Evolving from Information and Technology to Styling and Wellness

311 When Ruchika started The Hair Crafters Company (THC) LLC, Dubai, all she wanted was to give people an opportunity to present the best of themselves to the world and to feel confident Evolving from with their personalities, whoever they might be. It is Information and Technology always a surprise for people to believe her as she comes from an IT background and to Styling and Wellness did not have prior experience in the personal grooming industry. But she has chosen to plunge into it, facing the Styling industry, an absolute new domain for her posed its chal- Those were the years that saw the IT boom happening and the challenges and systematically lenges but an honest and composed endeavor has helped build well qualified Ruchika soon landed at Informix, now a Relational gaining confidence step by a commendable setup and when combined with one of the best Database Management product family of IBM. Few years then, step. services in the segment, there was no stopping her. Today she is she moved to Aptec Gulf LLC, an Ingram Micro company, handling proud to share that whichever client came to try out their services, their Enterprise and SMB value add segment of McAfee Security has stayed loyal to them after that. solutions for the entire Middle East and Pakistan region. A strong channel and business development experience in the IT Distribution Ruchika is the eldest daughter of Rajendra Prasad and Ragini, space exposed her to the compete understanding of all facets of Singhal. Her father is an IIT graduate and had a very successful business. She led and excelled in Revenue and Profitability growth career in Metallurgical Science. Her mother is a teacher by profes- for her business unit, fostering channel relationships across all sion but decided to quit her job and dedicate her time to bringing business segments and proved to be a great team leader through up the children. Ruchika and her younger sister made up the small her detail oriented approach, hardwork and strong customer focus. family of four. She was born in Delhi but keeping in line with the transfers that her father took up, the family moved to Mumbai, She married Sukant Mishra in the year 2003, her friend, philoso- Nasik and Bangalore before returning to Delhi. Ruchika is a MBA pher and colleague of over 6 years. The couple was going through in Finance and Marketing and Commerce Graduate from Delhi Uni- hectic work schedules, and hence she decided to take a break versity. Her parents had moved to Dubai by then and so as soon from her career to strike a work-life balance while relaxing with Ruchika as she finished her studies, she flew to Dubai to join her family. her hobbies of cooking, fitness and travelling. Singhal SUPER 100 INDIAN WOMEN ACHIEVERS IN THE MIDDLE EAST & AFRICA 313 An ardent follower of lifestyle brands herself; one of the brands she was Zindagi Na Milegi Dobara, Rock On, Dil Dhadakne Do and upcoming Rock On other women to join the IT revolution in Dubai. following was BBLUNT. She observed that while there are stylists who are 2. BBLUNT Dubai embodies the same principles but offers a global flavor to Her mother has been her mentor who has built energetic, passionate and skilled in their trade, they were limited in their growth their offering. Ruchika has strongly believed that the success of any business a strong foundation of sincerity, hardwork and horizon, as they were primarily part of individual setups. She realized a huge comes from a ‘human touch’ and a motivated team, which are vital to define commitment. Ruchika draws inspiration from her potential as Dubai was either flooded with low-end salons doing everything the benchmark of the service or products provided. She has been completely husband’s ‘never say die’ attitude. They support or high-end salons tucked in hotels. She could see only a few who did justice hands-on operationally and single handedly manages all facets of Marketing, each other’s dreams unconditionally and are to Hair. That’s when she conceptualized ‘The Hair Crafters Company’ in Finance and Business Development. She has tremendous support from her fondly called the power couple amongst their 2012 to bring this realization into reality of introducing an organized, system team and is proud to acknowledge that her team is highly recommended for friends and family. driven, corporate culture as against the individually led setups. Her husband all crème-da-la-crème’ events and by celebrities for their styling requirements. A shining example of success based on self con- completely endorsed her belief and is her pillar of strength through funding A bottoms-up approach and a belief in ‘slow and steady wins the race’, she fidence, Ruchika Singhal stands out as a woman and guidance. BBLUNT who themselves endorse the philosophy of ‘Imperfec- envisions THC to be reaching out to the Middle East with bespoke salons and who took care of her responsibilities at the home tion’ were totally bought in by this approach and granted THC the franchise structured project management. from and came back to pursue her entrepreneurial rights of BBLUNT for ME. Ruchika has incorporated her business experience dreams to fruition. into THC and devoted her energy and competency in shaping and building Her quiet demeanor bellies a self-confidence and intuitive ability to drive her BBLUNT’s flagship store at DIFC. BBLUNT, founded by Adhuna Akhtar and goals with conviction. She recalls that when she joined her first job, she found Osh Bhabhani in 2004 is India’s premiere ‘Hair Destination Salon’ with strong men intimidated with a woman in their team. But Ruchika gained the confi- belief in ideas, hard work, tremendous commitment and ensuring a consistency dence and trust of the industry through her result driven approach. Soon she in offering the latest trends in blockbuster movies including Dil Chahta Hai, was one of the most respected women in the team and also inspired many For more information visit: SUPER 100 INDIAN WOMEN ACHIEVERS IN THE MIDDLE EAST & AFRICA www.thehaircraftersco.com.

Load more