Facts Product Statement & Mission Category & Segment

Design USP’s Predecessor

Main competitors

Form Factor

Detailed Specifications

VPS

2011

2012-02-08 Update 2011 BRAND EQUITY

Samsung ranked 19th among global companies in 2010

(Billion dollars)

*Source : , Interbrand (Sept. 2010) TECHNOLOGY

2012-02-08 Samsung Update 2011 FOTA – WHAT IS IT AND HOW DOES IT WORK?

- Firmware Over-The-Air

- Update the device S/W over the air

- No need for connection with PC

- Supported from Android 2.3 or 2.0

- Available both on 3G and Wi-Fi networks (If upgrading via 3G network, additional charges may occur; size of upgrade file is generally 50-70mb)

Note: FOTA will be available from July HOW TO UPGRADE THROUGH FOTA (1/2)

Settings About phone Software update Check for update

‘Sign in‘ or ‘Sign up’ Accept Yes Yes to Install update

HOW TO UPGRADE THROUGH FOTA (2/2)

OK

Installing Software Firmware update succeeded SUPER AMOLED

Transmittance improved No additional thickness for touch No additional touch panel air gap No Best Screen

Air Gap Air Gap

AMOLED AMOLED + TSP TSP Glass Glass General AMOLED Super AMOLED SAMOLED+ / HD SAMOLED

Contrast Ratio Sharpness S+ / HD Competitor* LED TV S+ / HD Competitor* LED TV ~150.000 1.263 72.249 100%** 85% 83%

** relative value

Color Gamut Power consumption** S+ / HD Competitor* LED TV 110% 52% 81% 82% 65%

Response Time S+ / HD Competitor* LED TV 0.01ms 25ms 4ms *iPhone 4 Lower value equals less motion blur & better visibility when ** compared to sAMOLED watching videos

CONTENT

2012-02-08 Samsung Update 2011 SAMSUNG APPS

• Samsung’s bada platform allows users to easily download applications, games and widgets • Download from phone or PC client ”” • Released in May togheter with the introduction of Wave

4 HUBS Strategic focus on 4 core consumer services

Social Hub Readers Hub Push-based Integrated Communication Service 2M+ Books, 1700+ Newspaper, 2500+ Magazines Email IM SNS Contacts Calendar

Music Hub Game Hub

Music Player & Store(11M songs) News Feeds & Game Store (25 games = 12 SNG+13 Premium Games)

11 LINE UP

2012-02-08 Samsung Update 2011 ANDROID TABLETS

2012-02-08 Samsung Update 2011 GALAXY TAB 10.1

“Slimmest and lightest”

2012-02-08 Samsung Update 2011 FEATURES GALAXY TAB 10.1

USP DEVICE MORE

• Slimmest 8.6mm • 10.1” TFT • HSPA+ 21/5.76Mbps • Lightest 565gr WXGA 1280x800 • Polaris Office • 3.1 Honeycomb • 1Ghz DUAL core • 4 Hub´s • Live Panel • 3MP + 2MP • Allshare • 16Gb / 64Gb • 7000mAh • Black and white color

Available in more colors

2012-02-08 Samsung Update 2011 GALAXY TAB 8.9

“Portable with maximum viewing experience”

8.9

2012-02-08 Samsung Update 2011 FEATURES GALAXY TAB 8.9

USP DEVICE MORE

• 8.9” • 1Ghz DUAL core • HSPA+ 21/5.76Mbps • 8.6mm thin • 3MP + 2MP • Quickoffice HD • 470gr • 16Gb • 4 Hub´s • 3.0 Honeycomb • Black and white • Allshare color

Available in more colors

2012-02-08 Samsung Update 2011 GALAXY TAB 7.7

“Best Tablet viewing experience – Ever!”

2012-02-08 Samsung Update 2011 FEATURES GALAXY TAB 7.7

USP DEVICE MORE

• 7.7 sAMOLED+ • Android 3.2 • HSPA+ D21 / U5.76 1280x800 • 3MP AF + LED • B2B support • 1.4Ghz Dual core • 5100mAh • DivX / Xvid • Voice support • WiFI dual channel • Readers Hub • MicroSd slot • WiFi direct • Music Hub • TW UX (L!ve Panel) • Allshare •

2012-02-08 Samsung Update 2011 Galaxy Tab 7.7 Dedicated Accessories

Vehicle Dock Kit - Charging Cable & CLA adapter Article Code: ECS-K1E3BEGSTD

Keyboard Dock - Full Size Nordic Keyboard Desktop Docking Station - Data Sync -Easy Dock - Stereo Line-Out – 3,5mm - Data Sync - Article Code: ECR-K18NWEGXEE - Stereo Line-Out - 3,5mm Article Code: EDD-D1E3BEGSTD

Galaxy Tab 7.7 Dedicated Accessories

Protective Pouch type case Article Code: EFC-1E3LDECSTD

Book Cover Case - Landscape Stand Article Code: EFC-1E3NBECSTD

ANDROID PHONES

2012-02-08 Samsung Update 2011 Understanding the Consumer Samsung

 Uncovered key insights for the Galaxy Note through rigorous analysis of consumer behavior

12,000 Smartphone Users 9 Countries (US / UK / France / Germany / Italy / Korea / China / Hong Kong / Singapore)

1 Qualitative Research 2 Quantitative Survey

(’10 Apr.) (’11 Apr.)

