MH R.rL0^ FL A MACF.ADDEN PUBUCATtON E PTE M B E R l^*"*^^ COMPLETE )AY-BY-DAY f PROGRAM LISTINGS AND NEWS OROTHY LAMOUR i THEY'RE NOT THE YOU NOTICE HELEN'S DID ITS ONLY OFFENDERS. WISH 1 COULD DO SOME- BREATH AGAIN TONIGHT- HELEN'S ! HELEN'S AND HERBERTS. WOULDNY EVERYBODY THESE DAYS. THING ABOUT SUCH SICKENING ; YOU THINK THEY WOULD TOO MUCH SMOKING AND FRIENDS-BUT WITH DRINKING. USE LISTERINE? ALL THEIR FAULTS I LOVE THEM STILL. wmm NOW LET THEM COME, CORKING, DARLING! HALITOSIS OR NO. IT'S MAYBE WE HAD BETTER SO WIDE WE'LL NEVER MAKE THE ^gSk NOTICE THEIR FIRST PRIZE 1^1 ^jjjJijVi, BREATH ! A BOTTLE 0F-0\-;O'/V^ LISTERINE ®^3' £^W/J m iX4bW^%^ —m mSP^^/ WHY OFFEND NEEDLESSLY? Modem habits explain why so many people have halitosis— (bad breath). The sad part of it is that you never know when you offend, but others do, and hence avoid you. If you want to make sure that your breath is beyond re- proach get in the habit of using Listerine Antiseptic every morning and every night, and between times for social or business engagements. Listerine Antiseptic halts fermentation in the mouth, the major cause ofodors, and overcomes the odors them- selves. Your mouth feels wonderfully fresh and clean and your breath is sweeter, wholesome and more agreeable. Lambert Pharmacal Co. For Halitosis (bad breath) use LISTERINE Pampers her skin with costly lotions but she ignores her tender^ oiling gums How often such neglect leads captivating—but not until she learns the —and, very often, "the helpful stimula- importance of healthy gums to sound tion of Ipana Tooth Paste and massage." to real dental tragedies ... teeth—not until she knows the meaning For Ipana, with massage, is designed give your gums the benefit of — and does something about — that to help the gums as well as keep teeth of Ipana and Massage. warning tinge of "pink" on her tooth bright and sparkling. Massage a little brush! extra Ipana into your gums every time PAT, go her deft fingers—attend- PAT, you brush your teeth. Circulation quick- ing to the important business of Never Ignore "Pink Tooth Brush" ens in the gum tissues— gums become beauty. Creams and lotions to aid her "Pink tooth brush" is only a warning. firmer, more resistant to trouble. skin—a hundred brush strokes nightly But if ever notice it, see your dentist. you Don't wait for the warning tinge of for her hair—those are details she never not in for serious trouble. You may be "pink" on your tooth brush. Start today overlooks. rightly so! Yet how little Probably, he'll tell that And you modern soft with Ipana and massage—one sensible they count, her lips part in a duU when foods are to blame—foods that deprive way to a lovely smile. and dingy smile—a smile that ruins her your gums of necessary stimulation. loveliness, destroys her charm. "More work and exercise for those ten- LISTEN TO'Town Hall Tonight"-every Wed- Yet hers might be a smile, radiant and der, ailing gums" is the likely verdict nesday,N.B.C.RedNetwork,9P.M.,E.D.S.T. IPANA a good tooth paste, like a good dentist, is never a luxury. 1 SEPTEMBER. 1937 VOL 8 NO. 5 Correct Your Figure Faults ERNEST V. HEYN FRED R. SAMMIS Perfolastic Not Only Confines, Executive Editor Editor It Removes Ugly Bulges! WALLACE H. CAMPBELL. ART EDITOR BELLE LANDESMAN, ASS'T EDITOR How Radio Won Jeanette Norfon Russell 1 It took more than money to hire that MacDonald girl . Jack Benny's "Vacation Broadcast" 14 The funniest feature we've ever published Joan Crawford's Dramatic Radio Adventure Katherine Albert 16 It helped her lick her greatest handicap Charlie McCarthy Really Lives! Adele Whitely Fletcher 18 Better read tne story whether you believe it or not Behind The Hollywood Front.. Jimmie Fidler 22 Star news from a famous uncensored reporter Humpty Dumpty Sat on a Wall— Kirtley Baskette 26 The amazing truth about W. C. 