GDM Overview Deck
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Prepared by Gfinity 2021 V 1 . 0 D I D 1 0 0 The information contained in these documents is confidential, privileged and intended for the exclusive use of the recipients only. Do not publish or re-distribute. © 2021 GFINITY, PLC A GLOBAL ESPORTS COMPANY L O N D O N , U K GFINITYPLC.COM Table of Contents Table of Contents Introducing Gfinity Digital Media 0 3 MTG Rocks 1 3 Trusted Partners 0 4 Gfinity Deals 1 4 GDM Ecosystem 0 5 Acer Case Study 1 5 Gfinityesports.com 0 6 Social Ecosystem 1 6 Cadbury Heroes League Case Study 0 7 Why GDM? 1 7 RealSport101.com 0 8 Trebor ‘Give Me Strength’ Case Study 1 8 Dirt 5 Case Study 0 9 GDM Progromatic Inventory 1 9 StealthOptional.com 1 0 Thank you 2 0 RacingGames.GG 1 1 Epicstream.com 1 2 Gfinity Digital Media (GDM) is the home of all things gaming, esports & entertainment . Comprising of six websites - Gfinityesports.com, RealSport101.com, StealthOptional.com, EpicStream.com, RacingGames.GG and MTGRocks.com - GDM reaches up to 14 million highly-engaged gamers every month and delivers more than 65m Monthly impressions across its social channels. About Gfinity Digital Media A leading Google authority across a plethora of key games, GDM Introducing Gfinity reaches communities from every aspect of gaming - from those interested in top releases and consoles news, to esports fans or Digital Media those wanting to level-up their game with the latest hardware. With content written by respected experts from the likes of The Daily Mail, Den of Geek, Eurogamer and more, GDM has grown exponentially in the space of a year - with total users rocketing from one million to 14 million in the space of 18 months. All websites are specifically designed to be enjoyed on the move, with on-platform video delivered by the market-leading Connatix platform. *Estimated impressions based off on-site analytics tools Trusted to deliver campaigns for clients including: GDM ECOSYSTEM GAMING ENTERTAINMENT TARGETED TECH TOPIC GfINITYESpORTS.COM GfINITYESpORTS.COM Gfinityesports.com has grown from 5k users a month to over 8.9m in The ecommerce team also works closely with Gfinity to reach a under a year and a half. Despite the site’s reputation as the go-to different strand of users; Gaming Consumers. In fact, one of the destination for Call of Duty, GfinityEsports’ top-performing articles can site’s top articles in 2020 was a PS5 stock checker, which range from Pokemon Go, to FIFA 21, and Animal Crossing. helped GDM sell over £500,000 worth of PS5 units through affiliate schemes. With such a broad range of content to get stuck into, it’s no wonder that returning users make up over 25% of the site’s monthly traffic. Or Gfinityesports.com has nearly 400,000 signed up to push that GfinityEsports’ users will view 2 pages per session, spending notifications, reaches 35m gamers a month through its social almost a minute and a half on the page. channels, and is building a highly-engaged returning user base through its recently launched - and constantly evolving - on-site Content focus: Gfinity blends a mixture of light news stories with rewards programme, Gfinity Plus. longer, more detailed how-to guides to help casual gamers improve. Whether that’s how to pull off the most insane skill moves in FIFA, or the best hiding places in Call of Duty Warzone. GfinityEsports.com Monthly Uniques: 8,900,000 Monthly Page Views: 21,600,000 Gender Male - 85% USA - 47% Mobile - 76% Female - 15% UK - 17% Desktop - 23% Age Canada - 5% Tablet - 1% 18-24 - 36% Australia - 3% USER PROFILE 25-34 - 40% Germany - 3% pLAYS WIDE RANGE Of GAMES 35-44 - 13% ROW - 26% HIGHLY ENGAGED 45+ - 11% LOVES SHOOTERS KNOWLEDGE SEEKER The Cadbury Heroes League Gfinity Case Study GDM approach Gfinity was appointed by Cadbury to deliver The Cadbury Heroes League, a Street Articles: Fighter V tournament, which pitted celebrities’ and creator’s relatives against one another after an intensive training period. KPI: Total Uk Views: Average Dwell Time: Gfinity Digital Media supported the competition with an integrated marketing campaign across GfinityEsports, RealSport101 and Stealth Optional, made up of 224,000 UK views 290,997 1:42 both editorial and video content shared across the websites and their social channels. The video series was delivered through the websites’ onsite video players, targeting fans of fighter games and casual gamers with a target viewership of Video Views (onsite): 800,000 UK video views. The campaign delivered more than 3 million UK video views, with a completion rate of 51%. KPI: Total Uk Views: Average completion rate The editorial series was fed into our discovery program, which targeted fans of 800,000 UK views 3,060,203 51% fighter games - with a KPI of 224,000 UK views we delivered 290,000 UK page views with an average