Contact: Kathleen Kennedy Ferris Kennedy Ferris Communications 313.418.4898 [email protected]

TAPPER’S DIAMONDS & FINE JEWELRY ANNOUNCES ITS 21ST ANNUAL COAT DRIVE TO BENEFIT LOCAL FAMILIES IN NEED

Drop off Gently Used or New Coats, Hats, Mittens and Blankets at Tapper’s Nov. 1-21, 2012

WEST BLOOMFIELD, MI (October 25, 2012) – The official start of winter is just around the corner. While a joyous occasion for many, some metro-area residents go without basic necessities, such as a winter coat. For 20 years Tapper’s Diamonds & Fine Jewelry has hosted a Coat Drive to help those in need enjoy a warmer winter. This season’s Tapper’s 21st Annual Coat Drive will be held November 1-21, where local residents can support less fortunate neighbors by dropping off warm winter items and making cash donations at all Tapper’s locations.

“Our goal is to donate more than 2,500 coats, new hats, gloves and blankets to those in need before winter arrives,” says Steven Tapper, custom designer and vice president of Tapper’s Diamonds & Fine Jewelry. “Tapper’s strongly believes in giving back to our community, and with the support of local businesses and generous residents, we hope to make this our most successful effort ever,” he says.

The 21st Annual Tapper’s Coat Drive now includes drop-off bins at all Tapper’s locations, including Tapper’s Diamonds & Fine Jewelry at Twelve Oaks Mall in Novi, in Troy and Orchard Mall in West Bloomfield; Marlee’s by Tapper’s at Twelve Oaks Mall; and all Tapper’s Gold Exchange locations. Coats in all shapes are sizes are welcome, and Tapper’s handles distributing winter items, free of charge, directly to local children and adults and the organizations that support them.

Tapper’s will also accept cash donations that will be used toward the purchase of brand-new coats, at or below wholesale prices. A $20 donation will provide a child with a coat and gloves. It is estimated this effort has provided more than 35,700 winter items to metro- area families throughout the years.

“The gift of warmth and comfort has more meaning and value than we can imagine,” says Ann Duke, director of marketing for Tapper’s. “We urge everyone to share in an experience that will change lives,” says Duke.

Please call Steven Tapper at 248-865-6320 to discuss business partnerships for the 21st Annual Coat Drive.

Tapper's Diamonds and Fine Jewelry offers an exquisite selection of engagement rings, spectacular designer jewelry, and luxury timepieces. Tapper’s provides a luxury shopping experience with unparalleled customer service at each of its three metro-area locations in Novi, Troy and West Bloomfield. A multi-generation family-owned business, Tapper’s has been helping its customers Mark the Moment for more than 35 years. Visit Tapper’s online at www.tappers.com.

Tapper’s Diamonds & Fine Jewelry | www.tappers.com Orchard Mall, 6337 Orchard Lake Road, West Bloomfield, MI 48322 | Phone: 248-932-7700 Twelve Oaks Mall, 27716 Novi Road, Novi, 48377 | Phone: 248-465-1800 Somerset Collection, 2800 West Big Beaver Road, Troy, MI 48084 | Phone: 248-649-2000