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2020 Annual Campaign Toolkit

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2020 Annual Campaign Toolkit ® 2020 ANNUAL CAMPAIGN TOOLKIT THANK YOU for being an NPH USA Annual Campaigner! Your willingness to share the mission of Nuestros Pequeños Hermanos (NPH, Spanish for “Our Little Brothers and Sisters”) ensures that our organization will continue to transform the lives of thousands of children living at our homes, as well as in the surrounding communities in the countries where we work. The Annual Campaign highlights the lasting, positive impact a single person can make on the lives of vulnerable children. As an Annual Campaigner, you have the power to empower disadvantaged children and lift them from poverty. Through storytelling, personal experiences and reaching out to your friends, family and co-workers, we want to share the mission and great work of NPH, one person at a time! Funds raised through the Annual Campaign are used to support the homes, healthcare and educational programs of NPH in Latin America and the Caribbean. The Annual Campaign will run from June 1 - 30, 2020. Resources • Virtual Kickoff: Monday, June 1, 2020 at 7:00 p.m. Central (nphusa.org/kickoff) • NPH USA staff • Other volunteers • Custom giving platform (nphusa.org/ac2020) • Video “We Need You Now” (nphusa.org/2020video) • Campaign Toolkit (nphusa.org/ac-toolkit) • Email Template (see page 5 or nphusa.org/ac-email) • Profile images, cover photos and post graphics( nphusa.org/ac-toolkit) 1 nphusa.org/ac2020 | #NPHUSA NPH Annual Campaign Activities Calendar The Annual Campaign will be active during the month of June. Feel free to share and retweet any of the posts found on NPH USA social sites. We encourage you to share your own story, images and campaign goals reached by you and your network. Below is a calendar of suggested activities for the month. June 2020 Blue = Virtual Challenges Green = Free to join Red = Registration & suggested donation Sunday Monday Tuesday Wednesday Thursday Friday Saturday May 31 1 2 3 4 5 6 Update your Campaign Salsa Series – Trivia Night World social media Kickoff Class One 7:00 p.m. Environment profile and 7:00 - 7:30 p.m. 6:00 - 6:30 p.m. Central Day cover images Central Central nphusa.org/ Post a picture with Annual nphusa.org/ nphusa.org/ trivia of an item you Campaign kickoff salsa reused or share graphics a DIY project 7 8 9 10 11 12 13 Best Friend Salsa Series – Coffee Chat Red Rose Day Day Class Two Meet the Around the Tag your best 6:00 - 6:30 p.m. Regional world, it is friend in a Central Teams + considered picture – share nphusa.org/ Volunteers a symbol of your best salsa Check web for beauty and friend qualities time love. Post a or your best nphusa.org/ picture with a friend memory! chat red rose. 14 15 Midway 16 17 18 19 20 Point! NPH Open Eat Your Sustainable World How close are Home Veggies Day Gastronomy Juggling Day you to your 5:00 - 5:45 p.m. Eat veggies Day Post a catch goal? Share Central with every the ball your amount nphusa.org/ meal that you Latin Cooking challenge with your openhome eat today! Class network and 6:00 p.m. NPH Seattle encourage Salsa Series – Central Institute friends to Class Three nphusa.org/ Graduation support, share, 6:00 - 6:30 p.m. cooking like and retweet Central @NPHUSA and nphusa.org/ #NPHUSA salsa 21 Father’s 22 23 24 25 26 27 Day & World Game Night Final Week! Book Reading Trivia Night Music Day 6:00 – 7:30 p.m. Do a final 1:00 p.m. Central 8:00 p.m. Share a post of Central drive! Help me nphusa.org/ Central you performing nphusa.org/ reach my goal, reading nphusa.org/ your favorite gamenight donate here: nwtrivia international nphusa.org/ song or dance ac2020 28 29 30 July 1 Camera Day Annual Annual Campaign Wrap Up Post a travel Campaign Do a post and/or email thanking everyone who gave. Share your picture Finale final personal total, and the organizational total. Thank you Cooking Class message 6:00 p.m. from Frank Central Donaghue, nphusa.org/ NPH USA CEO chefcarlos 2 nphusa.org/ac2020 | #NPHUSA Your Personal Network Use this chart to develop your campaign list, then reach out by phone, email and social media to ask for support for the NPH USA Annual Campaign. Accountant/Financial Planner Attorney/Legal Counsel Auto Mechanic Building Contractor Church Colleagues/Employer Dentist Dry Cleaner Electrician Florist Family & Friends Health Club/Gym Insurance Agent Landlord Landscaper Local Businesses Member of Book Club/Hobby