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REPRESENTATION EVENT S MARKETING ACADEMIES MEDIA CONSULTING REPRESENTATION ACADEMIES EVENTS MEDIA MARKETING CONSULTING A WORLDWIDE LEADER IN THE MEDIA INDUSTRY, LAGARDÈRE IS COMMITTED TO GROWING ITS SPORTS AND ENTERTAINMENT BUSINESS THROUGH LAGARDÈRE UNLIMITED LEVERAGING COMPLEMENTARITY MEDIA AT THE HEART OF THE OFFER Lagardère Unlimited innovates and leverages the comple - By placing the media at the heart of image management, mentarity between six universes: representation of promi - Lagardère Unlimited offers athletes and artists a new way to nent artists and athletes, management of sports academies, build their own brand personalities and develop their careers. events planning and logistics, management of medias, mar - keting and consulting. A PERSONALIZED APPROACH Lagardère Unlimited differentiates itself through a qualita - SPORTS AND ENTERTAINMENT tive approach to client relationships, remaining in touch on Originally specialized in sports talent management, Lagar - a daily basis, thanks to a responsive organization that puts dère Unlimited has rapidly opened its books to all types of people first. creative and artistic talent with one common denominator: the sharing of emotion. AN INTERNATIONAL DIMENSION Already representing more than 350 high-profile clients UNIQUE EXPERTISE from 30 countries as well as 20 global events, 1 academy Lagardère Unlimited offers its clients a comprehensive in Paris and 1 partnership with another in Florida, Lagar - range of integrated services to meet the every need of: dère Unlimited’s goal is to quickly become a key interna - THE INDIVIDUAL ATHLETE from training through to the ne - tional player. gotiation of sponsorship contracts as well as image mana - Founded in Paris, the company also has offices located all gement during tournaments; over the world including New York, London, Los Angeles ORGANIZATIONS, CLUBS OR MANAGEMENT COMPANIES by and Miami in order to remain close to athletes, artists, en - providing them with the facilities to get buyers for adver - tertainers and related professionals in their fields. tising, business partners and sponsors as well as consul - tancy services in management, organization and turnkey THE POWER OF A WORLDWIDE COMPANY hospitality services; Futhermore, Lagardère Unlimited takes advantage of her SPONSORS AND ADVERTISING BUYERS by proposing mother company with more than 8 billion euros sales, of - events, athletes or celebrities and media planning; fices in more than 30 countries, a strong worldwide retail FIRMS, COMPANIES OR GROUPS wishing to develop a com - network, advertising sales forces around the globe and munication strategy that combines performance, dyna - strong ties with the largest companies in the world. mism and emotion; THE GENERAL PUBLIC, by organizing crowd-pulling events and broadcasting through traditional or digital media. KEVIN O'CONNOR With more than 20 years of O’Connor’s expertise in recruiting sports industry experience, and retaining clients has been O’Connor comes to Lagardère the foundation of Saddlebrook’s Unlimited from Saddlebrook growth, expanding during his te - Sports where he served as Presi - nure. Through O’Connor’s key dent of Saddlebrook Properties executive relationships and ag - LLC; there he negotiated training gressive approach to expansion, programs and retainer-based Saddlebrook purchased a part of services for professional tennis the Tampa Bay Rowdies, a players, featuring several num - newly formed professional soc - ber one ranked players in the world including cer team part of the North American Soccer marquee names such as Pete Sampras, Jus - League. tine Henin and Jennifer Capriati. Before arriving at Saddlebrook, O’Connor served as the executive director of tennis for EXPERT the Anschutz Entertainment Group (AEG). IN HIGH GROWTH MANAGEMENT Through the highest degree of professional CHARITABLE ACTIVITIES attention and personal service, O’Connor ex - O’Connor has been involved in numerous or - panded the Elite Athlete training business to ganizations and charitable activities in the incorporate team sports such as baseball and Tampa Bay area. He has served on the exe - football and hockey. O’Connor negotiated cutive committee and the board of directors with a number of sport management agen - for the Tampa Bay Sports Commission and cies and put together training programs with Tampa Bay & Company, as well as being in - CAA’s baseball division, immediately bringing volved with the Turn2 Foundation. more than 20 baseball players to the pro - O’Connor received his BA in Public Relations gram, including World Series champions from Loras College, and resides in New York Derek Jeter and Ryan Howard. Saddlebrook’s City. football program also prospered, improving several players’ draft status and