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Why don't you, too, test the Perfolastic Girdle Uplift and Brassiere at our expense? Coast-to-Coast Highlights ' Personality Close-Ups 32 Immediately Appear Inches Slimmer! Russ King 6 ,, ... _ ,. ^ _ You need not risk one penny , . simply try Its Made Radio History 36 Perfolastic for 10 days without cost. You will be The Reviewing Stand. By Selector 7 _ . • thrilled with the results ... as are all Perfolastic ti i. i u am io ' wearers! You appear inches smaller at once, and Facing The Music... Ken Alden 38 yet are so comfortable you can scarcely realize What Do You Want To Say? . 8 ^l d • • r d x that your Perfolastic Girdle and Brassiere are ac ' The Beginning of Beauty lually reducing hips, waist, diaphragm and thighs. Every move you make puts the massage-like action to Joyce Anderson 42 work at just those spots where fat first accumulates. Gallery of Beauty No Diets, Drugs or Exercise! Spice is the Life of Cooking ... Bing Carlisle 12 You do not have to risk your health or change Crosby and Mary ' ' Mrs. Margaret bimpson 54 your comfortable: mode of living. No strenuous exercise to wear you out ... no dangerous drugs Jack Gail Patrick. 13 Benny and ..,, , _ „ »»/ . , ix ^ (o take. and no diet to reduce face and neck to ' What Do You Want to Know? wrinkled flabbiness. The Perforations and soft, silky lining make Perfolastic delightful to wear. Claudette Colbert 20 The Oracle 56 And with the loss of excess fat will come increased and energy. pep COVER—DOROTHY LAMOUR—BY FRANK VAN STEEN See for yourself the wonderful quality of the material! Read the astonishing experiences of prominent women who have reduced many inches in a few weeks . safely! You risk nothing. Mail coupon nowl RADIO MIRROR (Copyright, 1937, by Macfadden Publications, Inc.). The contents of this magazine may not be reprinted, either wholly or in part without permission. Published monthly by Macfadden SEND FOR TEN DAY FREE TRIAL OFFER! Publiciitions, Inc., Washington and South Avenues, Dunellen, New Jersey. General offices, 205 East 42nd Street, New York, N. Y. Editorial and advertising offices, Chanin Building, 122 East 42nd Street, PERFOLASTIC, Inc. New York, N. Y. Bernarr Macfadden, President; Wesley F. Pape, Secretary; Irene T. Kennedy, Treasurer; Walter Hanlon, Advertising Director. PJntered as second-class matter September 14, 193,3, Dept. 289. 41 EAST 42nd ST., New York, N.Y. at the Post Office at Dunellen, New Jersey, under the Act of March 3, 1879. Price in United States Please send in plain me FREE BOOKLET $1.00 a year; 10c a copy. In U. S. Possessions, Canada, Newfoundland, Cuba, Mexico, Haiti, envelope, also sample of perforated material and Dominican Republic, Spain and Possessions, and Central and South American countries excepting particulars of your 10-DAY FREE TRIAL OFFER! British Honduras, British, Dutch and French Guiana, $1.50 a year; all other countries $2.50 a year. While Manuscripts, Photographs and Drawings are submitted at the owners' risk, every effort will be Name made to return those found unavailable if accompanied by 1st class postage. But we will not be responsible for any losses of such matter contributed. Contributors are especially advised to be sure 4 ddres!. to retain copies of their contributions; otherwise they are taking unnecessary risk. Printed in the U. S. A. by Art Color Printing Company, Dunellen, N. J. Short* cut to Reno TWENTY QUESTIONS 1. Who is Deanna Durbin's singing teacher? 2. Who is the only person, other then Lum and Abner themselves, ever heard on the Lum and Abner pro- grams? 3. Who is the telephone girl on Hollywood Hotel? 4. Does the trio on the Universal Rhythm show work on any other pro- gram? 5. What former child movie star, now that he's grown up, is leading an orchestra in Hollywood and planning on bringing it to New York soon? 6. The author of what well-loved radio serial recently made a trip to the Orient aboard the China Clipper? 7. What radio and movie star is the bona-fide mayor of a town in California? 8. What is radio's oldest male quartet? 9. What famous orchestra leader only recently made his very first ap- pearance in New York City? 10. Who is now playing the part of "Honeychile" for Bob Hope? 1 1. What two radio stars are inter- ing method of feminine hygiene. They ested in sports professionally? A short, but frequent, story . know these six qualities of "Lysol" which 12.