Neighbors Parents of Children’s Friends Play Groups Physician Plumber Resturants School University Alum Groups Veterinarian Other 3 nphusa.org/ac2020 | #NPHUSA CONSIDERATIONS FOR SHARING In addition to posting your own #NPHUSA content anytime between June 1 and June 30, please be sure to follow @NPHUSA, and feel free to share and retweet our #NPHUSA content about the Annual Campaign. • Keep things positive and fun • Provide link to donate/learn more: www.nphusa.org/ac2020 • Tag every post with #NPHUSA • “Like,” “favorite,” “share,” “comment” and/or “retweet” other #NPHUSA messages from @ NPHUSA to spread the word NPHUSA NPHUSA nphusa.blogspot NPHUSA NPHUSA NPHUSA Messaging Tactics • Share how you are supporting #NPHUSA • Encourage your network to give and share their #NPHUSA experiences • Promote matching gift challenges to double the impact of giving Sample Posts to Re-Use or Inspire Use the following samples as a starting point for social media posts. If you have a photo of yourself with an NPH child*, on a trip or at an NPH USA event, post it! • Want to transform a child’s life? Join the NPH USA Annual Campaign www.nphusa.org/ac2020 • I support NPH USA because [insert reason]. Will you join me? (www.nphusa.org/ac2020) • Skip the Lattes this week and make a lasting impact on a child’s life by supporting NPH USA and help me reach my goal. Please donate at www.nphusa.org/ac2020 • Join me to lift children from poverty and provide healthcare, education and love! Please give at www.nphusa.org/ac2020 • Weekly Update: I’m supporting the #NPHUSA Annual Campaign because [insert reason]. To date, I have raised $[enter amount] of my $[enter goal]. Will you donate to help vulnerable children? *To protect the privacy of the children of NPH, please do not use their names on social media. 4 nphusa.org/ac2020 | #NPHUSA Sample Email To Re-Use or Inspire Use the following sample as a starting point for an email or letter to your network/campaign list. If you have a photo of yourself with a pequeño, include it here*! Also, if possible, mention your own experience(s) of visiting a home, meeting the children, etc. Go to nphusa.org/ac-email and you should be able to select all of the following, then copy and paste it into your email message or word processor. If you have technical issues, a Word file is available. Dear friends and family, [Explain how you got involved with NPH USA]. It is with great pride that I share with you my involvement with this year’s Annual Campaign. NPH USA has been transforming the lives of children in Latin America and the Caribbean for more than six decades. Their mission is simple – to lift children from poverty so they can reach their potential and live healthy and productive lives. Delivery on the mission is no easy task, each year the organization raises funds for shelter, education, and healthcare programs that serve thousands of children and families in Bolivia, the Dominican Republic, El Salvador, Guatemala, Haiti, Honduras, Mexico, Nicaragua and Peru. Many of NPH’s children suffered from illness and malnutrition before joining our family. Improving their health and delivering educational programs is a priority. I’m asking you to consider making an investment in the lives of children so they may grow to their full potential, shaping better futures for themselves, their families and their communities. Our goal is to raise $100,000 in the month of June, and my personal goal is to raise $[enter amount]. Will you join me and make a donation to support NPH and ensure a safe, loving family environment for vulnerable children living in extreme conditions, can I count on you to help reach this goal? Click here (nphusa.org/ac2020) to donate now. You can also click to learn more about NPH USA, or just ask me! Thank you for your support! [Your name] Donations to NPH USA, Federal Tax ID# 65-1229309, are tax deductible to the extent provided by law. All donated funds are diligently appropriated and an audited financial statement is available upon request. To read our Charitable Solicitation Disclosure Statements, visit www.nphusa.org/disclosure *To protect the privacy of the children of NPH, please do not use their names on social media. 5 134 North LaSalle Street, Suite 500 • Chicago, IL 60602-1036 Toll-free 888.201.1880 Regional Offices Northwest: 425.646.3935 Southwest: 480.967.9449 Upper Midwest: 651.482.1703 Midwest: 312.386.7499 ® Mid-Atlantic/Northeast: 617.206.4940 nphusa.org/ac2020.
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