Loan Disbursement Contactless Payment National Payments Corporation of India & Ecosystem YAAP Small Business Dell India & Gozoop Consumer Durables & New dreams new celebrations (Festive Panasonic Best Buy & Sociowash Electronics campaign 2020) #SensorAndSensibility Jaquar World & AdLift Power Ahead Great Learning The Unacademy Cracking the Unacademy Game IPL Film Education Big Results on a Small Budget - How TISS Achieved Tata Institute of Social Sciences & Whirlwind 14X ROAS India Quizzing League Tata Salt & Madison Media Lay's Heartwork Lay's & Mindshare
FMCG Empowering The Singles Across the Nation This Pepsi India & Mindshare Valentines Day Baap re Baap Kurkure & Mindshare Kiska Hoga Thinkistan 2 - MX Player #IdeaChor Media & Sony Entertainment Network & Marching Ants Entertainment Tara From Satara Advertising Private Limited Aashram MX Player E Akshaya Tritiya: How Tanishq became the biggest jewellery online store and Retail & E-Commerce Tanishq & 22feet Tribal Worldwide enabled people to celebrate Akshaya Tritiya during lockdown #KeepItReal Pfizer Upjohn India & Organic by MSL Foundation for Reproductive Health Services #FindMyMTP Health & Wellness India (FRHS) & Organic by MSL Sector #InhalersHainSahi Cipla Breathefree & Schbang Digital Solutions #EyeSeeBetter Baush + Lomb & Kinnect