ⓒ . All Rights Reserved. Confidential and Proprietary. Consumer Usage Behavior Samsung [ Priority On-the-Go Smartphone Tasks]

 Today’s consumers constantly seek to perform Web browsing 89% more tasks even on the go E-mail 85% Game 79%

Music 78%

Photo / Video 77%

Map 71%

SNS 70%  To meet diverse needs, consumers Calendar 67% carry multiple mobile devices

Carry 2.7 devices on average …

ⓒ Samsung Electronics. All Rights Reserved. Confidential and Proprietary. Introducing Introducing New Category New Category

Creating a Whole New Experience Samsung

 Provided the best mobile experience through the Galaxy S and Galaxy Tab series

. Galaxy Tab

. Galaxy S

ⓒ Samsung Electronics. All Rights Reserved. Confidential and Proprietary. Creating a Whole New Experience Samsung

 Actively reflected emerging consumer needs and created a new category

. Galaxy Tab

New . Galaxy Note

. Galaxy S

ⓒ Samsung Electronics. All Rights Reserved. Confidential and Proprietary. GALAXY NOTE

“Best input, Best screen”

2012-02-08 Samsung Update 2011 S Pen Features Samsung

Free Capture & Creation : S-Memo & Hand writing

• S-Memo launches even at Lock screen • Touch S-Memo shortcut or Pen to launch S-Memo instantly

y

Double Tab + Button

Launch S-Memo S-Memo shortcut

ⓒ Samsung Electronics. All Rights Reserved. Confidential and Proprietary. S Pen Features Samsung

Free Capture & Creation : Capture & Copping

• Capture screen anytime • Crop, Edit and share anywhere

y

Long Press + Button • Photo • Voice Capture Screen • Text • Handwriting & Digitization • Drawing Crop and edit Share to anywhere (e-mail, IM etc..)

ⓒ Samsung Electronics. All Rights Reserved. Confidential and Proprietary. * All images and features are subject to change FEATURES GALAXY NOTE

USP PHONE MORE

• 5.3” HD sAMOLED • 8MP / LED flash • ChatON WXGA 1280x800 • WiFi dual • HSPA+ 21/5.76 285ppi • Full HD recording • Allshare • 1.4Ghz DUAL core • 2500mAh battery • Social Hub • S pen • 16Gb memory • Pen UX • Smart Note

Available in more colors

2012-02-08 Samsung Update 2011 GALAXY NEXUS

“Pure Google Experience”

2012-02-08 Samsung Update 2011 ICS USP1. Simple, Beautiful, Useful

1 Rich & Useful UI . Rich & Interactive widget . Holographic 3D Effect . Tablet + Phone

Better in with Rich & Interactive Widget New Interface (4.65” HD sAMOLED, HSPA+21Mbps)

2 Fast Browsing & Powerful Multitasking . Browser: Chrome like speedy browser . Multitasking (Recent)

Better in with Faster Browser (1.2GHz Dual Core, GPU Optimization, Ice Cream Sandwich Gingerbread HSPA+21Mbps) ICS USP2. Communication & Sharing

3 Integrated Google+ . Google+ with Hangout . People App (Contact)

Google+ Messenger

Better in with Google+ Hangout People App (HSPA+21Mbps, WiFi a/b/g/n) : Group Video chat Google+ Circle

4 Seamless Shoot & Edit & Share . Quick Capturing . Video Snapshot . Photo Effects/ Edit . Instant share (Google+)

Better in with Photo Edit & Share Google+ (Zero Shutter Lag, Video Snap Shot) Instant Upload ICS USP3. Innovation

5 Android Beam . Share via NFC: Web page, YouTube Video , Android Market Links, Contact etc.

P2P Sharing with NFC

6 Real-time Video . Face tracking . Funny face/ Background

Real-time Video Enhancement

7 Face Unlock . Face recognition

Face recognition for Unlock FEATURES GALAXY NEXUS

USP PHONE MORE

• First Ice Cream • 5MP AF / LED flash • HSPA+ 21 Sandwich • 16Gb memory • Face unlock • 4.7” HD sAMOLED • WiFi • Android Beam 1280x720 315PPI • Full HD recording • Google+ integrated • 1.2Ghz DUAL core • 1700mAh

