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PACE PACE PA CE Partnerships for Action in Partnerships for Action in Partnerships for Action in Ambition for All East Cheshire East Cheshire East’s Sustainable Community Strategy 2010 to 2025 This information is available in other formats on request

The Equality & Inclusion Team Email: [email protected] Phone: 01270 685901

Cheshire East Council Westfields, Road CW11 1HZ

2 Ambition for All Contents

Foreword 4 Ensure a sustainable future 30 Provide affordable and appropriate housing Introduction 5 Encourage environmentally sustainable living Improve transport connections and What is Partnerships for Action in accessible services Cheshire East? 6 Protect and enhance our heritage Cheshire East in 2010 and countryside Our People 8 Prepare for an increasingly older Our Place 12 population 34 Cheshire East in 2025 – Our vision 16 Help people stay fit and active for longer Improve care and support for those who need it Priorities for Action 21 Drive out the causes of poor health 36 Nurture strong communities 22 Target actions to reduce heart disease Let local voices take the lead and cancer Support the community to support itself Tackle the impact of alcohol misuse on Deliver services as locally as possible individuals and society Ensure communities feel safe Focus local actions on the wider determinants of health Create conditions for business growth 24 Harness emerging growth opportunities Bringing the vision to life 38 Provide a leading broadband infrastructure Make the most of our tourism, heritage and Glossary 40 natural assets Contacts 41 Create a climate attractive to business investment Acknowledgements 41 Unlock the potential of our towns 26 Regenerate Revitalise Deliver sustainable growth for our towns

Support our children and young people 28 Ensure good transitions and skills for the future Improve support to families and facilities for children and young people Strengthen the voice of children and young people Improve the health and wellbeing of children Where sources of information are referenced with a number they are and young people available to view on our website.

Ambition for All 3 Foreword

Wesley Fitzgerald, Chairman of Partnerships for Action in Cheshire East (PACE)

As the Chairman of Partnerships for Action in Cheshire East I am extremely proud to present our first Sustainable Community Strategy, ‘Ambition for All’.

‘We have exciting times – the extremely difficult economic climate, ahead of us. In meeting the needs of an ageing developing this strategy population and the imperative to adapt partners have clearly and respond to climate change. A demonstrated a strong genuinely sustainable future for our appetite to be ambitious communities means ensuring that we live in what we seek to within the limits of the resources available achieve over the next 15 years. Local to us. This is a huge challenge and people are rightly proud of Cheshire East. requires a commitment from residents, We want to be known as a premier businesses and services to work together location for businesses to grow, and we and to be innovative and creative. The want to make significant progress in being plans set out in ‘Ambition for All’ provide a low carbon economy where residents an excellent starting point. live low carbon lifestyles. We want to have an exceptionally skilled and productive Finally, I would like to thank the many workforce with exciting training and organisations and individuals who employment opportunities. We want to contributed to the development of protect and enhance the beauty and ‘Ambition for All’. Its completion marks diversity of our unique natural and built an important milestone in Cheshire environment. We want our towns and East’s life, but the real work lies ahead villages to be well connected and have – I hope you will join me on this ambitious excellent, high quality services. Above all journey.’ we want residents to agree that living anywhere in Cheshire East means a high quality of life from cradle to grave.

There is no doubt that whilst being ambitious about our future we must also be realistic about the challenges we face

4 Introduction

The purpose of ‘Ambition for All’ is to set out how, over the next 15 years, we will ensure that Cheshire East continues to prosper for the benefit of all residents, businesses and visitors.

The activities outlined in this strategy public, private, voluntary and community Priorities for action are intended to improve the quality of organisations across the area; An overview of the priorities and activities that will contribute to the achievement of life of all the people of Cheshire East Focus and shape the activities of those the long-term vision including some of the key actions that we are committed to and to contribute to the achievement organisations so that they effectively delivering over the next 15 years. of sustainable development through meet the needs and aspirations of our action to improve economic, social and people; and ‘Ambition for All’ is primarily intended for use by those organisations that make up environmental wellbeing across the area. Contribute to the achievement of PACE. In addition, it should influence policy makers on both a local and wider level. sustainable development locally, It is supported by a range of evidence which is referenced throughout the document. ‘Ambition for All’ sets out our vision for regionally, nationally and even globally. At the heart of this strategy is the vision for Cheshire East in 2025 which is: the area and our priorities for action. No strategy developed over a few months The document has three components: can remain relevant and up to date and no document in itself can bring about Cheshire East in 2010 change. For that reason ‘Ambition for A description of the current reality for Cheshire East is a prosperous place where All’ is intended to be the starting point Cheshire East which highlights some of all people can achieve their potential, for a process as much as a document. the key strengths of the area. It identifies It is not intended to direct but rather to some of the key challenges which must be regardless of where they live. We have inspire people to get involved. It is not addressed if we are to achieve our vision. intended to be a detailed plan but to be beautiful productive countryside, unique a starting point for planning throughout Cheshire East in 2025 towns with individual character and a wealth Cheshire East. More specifically‘Ambition A long-term vision for the area in 2025. for All’ has been developed to: This section focuses on the outcomes that of history and culture. The people of Cheshire are to be achieved; what the area will be Articulate the aspirations, needs and like if we all pull together to make sure that East live active and healthy lives and get priorities of the people of Cheshire East Cheshire East has continued prosperity. and the places they live in; involved in making their communities safe Help co-ordinate the actions of the and sustainable places to live. Council, Police, Health Services, Fire & Rescue Service and the numerous other

Ambition for All 5 What is Partnerships for PAC E PA CE PA CE Partnerships for Action in Partnerships for Action in Partnerships for Action in Action in CheshireCheshire East? East Cheshire East Cheshire East

Partnerships for Action in Cheshire East (PACE) is the name of the partnership which brings together all organisations who are working to maintain and improve the quality of life in Cheshire East.

The whole Partnership includes local PACE, in consultation with a wide range communities and their elected of people and organisations across PACE Executive Board representatives and public, private, Cheshire East, developed ‘Ambition for voluntary & community sector organisations. All’. It has built upon the knowledge and PACE is a non-statutory body which ambition of previous partnership working brings together organisations and within Cheshire and the districts of Thematic Groups representatives voluntarily to work in , Crewe & and Economic partnership where this adds value. Macclesfield. It has also drawn upon the Safer Cheshire Health & Environment & Children’s Trust Development, East Partnership Wellbeing Sustainability priorities set out in Cheshire East’s Young Learning & Skills PACE is led by a small Executive Board People’s Manifesto. which has the role of giving overall leadership and direction. The Board is supported by five thematic partnerships and seven geographical partnerships (the Local Area Partnerships). The structure of ( ) PACE is shown in the diagram (right): Local Area Partnerships LAPs

Knutsford Macclesfield Congleton Crewe Nantwich

For more information about PACE visit Neighbourhood & Community Partnerships the website at www.pacecheshireast.org

6 Ambition for All Ambition for All 7 Cheshire East in 2010 This section summarises the area in 2010 in terms of its people and its places. It does not attempt to be a comprehensive overview of everything about Cheshire East but highlights the key features of the area, the main opportunities and strengths which we can build on, the main challenges we face and the major changes on the horizon over the next 15 years which will affect the people and places of Cheshire East.

