INDIGENOUS COMMUNITY FESTIVALS - TOP END an Evaluation Using Encore Event Evaluation Kit
Total Page：16
File Type：pdf, Size：1020Kb
INDIGENOUS COMMUNITY FESTIVALS - TOP END an evaluation using Encore event evaluation kit Jennifer Haydon An Evaluation Using Encore Event Evaluation Kit Technical Reports The technical report series present data and its analysis, meta-studies and conceptual studies, and are considered to be of value to industry, government and researchers. Unlike the Sustainable Tourism Cooperative Research Centre’s Monograph series, these reports have not been subjected to an external peer review process. As such, the scientific accuracy and merit of the research reported here is the responsibility of the authors, who should be contacted for clarification of any content. Author contact details are at the back of this report. Editors Prof Chris Cooper University of Queensland Editor-in-Chief Prof Terry De Lacy Sustainable Tourism CRC Chief Executive Prof Leo Jago Sustainable Tourism CRC Director of Research National Library of Australia Cataloguing-in-Publication Haydon, Jennifer. Indigenous community festivals – Top End: an evaluation using Encore event evaluation kit. Bibliography. ISBN 9781920965174. 1. Culture and tourism – Northern Territory – Evaluation. 2. Festivals – Northern Territory – Evaluation. 3. Festivals – Economic aspects – Northern Territory. 4. Aboriginal Australians – Northern Territory – Social life and customs. I. Cooperative Research Centre for Sustainable Tourism. Encore event evaluation kit. II. Title. 338.47919429 Copyright © CRC for Sustainable Tourism Pty Ltd 2007 All rights reserved. Apart from fair dealing for the purposes of study, research, criticism or review as permitted under the Copyright Act, no part of this book may be reproduced by any process without written permission from the publisher. Any enquiries should be directed to General Manager Communications & Industry Extension [[email protected]] or Publishing Manager [[email protected]]. ii INDIGENOUS COMMUNITY FESTIVALS – TOP END CONTENTS SUMMARY ____________________________________________________________________________ VI OBJECTIVES OF STUDY___________________________________________________________________ VI METHODOLOGY ________________________________________________________________________ VI KEY FINDINGS _________________________________________________________________________ VI FUTURE ACTION________________________________________________________________________ VI CHAPTER 1 INDIGENOUS COMMUNITY FESTIVALS _____________________________________ 1 OVERVIEW OF FESTIVALS ________________________________________________________________ 1 Merrepen Arts Festival ________________________________________________________________ 1 Barunga Sports and Cultural Festival _____________________________________________________ 1 Walking with Spirits Festival ___________________________________________________________ 1 Gunbalanya Open Day ________________________________________________________________ 1 Mahbilil Festival _____________________________________________________________________ 2 CHAPTER 2 THE SURVEY ______________________________________________________________ 3 ACCESS TO COMMUNITIES ________________________________________________________________ 3 NUMBER OF VISITORS ___________________________________________________________________ 3 CHAPTER 3 DEMOGRAPHIC DATA______________________________________________________ 5 GENDER ______________________________________________________________________________ 5 AGE _________________________________________________________________________________ 6 DO YOU IDENTIFY AS ABORIGINAL OR TORRES STRAIT ISLANDER? _________________________________ 7 WHAT WAS YOUR MAIN REASON FOR ATTENDING THE FESTIVAL? __________________________________ 8 WHERE ARE YOU FROM? ________________________________________________________________ 10 Daly River Region – Merrepen Arts Festival ______________________________________________ 10 Katherine Region – Barunga Festival and Walking with Spirits Festival _________________________ 10 Kakadu Region – Gunbalanya Open Day and Mahbilil Festival________________________________ 10 CHAPTER 4 ECONOMIC DATA _________________________________________________________ 13 VISITOR EXPENDITURE IN REGION _________________________________________________________ 13 Accommodation ____________________________________________________________________ 13 Meals, Food and Drink _______________________________________________________________ 14 Event Tickets_______________________________________________________________________ 14 Other Entertainment _________________________________________________________________ 15 Transport Costs _____________________________________________________________________ 15 Personal Services____________________________________________________________________ 16 Other Expenditure ___________________________________________________________________ 16 CHAPTER 5 MARKETING DATA _______________________________________________________ 17 HOW DID YOU FIRST FIND OUT ABOUT THIS EVENT?