VIDEO TELEMATICS IS A NEW SAFETY NORM FOR COMMERCIAL FLEETS AI Powered Video Telematics—The Revolutionary Road Safety Tool
FROST & SULLIVAN EBOOK
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CONTENTS
3 Top Challenges for Fleets
6 Introduction to Video Safety Technology
7 The Growing Benefits of Video Safety
10 Evolution of Video Safety
11 Market Outlook
12 Solution Spotlight: Samsara
15 Samsara Provides Proven ROI
17 Samsara’s Road to Success—Why Samsara is a Company to Watch Video Telematics is a New Safety Norm for Commercial Fleets 3
TOP CHALLENGES FOR FLEETS One: Keeping Drivers Safe Safety is the number one priority for 36% of fleet managers, with reduced driver distraction a key concern. FMCSA estimates that t e S t ere were 71% of large-truck crashes occur due to driver distraction. Unsafe practices, including texting or calling while driving, increase the likelihood of crashes. They also affect a fleet’s brand image and reputation, while creating challenges related to driver retention. FATAL CRASHES i ol i lar e Two: Investigating Incidents & Fighting False Claims tr c s a d ses i o e year In the absence of technologically sophisticated video safety systems, fleet managers expend considerable time and resources on identifying the cause(s) behind an incident and adopting remedial measures. This also hampers their ability to protect drivers and assets from fraudulent claims. Meanwhile, nuclear verdicts - where jury penalties exceed $10 million—threaten both fleet owners and insurers. They are causing already rising insurance premiums to increase, in some cases by over he argest 50% annually. r c Accident Sett e ent ost Three: Improving Overall Efficiency Despite headlining fleet operators’ agendas, cost / resource/ performance optimization remain elusive. The ongoing economic more t a slowdown has now highlighted the urgent need to accelerate such efforts and identify innovative technology solutions that improve overall fleet efficiencies. Reinforcing driver education about the importance and benefits of government mandates / regulations i ion such as HOS and DVIRs remains challenging but is critical to enhancing fleet capabilities.
Source: Frost & Sullivan’s Latest Study—Global Truck Video Safety Solutions Market, Forecast to 2025; FMCSA’s Large Truck and Bus Crash Facts 2017 report. Video Telematics is a New Safety Norm for Commercial Fleets 4
PAYING THE PRICE Calculating the Cost of Motor-Vehicle Injuries
Average Comprehensive Cost by Injury Severity Average Economic Cost by Injury Severity Beyond the economic costs incurred from an accident, the Productivity losses, wage, medical expenses, motor-vehicle comprehensive costs also include the value of lost quality of life. damage, administrative expenses, and employers’ uninsured This entails wage risk premiums and it represents the maximum expenses are the costs involved in motor‑vehicle crashes. JW fix the spacing cost that is spent to prevent a death or injury. (larger bars? once I have final text
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Death Disa ing vident ossi e o in r ropert in r in r in r o served da age
Sources : Average Comprehensive Cost by Injury Severity, 2018; Average Economic Cost of a Crash, National Safety Council, 2018. Video Telematics is a New Safety Norm for Commercial Fleets 5
PAYING THE PRICE Accident Costs can be Disastrous for Both Businesses and Fleet Operators
Crippling Insurance Payments Companies might face crippling insurance payments in the form of higher medical insurance premiums, auto insurance and liability settlements, life insurance and survivor payouts. In addition, they might have to enroll in group Damage to Property health insurance schemes with dependent Damage to property, both company and public, coverage. Nuclear verdicts burden insurers with and a dented brand image are among the other exorbitant penalties forcing them to cascade major fallouts. From the need to repair and down these nuclear verdict costs in the form of replace the vehicle involved in the accident to increased insurance premiums to fleets. These paying fines towards the repair of the damaged additional costs further weigh down heavily on roads/road signs, accidents are a costly otherwise steadily increasing insurance costs proposition. Inspection fees, towing expenses or causing fleet owners financial difficulties. costs related to having the vehicle released from impoundment add up to a hefty sum. Emergency medical services for the accident victims constitute another significant outlay. Decreased Employee Productivity Employee productivity also stands to suffer. Productive time becomes a casualty: supervisors lose time in terms of rescheduling, fleet managers lose time in order to coordinate vehicle replacement and repair, and time is lost in rehiring / retraining / reassigning / replacing personnel to cover for employees affected by the accident.
