UFC 259 Marketing Cheat Sheet HASHTAGS FACEBOOK TWITTER INSTAGRAM

#UFC259 UFC @UFC ufc Jan Blachowicz @JanBlachowicz janblachowicz Israel Adesanya @stylebender stylebender Amanda Nunes Leoa @Amanda_Leoa amanda_leoa Megan Anderson MMA @MeganA_mma megana_mma - @PetrYanUFC petr_yan Aljamain “Funk Master” Sterling @funkmasterMMA funkmastermma

3 WEEKS OUT

JHP Tip: Inform your staff about UFC 259. Make sure they know you will be hosting a watch party on March 6.

Focus: UFC 259 email campaigns. Use the image and subject lines below.

 A championship tripleheader will have the entire sports world tuned in for UFC 259!  Three championship fights on one big night of UFC’s best!

2 WEEKS OUT

JHP Tip: Download images from the Marketing Hub and add a fight promotion section to your website.

Focus: Facebook event. Use the image and information below.

 Make a UFC 259 event on Facebook. Invite your followers.

 Inform your staff and encourage them to invite their Facebook friends.

 Post any food or drink specials you’ll have during the event.

 Promote giveaways.

10 DAYS OUT

JHP Tip: Make sure you’ve paid for UFC 259. Once paid, your business will show up on the JHP & UFC bar finders.

Focus: Pinned Social Media. Pin the images and posts below to the top of each platform.

#UFC259 has three times the #UFC259 has three times the #UFC259 has three times the gold on the line! The entire gold on the line! The entire gold on the line! The entire sports world will be tuned in on sports world will be tuned in on sports world will be tuned in on March 6 for this UFC champion- March 6 for this UFC champion- March 6 for this UFC champion- ship tripleheader. You won’t ship tripleheader. You won’t ship tripleheader. You won’t want to miss this event. Call us want to miss this event. Call us want to miss this event. Call us for more info! for more info! for more info!

7 DAYS OUT

JHP Tip: Remember: The pay-per-view fights begin at 10 p.m. ET, but the prelims start at 8 p.m. ET!

Focus: Twitter. Use the post below.

Middleweight champ @stylebender will attempt to make history when he challenges @JanBlachowicz for the lightweight title! Will Adesanya become just the fifth person in UFC history to hold two divisional titles simultaneously? Find out on Saturday, March 6. Don’t miss our #UFC259 watch party! 6 DAYS OUT

JHP Tip: Don’t forget your Facebook event. Keep it updated and try to create conversation.

Focus: Facebook and Twitter. Use the posts below.

Another good one coming for Another good one coming for Less than one week to go until you! Don’t miss the triple- you! Don’t miss the triple- our #UFC259 watch party! header at #UFC259. The light header at #UFC259. The light Don’t forget that we will be heavyweight, featherweight heavyweight, featherweight and bantamweight titles are having food & drink specials and bantamweight titles are all up for grabs. Mark your all up for grabs. Mark your all night! Who’s excited? calendars for March 6! calendars for March 6!

5 DAYS OUT

JHP Tip: Keep the momentum going on social media during fight week.

Focus: Facebook and Twitter. Use the images and posts below.

Make sure to get here early on This Saturday, March 6, we The pay-per-view begins at 10 Saturday night. #UFC259 starts will be showing #UFC259. The p.m. ET Saturday night! We at 10 p.m. ET! PPV starts at 10 p.m. ET. will have food & drink specials Come join us! early! We are looking forward to another great night with our favorite fans.

4 DAYS OUT

JHP Tip: Remind your customers that you will be hosting a UFC 259 watch party.

Focus: Emails, Facebook and Twitter. Use the images and posts below.

