APRIL

2021

| ISSUENO. 01

THE MAGAZINE OF THE MOBILE ECOSYSTEM FORUM MM/YYYYY | ISSUE NO. XX

TITLE HERE Members Update MEF CONNECTS, MEFFYS & AGM TITLE HERE Is Covid The “Big Bang” of Digital Payments? GDPR Fines: a 40% Increase in 2020 TITLE HERE Ready, Steady, : a quick uptake expected, but what will be the impact?

MOBILE ECOSYSTEM FORUM 1 INTERVIEWS

5 MINUTES WITH… iBASIS

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In our 5 minutes with profiles, MEF When did you launch and what growth members talk about their business, their have you seen? aspirations for the future and the wider We are just about to celebrate iBASIS mobile industry. This week, Ricardo 25th anniversary! And in 25 years, Martins, VP of Global Messaging iBASIS grew from start-up to one of the introduces iBASIS largest international carriers in the world, What does iBASIS do? driven by innovation in VoIP, quality monitoring, fraud management system In fact very simple; we are the carriers’ and more recently global IoT carrier: iBASIS carries the international architecture. voice, mobile data and messaging traffic for carriers, mobile operators and iBasis started out as a voice over IP service providers worldwide. We are company in the late nineties. It merged specialized in that, we do only that, with the wholesale arm of KPN in 2006 independently and securely. and successfully entered the mobile IPX business servicing the roaming TITLEThanks to HERE iBASIS’ DNA in IP technologies market globally in 2013 which has now and real-time communications the grown into the world’s 3rd largest IPX iBASIS multi-service IP-based network is globally. one of the preferred networks by carriers and mobile operators Since 2018 and the acquisition by Tofane worldwide. Global which resulted in the TITLE HERE consolidation with International Two years ago, we also expanded our Carrier Services (ICS) in Portugal, portfolio to introduce a new global IoT and Dominicana, and in 2020 connectivity offering and we are now with NOS ICS, iBASIS accelerated its dynamically growing this business, growth to offer customers greater scale TITLEleveraging HERE our unique eSIM and global and innovation. architecture to serve all vertical markets of IoT service providers. Continue to the next page

MOBILE ECOSYSTEM FORUM 39 INTERVIEWS

By leveraging the company’s wholesale examples of the innovation iBASIS brings trading expertise platform, and to the market. advanced analytics tools, we have been Now my goal is to become the preferred able to accelerate the deployment of and most trusted partner for P2P ad our P2P and A2P solutions Over the A2P messaging business. We have past year, we completed the mobile already a strong track of records MM/YYYYY | ISSUE NO. XX messaging solution portfolio. The including Portuguese speaking countries, solutions include Application-to-Person LATAM, Asia Pac where we are offering mobile messaging (A2P) for real time open connectivity to the top major communications and SMS firewall players in China. iBASIS also continues to solutions to protect mobile operators strengthen its strategic partnerships against illegitimate routes usage. with Altice Dominicana, KPN, NOS, Portugal Telecom, SFR, TDC and help What are your main goals? them to secure more revenues from iBASIS built a strong reputation of SMS – define relevant termination price quality partner in international voice, and enforce it while protecting their being one of the largest carriers in the subscriber base from unsolicited SMS world, then with the launch of LTE and and spam. 4G services we became the most Our goal and our execution plan at trusted partner for mobile network iBASIS, which involve engineering, operators. As a wholesale specialist, we operations, product and commercial design complete and customized team is to offer a unique MNO solution to offer the reach, quality and engagement model for monetization of security that requires our tier one international A2P SMS traffic with strong customers – the open peering policy, focus on network protection. advanced analytics platform are a few Where do you see yourselves/the industry in three years’ time? Forecasting is the most difficult thing during these pandemic times however some key trends have been confirmed, TITLE HERE even accentuated over the past year. I’m expecting that they will be the same over the coming years. The need for greater secured network has been demonstrated last year when we TITLE HERE observed the explosion of all types of SMS scams. That will remain one of my key objectives, addressing all security aspects. We provide solutions not only TITLE HERE to help carriers capture more revenue from their SMS business, optimizing