Source: The Use of Forward Collision Avoidance Systems to Prevent and Mitigate Rear-End Crashes by National Transportation Safety Board (NTSB). Video Telematics is a New Safety Norm for Commercial Fleets 6
INTRODUCTION TO VIDEO SAFETY TECHNOLOGY
Vehicle technologies, like video telematics, can play a crucial role in minimizing accidents and investigating incidents. Video telematics capture the period before and after safety events and deliver footage to the cloud. The footage allows fleet drivers and managers to view the circumstances surrounding a safety incident as well as its outcome. This provides key stakeholders a keen understanding of what can be attributed to driver error and what is caused by external factors.
FORWARD MONITORING ecords iew of road aly es road co ditio s a ead DRIVER MONITORING ecords dri er a d ca i area o itors distracted dri i o itors olicy iolatio s li e SIDE MONITORING sa e of seat elts or mo ile ecords side iew of e icle o es for dri er rotectio tio to record left a d or ri t a d com lia ce sides of t e e icle Ca t res ard to see sideswi i i cide ts
INTERIOR MONITORING REAR MONITORING ecords i side e icle or trailer ecords rear iew of a tr c Ca t res loadi loadi or trailer roced res dama es dis tes Ca t res ac i a d a d t eft as ideo e ide ce rear e d i cide ts
Source: Frost & Sullivan. Video Telematics is a New Safety Norm for Commercial Fleets 7
THE GROWING BENEFITS OF VIDEO SAFETY
Enhance Driver Safety Act as an Objective Third Eye Save Administrative Time Providing fleet management solutions that Road accidents often disintegrate into While fleet companies acknowledge that engage drivers, promote safety and reward protracted claims settling. Video footage video data adds value, they do not want to best practices is paramount. Incentivizing provides an objective and reliable ‘third spend time and resources wading through drivers based on objective-driven measures eye’ that protects fleet drivers from being unnecessary footage. Fleet drivers are such as consecutive collision-free days and unfairly blamed for the event, while helping also understandably averse to constant safe miles driven will strengthen safety quickly settle fleet insurance claims. Access scrutiny. To alleviate concerns, most standards. Here, the key enablers will be to video evidence allows fleet companies platforms only store critical events related video-based safety solutions powered and insurance partners to study events to unsafe driving behavior. This means that by AI and computer vision-based ADAS faster, lowering overall fleet costs related fleet managers and their drivers can focus that proactively monitor, support and train to collisions and reducing insurance on the most important footage. drivers, ensuring driver/road/asset safety. premiums.
ideo te e atics so tion can ideo te e atics res t in ess c ai s Srea ine accident investigation BEFORE es m tio of TELEMATICS red ctio e icle o eratio i claims der
C t i collisio MINUTES costs from t e time ower dri er ed ce crease ed ce distractio s eedi seat elt se collisio s AFTER of a i cide t TELEMATICS
Source: Frost & Sullivan. Video Telematics is a New Safety Norm for Commercial Fleets 8
IN-CAB ALERTS CAN PREVENT ACCIDENTS
In-cab alerts, in the form of visual or audio alerts, continuously monitor, provide feedback, and correct risky driving behaviours. Therefore, they act simultaneously as collision avoidance solutions and on-the-job training tools. Unlike traditional G-sensor based solutions that are reactive, AI-based solutions are proactive and use on-board vision analytics capabilities to forewarn the driver of a risky event.