Our people Our People

Most people enjoy a good quality A*-C grades including Maths and English. of life This exceeded the average for maintained (Local Authority) schools in Cheshire East is a good place to live. In (50.7%). And in terms of average point 2008, 85% of residents said they were score for A Levels, Cheshire East (724.2 satisfied with their local area. This was in 2008/09) also fared better than 5% above the national average.1 Our England (721.3).4 We have many schools residents have a longer life expectancy which are good or outstanding in terms than the national average: employment of Ofsted assessment. Those results are rates are high (76.2% in 2008/9, rightly a cause for pride. The great majority compared to Great Britain figure of of our young people make a successful 73.3%),2 residents’ average (median) transition from school into college, work gross weekly earnings (£522.60 in or training: for example, of those who 2009) are around 9% higher than the UK completed their Year 11 studies in the average (£480.90),3 school exam results summer of 2009, 88.7% were still in are above the national average (see next full-time education by October of that paragraph) and the crime rate is year and a further 6.6% were employed.5 relatively low. Local people say that they are proud of our young people but are concerned about Our young people perform well – in the 2008/09 We have high achieving children and the lack of facilities available to them. young people academic year, 57.3% of Year 11 pupils achieved five or more GCSE A* - C grades including Maths Our young people perform well – in the and English. 2008/09 academic year, 57.3% of Year 11 pupils achieved five or moreGCSE

8 Young people themselves are concerned school meals and those who are not. At the about lack of access to facilities, partly end of Key Stage 4 (age 14-16), the gap in through poor public transport. They are performance was the widest in the North also concerned about the negative way West. in which young people are portrayed in the media and do not feel that this gives In 2009 5.8% of young people aged an accurate representation of the reality 16-18 were not in education, for most young people. employment or training (NEET). National studies have shown that young people who have offended or who have been in There are inequalities in health, care are more likely to become NEET. educational attainment and household incomes There are wide gaps in economic prosperity in the area, with average Despite good overall quality of life, there household income in the most affluent are some parts of our area where the neighbourhood (Lower Layer Super experience is different. Around 6% of our Output Area8) being around three times population live in neighbourhoods that of households in the least affluent classified as being in the 20% most neighbourhood9 and over a quarter of deprived nationally, based on the 2007 people are out of work and claiming Index of Multiple Deprivation. The majority benefits in our poorest neighbourhoods.10 (9 out of 14) of these neighbourhoods are in Crewe town, with the rest in Macclesfield and Congleton towns and the Wilmslow- conurbation.6 Young people are concerned This means that 22,700 people live in neighbourhoods which rank among about the negative way in which England’s worst 20% for overall deprivation.7 they are portrayed in the media.

There are some significant health inequalities between parts of Cheshire East. For example, life expectancy ranges from 73 years for men in parts of Crewe to 84 years in parts of Wilmslow. Life expectancy is as low as 77 years for women in some parts of Crewe but is 94 years in parts of Macclesfield.

There is a difference between the educational attainment of children on free

Ambition for All 9 We have active and engaged communities

We have active and vibrant communities – a strong town and parish councils network, pro-active town partnerships such as Middlewich, Congleton, and Sandbach, many neighbourhood groups and a strong volunteer force consisting of large and small voluntary groups at work throughout our communities. In 2008, nearly a quarter (24%) of residents said they had given unpaid help, at least once a month, during the previous 12 months.11 This is similar to the proportion at national level (23%). Our residents are proud of the levels of community activity and see this as one of the greatest strengths of the area.

We have an increasing older population

We have an older age profile than the The 85 plus age group to increase UK as a whole. Approximately 17.2% by 103%, from 8,700 in 2007 to (62,000) of our population is over 65 17,600 in 2027 compared to only 15.2% of UK residents.12 Over the next 20 years we will experience The population aged 16-64 to fall by a significant increase in the older 4% between 2006 and 2026 (from population and reduction in number of 229,100 to 218,800) children and young people. In detail we expect:13 The number of young people of school age to fall slightly, with the 5-10 Our population to rise by 6% over year-old population declining by 3% the next 20 years, from 360,700 in between 2007 and 2027 (from 24,600 2007 to 383,600 in 2027 to 24,000) and the 11-15 year-old population decreasing by 7% (from Those aged 65-84 to increase by 49%, 22,600 to 21,000). from 56,100 in 2007 to 83,700 in 2027

10 More generally, there will be an increasing economic boundaries and is an issue for number of older people being supported our whole community. Alcohol harm is a by a decreasing number of working-age significant issue for Cheshire East costing people, which implies a greater demand CECPCT £31.5 million per annum with for public sector services, but with less this cost expected to increase in the future. tax revenue to finance this increased demand. More specifically, there will be One consequence of this high alcohol particular pressures on the sort of public consumption is higher than average services which older people are more admissions to hospital for alcohol related likely to use, such as hospitals, care illness and accidents. In the area of services, public transport and leisure/ children’s social care, alcohol was an cultural facilities. issue in almost 25% of all cases. In 55% of incidents where domestic abuse is Our high life expectancy and ageing reported alcohol is involved. community is something to celebrate. Planning services to keep this population relatively fit and active is important for Alcohol harm is a significant issue for Cheshire our residents to enjoy a healthy older East costing the Central and Eastern Cheshire age and lower the risk of long term illness. More input will be required from PCT £31.5 million per annum with this cost both social and health services to support the over 85 plus age group, in expected to increase in the future. working to prevent falls and in planning, stroke and dementia services. Young people’s alcohol consumption has a strong association with offending, Alcohol consumption causes violence and anti-social behaviour. The significant harm Youth Offending Team reports that alcohol is more significant than drugs in Out of 326 local authority areas in causing offending behaviour. Young England (post LGR figure), Cheshire East people are most likely to be victims of currently ranks 156th for binge drinking, violence as a result of alcohol. 309th for hazardous drinking, and 216th for harmful drinking (where a rank of 1 is In 9% of all recorded Killed and Seriously the best). There are 112,000 ‘increasing Injured road accidents in 2008 alcohol and high risk’ drinkers across the Central was cited as a contributory factor. and Eastern Cheshire Primary Care Trust (CECPCT) area, approximately 30% of the population. This issue cuts across socio­

11 Our place

Cheshire East is a place of diverse parts of the National Park, Cheshire East has good connections nationally. For example, the number of towns, rural areas and green spaces the , mosses, meres and recorded defects on our highway network heaths. The area has relatively low tree Our location means we have excellent has risen from approximately 12,000 in We have a diverse mixture of urban and cover at 4%, compared to the national national and international transport links 2002/03 to over 20,000 in 2009/10. rural areas with approximately 39% of average of 11%. Cheshire East has a via the motorway network, rail connections Meanwhile, over the period 2004/05 to the population living in rural areas and large farming community and is a major and proximity to and 2009/10 the level of investment has 61% in our towns.14 We have two major dairy-producing area. The wide variety of airports. This connectivity to major centres fallen from £11m to £4m. towns in Crewe and Macclesfield and a natural landscapes, biodiversity habitats, for employment, shopping, education number of smaller towns including green spaces and rural areas is seen as and culture, combined with its distinctive Wilmslow, Congleton, Sandbach, Poynton, one of the reasons why Cheshire East is rural nature, is seen as a major attraction Nantwich, Middlewich, and such an attractive place to live by local of the area. The good standard of Alsager. The unique and diverse character people. There are concerns amongst connectivity also means that the area is of our towns is seen as a major asset of local people about potential loss of easily accessed by visitors from the the area and something which local green spaces and other places important adjacent urban areas. people highly value. for outdoor recreation and natural beauty and biodiversity. There are also Travel within Cheshire East is hampered 93% of the area is classed as at least major concerns about the potential for by some poor road links, for example, ‘more rural than urban’,15 while 88% is isolation and disadvantage in rural areas between Macclesfield and the motorways. classified as greenspace.16 We have a as many village shops, post offices and Our existing road network is in a state of wide variety of green spaces including pubs continue to close. decline due to under investment

12 We have a wealth of heritage and history

Cheshire East has a rich and varied heritage and many unique environmental and cultural assets. Many of the region’s finest historic assets are found here, and their effective conservation is central to maintaining strong local distinctiveness, driving the economy, supporting educational targets and promoting community cohesion.