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MOBILE ECOSYSTEM FORUM 40 INTERVIEWS

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access to their infrastructure, but we from a wider reach than apps also put in place the proper mechanisms have. Mobile operators can reach almost to protect their subscribers from these the entire population thanks to the risks and vulnerabilities. broad coverage of their , and 4G As a global connectivity provider, it’s networks and the diverse types of critical to implement for our customers mobile devices on the market and get confirmation that messages (SMS) are the proper connectivity solution. As such an enabler, we are making the bridge delivered to the handsets. between OTTs and mobile operators. During the COVID-19 crisis, SMS has A2P messaging is one of the few sector proven to be a reliable, simple way to which continues to grow globally, many relay information or alerts to everyone — TITLEchanges happenedHERE in 2020 with some even populations not equipped with verticals decreasing while other verticals smart phones or digitally connected via such as authentication, transaction social media. Over the past several confirmations, alerts were on the rise. weeks, SMS/A2P traffic types have The trend is very promising for the changed (e.g. retail marketing traffic TITLEupcoming HERE years. dropped at the beginning of the What aspect of mobile is most exciting lockdown as shops were closing). to you right now? However, traffic grew in multiple areas such as transaction confirmation, Since the inception of mobile authentication, one-time password use, communications, end-users have been notifications and alerts. Governments, TITLEable to receive HERE SMS seamlessly even while roaming. SMS communication still remains one of the most reliable and efficient ways to connect to and benefit Continue to the next page

MOBILE ECOSYSTEM FORUM 41 INTERVIEWS

health authorities and agencies are also I’m also watching Sinch innovative relying on SMS/A2P for time-critical strategy through M&A is critical to their communications. overall corporate strategy. Like Tofane Right now, as a community we do have Global, IBASIS Parent company, Sinch two main exciting projects to tackle how growth strategy relies on acquisitions to to keep SMS/A2P universal and improve scale, reachMM/YYYYY and also | ISSUE NO. XX competitive while staying ahead of the profitability in the SMS market. They’re fraudsters. also innovating through complementary technologies to broaden their offering and strengthen their relationships with What’s the most critical issue that will hit mobile operators. mobile within the next 12 months? Another remarkable company is Twilio, I can mention one of them because this which is transforming the communication is a priority for iBASIS in 2021 – security landscape through virtualization and and helping operators to be compliant APIs while embedding all legacy with regulatory bodies. One of the key communications like SMS, Voice, Videos evolutions of our business and new into web, desktop or any new software areas of expertise are about security app. Their innovation and how they and it’s now being embedded in the enable developers’ innovation is entire organization and the portfolio. becoming critical for many enterprises’ We have recently enhanced our communications and has accelerated antifraud management systems and since the emergence of the coronavirus platform, we just launched a new which forces all kind of businesses to signaling security portfolio, and with our accelerate their digital transformation. SMS firewall solution, we have now a As a middleman, we at iBASIS, also help deeper and larger scope of expertise to our operators and service providers’ fight all types of international frauds. customers to offer and expand their Transition from legacy services to new business and enterprise solution offering virtual services, CPaaS, APIs, core as they leverage our global reach via services are the same cloud numbering or direct calling capabilities integrating in high demanding TITLE HERE collaboration applications such MS Apart from your own, which mobile teams companies are the ones to watch in the year ahead? Collaboration is key in this industry and it TITLEgives me theHERE opportunity to work with many different partners and experts. Haud is certainly one of them, they have a strong track of records and they have a very in depth knowledge when it comes to messages screening, Machine RICARDO MARTINS TITLElearning and HERE algorithms technology. iBASIS VP GLOBAL ESSEGING

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