GOP Voters’ News Network Viewing Habits

National Survey of GOP Voters Conducted by Fabrizio, Lee and Associates March 2021

1 Survey Methodology Statement: Fabrizio, Lee & Associates conducted a nationwide survey of 1,264 known voters who are registered Republicans or affiliate as Republicans. The survey was conducted between February 20 - March 2, 2021. The interviews were split evenly and conducted using two different modes of data collection – through an online panel of known voters and through SMS to web using a registered voter list. Respondents were randomly selected from the registered voter lists.

Geography was matched to the number of Republicans in each state according to the number of voters in the state and the percentage who identify as such according to official registration statistics and affiliation levels according to the AP VoteCast. Gender, age, race/ethnicity, education, and urban/rural split were matched to demographic profiles of Republicans based on previous nationally representative surveys. The margin of sampling error at the 95% confidence interval for 1,264 voters is ±2.76%.

2 News Viewership – All GOP Voters • Not surprisingly, nearly half of GOP voters say they watch Fox at least once a week – only a fifth say they have never watched it. • Fox’s conservative competitors – Newsmax and OANN – both garner sizeable audiences compared to their significantly larger competitors. Roughly a quarter of GOP voters say they watch Newsmax at least once a week and roughly a fifth say the same about OANN. Watch • While more GOP voters say they stopped watching more established news networks, roughly 1 in 7 GOP voters say they no longer watch Fox. Weekly+ 48% Fox News 27% 21% 9% 10% 14% 19% 26% Newsmax 13% 13% 6% 4% 3% 61% 23% Fox Business 12% 11% 10% 12% 8% 47% 23% ABC News 9% 14% 10% 12% 21% 34% 22% CBS News 9% 13% 10% 11% 22% 35% 22% NBC News 9% 13% 9% 12% 22% 35% 19% OANN 9% 10% 5% 4%2% 70% 13% CNN 4% 9% 5% 11% 22% 49% 11% CNBC 4% 7% 6% 9% 15% 59% 9% MSNBC 3% 6% 5% 9% 17% 60%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Daily Weekly A Few Times a Month A Few Times a Year Used to Watch, Don't Watch Anymore Never Watched DK/Ref 1,264 Republican Voters Nationally Please indicate how often you watch each of the February 20 - March 2, 2021 following news networks. If you never watch that Totals may not add to 100% due to rounding network, just indicate so. 3 News Viewership – GOP Voters who are Former Fox Viewers

• No question that Fox’s loss among GOP voters are Newsmax’s and OANN’s gains. • Many GOP voters who are former Fox viewers claim they watch either Newsmax or OANN at least once a week with none of the competing news networks coming even close. Watch Weekly+ - Fox News 100% 32% Newsmax 20% 12% 12% 5% 14% 37% 3% Fox Business 2%1% 8% 6% 45% 38% 11% ABC News 3% 8% 3% 6% 48% 32% 8% CBS News 4% 4% 4% 7% 49% 32% 10% NBC News 3% 7% 1% 6% 49% 34% 28% OANN 13% 15% 5% 7% 7% 53% 4% CNN 1%3% 4% 4% 46% 42% 8% CNBC 2% 6% 1%3% 35% 53% 4% MSNBC 2%2%1%2% 41% 52%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Daily Weekly A Few Times a Month A Few Times a Year Used to Watch, Don't Watch Anymore Never Watched DK/Ref 185 Republican Former Fox News Viewers Nationally Please indicate how often you watch each of the February 20 - March 2, 2021 following news networks. If you never watch that Totals may not add to 100% due to rounding network, just indicate so. 4 News Viewership – Trump Voters in GOP Primary • One can reach a majority of GOP voters planning to vote for President Trump in a 2024 primary through Fox News, but Newsmax and OANN have also become viable alternatives to reach a wide swath of these voters. • When compared to its overall reach into GOP voters, Newsmax’s weekly reach increases a net of 12 points among GOP Trump voters while Watch OANN’s reach increases a net of 10 points. Fox’s reach only increases a net of 6 points. Weekly+ 54% Fox News 31% 23% 8% 7% 18% 13% 38% Newsmax 20% 18% 6% 3%3% 50% 28% Fox Business 15% 13% 9% 10% 11% 42% 16% ABC News 6% 10% 8% 9% 29% 38% 16% CBS News 7% 9% 8% 8% 29% 39% 15% NBC News 5% 10% 8% 8% 28% 41% 29% OANN 14% 15% 6% 3%2% 60% 9% CNN 3% 6% 4% 7% 25% 55% 8% CNBC 3% 5% 4% 7% 19% 62% 8% MSNBC 2% 6% 4% 5% 21% 62%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Daily Weekly A Few Times a Month A Few Times a Year Used to Watch, Don't Watch Anymore Never Watched DK/Ref 645 Republican 2024 Trump Voters Nationally Please indicate how often you watch each of the February 20 - March 2, 2021 following news networks. If you never watch that Totals may not add to 100% due to rounding network, just indicate so. 5