These assets include Macclesfield’s industrial heritage,Little Moreton Hall, Crewe railway heritage, , Tegg’s Nose, the network, historic towns such as Nantwich, parts of the Peak District National Park and 2,637 listed buildings, of which 47 are grade 1 listed. In addition we have other unique attractions such as Jodrell Bank Radio Telescope and the many fine houses and gardens open to the public. The wealth of heritage and history is seen by local people as one of the areas most distinctive and valuable assets.

We are a very car dominated area and more However, there are currently 30 assets of national historical significance on English Heritage’s Heritage at Risk register emphasis is needed to develop other forms of which includes 6 conservation areas at risk across Cheshire East. The loss of heritage in town centres is a significant transport especially cycling and public transport. concern to the public.

Based on current funding levels our lives. Another real concern is that we are We have a strong economy roads can be expected to be renewed a very car dominated area and more every 122 years and our footpaths every emphasis is needed to develop other The claimant unemployment rate (2.7% in July 2010) is below 277 years. The current maintenance forms of transport especially cycling and the UK average (4.5%).17 Whilst Cheshire East contains only backlog approximately £88m for our public transport. 5.1% of the North West’s working-age population,18 it roads and £22m for our footways. There contributes 5.5% of the region’s workforce19 and 6.9% of its are also examples of poor integration Whilst the Government’s overall target economic output.20 It also accounts for 7.4% of its businesses, between different forms of transport and for road safety has consistently been the highest share of any North West authority area.21 We have a infrequent or non-existent public transport exceeded since 2001, the presence of strong economic relationship with surrounding economies, connections, particularly in rural areas, two major motorways and the number of particularly and North . which are all areas of concern. These rural roads mean that the numbers of produce a drag on the economy, reduce people killed or seriously injured on the In recent years our economy has become less dependent on accessibility to jobs, education and road network of Cheshire East remains traditional manufacturing and more dependent on service services and reduce the quality of people’s unacceptably high. sector jobs.

Ambition for All 13 By 2008, the manufacturing sector culture in the area and the wide range of We have a high impact on the environment accounted for only 13.5% of Cheshire job opportunities on offer. However, there East employees, down from 23.5% in are concerns amongst local people about Responding to climate change is widely regarded as the single 1998 (and from 17.4% in 2006). the lack of job opportunities for young biggest challenge facing the world over the next 20 years. One Financial services activity accounts for a people, particularly those without a consequence of our strong economy is that we have a higher relatively high share of the employment degree or other higher qualifications. than average impact on the environment. At present our level

total (higher than its share in Great of CO2 emissions per capita (10.3 tonnes in 2007) is higher Britain as a whole) and the sector grew Our people are well qualified with 35% than the averages for the North West and the UK (both 8.4 substantially in the years leading up to of the population having a first degree tonnes).29 the latest recession. We are also seeing equivalent or better in 2008 (whereas the emergence of new sectors especially the Great Britain average is 29%). Only In the shorter term there are real concerns about resource use, in high value, highly skilled trades, 9% of residents of working age have no energy and food security and the amount of waste we produce. including the digital, creative and media qualifications.25 However, we face a While we achieve a relatively high waste recycling rate sectors and (as with financial services) difficult economic climate. Clearly the approaching 50%, we perform poorly on residual waste and we have a relatively high concentration recent recession was a significant factor are 220th out of 396 authorities (Pre LGR figure) for the of computing services employment. shaping our planning for the next 15 quantity of waste produced per household. High-value added manufacturing also years and we can expect significant remains a major force and includes our reductions in public sector spending. In Our goal is to make continuous environmental improvements two largest private sector employers addition there are economic variations in to our local area. We will work jointly with partners, including (pharmaceuticals giant AstraZeneca and the area with the average household neighbouring authorities, to avoid sending waste to landfill the car manufacturer ), although income in the most affluent neighbourhood and to meet European and national diversion targets. both have reduced jobs in recent years.22 (Lower Layer Super Output Area) being Given recent trends we can also expect around three times that of households in the importance of high value added the least affluent neighbourhood.26 manufacturing to continue. The affordability of housing is a One consequence of our strong Our visitor economy is worth over £650m significant issue as prices are high, economy is that we have a higher than each year (37% of the visitor economy making buying a home out of the reach volume for Cheshire & ) and of many people. By 2009, house prices average impact on the environment. supports 10,000 jobs.23 in Cheshire East were 6.9 times average earnings, compared to ratios of 5.2 for Entrepreneurial activity thrives here. and 6.3 for England Business density (the stock of active as a whole.27 In January 2010, Cheshire businesses per 10,000 residents aged East average house prices were 16+) has remained consistently above the £154,400, or 31% above the North UK and North West averages, being 588 West average (£117,900).28 in 2008, compared to 466 for the UK and 422 for the North West.24 Local people are proud of the strong entrepreneurial

14 Ambition for All 15 Cheshire East in 2025 – Our Vision Cheshire East is already a great place but we want to make it even better. Our vision for 2025 is:

Cheshire East is a prosperous place where all people can achieve their potential, regardless of where they live. We have beautiful productive countryside, unique towns with individual character and a wealth of history and culture. The people of Cheshire East live active and healthy lives and get involved in making their communities safe and sustainable places to live.

16 In practice People are involved in local decisions Income inequalities will be substantially reduced. this means: People will be actively involved in shaping the future of where they live Cheshire East is well connected and and will be able to influence the accessible All our people fulfil their potential decisions that affect them The people who deliver local services We will have greater integration There will be significantly fewer people will listen to local people and work between different forms of transport so living in poverty together for the good of the local that it is easier and more attractive to The gap in health inequalities will be community leave the car behind substantially reduced and fewer All our town & parish councils and Traffic in our towns and countryside people will be disadvantaged as a community & voluntary groups will be will be well managed and there will be result of where they live or their able to promote local views to ensure better connections to the places household income that services reflect the wishes of people want to travel to Our young people will be ambitious, local areas. Our highways, bus stations, railway happy, confident, entrepreneurial and stations, footpaths and cycle ways will have a strong voice in shaping the We have a strong, sustainable be well maintained future of our area economy We will have a leading, reliable, Our schools and colleges will be of a high-speed broadband infrastructure consistently high standard and will Farming and agriculture are valued serving businesses and residents in all ensure that every child and young and supported for the contribution parts of Cheshire East. person reaches their full potential. they make to our economy and the distinctiveness of our rural communities People live independent, active and Our economy will be vibrant, broad- healthy lives based and supportive of businesses in key growth sectors Older people will live longer, We will have an entrepreneurial healthier, more active lives and will be mindset and excellent skills base that supported to remain independent makes Cheshire East an attractive Those who are vulnerable or need place for existing and new businesses extra support will receive an excellent We will have very high levels of standard of care and protection employment so that everyone who Our shops, public services and other wants to will have the opportunity for buildings will be easier for people to meaningful work, whatever their age access so that people can remain We will have improved access to independent into their old age employment and training opportunities We will have a wide range of for those living in areas of deprivation accessible and excellent leisure, Our visitor economy will maximise its sporting and cultural facilities and contribution to economic wellbeing, activities for all people to enjoy. employment and quality of life

Ambition for All 17 All our towns are thriving facilities, nature conservation habitats, country parks, accessible countryside Our towns will be thriving centres for and green spaces for people to enjoy. shopping, leisure and employment, each reflecting its own unique heritage, We will protect and enhance the character and strengths environment Crewe will be a model of successful regeneration with a vibrant, attractive We will have a lower than average town centre impact on the environment for an We will have a good choice of area of our population by reducing appropriate, affordable and decent carbon emissions and waste production housing to meet different incomes, to a sustainable level needs and stages of life. Through the use of technology and better planning it will be easier for Rural communities are thriving people to work and shop within walking or cycling distance of where Use of technology will ensure that they live. We will invest in our walking public services will be more accessible and cycling network, so that active so that people can access services travel becomes an attractive option where they want and when they want for many shorter journeys We will be at the forefront of providing We will have made progress in innovative transport solutions for our improving access to our major towns rural communities and facilities by public transport Use of broadband and other We will be less reliant on oil and gas technology will make it easy to do for our energy and will have made a business anywhere in Cheshire East. step change in local production of energy from renewable sources. Cheshire East is clean, safe and more beautiful than ever

Our towns, villages and rural areas will be well designed and well managed places. They will be clean and the amount of litter, graffiti and derelict buildings will have reduced Our towns, villages and rural areas will be places where people feel safe and welcome We will continue to have an outstanding range of historic buildings, leisure

18 Ambition for All 19 20 Priorities for action

In considering the vision for Cheshire East we have identified seven priorities for action where we want to focus our resources over the coming years.

This does not mean that these are the only areas we will work on. This is not meant to be a comprehensive list of every service or activity that is important – there are hundreds of services where we need to maintain our current standards. Our priorities for action represent the areas where we need to do significantly more than we are doing already or where we need to make a breakthrough in our performance if we are to have any reasonable chance of realising our vision. Nor does it mean that these will remain the priorities over the whole of the next 15 years. We expect to identify new priorities for action as we make progress in the areas below.

The seven priorities for action are:

1. Nurture strong communities 2. Create conditions for business growth 3. Unlock the potential of our towns 4. Support our children and young people 5. Ensure a sustainable future 6. Prepare for an increasingly older population 7. Drive out the causes of poor health

Ambition for All 21 1. Nurture strong communities 2. Create conditions for business growth 3. Unlock the potential of our towns 4. Support our children and young people 5. Ensure a sustainable future 1 6. Prepare for an increasingly older population 7. Drive out the causes of poor health Nurture strong communities The communities in our towns, villages and rural areas are our greatest resource.

We want to ensure that our communities town plans are at the heart of local have a strong voice in determining decision making decisions that are made so that public Develop a single partnership services respond to local needs. We also engagement and consultation plan. want to promote the capacity of local communities to help themselves. Support the community to support itself Our priorities are: Let local voices take the lead We have strong and engaged communities with many excellent examples of individuals Local people need to be at the heart of and groups volunteering their skills and decision making for their community. experience to make a real difference to Cheshire East is a big place and contains the people around them and to the area a large number of towns and villages – in which they live. This is particularly the distinctiveness of these communities important in rural areas where access to must be reflected in the way we work and mainstream services is more difficult. how we plan and deliver services. All partners will work in ways which genuinely Connecting people in rural communities empower local communities and put the with key services such as employment, citizen and customer at the heart of healthcare and education provides both decision making. Actions will include: challenges and opportunities. The many challenges include greater distance to Develop our seven Local Area travel, less concentrated levels of Partnerships that give local people a demand for public transport and the loss voice in decisions that affect them of some local services, such as Post Support local communities and parish Offices and village shops. However, rural planning groups and work with local accessibility is also presented with councils to ensure that parish and various opportunities, including new

22 Ambition for All technologies and new business practices tailored to meet local needs and deliver Provide domestic abuse risk-assessment such as flexible and mobile working. In an integrated service. Actions will include: training and improving referral rural areas, village halls and community pathways for clients centres often provide the only focal point Devolve service delivery to a local Improve and sustain integrated local and hub for the village – they can also level through town and parish councils services which keep adults and host numerous other services, such as and community groups wherever children safe from domestic abuse. leisure, cultural and educational activities. possible and consider the local management of local facilities such as Actions will include: civic & community halls, allotments and playing pitches Invest in the potential of the existing Ensure public services join up delivery community and voluntary sector to of services at a local level through deliver activities and facilities for people local delivery partnerships Provide sustainable support to local Pilot local service delivery hubs for all community organisations that deliver local service providers in a number of what the local community wants locations to test the impact on the Encourage and support cultural accessibility and effectiveness. events and activities that bring communities together and build Ensure communities feel safe community identity and strength as well as events that benefit the image Although Cheshire East is a safe place, of the area and its visitor economy there are some crime hotspots and areas Support local initiatives that help where public confidence in community promote a positive image of the area safety needs to be improved. In particular, to residents and visitors tackling anti-social behaviour is a priority Improve the quality of place and for residents. Actions will include: visitor experience to benefit the visitor economy. Use neighbourhood forums to ensure that local concerns are understood Deliver services as locally as and dealt with promptly possible Development of Preventing Offending Panels The seven Local Area Partnerships will Implementation of the Anti Social build on their early work to improve Behaviour (ASB) Minimum Standards outcomes on the ground through Pledge so that victims of ASB receive a engagement, local governance and standard service across the agencies improved service delivery. Adopting a Work closely together to tackle local approach means that services get business crime through the continued better information about local issues and effective use of Pub/Shop Watch and priorities, and those services can then be SCOOT (Stamp Crime Out Of Town)

Ambition for All 23 1. Nurture strong communities 2. Create conditions for business growth 3. Unlock the potential of our towns 4. Support our children and young people 5. Ensure a sustainable future 2 6. Prepare for an increasingly older population 7. Drive out the causes of poor health Create conditions for business growth

Business and industry are the foundation of our prosperity.

We have a wide variety of successful Ensure that we have a strong voice in industries in the area but we need to stay influencing plans for the economic ahead of the game in ensuring that we areas of Greater Manchester, North exploit new opportunities, build on our Staffordshire and Cheshire & current successes and create a climate Warrington which is attractive for business investment Identify and target support at key and growth, not just in our larger towns growth industries, providing the but also in our smaller towns and rural infrastructure for them to succeed. communities. Provide a leading broadband Our priorities are: infrastructure Harness emerging growth opportunities Much of Cheshire East enjoys a relatively vibrant economy. We want to ensure that We want to ensure that our economy is the whole of Cheshire East, and in based on industries which can be sustained particular our rural communities, are and will grow in the future. We must make well connected, making best use of best use of our proximity to Greater information and communication Manchester and North Staffordshire. We technologies to achieve this. People want to ensure that we have competitive need to be able to work from home and businesses, that we attract and retain we must attract businesses in those key high quality jobs and people and provide sectors that require the fastest, most improved employment and training reliable broadband services, particularly opportunities for those that need them. in the digital and creative industries. Actions will include: Actions will include:

24 Ambition for All Promote the implementation of next Create a climate attractive to generation broadband throughout all business investment parts of the area so it that is easy to do business anywhere in Cheshire East. We want businesses to say that it is easy to do business here and that we have all Make the most of our tourism, the things they need to make their heritage and natural assets business successful. This means that we need people with the right skills, land Cheshire East is endowed with a unique and premises for growing businesses, range of heritage including the many transport networks to allow a business to stately homes and gardens, the enviable thrive and a council with a positive and canal network and Crewe’s rail industry. supportive attitude towards new and We want to make the most of these and growing businesses of all sizes. Having our natural assets to develop the visitor this infrastructure will be key to retaining economy and create jobs for the future. businesses and jobs and attracting new Actions will include: ones. Actions will include:

Make the most of our heritage and Maintain and improve the condition of history by supporting tourism and the our highways to enable efficient and visitor economy through the safe transport by producing a implementation of a visitor economy Transport Asset Management Plan strategy relevant to our priorities Reduce the levels of delay on our Develop and exploit the potential of transport networks by targeting heritage assets and themes, including congestion ‘hotspots’ rail & engineering, silk & textiles, food Create an enabling environment for & produce, , historic estates & business with a can-do attitude, so gardens and the salt industry, to benefit that we can win, keep and grow new the economy directly or in generating businesses in accessible locations a positive image of Cheshire East, its Ensure that there is a good range of towns and rural areas available employment sites and Create a tourism partnership approach premises in all parts of Cheshire East that encourages and facilitates develop­ with good transport links to attract new ment of the area’s visitor economy and expanding businesses Support the development of websites Make the most of our successful that promote the tourism assets of schools, Further Education and Higher our towns and their surrounding areas. Education institutions in supporting the development of skills in our current and future workforce.

Ambition for All 25 1. Nurture strong communities 2. Create conditions for business growth 3. Unlock the potential of our towns 4. Support our children and young people 5. Ensure a sustainable future 3 6. Prepare for an increasingly older population 7. Drive out the causes of poor health Unlock the potential of our towns

The diversity of our towns is seen as one of our greatest assets which needs to be supported and enhanced.

We also want to ensure that Crewe and most of Crewe’s unique assets. Actions Macclesfield, our largest towns, are will include: developed and revitalised so that we can benefit from their unique heritage in Complete and implement the Crewe creating jobs for the future and reducing Vision to ensure that the town develops the inequalities that exist in the area. as a distinctive, successful location for new businesses and homes, and Our priorities are: becomes a location of choice for both Regenerate Crewe public and private investment. A key component of this vision will be the Crewe is the town which, overall, has the completion of the Link highest levels of deprivation in Cheshire Road and the redevelopment of the East. Of those fourteen neighbourhoods railway and bus stations which fall within the bottom fifth of the Improve the quality and choice of 2007 England-wide Index of Multiple shops and services in Crewe town Deprivation, nine are in Crewe.30 Crewe centre and enhance accessibility with is an important gateway between the better connections between the railway West and the North West and and bus stations, cycling and represents a significant growth pedestrian links opportunity for the sub-region. We want Make the most of Crewe’s unique to make a breakthrough in Crewe so that industrial heritage in developing the we create more, higher quality jobs for economy for the future, for example, local people to lift communities out of through the Crewe Rail Academy. poverty and ensure that we make the

26 Ambition for All Revitalise Macclesfield towns and large villages are sustainable and can continue to deliver essential The north of the Cheshire East economy services, retail, leisure and employment is closely intertwined with that of Greater opportunities. Actions will include: Manchester, and enjoys the highest levels of Gross Value Added per head and Harness the experience of the market household incomes in the sub-region. towns partnerships to support the We want to ensure that the economy of unique development of each of our Macclesfield remains strong, that we market towns based upon their maximise the opportunities available distinctive character and strengths through connectivity with the Greater Be responsive to opportunities Manchester economy, and make best use identified in our towns, and make the of key development sites. Actions will most of the voluntary capacity and include: expertise of local people Create and deliver plans for how each Improve the quality and choice of town will be developed and how its shops and services in Macclesfield heritage will be protected and town centre, whilst respecting the enhanced to help maintain and town’s distinctive architectural develop the value of each town’s heritage and setting distinctive character Progress appropriate development of Improve links into towns to provide the South Macclesfield employment area access to key services for nearby Capture the skills of those that live or villages and rural areas, balancing work in Macclesfield, to increase the access and parking provision against number of small businesses in key the environmental impact of traffic. sectors such as the digital and creative industries Make the most of Macclesfield’s heritage in developing its future economy and helping it to project its image and profile.

Deliver sustainable growth for our towns

We need to focus on the key development priorities for each town that reflect the unique local character of each place. There is a need to ensure that the economies of our market towns, other

Ambition for All 27 1. Nurture strong communities 2. Create conditions for business growth 3. Unlock the potential of our towns 4. Support our children and young people 5. Ensure a sustainable future 4 6. Prepare for an increasingly older population 7. Drive out the causes of poor health Support our children and young people

Our children and young people are the future of Cheshire East and we are proud of their many talents and achievements.

We want to make sure that all are helped regardless of where they live. Actions will to fulfil their enormous potential. To do include: this we need to ensure that there are excellent opportunities for all and, where Continue the pursuit of excellence and necessary, support to get help early – improve and encourage innovation in before problems grow. A key priority is all schools and post-16 education to ensure that our children and young establishments people feel and are kept safe. Work with our schools and post-16 education establishments to ensure Giving our children and young people young people have the right skills to the best support we can afford and move into employment, particularly in ensuring that they have a voice in the growth industries we expect to see shaping their own and our future is one in the future of the best investments we can make in Commission and deliver a diverse set the future prosperity of our area. of education opportunities for children and young people in schools, post-16 Our priorities are: education establishments and other Ensure good transitions and skills settings for the future Work with employers to identify skill needs and develop different routes for Our schools and colleges are mostly young people into employment, very good and even outstanding but including apprenticeships there is still room for improvement and Improve the level of support available innovation. A key priority is ensuring for young people not in education, that all our children and young people employment and training (NEET). make good progress in their learning

28 Ambition for All Improve support to families and Strengthen the voice of children Commission targeted services which facilities for children and young and young people are effective in addressing childhood people obesity and reducing alcohol and Children and young people in Cheshire drug use and misuse by young people We want to make sure that all our East are best placed to present their Promote, encourage and monitor a children and young people have needs and concerns. We want to ensure greater uptake of breastfeeding and access to a wide range of interesting, they have a say in shaping the services childhood immunisations, (particularly challenging and engaging activities and facilities that affect them and that we for Measles, Mumps and Rubella outside of school. We also recognise the all see and hear about the many positive (MMR)) due to the positive health need for more early support services to achievements that they and we can be legacy for both babies and mothers children, young people and their parents proud of. Actions will include: Target services on those young people that will help them improve their own and areas where there are the highest learning, health and wellbeing. Actions Listen to young people and involve levels of risk taking behaviour that is will include: them in developing new services, for leading to significant levels of teenage example, through the Youth Parliament pregnancy and sexually transmitted Redesign preventative and early and Youth Mayor – concentrating infections intervention services to bring together resources and efforts particularly on Reduce the use of temporary key staff from different agencies to improving opportunities for disabled accommodation for families to work under a single process and and cared for children ensure our children have settled leadership Provide a mechanism for feeding back accommodation in which to grow Support the voluntary and community how their involvement/contribution and develop sector to ensure that they can provide has made a difference Invest in ‘child focussed’ road safety a wider range of things to do and Ensure that we gather and tell positive initiatives – to reduce the number of places to go for children and young stories about the achievements of our child casualties. people children and young people to give a Identify and focus support and balanced view and raise aspirations. investment where there is the most need and the poorest outcomes, for Improve the health and wellbeing of example disabled children and those children and young people cared for by the Local Authority Improve access to employment for We want to give our children and young young people by providing innovative people the best possible start in life. transport solutions where poor There are a number of specific health transport is a barrier to employment issues that we need to tackle if our Provide services that are focussed on children are to grow into healthy young meeting the needs of the whole family adults. This is evidenced through the in a joined up way. Joint Strategic Needs Assessment.31 Actions will include:

Ambition for All 29 1. Nurture strong communities 2. Create conditions for business growth 3. Unlock the potential of our towns 4. Support our children and young people 5. Ensure a sustainable future 5 6. Prepare for an increasingly older population 7. Drive out the causes of poor health Ensure a sustainable future

Cheshire East is a beautiful place and offers a high quality of life.

We want to protect our many assets such Provide affordable and as the beautiful countryside, biodiversity appropriate housing habitats and our historic buildings, for the benefit of future generations. However, Housing plays a significant role in creating nothing stands still and we also want to sustainable communities, therefore we ensure that our plans help to meet the want to create places where people want needs of future generations. This means to live, improve the quality of our housing that we will need to deliver sufficient stock and make sure that no group of new, well designed homes to meet the people are disadvantaged because of the needs of local people, ensuring there is housing they have available to them. enough affordable housing and accessible community services, and that we are We want to ensure that sufficient actively contributing to reducing carbon affordable housing is provided across emissions and making sure that our Cheshire East, especially in the northern transport infrastructure is fit for purpose. part of the area where the gap between house prices and average earnings is the Many of the actions for a sustainable greatest. We want to ensure that we have future will be included within the Local appropriate housing for our changing Development Framework and Local population, particularly our increasing Transport Plan. Our priorities are: older population and our increasing number of single person households. Actions will include:

30 Ambition for All Plan for a range of housing to meet Develop Choice Based Lettings to from refuse derived fuel is expected to access to local amenities, cycle and the needs of older people, families increase the housing options available be achieved in partnership with walking routes and young people. Developing to our residents Cheshire West and Council Protect our green spaces and develop suitable types of housing and tenures Ensure that all new housing is located via a Private Finance Initiative waste these as carbon sinks where practical to ensure that residents have a choice with good access to employment, treatment project. This provides an and suitable of accommodation to meet their healthcare, schools, retailing and affordable and sustainable solution Help to increase food security by current and future needs and that we other facilities, so enabling low car for our residual household waste with encouraging the use of allotments and are able to retain young people use/sustainable travel and greater the benefits, risks and costs being other community food schemes Invest in private sector housing to quality of life. shared by the authorities working in Ensure that our key infrastructure can bring properties up to the decent partnership to ensure value for money adapt to withstand more extreme homes standard and to ensure that Encourage environmentally for their communities climatic conditions our existing stock does not deteriorate, sustainable living Plan for an economy where people Encourage major employers and place recognising the importance of good need to travel less and can travel by conditions on new developments to quality homes to the wider wellbeing Given the global concerns about carbon cycle or walking for many short have Travel Plans. of our community emissions the whole community will be journeys by ensuring all major Develop the private rented sector by expected to play its part in responding to developments are located with good

working with private sector landlords climate change. Our levels of CO2 to increase the provision of emissions need to be reduced and the accommodation available to residents rate at which we use resources needs to Increase the provision of affordable be more sustainable in the long term. housing, through innovative approaches Actions will include: including loans to first time buyers and partnership working between the Promote energy efficiency and Council and Registered Social renewable energy measures to Landlords, developers and the Homes households, public, private and and Communities Agency community buildings Investigate the possibility of the Local Develop a charter promoting Authority providing land at nil value environmentally sustainable behaviour for development and identify land for addressing transport, energy and affordable housing within the Local resource use Development Framework Work with local communities to Work with owners of empty housing promote waste reduction and reuse stock to create more affordable housing through raising awareness and Work in partnership to provide specialist working with voluntary networks such accommodation and housing support as the Cheshire Furniture Reuse Forum for those residents who have complex Work to recover value from all needs and requirements materials contained within our Partnership working between the Council household wastes by reusing, and Registered Social Landlords to recycling or producing refuse derived improve the neighbourhoods in which fuel for energy production as they operate appropriate. The production of energy

Ambition for All 31 Improve transport connections and Explore and pilot opportunities for accessible services innovative transport solutions in our rural communities Good transport links are crucial for a Create better integration between successful economy, thriving towns and different modes of transport through a rural areas and a good quality of life for targeted infrastructure fund and all our residents. We want to ensure that programme of work to implement our public transport system enables infrastructure improvements including people to get to the places they want to, broadband, safe routes to schools, when they want to, that people can walk cycle routes, road improvements, and cycle as a real alternative to the car road maintenance, park and ride, and that our transport system is consideration of visitor economy integrated across all modes of transport. needs and other modes of transport Improve facilities for cycling and Given the diverse nature of our area and walking so that it is attractive to cycle the mixture of urban and rural areas, the or walk for shorter journeys ease with which people can access Influence the location and delivery of services such as work, healthcare, key services to enable access by non- education and shopping is an important car modes and challenging issue. It is also Improve access to information and recognised that access to services accessibility to services for residents depends on more than improvements to and visitors through contact points or transport – it also considers where key by using other media. services are located and how they are planned and delivered. This may involve Protect and enhance our heritage looking at ways to take ‘services to the and countryside people’, as well as transport solutions to take ‘people to the services’. Actions will The people of Cheshire East are rightly include: proud of the range of heritage and countryside assets that make the area a Work with public transport operators beautiful and interesting place to live. to move towards delivering a more We want to ensure that they are integrated public transport system protected and enhanced for the Improve the quality of the public enjoyment of future generations. transport offered Actions will include: Encourage technological development in public transport services in partnership with operators Improve the safety and condition of our roads

32 Ambition for All Develop a green infrastructure plan to identify our green assets and how we will safeguard, manage and enhance them, including nature conservation assets, wildlife habitats and corridors, country parks, urban parks and open spaces Give priority to redevelopment of vacant brownfield sites, wherever possible. Work with local communities to identify the need for improvement to community infrastructure and encourage local action. Ensure that developments take into account local views and the effects on local infrastructure through mechanisms such as village design statements and town and parish plans Recognise the importance of mineral extraction to the local economy, but also work to reduce the amount of minerals extracted by encouraging the reuse of waste materials from construction. Ensure that mineral extraction sites are carefully managed so as not to detract from the appearance of the local area and that they are restored to enhance the environment.

