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Credit Insurance IS IN A GREAT STATE with American National and Dial Dunkin & Associates Since 1992, American National Insurance Company (American National) and Dial Dunkin & Associates have provided credit insurance to more than 200 independent banks throughout the state of Texas. You can offer credit insurance products confidently. Customers trust their independent Texas banks, and independent Texas bankers trust American National and Dial Dunkin. We use our combined experience of more than 76 years to provide quality service to you and your customers. American National Insurance Company has been evaluated and assigned the following ratings by nationally recognized, independent rating agencies. The ratings are current as of July 31, 2013. A.M. Best1 – A Standard & Poor’s2 – A AMERICAN NATIONAL INSURANCE COMPANY DIAL DUNKIN & ASSOCIATES Credit Insurance Division | P. O. Box 9007 1305 Stuart Place Road League City, TX 77574 Harlingen, TX 77580 Ratings reflect current independent opinions of the financial capacity of an insurance organization to meet the obligations of its insurance policies and contracts in accordance with their terms. They are based on comprehensive quantitative and qualitative evaluations of the company and its management strategy. The rating agencies do not provide ratings as a recommendation to purchase insurance or annuities. The ratings are not a warranty of an insurer’s current or future ability to meet its contractual obligations. Ratings may be changed, suspended, or withdrawn at any time. For the most current ratings view the full rating reports on American National’s Internet site at www.anico.com. 1 – A.M. Best’s active company rating scale is: A++ (Superior), A+ (Superior), A (Excellent), A- (Excellent), B++ (Good), B+ (Good), B (Fair), B- (Fair), C++ (Marginal), C+ (Marginal), C (Weak), C- (Weak) and D (Poor). 2 – Ratings from ‘AA’ to ‘CCC’ may be modified by the addition of a plus (+) or minus (-) sign to show relative standing within the major rating categories. Form CID-195 8-13 Form THE TEXAS INDEPENDENT VOLUME XL NO. 3 BANKER MAY/JUNE 2014 22 Business Continuity Planning By Christopher Williston & Kelly Goulart 24 Back to the Future: 29th Annual Leadership Conference 26 FASB's CECL Model: How to Prepare for Changes By Tim McPeak & Ed Bayer 30 Mobile Matters: How Mobile Devices Affect Your Banks and Customers By Jeff Multz 32 Search Engine Optimization: Where Are You? By Bruce Moore, D. Eng. Bonnie Kankel / Editor in Chief Mary E. Lange / Contributing Editor Darlene Revers / Advertising Manager Leslee Walker / Advertising Assistant John Wilson / Cover Design/Illustration Barbara Jezek / Design/Production IBAT’s bi-monthly magazine, The Texas Independent Banker, welcomes letters from readers. The Texas DEPARTMENTS Independent Banker, May/June, Volume XL, Issue 3. Published bi-monthly by the Independent Bankers Association of Texas, 1700 Rio Grande Street, Suite 100, 4 Up Front Austin, TX 78701, 512/474-6889, FAX 512/322-9004. 16 Personnel Update Inquiries should be sent to the Editor. Editorial guidelines are available upon request. Advertising rates may be 6 Foundation Footprints obtained by contacting Advertising Sales at 800/749- Association News 4228 or 512/474-6889. Advertisements do not imply 18 sponsorship by IBAT. ©2014 by the Independent Bankers Services Solutions Association of Texas. No part of this publication may be 8 IBAT Calendar reproduced in any form without written permission of 40 the publisher. Opinions expressed in this publication do not necessarily reflect official policy of the Independent 10 Frontline Leadership Bankers Association of Texas. 40 IBAT Around the State General Counsel’s Corner 12 41 Advertising Directory Interest Rates 14 46 Compliance Guy Quote: Yoda May/June 2014 www.ibat.org ★ 3 UP FRONT Reflections ntering the parking garage of the United Bank build- Not even after the great economic fallout and subsequent con- ing my mind was racing a thousand directions. I still solidation of banks in Texas in the mid and late 1980’s did we don’t recall the short journey from my parking spot to see such a great divide. the elevator that would take me to the 7th floor. So In the wake of the current financial crisis community bank- much so, by the time I entered the double white doors ers find themselves attempting to absorb an avalanche of regula- Eof the Independent Bankers Association of Texas offices and was tion brought about by the greed and ambivalence of a few who greeted by the receptionist, I wasn’t sure I even parked in the threw caution and risk to the wind and the interests of the finan- correct space on the assigned floor. cial system with it. Is it any wonder that we now question the It was my first day as IBAT’s CEO. April 1, 