____________________________________________ 17 WHO DID YOU ATTEND THIS EVENT WITH?___________________________________________________ 18 HOW MANY PEOPLE, INCLUDING YOURSELF, WERE IN YOUR GROUP AT THIS EVENT?___________________ 19 HOW MANY TIMES HAVE YOU BEEN TO THIS EVENT BEFORE?_____________________________________ 19 WHAT OTHER ACTIVITIES DID YOU (OR WILL YOU) UNDERTAKE WHILST IN THE REGION? _______________ 20 HOW SATISFIED WERE YOU WITH THIS EVENT?________________________________________________ 21 ARE YOU LIKELY TO ATTEND THIS EVENT NEXT TIME IT IS HELD? _________________________________ 22 ARE YOU LIKELY TO RECOMMEND THIS EVENT TO FRIENDS AND FAMILY?___________________________ 22 ARE YOU LIKELY TO RETURN TO THE REGION?________________________________________________ 23 HOW MANY INDIGENOUS CULTURAL EVENTS HAVE YOU ATTENDED IN THE LAST 12 MONTHS? ___________ 24 WHERE DID YOU ATTEND THESE EVENTS? ___________________________________________________ 24 CONCLUDING QUESTIONS _______________________________________________________________ 24 CHAPTER 6 CONCLUSION _____________________________________________________________ 25 iii An Evaluation Using Encore Event Evaluation Kit APPENDIX A: NOTES REGARDING USE OF THE ENCORE EVENT EVALUATION KIT _______ 26 APPENDIX B: EXPENDITURE CATEGORIES IN THE VARIOUS FESTIVALS ________________ 29 AUTHOR______________________________________________________________________________ 31 LIST OF FIGURES Figure 1: Gender by number/festival __________________________________________________________ 5 Figure 2: Gender by percentage/festival ________________________________________________________ 5 Figure 3: Age groups by festival______________________________________________________________ 6 Figure 4: Aboriginal or Torres Strait Islander respondents by festival _________________________________ 8 Figure 5: Motives for attending – Merrepen and Barunga Festivals___________________________________ 9 Figure 6: Motives for attending – Wugularr, Gunbalanya and Mahbilil Festivals ________________________ 9 Figure 7: Origin by festival_________________________________________________________________ 10 Figure 8: Percentage by origin ______________________________________________________________ 11 Figure 9: Percentage by festival _____________________________________________________________ 12 Figure 10: Accommodation average expenditure by person by origin ________________________________ 13 Figure 11: Average expenditure on meals, food and drink by person by origin _________________________ 14 Figure 12: Average transport expenditures per person by origin ____________________________________ 15 Figure 13: Average ‘other expenditures’ by person by origin ______________________________________ 16 Figure 14: Promotion and advertising_________________________________________________________ 17 Figure 15: Advertising and promotions _______________________________________________________ 18 Figure 16: Who did you attend this event with? _________________________________________________ 18 Figure 17: Number of people in group ________________________________________________________ 19 Figure 18: Previous attendance at event _______________________________________________________ 20 Figure 19: Number involved in other activities by festival_________________________________________ 20 Figure 20: Percentage involved by activity_____________________________________________________ 21 Figure 21: Satisfaction ____________________________________________________________________ 21 Figure 22: Future attendance________________________________________________________________ 22 Figure 23: Recommendation to friends and family_______________________________________________ 23 Figure 24: Likely to return to region__________________________________________________________ 23 Figure 25: Attendance at other indigenous events _______________________________________________ 24 Figure 26: Where other events were attended___________________________________________________ 24 LIST OF TABLES Table 1: Age groups by festival ______________________________________________________________ 6 Table 2: Aboriginal or Torres Strait Islander respondents by festival__________________________________ 7 Table 3: Aboriginal or Torres Strait Islander respondents by gender __________________________________ 7 Table 4: Reasons for attending the festival ______________________________________________________ 8 Table 5: Origin by festival _________________________________________________________________ 10 Table 6: