Connected Spaces, Connected Experiences
2015 Vol.13 Ed.1 INTERVIEWS Carlos Becil, Connected CMO, Equinox Peter Duffin, SVP, Brand and Marketing, Spaces, Lincoln Center Connected Experiences Features: More Than a One-Click Experience Participation Can’t Be Pirated R/GA FutureVision Vol.13 Ed.1 2 R/GA FutureVision Vol.13 Ed.1 3 Contents R/GA FutureVision Vol.13 Ed.1 2 R/GA FutureVision Vol.13 Ed.1 3 00 Introduction 04 Reclaiming Life Outside the Screen Andrea Ring, SVP, Managing Director, Insights & Planning, R/GA 01 Spaces: More 6 - 33 Trends: More Than a One-Click Experience Than A One-Click 34 - 39 Conversations: In Pursuit of Connected Cycling Carlos Becil, CMO, Equinox Experience Jonathan Greene, VP, Managing Director, Mobile & Social Platforms, R/GA Rather than trying to compete with e-commerce on 40 - 43 Perspectives: 21st Century Experiences for convenience, brick-and-mortar stores are revamping their physical spaces to better showcase their strengths. Analog Beings Fabiano Coura, VP, Managing Director, R/GA São Paulo 02 Experiences: 44 - 67 Trends: Participation Can’t Be Pirated Participation 68 - 73 Conversations: Re-Engaging the Live Audience Peter Duffin, SVP, Brand and Marketing, Lincoln Center Can’t Be Pirated Erin Lynch, Group Executive Creative Director, Experience Design, R/GA Similar to physical retail spaces, marketers are 74 - 75 Perspectives: Technology in the Live using technology to restore live performances to the you-had-to-be-there events they used to be. Event Space: A Perfect Storm Louis Marino, Executive Creative Director, Experiential, R/GA Kai Tier, Group Technical Director, Experiential, R/GA About 76 - 77 What Is FutureVision? Appendix 78 Sources R/GA FutureVision Vol.13 Ed.1 4 R/GA FutureVision Vol.13 Ed.1 5 Introduction: Reclaiming Life Outside the Screen Andrea Ring SVP, Managing Director, Insights & Planning, R/GA The other day on Canal Street, in two areas: the reinvention of experience.
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