 Email Content: A championship tripleheader will have the entire sports world tuned in for UFC 259 on March 6. In the main event, middleweight champion Israel Adesanya will attempt to make history when he challenges Jan Blachowicz for the light heavyweight title. With a win, “The Last Stylebender” will become just the fifth fighter in UFC history to hold two divisional titles simultaneously. One of those fighters already in the record books, Amanda Nunes, will defend her featherweight crown against surging Australian contender Megan Anderson in the UFC 259 co-main event. And opening up this trio of title fights will be a showdown between bantamweight king Petr Yan and Aljamain Sterling.

ICYMI: Double champ Amanda Nunes ICYMI: Double champ @Amanda_Leoa Leoa is back defending her feather- is back defending her featherweight weight title against surging Australian title against surging Australian contend- contender Megan Anderson MMA. You er @MeganA_mma. You won’t want to won’t want to miss #UFC259! miss #UFC259! 3 DAYS OUT

JHP Tip: With three days left, social media should be your top priority in getting the word out.

Focus: Facebook, Twitter. Use the posts below.

The top stars from several different divisions The top stars from several different divisions will be out this weekend for #UFC259! The will be out this weekend for #UFC259! The main card guarantees to bring major excite- main card guarantees to bring major excite- ment! Who are your picks for March 6? ment! Who are your picks for March 6?

2 DAYS OUT

JHP Tip: With two days left, social media should be your top priority in getting the word out.

Focus: Facebook, Twitter, Instagram. Use the image and posts below.

There are only 2 days left until There are only 2 days left until There are only 2 days left until the epic championship triple- the epic championship triple- the epic championship triple- header at #UFC259! Where header at #UFC259! Where will header at #UFC259! Where will will you be watching? you be watching? you be watching?

1 DAY OUT

JHP Tip: With one day left, social media should be your top priority in getting the word out.

Focus: Facebook, Twitter. Use the posts below.

Tomorrow night we are hosting a watch Tomorrow night we are hosting a watch party for #UFC259 fans. Don’t miss out! Join party for #UFC259 fans. Don’t miss out! Join us at 10 p.m. ET to start the night off for the us at 10 p.m. ET to start the night off for the pay-per-view! pay-per-view!

MORNING OF

JHP Tip: You have less than 24 hours to get the word out! Don’t be shy about continuing to post.

Focus: Facebook, Twitter. Use the posts below.

It’s #UFC259 fight morning! It’s #UFC259 fight morning! #UFC259 is tonight! We can’t Don’t forget to join us tonight Don’t forget to join us tonight wait to see all of our favorite at 10 p.m. ET for a fun-filled at 10 p.m. ET for a fun-filled fans in the house! Call us di- night of fights! night of fights! rectly if you have any ques- tions about the watch party. XXX-XXX-XXXX AFTERNOON OF

JHP Tip: This is your last push before fans head out for the fights. It’s not too late to catch their attention.

Focus: Facebook, Twitter. Use the posts below.

#UFC259 PPV starts at 10 p.m. ET, but start #UFC259 PPV starts at 10 p.m. ET, but start

your night off early with us. Come in & find a your night off early with us. Come in & find a spot before it’s too late! spot before it’s too late!

EVENING OF

JHP Tip: This is your last push before fans head out for the fights. It’s not too late to catch their attention.

Focus: Facebook, Twitter. Use the posts below.

Our watch party is starting with the under- Our watch party is starting with the under-

card fights for #UFC259. Get here before 10 card fights for #UFC259. Get here before 10 p.m. ET! p.m. ET!

* Use your Snapchat and Instagram stories to show UFC fans following you that your bar is packed on fight night by scanning the crowd. POST EVENT

JHP Tip: Start prepping for your next event.

Focus: Facebook, Twitter, Instagram. Use your photos from UFC 259 and use #JHPUFC.

#JHPUFC #UFC259 was a great #JHPUFC #UFC259 was a great #JHPUFC #UFC259 was a great success! We are already look- success! We are already look- success! We are already look- ing forward to the next PPV! ing forward to the next PPV! ing forward to the next PPV!

*Use your bar photo here* *Use your bar photo here* *Use your bar photo here*

QUESTIONS?

Email: [email protected] Call: 1-800-557-4263