Merry X-Ray and a Happy New Lung: When Santa Sold Cigarettes
Merry X-Ray and a Happy New Lung: When Santa Sold Cigarettes Curators: Alan Blum, MD Samuel Blum, MA Associate Curators: Mary Clare Johnson, MLIS Kevin Bailey, MA University of Alabama Center for the Study of Tobacco and Society Key to items in the exhibition TMECENTER FOR TMESTUDY OF TOBACCO AHD SOCIETY Merry X-Ray and a Happy New Lung hroughout the 20th century, the season of giving was not immune to the pervasive reach of tobacco companies. Even Santa Claus was recruited as a cigarette salesman. This T exhibition highlights a small fraction of the magazine advertisements, mailings, and point-of-purchase promotions in which Christmas became synonymous with smoking. 2 Item No. Item Type & Description Visual l'fflllP'i'l'lOHIS.1- 00., 1.lol ..,- ....-- ..~ -- ,,__ “[O]ne of the most appropriate and refined CHRISTMAS gifts, both here and abroad, has been a .............~.,...-.,,~ .....,..,, ~ ... , ..... > ,-, ..... •••·•· . ... · • • ,..,..,..···.J'~, ....... , ....~ ~- ... present of PHILIP MORRIS cigarettes” ,,.,. .,.. , ..,.....-•-..r ""'' "'"I_, .._,.,--·- .,.,....•••. ............ - ,. , ~ ~ ~ ...._, ... , .,.. ol ut IF C~.-C.1>< 1 .,,,,/, _, , . ,, .... ..... ,........, .,·- . • ...... :.1...•. LC....:-- ~, Promotional letter sent out by cigarette maker Philip Morris ...,, .. , .,, , ,.. '· '"' "" • ¥- <.; , . , ••:.:,••: •" ••.=,,·.-•n·,_ & Co. December 1, 1912 “‘Greetings’” Murad advertisement 2 Life December 30, 1915 “‘The Utmost in Cigarettes’” Egyptian Deities advertisement 3 Metropolitan, page 47 December 1916 “Your guests
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