he i p e entation of orward oo ing o ision Avoidance techno og co d red ce
REAR-END CRASHES FATALITIES IN URIES
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N T telli e t ideo sol tio s are also see as a ey tec olo y wit t e ote tial to s sta tially miti ate accide ts a d related costs
Source: Frost & Sullivan. Video Telematics is a New Safety Norm for Commercial Fleets 9
VIDEO SAFETY BENEFITS FLEETS, DRIVERS & INSURERS
S ielded a ai st fra d le t etter ris i si ts claims a d car o t eft FLEET INSURANCE asier rocessi for le itimate Com lia ce wit seat elt claims re latio de tificatio of cras for cas creased dri er rete tio scams m ro ed f el efficie cy t a s ed ced claim rates to red ced s eedi asier i esti atio a d decisio creased e icle com o e t ma i lifetime
DRIVER
o eratio from false claims a d acc satio s o etary rewards a d reco itio ased o im ro ed dri er score Co siste t im ro eme t i dri i s ills Safer o erall wor i e iro me t Video Telematics is a New Safety Norm for Commercial Fleets 10
EVOLUTION OF VIDEO SAFETY
PAST FUTURE
TRADITIONAL VIDEO VIDEO TELEMATICS DASH CAMS TELEMATICS ADAS
EVENT No e force se sor Com i atio of TRIGGERS force se sor a d ased detectio
VIDEO No i cide t detectio or to load of cli s to to load of cli s to UPLOAD a tomatic loads clo d for ris a alysis clo d for ris a alysis a d coac i a d coac i
SOLUTION P a ally retrie e a a ers ca easily foota e from re iew i cide t foota e Collisio miti atio memory card for i ca alerts ro ide t ro real time i ca i cide t a alysis feed ac ri t after alerts t at war dri ers of i cide ts im e di i cide ts
Source: Frost & Sullivan. Video Telematics is a New Safety Norm for Commercial Fleets 11
MARKET OUTLOOK
The US and UK have experienced immense growth and adoption of video safety solutions by commercial fleets in the last five years. Owing to growing demand for safety and proven positive orth A erica contin es ROI among commercial fleet operators, the market is expected to register a compound annual growth rate (CAGR) of 22.2% from to do inate the ar et 2018 to 2025, surpassing 3.5 million units by 2025. t er North America continues to dominate the market—it accounted 5 2 for 87.2% of the total installed base, followed by Europe that held ro e a 7.6% share.
In North America, market penetration was 3% in 2018 and is 7 6 expected to reach 8% by 2025. Globally, market penetration is expected to reach 2.4% in 2025 (from 0.7% in 2018) for total commercial vehicles in operation. ota nsta ed Although a major change in economic dynamics effected by the ase global economic slowdown and the ongoing pandemic situation is impending, fleets worldwide have turned towards innovative technologies to improve operational efficiency as a strategic response to tackle the recession. This reiterates the importance of safety technologies in improving efficiency and saving money. 87 2
Nort merica The market is expected to register a CAGR OF 22.2% FROM 2018 TO 2025, surpassing 3.5 million units by 2025.
Source: Frost & Sullivan. Video Telematics is a New Safety Norm for Commercial Fleets 12
SOLUTION SPOTLIGHT: SAMSARA A Unified System Propelling Safety, Efficiency and Sustainability
Samsara helps fleets increase their safety, efficiency, and sustainability by offering a comprehensive platform that serves a wide range of end user needs, like regulatory compliance, paperless workflows, and real-time equipment monitoring. Their video safety solution stands out for its embedded AI, data‑driven coaching workflows, and intuitive safety reporting tools. These customer-focused solutions are easy-to-use, flexible, highly scalable, and support exceptional enterprise-grade security.
