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Sashi C Loco SASHI C LOCO (Emcee / Host / BroadcastDJ / HipHopArtiste) Name : Sashi Kumar Balakrishnan Stage Names : Sashi C Loco, Kincaid Hellstar & maviceplaytoy D.O.B : 21st Feb 1977 Height : 5 ft 6 in Weight : 128lbs/63kg Language Spoken : English, Bahasa Melayu and Tamil Language Written : English and Bahasa Melayu. Education : Kajang High School 1989-1994 Informatics College 1994-1998 (Diploma in Computer Studies) MUSIC/HIP HOP ARTISTE EXPERIENCES: The artiste formerly known as C.Loco has been around in the industry since 1994. Starting off from a talent show called Asia Bagus in 1994 with his brother Land Slyde, they went on to join Yogi B and Point Blanc in forming the pioneering Asian Hip Hop group Poetic Ammo. http://en.wikipedia.org/wiki/Poetic_Ammo After winning numerous awards and being part of two highly rated and successful albums (It's A Nice Day To Be Alive & The World is Yours), he left to pursue his solo career. Awards won - (Anugerah Industri Muzik- AIM) http://www.aim.com.my • Best New English Artiste 1999 (It's A Nice Day To Be Alive) • Best English Album 1999 (It's A Nice Day To Be Alive) • Best Music Video 2000 (Who Be The Player) • Best Engineered Album 2001 (The World Is Yours) • Best Music Video 2001 (Somebody's Watching) Drawing from the massive amount of experience from performing all over Malaysia as well as the world, such as : • Hippodrome, London • Club 99, Hong Kong • Orchard Street, Singapore • Jerudong Park, Brunei Performed in major cities all over Malaysia such as Kuala Lumpur, Johor Bahru, Kuantan, Ipoh and Penang for Coca Cola Youth World Cup Concerts as well as major events such as : • Konsert Suria Merdeka in KLCC Park, Kuala Lumpur, Malaysia. • New Year Celebrations in Jln Bukit Bintang, Kuala Lumpur, Malaysia. • AIM Awards 2000 in Putra World Trade Center, Kuala Lumpur, Malaysia. • Rentak Asia Concert opening for Sugar Ray in Serdang Malaysia. • Opening act for Shaggy in Concert in Mont Kiara, Hartamas, Malaysia. PERSONAL SPONSORS • Coca Cola 2000 – 2001 • Adidas Performance 2000 – 2004 • Sky Bright Adidas Eyewear 2002 – 2004 • Ford Ranger Splash 2000 • Apple IMac 2000 – 2001 • Digi 2000 • Swatch 2000 – 2001 Since going solo he has released singles individually. The first single smashed into the scene in the middle of 2006 and has made an impact like no other. Announcing the return of C.Loco who's been out of the industry for 5 years, Legend of Boo showcases the strong points of why he was part of the award winning group Poetic Ammo. This single has reached no 3 on Hitz Malaysian Top 10 as well as no 1 on Xfresh Top 10. FIRST SINGLE(released 2006) Single : Legend of Boo Artiste : C.Loco feat Ida Maria The second single Jong Jong Inai which was recorded in English and Malay released in 2007 used the catchy reggaeton beat mixed with a Malay folk song famous in Malaysia. Even though it received airplay in Malaysian radio, the B side single VIP released at the same time with this song grabbed the attention. SECOND SINGLE(released 2007) Single : Jong Jong Inai(Ewah) [Malay] Artiste : C.Loco feat Suria, Encik Tech & Suarasakthy Single : Jong Jong Inai(Yeah)[English] Artiste : C.Loco feat Suria & K Town Klan C.Loco's B-side single VIP feat Encik Tech was picked up by award winning movie director Afdlin Shauki to helm his movie SumoLah (http://www.sumo-lah.com) released in the middle of 2007. Legend of Boo was also featured in the movie. B-Side Single : V.I.P. Artiste : C.Loco feat Mr Tech Sumolah Version Movie Single : U.V.I.P. Artiste : C.Loco feat Mr Tech & Elvira Released “Hip Hop” feat Rekka in September 2010. Single: Hip Hop Artiste : Sashi C Loco feat Rekka http://www.youtube.com/watch?v=uhH_FacPc-o Re released his new single in Malay “Bintang” which means star featuring Moe Nasrul in August 2014. Single : Bintang Artiste : Sashi C.Loco feat Moe Nasrul http://www.youtube.com/watch?v=9mVDZIrrH9g All songs can be heard on http://www.myspace.com/legendofboo Other Songs Featured : • Wicked Queen – Dragon Red feat C.Loco (http://www.youtube.com/watch?v=46lnlVxiYN4) • Oh Baby – Anbarasan & Anuratha feat C.Loco • Vegam Vivegam – Hyperkinetix feat C.Loco http://www.youtube.com/watch?v=kMnzJUUNuQY • Rabbit Anthem – Rabbit feat Daddy Shaq, C. Loco, Landslyde, Moots, Altimet, Balan Kashmir, Roshan 'Philly Roca', & Haze Freaky G • It’s Gonna Be Alright (Dance Remix) – Iz feat C.Loco (winner of Asian Voice Independent Music Awards (AVIMA 2010) for Best Collaboration – Bronze Award) Major Solo Performance: • Full Moon Party Penang, Malaysia2005. • Cleo Birthday Bash Kuala Lumpur, Malaysia 2006. • Sumolah Premiere at Mid Valley GSC Kuala Lumpur, Malaysia 2007. • Radio One Hip Hop Anniversary Concert in Chennai India, 2008. • Seventeen Magazine's Summer Splash in Sunway Lagoon Surf Beach Kuala Lumpur 2008. • Voize Independent Music Awards (VIMA 2010) at Mist Bangsar Kuala Lumpur, Malaysia. • Hennessy Artistry Cambodia at Chenla Crystal Dome, Phnom Penh, Cambodia. EMCEE/HOSTING WORK EXPERIENCES: 2014 • Z1 Royal Kedah World Muay Thai Challenge in Langkawi. • WOMEX 2014 (World Music Expo) Malaysia Media Reception in Santiago De Compostela, Spain. • ExxonMobil Family Safety Day, PICC. • Piala MB Muay Thai Challenge in Alor Setar, Kedah. • 100PLUS Spot & Win roadshow. • MILO Nutrients Roadshow. • MAYBANK Charity Badminton Tournament Bukit Kiara. • Red Bull Air Race Flight Night Party Series (Penang, KL, JB, Genting) • Selangor FC vs Sevilla FC Press Conference. • Maggi Big Ayam Launch, Lot 10. • Voize Independent Music Awards (VIMA) 2013. • Mattel Hot Wheels booth at Planet Gempak, Penang. • Ureka College Roadshow. • BSC Kids Goal Fiesta Carnival. 2013 • Raising The Bar Hip Hop Festival at KL PAC. • Voize Independent Music Awards (VIMA) 2013. • DRH Annual Dinner (theme Superheroes & Supervillains) • MILO Breakfast Movement • ESSE Organic Skincare launch. • Code 10 Campus Attack and roadshow. • Nestle Everyday “Bola Kampung” outdoor cinema tour (Alor Setar, Setia Walk & Kota Bharu) • SOX 2013 (Drum, Hoops & Dance Competition) – Ipoh & KL • Soyfresh Campus Tour. • Sweet & Divine : Candy Crush Championship at E Curve • Waikiki Tribute to Kindness : The Beat Goes On • Red Bull Rush College Tour • Flavetes Battle of Inspired Generation College Tour • Oktoberfest 2013 for Guiness Anchor Berhad • Maggi Big Kari Launch • Nestle Ice Cream Goreng Trade Launch 2012 • Voize Independent Music Awards (VIMA) 2012. • Gatsby 4th Dance Competition – Club Neverland KL • SOX 2012 (Drum, Hoops & Dance Competition) – Melaka/KL/Penang • XPAX Booth at The Cranberries Concert/ Christina Perri/ Jason Mraz Concert. • Kit Kat Music Break Finale. • XPLAY Party series in Penang and Kota Kinabalu. • KL 48 Hour Film Project Finale. • SONY Idol Finale. • Samsung Camera Campus Tour. 2011 • NASIM Sdn Bhd Awards & Appreciation Night at Sunway Convention Center. • CELCOM S.O.X. Allstars Drum & Dance 2011, Kuala Lumpur & Miri. • ROTAX Invitational Go Kart 2011 at Sepang International Go Kart Circuit. • PENNZOIL Roadshow at Plaza Alam Sentral. • FORD Story Roadshow at Mid Valley, Sunway Pyramid, The Curve, Dataran Pahlawan Melaka, East Coast Mall Kuantan and One Utama. • Superheroes Fanfest 2011 at Fahrenheit 88, Kuala Lumpur. • FIREFLY Mini Carnival at Senai International Airport, Johor Bahru. • The Chairman's Cup Futsal Tournament in USJ Subang. 2010 • Voize Independent Music Awards (VIMA) 2010 at Mist Bangsar, Malaysia. • MacFoods Family Day 10.10.10 at Sunway Lagoon. • Q Dees Ara Damansara Annual Concert at The Summit Amphitheater. • Peugeot Roadshow in One Utama. • Gigabyte roadshow in Low Yat Plaza. • #Oct23rdTwtup at Pusat Komuniti TTDI. • Dunlopillo Showcase at Gurney Plaza Penang. • New Year Party in Club Spark, Phnom Penh Cambodia. • Cellcard Wired Event in Phnom Penh Cambodia. • Official Launch and Press Conference Air Asia announced as official second season title sponsor for the Asean Basketball League. • CELCOM booth at GO MOBILE 2010 at KL Convention Center. • CELCOM XPLAY Shout Campus Tour in Segi College, UCSI & Sunway College. • MAC Autumn/Winter Collection Showcase at KLCC. • Official Launch of Kerastase Elixir Ultime at LaFite, Shangri-La Kuala Lumpur. • Cargill Holdings Annual Dinner at Prince Hotel, Kuala Lumpur. • Mitsubishi Showcase at Mid Valley Megamall. • Krispy Kreme Mini Doughnuts Launch at Sunway Pyramid. • Customer Relationship Management & Contact Center Association of Malaysia (CCAM) Annual Conference Launch at Sunway Convention Center. CELCOM – http://www.celcom.com.my • CELCOM X Pax Star Wars road tour in Bkt Jambul Penang and Berjaya Megamall Kuantan, Malaysia. • CELCOM International Roaming and Branding roadshow in City Square Johor Bahru & KLCC, Malaysia. • CELCOM Myteam Carnival in Dataran Sejarah Melaka, Malaysia. • CELCOM FA Cup Final Carnival in Bkt Jalil, Malaysia. • CELCOM & NOKIA 3G Mobile Apprentice roadshow & after party in KL Plaza & Sunway Pyramid, Malaysia. • CELCOM Promo booth in National Accountants Conference (NAC) in PWTC, Malaysia. • CELCOM presents Karnival Mentor in Taman Tasik Titiwangsa & Dataran Shah Alam, Malaysia. • CELCOM Budget IDD roadshow in Klang Valley, Malaysia. • CELCOM – Visit Malaysia Year 2007 Launch in Taman Tasik Titiwangsa, Kuala Lumpur, Malaysia. • CELCOM -Vodafone Pitstop in The Gardens, Mid Valley City, Malaysia. • CELCOM International Roaming at Menara Taming Sari Melaka, Malaysia. • CELCOM XPAX booth at the Movie Carnival in One Utama, Malaysia. • CELCOM BROADBAND booth at MyBroadband Exhibition KL Convention Centre, Malaysia. • CELCOM BROADBAND booth at PIKOM PC Fair
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