33 1. Nurture strong communities 2. Create conditions for business growth 3. Unlock the potential of our towns 4. Support our children and young people 5. Ensure a sustainable future 6 6. Prepare for an increasingly older population 7. Drive out the causes of poor health Prepare for an increasingly older population

We know with some certainty that the number of people aged over 65 will increase dramatically over the next 15 years.

Our high life expectancy and ageing and knowledge. We also know that older community is certainly something to people want to contribute and definitely celebrate, but we must also recognise do not just want to be seen as a burden that the 85 plus age group in particular on health care budgets. We want to is a potentially vulnerable group who will maximise the opportunities for older require more from both social and health people to stay fit for longer and to services particularly in areas of higher continue to contribute to the generations deprivation. To meet this demand there following them. Actions will include: is a need to develop skills in our workforce that can be used to support Support the existing voluntary and our ageing population. There are also community sector to ensure that there implications for housing, transport and are a range of activities for older people how we plan and develop our towns and Encourage older people to volunteer villages. We need to ensure that we are by ensuring that a whole system prepared for these challenges. But we approach is taken with partners to also want to reap the great benefits this increase the opportunities and brings as many older people offer their attractiveness of volunteering experience and knowledge to others. Work with the 50 plus age group to Our priorities are: understand their needs, expectations and demands on a number of Cheshire Help people stay fit and active East organisations in the next 15 years for longer through a major conference on the needs of an ageing population Our older people represent an enormous Promote regular NHS health checks. resource in terms of talent, experience

34 Ambition for All Improve care and support for those Investigate innovative ways of who need it improving access to services and affordability for older people We want to plan and deliver services Set up Local Independent Living Teams which maximise people’s opportunity to with an emphasis on the reablement live independent lives and to ensure that of people to get them back on their all the care we provide is of a high own feet as soon as possible standard. Actions will include: Establish reablement services in collaboration with the NHS and other Investigate greater integration between partners, which improve outcomes for health and social care to ensure disabled and older people and reduce joined up services overall demand for care Ensure that we have an adequate Support for carers is vital to a supply of suitable extra care housing sustainable system of care for older and hospice facilities for older people people. The contribution of carers Develop a dementia support team needs to be valued fully and they need to improve services for people with help to live their own lives fully, dementia including good access to services and Pursue the personalisation programme opportunities for leisure, education to ensure people get the individual and employment. support they need Improve coordination of agencies’ information and support to better enable carers and older people to navigate the system

Ambition for All 35 1. Nurture strong communities 2. Create conditions for business growth 3. Unlock the potential of our towns 4. Support our children and young people 5. Ensure a sustainable future 7 6. Prepare for an increasingly older population 7. Drive out the causes of poor health Drive out the causes of poor health

Whilst overall health is good, this masks some differences within the area.

Life expectancy at town level reveals Our priorities are: significant inequalities or differences in Target actions to reduce heart health outcomes, which are considered disease and cancer to be unfair. In addition to an individual’s lifestyle and health choices, we must The Joint Strategic Needs Assessment consider the ‘social determinants of has identified the two biggest causes of health’. For example the quality of early death as cancer and cardiovascular someone’s housing can affect their disease. Cancer predominantly affects health; the amount of income a family older people and is a priority for our has can impact on their ability to enjoy a ageing population. Cardiovascular healthy standard of living; access to disease is the biggest killer in Cheshire good transport may influence someone’s East, accounting for nearly 40% of all ability to see their doctor or attend a deaths, particularly in the most deprived local service. Our challenge is to enable neighbourhoods where rates are everyone to have the same opportunities significantly higher. Cancer is the second as their neighbours and for no-one to be biggest cause of premature mortality, disadvantaged because of where they causing 26% of all deaths, with breast, live or any other factor such as their age, colorectal and lung cancers being the gender, physical ability, ethnicity and so most significant causes. We know that on. Only by focusing actions in this way the main contributors to cardiovascular will we make health fairer for everyone. disease and cancer are smoking, lack of

36 Ambition for All exercise, obesity, diet and alcohol misuse in a range of clinical and non ‘Es’ of Education, Enforcement and consumption. Actions will include: clinical settings Engineering, including road Continued use of social marketing to maintenance Give a greater focus on prevention target messages and services to ‘at Improve the quality of our air in key through support for targeted health risk‘ groups. ‘hotspots’ campaigns around smoking cessation, Invest in ‘green infrastructure’ to healthy eating and promoting cycling, Focus local actions on the wider encourage active and healthy lifestyle walking and other healthy activities as determinants of health choices. part of everyone’s lives Make the most of the opportunities Through partnership working we will give from the 2012 Olympics for greater emphasis to the wider supporting and encouraging people determinants of health using the into sport and increased physical ‘Marmot Review’32 as an evidence base activity for action. Partner contributions will be Create a movement for community identified and included as part of a food schemes. Cheshire East Reducing Health Inequalities Strategy and action plan post-2010. Actions will include: Tackle the impact of alcohol misuse on individuals and society Introduce Health Impact Assessments (HIA) of all major strategies, The care needs of people who are programmes and policies including classed as ‘increasing and high risk regeneration plans. Ensure that key drinkers’ is increasing by £1million per stakeholders are trained in HIA and a annum. We want to reduce alcohol HIA Steering Group is established misuse which leads to many health through PACE to support this activity problems as well as to anti-social Provide support to PACE through a behaviour and to reduce the number of role which supports partners to apply high risk drinkers in the area. Actions will for and draw down Government/ include: European funding to fund health and wellbeing projects Deliver an alcohol harm reduction Focus on ‘settings for health’ with a strategy through multi agency working strong emphasis on workplace Consider the use of local by-laws to wellbeing that tackles the roots of ill reduce the sale of cheap alcohol and health, particularly in relation to stress binge drinking and mental health problems Ensure that people are aware of the Focus on areas of low life expectancy harm caused by alcohol misuse through by concentrating preventive health targeted, public information campaigns services in our deprived neighbourhoods Enhance screening for alcohol Improve road safety through the three

Ambition for All 37 Bringing the vision to life

A number of processes will be put into place to ensure that the vision set out in ‘Ambition for All’ is alive, that it influences the way in which people work and continues to be influenced by the people of Cheshire East.

The actions set out in Ambition for All vision. In addition, the Executive Board will be taken forward by PACE through will commission new activity and seek delivery plans developed by the five opportunities for joint funding or pooled thematic partnerships and also by the budgeting to ensure the most effective individual agencies which sit on these forms of delivery are in place. All of this partnerships through their annual activity will be supported by robust business planning processes. performance management arrangements and regular reporting of progress to the Many actions will be delivered at a local public and to partners. level, co-ordinated through the Local Area Partnerships.