LEVERAGE Key safety benefits ENHANCE INSIGHTS of Sa sara BRAND VALUE
SAVE BUILD A SAFER LIVES E ONERATE CULTURE DRIVERS
ai isi ility i to ild a ositi e t e safety of yo r re tatio a d o eratio s im ro e CS scores aly e dri i ce ti i e safety tre ds to im art safe rotect i oce t wit data dri e dri i ractices dri ers a d defe d rewards ro rams yo rself a ai st false claims
Source: https://www.samsara.com/safety#impact2 Video Telematics is a New Safety Norm for Commercial Fleets 13
SAMSARA’S INTELLIGENT AI DASH CAMS YIELD NOTABLE GAINS
The innovative Samsara AI Dash Cam has been designed to mitigate a range of high-risk driving behaviors. Coming in both front-facing and dual-facing models, it offers in-cab driver assistance using live scene analysis and a built-in speaker for real-time alerts, which can minimize the incidence of distracted driving and warn drivers about near collisions. As soon as HD event footage is uploaded to the cloud—which only takes minutes—Samsara provides in-depth data and analytics to fleet managers for driver coaching and claims management.
Unparalleled Fleetwide Visibility Advanced AI to Prevent Incidents Streamlined Video Review Cameras simultaneously capture high Cameras use embedded AI to analyze road Event footage is always automatically definition videos with 30 frames/second scenes in real-time, enabling detection of uploaded to the Samsara dashboard and capture of both external (the road) and distracted driving and policy violations in Admin App and can be accessed from any internal (the driver) environments with the cab, as well as near collisions on the smartphone or web browser at any time, in‑cab Infrared LED to optimize recording road ahead. removing the need to manually recover at night. memory cards from vehicles or download In-cab audio alerts help drivers adjust footage from a DVR. In conjunction with the Samsara Vehicle behavior to prevent accidents before they Gateway, their dash cams automatically happen. Additional footage is easily requested and upload video and still images, along with downloaded over-the-air. This helps to Dashboard Example GPS data, engine diagnostics, and more, determine responsibility for the accident, to the Samsara Dashboard, providing exonerate drivers from false accusations, centralized visibility into fleet-wide and facilitates insurance claims. operations. Reviewing incidents is easier to manage thanks to labels and smart folders for organization and filtering.
Source: Frost & Sullivan. Video Telematics is a New Safety Norm for Commercial Fleets 14
SAMSARA’S INTELLIGENT AI DASH CAMS YIELD NOTABLE GAINS
Creating a Positive Affordable and Ease Straightforward Highly Scalable with Safety Culture of Use Implementation Enterprise-grade Security
Driver scorecards make Samsara dash cams offer Samsara’s sleekly designed An enhanced safety profile it possible to reward and high quality and value-added plug-and-play hardware with is underpinned by single- incentivize safe driving and features that bring together intuitive features score high on sign on (SSO), role-based configure scores based on state-of-the-art technologies— both form and function. administration, and custom company-specific priorities in imaging, encoding and hierarchies. This is reinforced In addition to the convenience wireless data networks, among by superior scalability A mobile Driver App allows of being able to achieve others—at cost-effective supported by open developer drivers to view their safety complete setup in under an prices. APIs coupled with the ability ranking relative to their peers, hour, Samsara also offers to rapidly scale up to tens of encouraging safe driving They are also easy to install 24/7 in-house support to its thousands of vehicles. behavior. and use; the dash cams can customers via phone and email. be completely set up within HD video, advanced analytics, Data-driven coaching ten minutes, while users can and sensor data unify on a workflows empower safety access footage on the Cloud single, integrated platform managers to give regular, dashboard without needing to to enable comprehensive consistent feedback to help be proficient in IT. 360° insights into incidents. drivers improve This helps in the accurate reconstruction and identification of the causes behind incidents.
Source: Frost & Sullivan. Video Telematics is a New Safety Norm for Commercial Fleets 15
SAMSARA PROVIDES PROVEN ROI
Avoiding Decreasing Reducing Vehicle Minimizing False Claims Insurance Costs Wear and Tear Labor Costs Video recovery and proximity Insurance companies are On detecting harsh events, Samsara’s digital driver safety search make it easy to find aware that Samsara dash cams Samsara dash cams provide scorecards and video coaching the cause of the accident and demonstrably enhance safety in-cab audio alerts to the tools continuously improve avoid fraudulent claims. This and reduce risk. Accordingly, driver. This substantially driver performance. Positive pre‑empts tedious claims many insurance companies reduces driving practices that interventions, combined with processes and unnecessary offer premium discounts, contribute to vehicle wear and rewards programs, boost driver settlements, enabling credits or subsidies to fleets tear, while lowering associated retention, thereby saving on tremendous cost savings. that install Samsara dash cams. maintenance costs. costs to train new drivers.
