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Creative Leadership in Unexpected Places

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Creative Leadership in Unexpected Places 0815497 8pg-03.qxd 1/13/09 5:09 PM Page 1 Founded in 1882, The Cleveland Institute of Art is an independent college of art and design committed to leadership and vision in all forms of visual arts education. The Institute makes enduring contributions to art and education and connects to the community through gallery exhibitions, lectures, a continuing education program Link and The Cleveland Institute of Art Cinematheque. WINTER 2009 NEWS FOR ALUMNI AND FRIENDS OF THE CLEVELAND INSTITUTE OF ART CREATIVE LEADERSHIP IN UNEXPECTED PLACES ART, FOOD AND CREATIVE for large corporations, to e-commerce. challenges but something was missing After years of rigorous ENTREPRENEURSHIP — Some projects call on all of her skills in in her career. critiques, Cleveland Institute A RECIPE FOR SUCCESS business, art and design. “A restaurant Seven years ago, she found the missing will have me look at everything from ingredient when she became Chief of Art students graduate with Joy Shefter’s creative the décor to the menus to uniforms to Executive Officer of Providence House, problem solving skills well-developed skills in food presentation. It all works together a crisis nursery in Cleveland for babies took her from teach- to create a brand,” she said. and young children at risk of abuse or creatively solving problems. ing art in New York The thread that runs through neglect who need temporary safe haven. schools to a highly successful Ed Axel ’52, Joy Shefter ’66 Shefter’s wide-ranging resume is creative The job requires all the creative problem career in the food and beverage industry. problem solving. solving Leek-Nelson can muster. and Natalie Leek-Nelson ’90 Using her artistic and culinary skills, she Her thoughts on the value of her CIA “We have 37 employees, three shifts a started a modest catering business that have each applied those education: “One of the things I learned day, 26 board members and we have to grew exponentially when she moved to skills to very different at the Institute is that not every prob- raise $1.7 million a year to keep the place the West Coast. By 1984, she was in lem has just one solution. There was a running,” she said. She attributes her suc- career pursuits. charge of the visual presentation of all real openness to creativity and people cess to her willingness to “just dump it all the food served at the Los Angeles coming up with ideas that were all dif- out on the table, dig through the messy Olympics. From there Shefter ’66, who ferent, but none of them were wrong. stuff,” and collaborate with the board and majored in studio art, was head of spe- There was a lot of freedom there to the staff to solve problems. cial events catering at UCLA, then at think beyond the box, and that has “It’s been exciting to be able to Paramount Studios and then on to the really helped me.” bring a very creative process into a social really big time: chef and food stylist for services environment tied to very compli- ABC’s morning HOME show. ART STUDENT TURNED RAINMAKER cated issues,” she added. “Those skin-peel- “It was the best job,” Shefter recalled. ing critiques at CIA tuned me in to an “I helped plan the segments and worked Natalie Leek-Nelson ’90 has been on attitude that it’s always about making it with famous chefs like Julia Child and a unique journey ever since completing better; it’s always about listening to Wolfgang Puck. It was a lot of fun. We her BFA in fiber arts with a minor in other ideas that take something to the had great creative people and they let photography. next level.” me do all kinds of things. Everything I As the first admissions/marketing That attitude is paying off. Leek- made had to be edible and beautiful; it person hired at Saint Joseph Academy, a Nelson was one of 15 women honored by was edible art,” she said. girls’ high school on Cleveland’s West Northern Ohio Live magazine with a 2008 By the late 1990s, Shefter decided Side, she did the photography for the Rainmaker Award, and a parenting pro- that food styling was too physical so marketing materials, redesigned the gram she and her staff developed won a she went to University of Southern brochures, even taught computer 2008 Excellence Award from the Ohio California and earned an MBA. Now her graphic design and started the school’s Association of Nonprofit Organizations work for Miljoy Enterprises, the company first industrial arts course. in recognition of its creativity, execution she founded with her husband, Milt, Leek-Nelson went on to indulge and achievement. “The success I’ve found spans the spectrum from food and bev- her inner computer geek as a marketing in my career has been related to this cre- erage consulting to strategic planning director for a regional technology ative thinking that was nurtured at CIA.” re-seller, then as a technology, marketing BELOW (LEFT TO RIGHT): and development consultant to non- Continued on page 2 NATALIE LEEK-NELSON ’90, profit organizations. She loved the ED AXEL ’52 AND JOY SHEFTER ’66 “You can design anything — it doesn’t matter what the field is — if you have solid design basics.” 