Each partner will seek to align its services and activities with the vision and to identify the ways in which their own work will change in order to deliver the

38 Ambition for All 39 Glossary

Active Travel GCSE Primary school Framework will play an important role in Making journeys by modes which involve General Certificate of Secondary Education. Key Stage 1 is years 1 and 2 (ages 5-7). delivering the vision set out in ‘Ambition physical activity such as cycling and walking. This assesses a pupil at the end of their Key Stage 2 is years 3, 4, 5 and 6 for All’ compulsory education (aged 15-16). (ages 7-11). Anti-social behaviour (ASB) Secondary school Local Government The term 'anti-social behaviour' covers a Gross Value Added (GVA) Key Stage 3 is years 7, 8 and 9 Reorganisation (LGR) wide range of activities that are perceived GVA is a measure in economics of the (ages 11-14). Local government reorganisation is the to blight the quality of community life. value of goods and services produced in Key Stage 4 is years 10 and 11 creation of new unitary councils out of Terms such as nuisance, disorder and an area, industry or sector of an economy. (ages 14-16). existing arrangements in two-tier areas. harassment are also used. LGR in Cheshire saw the abolition of the Index of Multiple Deprivation (IMD) Life Expectancy and six district Councils Cheshire East Assembly An index which combines a number of The number of years that an individual and the formation of two new unitary The Assembly consists of all the partners economic, social and housing indicators is expected to live as determined by The authorities. and partnership groupings within Cheshire into a single deprivation score for each Office for National Statistics. East. The Assembly meets twice each year small (neighbourhood size) area in Local Strategic Partnership (LSP) and has a focus on major ‘state of the England, so that each can be ranked Local Area Agreement (LAA) An LSP is a non-statutory body that brings borough’ issues. according to its relative level of The LAA is a set of 3 year improvement together the different parts of the public, deprivation. The most recent (2007) IMD targets negotiated between central private, voluntary and community sectors, Community & Voluntary Sector (CVS) was produced at Lower Layer Super Government and a local authority area. to work at a local level, improve the Registered charities, as well as non- Output Area (LLSOA) level. There are quality of life in an area and deliver charitable, non-profit organisations, 32,482 LLSOAs in England, each with a Local Area Partnerships (LAPs) public services more effectively. The LSP associations and self-help groups and resident population of around 1,500. LAPs bring together a wide range of for Cheshire East is called Partnerships community groups which involve some people from the statutory, voluntary and for Action in Cheshire East (PACE). aspect of voluntary activity, although Joint Strategic Needs community sectors in Cheshire East. By many are also professional organisations Assessment (JSNA) working together, they focus collective Local Transport Plan (LTP) with paid staff. A shared analysis statement on the health effort on what really matters, delivering A strategy for travel and transport within and social care needs of people living in improved outcomes for local people Cheshire East for the period 2011 to Decent Homes Standard Cheshire East which the Council and and places. Their role is to improve 2026. The LTP considers: car based The Government’s definition of the Primary Care Trust have a legal duty to services, ensure people influence decision travel, walking, cycling, freight and public minimum standard that houses owned by undertake and use to develop and making and to actively engage and transport, as well as the management and social landlords (housing associations improve services. empower communities. There are 7 LAPs maintenance of local roads, road safety, and councils) meet. People living in in Cheshire East. and accessibility initiatives including private housing should also be able to Key Stage public transport. access decent homes. A decent home is The National Curriculum is a blueprint Local Development Framework (LDF) safe, in good repair, warm and has used by schools to ensure that teaching A folder of planning policy documents NEET modern facilities. Non-decent homes do standards are consistent. The National that helps to manage how development A young person who is not in education, not meet this standard. Curriculum defines a child’s progress in takes place in the towns and countryside employment or training. four key stages: of Cheshire East. The Local Development

40 Ambition for All Contacts

Office for National Statistics (ONS) an SCS to describe the vision and PACE The ONS produces independent objectives for an area, usually for 10-20 Partnerships for Action in Cheshire East information to improve understanding of years. ‘Ambition for All’ is the Sustainable 2nd Floor, Westfields the UK's economy and society. The ONS Community Strategy for Cheshire East. Middlewich Road is the UK Government's single largest Sandbach statistical producer. Thematic Partnerships CW11 1HZ To underpin and support the Executive Primary Care Trust (PCT) Board of PACE there are 5 thematic T: 01270 685807 Central and Eastern Cheshire Primary groups: Safer Cheshire East Partnership; Care Trust is an NHS organisation Children’s Trust; Health & Wellbeing; E: [email protected] responsible for ensuring the health care Economic Development, Learning & W: www.pacecheshireeast.org needs of the 450,000 people living in Skills and Environment and Sustainability. Central and Eastern Cheshire. The PCT’s The Thematic Groups will develop and role is to buy health services to meet the deliver appropriate strategies and needs of the population it serves and to actions for the achievement of objectives ensure that those people are provided relevant to their particular thematic area. with safe, high quality and accessible Specifically, they are responsible for the health services. delivery of Ambition for All outcomes and Local Area Agreement targets within Registered Social Landlords (RSLs) that theme. Acknowledgements RSLs are government-funded not-for­ profit organisations that provide affordable Transport Asset Management housing. They work with local authorities Plan (TAMP) We would like to thank Dave Corbet and Ian Roberts from to provide homes for people meeting the The objective of the TAMP is to lay out, Greengage Consulting for all their hard work in preparing affordable homes criteria. As well as in a clear and transparent manner, how Cheshire East’s first Sustainable Community Strategy. developing land and building homes, Cheshire East manages the highway RSLs undertake a landlord function by assets to keep them safe for use and fit We would also like to thank the individuals and organisations maintaining properties and collecting rent. for purpose. The types of assets covered who kindly allowed us to use their photographs, in particular: in the TAMP include roads, footways, Ken Maple, Manor Park Primary School & The Manchester SCOOT (Stamp Crime Out Of Town) highway structures, street lighting and A multi agency business crime reduction other assets, such as the green estate Airport Group, Wulvern Housing, Monks Coppenhall Community partnership between the retailers of Crewe (trees and planted and grassed areas). School, Jon Parker Lee Photography, Peter Warburton, and Nantwich, Cheshire Police, Chamber Manchester Metropolitan University, Groundwork Cheshire, of Commerce, Magistrates and the Local Avantage, , Middlewich Vision and Authority to combat town centre crime. Eileen Jackson.

Sustainable Community Strategy (SCS) Finally, thank you to all of the individuals and organisations It is a statutory requirement to produce who contributed to the development of ‘Ambition for All’.

Ambition for All 41 Cheshire East N Greater Manchester

Manchester Airport Warrington M56

Poynton M6 Wilmslow Knutsford

Macclesfield

Cheshire West and Chester Middlewich Congleton M6

Sandbach Alsager Rail Crewe Motorway Nantwich Staffordshire

Audlem

Shropshire

42 Ambition for All 43 PACE PACE PA CE Partnerships for Action in Partnerships for Action in Partnerships for Action in Cheshire East Cheshire East Cheshire East