training ve - teran players in the off season such as Dus - tin Keller and Superbowl XLIV Champion Sedrick Ellis. OLIVIER GUIGUET EARLY INTERNATIONAL WORLDWIDE EXPOSURE RESPONSABILITIES IN LAGARDERE GROUP Born in 1970, Olivier Guiguet In 2004, he became Lagardère graduated from Reims Sup. de Co Active’s marketing and com- in 1993. He began his career at munication director. Working Danone in France and Mexico, directly under Arnaud Lagardère, moving from the Marketing to Olivier Guiguet was a member the Sales Division. of Lagardère Active’s executive board. RECOGNIZED MARKETING EXPERTISE In 2007, Olivier Guiguet was appointed Chair - In 1996, he joined the Marketing division’s man and CEO of Lagardère Sports by Arnaud management team as a project manager for Lagardère. the French 1998 Football World Cup Organi - zing Committee. He was responsible for the official site for Marseille as well as commer - cial partnerships. MEDIA RIGHTS MANAGEMENT In 1998, he joined France Galop as marketing and development director. At the request of Jean-Luc Lagardère, Presi - dent of France Galop, he set up and develo - ped France Galop’s media policy and implemented the transfer of horse racing co - verage from France Televisions to Canal +. REPRESENTATION LAGARDÈRE UNLIMITED REPRESENTS MORE THAN 360 OF THE WORLD’S LEADING CELEBRITIES, RANGING FROM UP- AND-COMING TALENTS TO ESTABLISHED CHAMPIONS, SINGERS, ENTERTAINERS AND LIVING LEGENDS, ALL OF WHOM RELY ON THE COMPANY FOR ITS EXEMPLARY PERSONAL MANAGEMENT SERVICES AND MARKETING PROWESS. Andy Roddick, Justine Henin, Joakim Noah, Reggie duling and events planning (tournaments, concerts, Bush, ... Lagardère Unlimited looks after a vast and etc.), and press relations. Always attentive to their world-leading portfolio of stars, including a compre - clients’ needs, Lagardère Unlimited’s agents advise hensive selection of talents. While the roster is cur - and orient them in order to find the best solutions. rently focused on personalities current actives and inactives in sports, music and fashion as well as li - IMAGE MANAGEMENT ving legends, it is steadily evolving to encompass all Lagardère Unlimited’s strength lies in its ability to creative and artistic disciplines. develop, promote and leverage the commercial po - tential of each personality thanks to the media ac - IDENTIFYING TALENT tivities of the Lagardère Group, one of the leading Always on the look out for the talented individuals of players worldwide in this sector. the future, Lagardère Unlimited’s teams are supported by a network keeping them permanently up to date KEY FIGURES with the latest trends and the development of high- 360 ATHLETES & CELEBRITIES potential sportsmen and women. 30 NATIONALITIES 12 DISCIPLINES: MEDIA AND MARKETING BASKETBALL COACHES CRICKET FIGHT SPORTS RIGHTS MANAGEMENT FENCING FOOTBALL LIVING LEGENDS & ENTER - Lagardère Unlimited’s agents develop close rela - TAINMENT SWIMMING MOTORSPORTS tionships with players and stars, offering them TENNIS TRACK AND FIELD RUGBY year-round assistance, handling logistics (hotel and flight reservations, tournament registrations, etc.), im age management (rights, sponsors, etc.), sche - TENNIS REPRESENTATION JOSE ACASUSO AUGUSTIN CALLERI AMER DELIC Argentina Argentina USA / Bosnia Born: 10/20/82 Born: 03/14/76 Born: 06/30/82 Best ranking : Best ranking : 16 Best ranking : 20 (SIMPLE) / 27 (DOUBLE) 60 (SIMPLE) /74 (DOUBLE) IGOR ANDREEV RAFAEL CAMILO MARCELO DEMOLINER Russia Brazil Brazil Born: 07/14/83 Born: 03/13/90 Born: 01/18/89 Best ranking : Best ranking : 559 Best ranking : 232 18 (SIMPLE) / 59 (DOUBLE) DANILA ARSENOV PAUL-GERARD SOMDEV DEVVARMAN Russia CAPDEVILLE CASTRO India Born: 09/06/89 Chile Born: 02/13/1985 Best ranking : 745 Born: 04/02/83 Best ranking : 116 Best ranking : 76 (SIMPLE) / 147 (DOUBLE) GREGOIRE BARRERE JÉRÉMY CHARDY EVGENY DONSKOY France France Russia Born: 02/16/94 Born: 02/12/87 Born: 09/05/90 Best ranking : 342 Best ranking : 31 Best ranking : 469 ALEX JR. BOGOMOLOV GUILHERME CLEZAR JAMES DUCKWORTH USA Brazil Australia Born: 23/04/83 Born: 12/31/92 Born: 01/21/92 Best ranking : 97 Best ranking : 13 Best ranking : 1603 BOB BRYAN THIEMO DE BAKKER PEDRO DUMONT USA Netherlands Brazil Born: 04/29/78 Born: 09/19/88 Born: 05/03/94 Best ranking : Best ranking : 96 116 (SIMPLE) / 1 (DOUBLE) MIKE BRYAN RAMON DELGADO AGUSTIN ECHARTE USA Paraguay Argentina Born: 04/29/78 Born: 11/14/76 Born: 10/20/88 Best ranking : Best ranking : 246 (SIMPLE) / 1 (DOUBLE) 52 (SIMPLE) / 91 (DOUBLE) TENNIS REPRESENTATION MARDY FISH SAM GROTH ROMAN JEBAVY USA Australia Czech republic Born: 12/09/81 Born: 10/19/87 Born: 11/16/89 Best ranking : Best ranking : Best ranking : 476 17 (SIMPLE) / 14 (DOUBLE) 230 (SIMPLE) / 233 (DOUBLE) RICHARD GASQUET VICTOR HANESCU ASHOT
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