1989. Being just future of the community banking industry without regulatory thirty-four, I wondered if I was truly ready. It wasn’t that I lacked bifurcation of the industry? confidence in my abilities. To the contrary, I was certain my pre- Yes, a lot has changed since that first day of April in 1989. vious twelve years’ experience in the industry had prepared me But in many ways it feels as though I am just starting all over for this day. But it was all on me now. Although active in state again. Gone is the trepidation of one’s first day on the job, legislative matters, the organization had laid largely dormant for replaced with the great challenge of restoring some semblance years leaving most of its members searching for relevance. of regulatory certainty again. Just five short weeks had passed since my meeting and sub- We may have a divided industry but IBAT is not a house sequent hiring by IBAT’s executive committee. They made it divided. We remain committed to our tried and true mission of clear that they were prepared to expend the necessary resources aligning ourselves with any constituency that shares our inter- to elevate the awareness of IBAT’s mission and reconstitute its ests in preserving this great indus- service offerings to the members. And so the task began. try we call community banking. This month marks my twenty-five year anniversary with We have the resources and a belief the association. It hardly seems possible that time can move so that good will come to those who swiftly; almost as fast as the organization’s culture has had to put the interest of consumers and adapt to the ever changing and emerging needs of its member- the long term stability of the fran- ship. But one thing has not changed. That is, IBAT’s complete chise above everything else. and total advocacy exclusively for community banks. We will not waiver from our Every association executive should have it so easy, where long term objective of achieving decisions driving the direction of the organization are black and regulatory bifurcation and consid- CHRISTOPHER L. white and are not clouded by competing interests of the mem- eration that regulation that is good WILLISTON, CAE, is bership. Having been exposed to great torment and uncertainty for the large may not be so good for President and Chief of such competing interests, I can speak first hand that such the small. Executive Officer of the uncertainty leads to compromising one’s position on issues large Even if it takes us another Independent Bankers and small. twenty-five years to get there. Association of Texas. Never in the history of the industry has the competing inter- Now, I wonder where I parked ests of the mega banks and community banks been so evident. my car? ★ 4 ★ The Texas Independent Banker May/June 2014 IBAT ad Jan May-June 2014_ol.pdf 1 3/28/14 3:03 PM FOUNDATION FOOTPRINTS Fighting for the Cause Local Excellence — One Teacher At A Time in 2010. Now a retired HS teacher from Longview, Texas, she First, thank you so much for putting our is an important member of the faculty of the IBAT Teach the request last month into action. We received the Teacher Program™. This program provides instructional meth- highest number of nominations EVER for the ods to engage teachers and students in practical conversations 1. Teaching Excellence in Financial Literacy Awards. about personal financial management. More than 25 entries in so far (100% increase over last year) 1. Determine want versus need and thankfully they are still flooding in on this last day! This is 2. Think about consequences no small feat; for those who participated, there are several steps 3. Remember the government gets part of your pay — the interaction with the local superintendents, then select- 4. Pay yourself first ing the teacher, then a good banker nominator — not a small 5. Make a budget effort and we thank you so very much. True community bankers 6. Use credit wisely find a way to connect with their local schools and outstanding 7. Treat your money like a business teachers! 8. Don’t forget about interest The banker comments included in each application tell 9. Protect yourself C their own story: 10. Don’t be afraid to ask for help M • This is such a great cause. (Gay Davis, Citizens Bank- Y Henderson) For a full description, go to www.ibat.org/consumer-tips- CM • It might interest you to know that Bruceville-Eddy ISD is archives. MY using the Banking Is program sponsored by First National CY Bank of Moody to teach financial literacy to all students in 3. Financial Literacy Summit CMY grades 9 through 12…250 Students!!! (Glen Thurman-FNB Don’t miss attending or sending your designated financial K Moody) literacy champion to the 2014 Financial Literacy Summit on • Thank you so much for allowing us the privilege to nomi- July 24–25 in Dallas.