2012-02-08 Samsung Update 2011 GALAXY S II WHAT DO THEY THINK ABOUT IT

“The S2 is quite simply a fantastic phone” t3.com “It is hard to compare Samsung’s Galaxy S2 to other smartphones. There simply isn’t anything like it on the market at this moment” yourmobilesite.net “Samsung has upped not only its game but the benchmark for smartphones in general.” slashgear.com “It's the best Android smartphone yet, but more importantly, it might well be the best smartphone, period” engadget.com “Sanningen är att om jag skulle välja en Android i dagsläget så skulle det bli en Galaxy S2” mobil.se ”Ska du köpa en ny telefon, köp den här. Det här är ren kärlek i telefonform.” m3.se ”Verdens bedste smartphone” ekstrabladet.dk ”På grensen til det perfekte” amobil.no ”Iso näyttö ja järjettömän nopea!” plaza.fi

2012-02-08 Samsung Update 2011 GALAXY S II

“Smarter, Faster, Thinner, whiter”

2012-02-08 Samsung Update 2011 GALAXY S II ALLSHARE

Using Samsung’s AllShare feature, you can easily and wirelessly connect with any DLNA® certified device, such as your living room TV, to seamlessly enjoy all your GALAXY S II’s content, including music, video, and photos. You can also connect to certain cameras, other smart phones, and tablet devices. FEATURES GALAXY S II

USP PHONE MORE

• Smarter • 4.3” sAMOLED+ • Social Hub L!ive panels • 8MP w Flash • Game Hub Android 2.3 B2B support • Full HD recording • SWYPE TouchWiz UX • 3.5mm jack • DivX / Xvid • Faster • Multi touch • Allshare -Dual Core: • 1650mAh 1.2Ghz -HSPA+ -WiFi /n • Thinner 8.49 mm

Available in more colors

2012-02-08 Samsung Update 2011 GALAXY S II ACCESSORIES

Vehicle Dock Kit Product Code: ECS-V1A2BEGSTD Micro USB: Charging 3,5mm: Speaker Line Out Launch: week 17

Desktop Docking Station Product Code: ECR-D1A2BEGSTD Micro USB: Charging 3,5mm: Speaker Line Out Launch: week 17

MHL/HDMI Adapter Product Code: EIA2UHUNBECSTD Launch: week 17 Galaxy S II has the new generation MicroUSB called MHL (Mobile High-Defenition Link). MHL can send out full HD (1080p). With the MHL / HDMI adapter you can play HD clips on a TV or computer screen with HD support.

GALAXY XCOVER

“Galaxy goes rugged”

2012-02-08 Samsung Update 2011 FEATURES GALAXY XCOVER

USP PHONE MORE

• IP67 • 3MP w flash • Touchwiz UX • Anti scratch screen • 3.65” HVGA • Social Hub • Shock-resistant • 800Mhz CPU • Music Hub • Torch light • Android 2.3 • Allshare (DLNA) • Nonslip grip • 3.5mm jack • SWYPE • 1500 mAh

2012-02-08 Samsung Update 2011 GALAXY ACE

“The best buy”

2012-02-08 Samsung Update 2011 FEATURES GALAXY ACE

USP PHONE MORE

• 2.3 upgrade • 5MP w flash • Touchwiz 3.0 - June • 3.5” HVGA • Social Hub - GAL – Global Adress List • 800Mhz CPU • Allshare (DLNA) • All that you need • Android 2.2 • Black and white backcover included • Fast • 3.5mm jack

• Perfect sized • SWYPE

• Stylish

Available in more colors

2012-02-08 Samsung Update 2011 GALAXY GIO

“A fast and clear experience”

2012-02-08 Samsung Update 2011 FEATURES GALAXY GIO

USP PHONE MORE

• 2.3 upgrade • 3.14” HVGA • Touchwiz 3.0 - June • 800Mhz • Social Hub - GAL – Global Adress List • 3MP • Allshare (DLNA) • Fast • 3.5mm jack • Great display • SWYPE • Ace design DNA

Available in more colors

2012-02-08 Samsung Update 2011 WP7

2012-02-08 Samsung Update 2011 OMNIA W

“a Windows Phone for everyone”

2012-02-08 Samsung Update 2011 FEATURES OMNIA W

USP PHONE MORE

• WP7 Mango • 5MP AF w flash • HSPA+ • 3.7” sAMOLED • 8GB memory • Active Sync • 1.4Ghz processor • 3.5mm jack • DivX / Xvid • Hub´s • Multi touch

2012-02-08 Samsung Update 2011 THE NEXT BIG THING

2012-02-08 Samsung Update 2011 THANK YOU!

2012-02-08 Samsung Update 2011