CASE-IN-POINT CASE-IN-POINT CASE-IN-POINT CASE-IN-POINT
Mitchell Companies achieved Simco Logistics recorded fewer Empress Ambulance Services Dohrn Transfer Company a 34% decrease in auto claims untoward incidents, with a was able to save $15,000 in experienced a 10% increase in with associated savings subsequent decrease in its repairs per vehicle associated driver retention, saving $8,000 estimated at $150,000– liability. The result was a 15% with fewer out-of-service per retained driver in terms of $200,000. reduction in the company’s episodes and higher uptime. hiring and replacement costs. insurance premium.
Source: Frost & Sullivan. Video Telematics is a New Safety Norm for Commercial Fleets 16
SAMSARA’S INTEGRATED PLATFORM: AN ALL-IN-ONE SOLUTION
Samsara’s suite of hardware and software integrates seamlessly to support a range of outstanding benefits, including video safety, vehicle & trailer tracking, driver workflows, compliance, and more. Samsara’s hardware architecture is modular and enables a range of customization options. The ability to deploy plug-and-play integration of this modular hardware with Samsara’s suite of gateways, sensors, and cloud-based software means the offerings are extremely flexible and cost-effective.
GPS FLEET FUEL & TRAILER REEFER ROUTING & TRACKING MAINTENANCE TRACKING MONITORING DISPATCH
i e e icle locatio Fa lt code mo itori T eft detectio i e tem erat re a d o te mo itori trac i tri istories a erless V s tili atio re orti reefer mo itori istorical erforma ce eofe ce alerts sa e ased car o a d tem erat re istorical lo s a alysis mai te a ce se sors
DOCUMENTS & COMPLIANCE DASH CAMS COACHING WIFI MESSAGING WORKFLOWS HOTSPOT
Ce trali ed re orti Ce trali ed tomatic ideo ri er scorecards ca iFi cell lar a d a alysis for S record ee i wit loads distracted safety tre ds a d data i cl ded FT loaded otos of dri i detectio recomme ded s recei ts etc i ca oice coac i coac i scri ts two way messa i
Source: Frost & Sullivan. Video Telematics is a New Safety Norm for Commercial Fleets 17
SAMSARA’S ROAD TO SUCCESS—WHY SAMSARA IS A COMPANY TO WATCH Right Mix of Customer Commitment and Innovation Samsara is a trend setter in the video safety industry as it clearly solves major challenges for fleet operators and drivers with its path breaking video safety technology. Samsara’s video safety platform is equipped with infallible security and highly customizable software architecture that gives great flexibility to customers both in terms of pricing as well as building a solution that precisely fits their needs.
Mapping Samsara’s past achievements and growth trajectory launches the company into an exponential growth projectile.
ideo telematics 200 000 ore t a e dor y its acti e cameras 15 000 s i ed sold de loyed c stomers
ore t a First year wit ew 100 ew 100 000 as Cams feat res s i ed cameras sold
Samsara’s success factors are its customer targeted innovations and pre-/after- sales support which has created a huge base of happy customers. The company’s technological expertise successfully solves many of the industry’s lasting pain points. Samsara’s video safety solution is poised to grow multifold taking on a sharp growth trend. By virtue of these, Samsara is justifiably one of the most interesting companies to watch out for in 2020 and beyond. TWEET THIS Source: Frost & Sullivan. SILICON VALLEY 3211 Scott Blvd Santa Clara, CA 95054 Tel +1 650.475.4500
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