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CREATIVITY in the TIME of C19 FBS C19 Issue 2: 11.05.20 ! ! ! ! "##$%!&!! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !

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CREATIVITY in the TIME of C19 FBS C19 Issue 2: 11.05.20 ! ! ! ! ! ! ! ! CREATIVITY IN THE TIME OF C19 FBS C19 Issue 2: 11.05.20 ! ! ! ! "##$%!&!! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! Ronald Van Der Kemp, Amsterdam Show 28.04.20 ! In this second issue, alongside all the news, we also focus on two key fashion topics from before COVID 19 hit; Gender and Sustainability. The planet under lockdown has been transformed in so many ways, from travel to pollution, can we simply return to our old methods? Local as opposed to global, easy access and fast turn around, on the spot rather than air lifted in, culturally appropriate and understandable. Crafts and traditions transcend generations and time. It’s also about how we can work within the current situation for imagery and fashion as a business. Ideas of teams scattered but communicating, ideas being tried out, shoots transformed in examples of personal expression, inspiration rather than just selling the product. Tony Glenville Fashion Commentator! Imagination Breaks The Rules, But Safely: We continue to look at how live events are re imagined for ‘socially distanced’ society, under lock down, and how fashion business globally, is looking at ways to adapt to make money during lockdown. Profits which enable businesses to grow or evolve, are essential for a company to function, even if this is at the most basic level. Events: New Thinking Although both Men’s Fashion Week and Haute Couture in Paris were cancelled due to the ongoing COVID pandemic, here is news of the digital menswear week in Paris. https://fhcm.paris/en/2020/05/06/paris-fashion-week-online-mode-masculine/ Events: ! ! ! ! ! ! ! ! ! ! What are we going to do about fashion and trade shows? Read a conversation with Lutz Huelle @ lutz_huelle_official on Instagram. Artisan, Craft, Heritage Skills: Upcycling fashion apparel and Emotional Durability: ! ! ! "#!$%&'()*!+#*+*$',#'-./!0%1.&!%2!3%%&*4!05/1/!61%&+7$*!'1/!&/*,1/&4!6+175'*/&4!-1,/2.(! +*/&!'#&!$5/#!61%86$.(!.'#&2,../&!$%!8'9/!0'(!2%1!8%1/4!7%#*+86$,%#!'#&!0'*$/!'1/!1'6,&.(! *6,1'..,#3!%+$!%2!7%#$1%.!0,$5!$1+.(!&/:'*$'$,#3!/7%.%3,7'.!7%#*/;+/#7/*<! During the Second World War ‘Make Do and Mend’ was a fundamental part of the process of getting dressed. Using what you had, using anything that might be repurposed, upcycled or simply merging the original use of the garment or fabric into a revitalised piece of fashion forward clothing. This concept now meets fashion in 2020. ‘Make Do and Mend’ originally came about when clothes rationing was introduced during the Second World War. The Ministry of Information published a pamphlet encouraging people to do whatever they could to extend the life of their clothes, from darning socks to washing nylons more carefully.’ Winifred Barber https://www.bbc.co.uk/history/ww2peopleswar/stories/26/a7527026.shtml Turning household linens into clothes, turning a simple t shirt into an interesting draped top. Old crafts revived or new versions of old ideas reinterpreted for 2020.. You decide if it’s ancient or modern. One thing is for sure, it’s everywhere. Emotional Durability: Sustainable thinking as we renegotiate our future and values. ‘The perceived value of most products peaks the moment that we buy them. As soon as the product leaves the store and is unwrapped, value starts a steep decline. The first little scratch, the first wear, the first wash makes the product seem less 'perfect' and too soon we start to desire a shiny new product again. If we are to create sustainable fashion, we must design products that celebrate the process of ageing, and the accumulation of grime and wear and tear.’ Jonathan Chapman The idea of crafts, and the concept of handmade has suddenly assumed a new importance through a 21st century lens. There is a new respect for skills and techniques of craft especially since many people have been forced through lockdown and stretch household income to try and reproduce professional results with limited skill sets and resources from our respective lockdown localities. Hairdressers and makeup artists, and those who use their hands to create creative outcomes are offering on-line advice whilst slowly returning to their ‘socially distanced’ workplaces. This is not the same as the bloggers and You-tubers who were already using these channels to great effect. Instead these are established professionals and brands that are shifting their focus from the usual physical salon, studio or retail environment to a virtual online environment whilst locked down at home; exploring crafts, ideas, workshops and online tutorials to inspire their loyal consumer base, sustaining brand awareness and positioning and using lock-down as innovative new opportunities to explore how digital transformation is driving new forms of consumer engagement and experience simultaneously extending the brand influence in new directions. Hairdressers such as Darren Fowler Hair on Facebook are constantly discussing and communicating with their target ‘digital’ audience employing dynamic Public Relations [PR] to maintain brand presence; in Darren’s case a Central London salon, Fowler35, has engaged his target audience during these unstable times through a vibrant on-line presence ensuring survival until the salon reopens. People are looking at craft revival and cultural traditions such as patchwork, dying, weaving, sewing, hand embroidery, darning, beading, and knitting etc. These are often local to specific regions and or countries, although now globally accessible via WWW and IoT enabling cultural traditions to achieve global reach i.e The Japanese craft of Boro. https://www.selvedge.org/blogs/selvedge/boro The Internet of Things (IoT) is transforming the UK: ‘The number of devices connected to the internet now exceeds the number of people on the planet. According to analyst firm Gartner there were 8.4 billion devices – or “things” – connected to the internet in 2017. By 2020 it predicts the number of internet-of-things (IoT) devices will rise to 20.4 billion worldwide. And this growth is not only in the home, with devices such as smart TVs, smart fridges and security cameras. Increasingly businesses are connecting devices to the internet and turning them into intelligent assets that can help drive greater efficiencies, increase competitiveness, develop new business models and provide solutions to problems.’ https://www.telegraph.co.uk/business/future-technologies/internet-of-things/!! ! This follows on from the cooking trend which had started to focus on regional traditions and sustaining heritage within our increasingly globalised world. Have a look at Mathew Boudreaux Instagram @misterdomestic Those who can make clothes are showing their lockdown ideas – as examples see on Instagram @Maison Rabin Kayrouz and @LUTZ and those that can draw are demonstrating/showcasing their skills online; such examples as seen on Instagram @danielroseberry, @elietop and @schiaparelli Schiaparelli Illustrations The New York Times Second World War ‘Make Do and Mend’ meets the fashion page 2020 https://www.nytimes.com/2020/05/05/style/how-to-make-a-blanket-cape-with-clare- waight-keller.html Ideas need to be forthcoming all the time based around lockdown and staying in the home. Below is a press release from Karl Lagerfeld this week: Karl at Home: Dear Tony, I hope that you are well. Please find below this week program for #stayhomewithkarl: Wednesday May 6th : Lauren Michelle Pires, Nail Tutorial 7pm (post, not instalive) https://instagram.com/laurenmichellepires Friday May 8th : DJ Bliss, DJ Set, 7pm https://instagram.com/djblissdubai Saturday May 9th : Caroline Lebar (Karl Lagerfeld long-time collaborator, communication and image director of the brand) , Apple Tart Tutorial, 7pm (post, not instalive) Sunday May 10th: Sebastian Jondeau, Work Out, 5pm I stay at your disposal if you have questions Have a nice day and take care! Jonathan Moscatelli Press Manager [email protected] Phone: +33 (0) 144 50 22 19 Mobile: +33 (0) 6 33 17 35 54 KARL LAGERFELD 21 Rue Saint Guillaume 75007 Paris France www.karl.com #KARLLAGERFELD Image Making: Fashion Illustration & Drawing: ! Online life drawing with Sue Tilley featuring Daniel Lismore •! https://www.isolationstationhastings.co.uk/catch-up/life-drawing-with-sue-tilley •! https://www.instagram.com/suedraylcf/?hl=en If you can’t put on a shoot, and the budget and the practicalities of engaging a huge support team is currently ridiculous; one person drawing at home makes perfect sense. For example, Bil Donovan, David Downton, Piet Paris, Cecilia Carlstedt and many others. • https://www.anothermag.com/fashion-beauty/9050/the-water-and-ink-world-of-illustrator- bil-donovan • http://www.daviddownton.com/clients/ • https://agentandartists.com/artists/piet-paris/ • http://www.ceciliacarlstedt.com Investigate fashion illustrators and their current work. Big advertising campaigns will be looking at image creation from new sources and through other mediums. A vast amount of inspiration and sources are available through YouTube, Instagram, Facebook and WWW etc Watch the illustrator Clym Evernden on Instagram to see how one mans talent turns packaging or a carrier bag, or really anything, into a work of art @clymdraws https://clymdraws.com High profile Brands are offering ‘colouring in’ book experiences created by artists for those who don’t feel confident enough to draw. Jon Burgerman's first colouring book is out in July. Burgerman's is the world's most popular doodle artist but the book is more than just a canny publisher being aware of his large fan base and the popularity of colouring books for adults. This emerging trend stretches back to before Johanna Basford's Secret Garden which kickstarted the colouring books for grownups. https://www.jonburgerman.com Asked why he thinks colouring books for adults have been so popular recently, Burgerman's mentions some of the usual factors; Creativity, Fun but also notes the satisfaction that people get from completing a drawing. As with more traditional forms of creativity, drawing, painting, even knitting there’s an emotional need being satisfied not only while working on the task but that continues when completed.
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