0815497 8pg-03.qxd 1/13/09 5:09 PM Page 2 “One of the things I learned at the Institute is that not every problem has just one solution. There was a real openness to. ideas that were all different, but none of them were wrong.” CREATIVE LEADERSHIP continued from page 1 a nuclear fuel container; and his specialty, fiberglass architectural ornamentation. “You can design anything — it doesn’t matter what the field is — if you have solid design basics,” Axel said. “The key to being a good designer is not how good the renderings look; it’s how well you think out the problem the client has presented. That idea basically changed everything I ever did.” One such challenge was to design a fiberglass cupola for Sunoco stations that could be installed in less than 30 minutes. Axel succeeded and in the process, pio- neered a whole new industry: designing and manufacturing pre-fabricated fiber- glass architectural elements. His company, Edon Corporation, was the first fiberglass company to create architectural ornamentation for Disney’s Epcot buildings and pavilions. FROM RADIOS TO TRUMP’S TAJ MAHAL Also in the Edon portfolio are Universal “Solve the problem first.” That’s been the Studios, Trump’s Taj Mahal Plaza and mantra for Edwin Axel ’52 since his first Marina, Brown University, Yale, Ohio Industrial Design assignment was sent back State, Kent State, Miami Universities to the drawing board by his teacher and and hundreds of other landmarks. Axel has extended his creativity to cor- EDWIN AXEL'S COMPANY DESIGNED AND mentor, the late Viktor Schreckengost ’29, founder of the Institute’s Industrial Design porate leadership. He employs 60 people MANUFACTURED ARCHITECTURAL program. at Edon, which manages 100 projects ORNAMENTATION FOR THE APPLIED “He told me my rendering of a radio across North America at any given time. INDUSTRIAL TECHNOLOGIES BUILDING was beautiful but that it didn’t solve the With that many projects in the works, (ABOVE) IN CLEVELAND. problem; he said I had to solve the problem every day brings opportunities for first, and then do the design,” Axel said. creative problem solving. That’s been Axel’s guiding principle ever since and the foundation for what has been a successful and enormously varied career. His designs have won several patents and include museum exhibits; a cigarette vend- “...it’s always about ing machine; a light-weight version of a making it better; it’s Renault Le Car suitable for NASCAR racing; personal watercraft; an entire line always about listening of kitchen ranges; a pedicure system; to other ideas that take something to the next level.” SCHRECKENGOST TEACHING AWARD NOMINATIONS DUE FEBRUARY 16 THE SCHRECKENGOST TEACHING AWARD COMMITTEE INVITES ALUMNI, BOARD MEMBERS, FACULTY, STAFF AND FRIENDS OF THE CLEVELAND INSTITUTE OF ART TO NOMINATE CANDIDATES FOR THE 2009 VIKTOR SCHRECKENGOST TEACHING AWARD BY FEBRUARY 16. THIS AWARD IS PRESENTED TO CURRENT AND/OR FORMER FACULTY OF THE CLEVELAND INSTITUTE OF ART IN RECOGNITION OF TEACHING EXCELLENCE AT THE INSTITUTE OVER A PERIOD OF AT LEAST 10 YEARS. FOR A NOMINATION FORM, INCLUDING A LIST OF PREVIOUS WINNERS, CONTACT TANYA SHADLE AT [email protected] OR 216-421-7411. KEY GRANT DRAWS ON YOUNG TALENT, ENTHUSIASM Students from five Cleveland high schools are learning first hand about college and career options in art and design thanks to funding from The Key Foundation and cooperation from the Cleveland Metropolitan School District. In November, Industrial Design major Brian Peterson ’09, right, visited Max Hayes High School to talk to students about how he became interested in design, what he did to prepare for college, what his college experience has been like at the Institute and what he hopes to do after graduation. He also worked with students on drawing. “It was really rewarding to reach out to kids who know nothing about what I do,” he said. This semester several other CIA “ambassadors” will visit participating Cleveland high schools. In addition, those schools will make class field trips to the Institute and individual students will continue to take Young Artists classes offered through the Continuing Education office, all thanks to the Key grant. Other participating high schools are Cleveland School of Architecture and Design, East High School, James Ford Rhodes High School, and John Marshall High School.
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