dwell time of almost 2 minutes. REALSPORT101.COM REALSPORT101.COM Content focus: RealSport has FIFA flowing through its veins - RealSport has grown from one million users to nearly 5m in covering all aspects of EA Sports’ game. However, the site now a year. As the name suggests, RealSport is the home of covers news and features across plenty of games. Both in and sports gaming; the site is an authority on the likes of FIFA out of the sports genre - all with the same level of granular and Madden and has been trusted by companies such as detail and insight. Codemasters to support key game launches via branded content. RealSport101.com has more than 100,000 fans signed up to push notifications and reaches more than 5m gamers every However, in recent months, RealSport has made the move to month through its social channels - all of which are heavily a gaming news site proper, with the site’s top-performing made up of US and UK fans. categories now including Minecraft, PUBG Mobile and Genshin Impact. Through the RealGaming International network, content is also delivered in Spanish, Portuguese and Arabic, reaching more RealSport101.com than 204,000 users - despite being only six months old. Monthly Uniques: 4,700,000 Monthly Page Views: 8,800,000 Gender Male - 90% USA - 35% Mobile - 75% Female - 10% UK - 15% Desktop - 24% Age India - 4% Tablet - 1% 18-24 - 38% Canada - 4% USER PROFILE 25-34 - 38% Australia - 3% CASUAL GAMER 35-44 - 14% ROW - 39% LOVES SPORTS & GAMES 45+ - 10% RPG GRINDER FIFA FANATIC Realsport Case Study: Dirt 5 Content Stats GDM Aproach Results Gfinity created a 5-part video and editorial series highlighting the improvements and changes Codemasters had made for their latest rally-racing game DIRT 5. RealSport101 was uniquely positioned Articles Social video views to deliver this campaign due to the huge sim-racing & racing game audience on the site as well as on their KPI (views) - 5,000 Total views - 12,300 social channels. The video series was delivered through RealSport's Total views - 36,000 Average completion - 11% onsite video player, targeting fans of racing games and sports games with a target viewership of Average dwell time - 2:55 100,000 video views, the campaign delivered a total of 730,000 video views and a 70% completion rate. We also released the video series across our Video views (onsite) Facebook network and reached an additional 12,300 video views. KPI (views) - 100,000 The editorial series was fed into our discovery program making it easier for fans of the racing genre Total views - 740,000 to discover the content and learn more about DIRT 5 - with a KPI of 5,000 views we delivered over 35,000 page views with an average dwell time of just under Average completion rate - 70% 3 minutes. “Realsport understands our players and knows how to create content that offers them value when they are away from their console or PC. They have delivered a campaign combining rich written editorial with supporting video that both informs and entertains” Shaun White - Director of Communications, Codemasters STEALTHOPTIONAL.COM STEALTHOPTIONAL.COM StealthOptional launChed in MarCh 2020 and quiCkly Cemented itself as a trusted destination for all-things next-gen, with an ever-growing stable of interlinked artiCles teaChing gamers everything they need to know about the PS5, the Xbox Series X/S, and the next-generation of PC hardware from NVIDIA, AMD, Apple and others. Gender With the launCh of the new Xbox and PlayStation Consoles both falling in November 2020, this month beCame a Male - 88% USA - 46% Mobile - 73% triumphant ‘proof point’ for the site: despite only existing for 9 months, StealthOptional reaChed over 400,000 users Female - 12% UK - 20% Desktop - 26% aCross this 30-day period, with over half-a-million sessions being traCked in that time. India - 5% Tablet - 1% 7% of Stealth Optional’s November traffiC Came direCtly from FaCebook, where the team has been rolling out an Age aCtive ‘outreaCh’ strategy of posting speCially-made Content direCtly into hyper-engaged FaCebook groups (e.g. PS5 18-24 - 27% Canada - 3% news stories are posted daily into various PlayStation-foCused groups). USER PROFILE 25-34 - 43% Australia - 2% This foCus on FaCebook has also enabled the team to identify a number of other engaged Communities adjaCent to TECH SAVVY the gaming world, inCluding Retro Gaming enthusiasts, LEGO ColleCtors, Pokemon fans and Star Wars obsessives. 35-44 - 17% ROW - 26% Serving dediCated Content to these Communities has allowed the site to widen the breadth of its Coverage and grow HIGHLY INQUISITIVE its user base. 45+ - 13% KEEN TO UPGRADE The addition of EpiC Stream’s huge soCial eCosystem Can be leveraged by Stealth Optional, as Stealth’s typiCal user WANTS EXPERT ADVICE interests are aligned with many of the niChe FaCebook pages EpiC Stream owns.