JUGAAD: A Frugal Innovation Model To Drive Sustainable Growth
Navi Radjou Innovation and leadership consultant Fellow, Judge Business School, University of Cambridge Co-author, Jugaad Innovation Co-author, From Smart To Wise
4th India-China Cooperation Forum—CEIBS 16 October 2013—Shanghai, China Source: Strategy & Business
Copyright © Navi Radjou 2 Western firms are stuck in “structured” processes (e.g., Six Sigma)
“Our traditional teams are too slow. We're not innovating fast enough. We need to systematize change.»
Beth Comstock, CMO, GE
Copyright © Navi Radjou 3 The West needs a new innovation model
Copyright © Navi Radjou 4 Scarcity is mother of invention
Copyright © Navi Radjou 5 Adversity is father of invention
http://nif.org.in
Kanak Das
http://economictimes.indiatimes.com
Copyright © Navi Radjou 6 Frugal ingenuity
Source: gcstz.com/products Source: www.quotednews.com
African ingenuity Filipino ingenuity
Copyright © Navi Radjou 7 Frugal ingenuity
Peruvian ingenuity
Copyright © Navi Radjou 8 Frugal ingenuity at large scale: TATA
Ratan Tata, Chairman, Tata Group
Copyright © Navi Radjou 9 Frugal ingenuity at large scale: M-PESA
Copyright © Navi Radjou 10 Frugal ingenuity at large scale: Neusoft
11 FRUGAL PRODUCTS
JUGAAD mindset
Copyright © Navi Radjou 12 JUGAAD
The gutsy ability to improvise an effective solution with limited resources… …using ingenuity & resilience
Also known as: Jeitinho or Gambiarra in Brazil Zizhu Chuangxin in China Système D in France Do It Yourself (DIY) in USA
Copyright © Navi Radjou 13 Jugaad: frugal, flexible, inclusive
Structured innovation: costly, rigid, elitist
Copyright © Navi Radjou 14 The rise of jugaad innovation in the West Jugaad innovation pioneer: Siemens
Source: Siemens
Copyright © Navi Radjou 16 Jugaad innovation pioneer: Siemens
Simple $200 billion Maintenance-friendly market
Affordable +
Dozens of Reliable patents Timely-to-market
Copyright © Navi Radjou 17 Western universities teach youth to think frugally and flexibly
Copyright © Navi Radjou 18 Jane Chen Co-founder EMBRACE
Copyright © Navi Radjou 19 20 Western governments are embracing “bottom up” grassroots innovation
Copyright © Navi Radjou 21 Adopting the jugaad mindset: Renault-Nissan
Carlos Ghosn “(These partnerships) allowed us to learn CEO, Renault-Nissan a lot more on… FRUGAL ENGINEERING”
Copyright © Navi Radjou 22 Do More with Less: Renault-Nissan
Copyright © Navi Radjou 23 Adopting the jugaad mindset: Renault-Nissan
“In the West, when we face huge problems and we lack resources, we tend to give up (too) easily…
Jugaad is about never giving up!”
Carlos Ghosn CEO, Renault-Nissan
Copyright © Navi Radjou 24 Adopting the jugaad mindset: Renault-Nissan
Gérard Detourbet Renault’s head of Common Module Family (CMF-A) architecture entry-level vehicles
Copyright © Navi Radjou 25 Adopting the jugaad innovation mindset: Renault-Nissan
“We want to integrate and synergize the jugaad mindset of our Indian engineers with the project management skills of our French teams and the deep technical expertise of our Japanese R&D group” Carlos Ghosn CEO, Renault-Nissan
Copyright © Navi Radjou 26 Eastern innovation R&D-driven Jugaadmodel R&D-driven Jugaad structured innovation structured innovation innovation Westerninnovation
innovation model
Copyright © Navi Radjou 27 Discussion
Navi Radjou [email protected]
jugaadinnovation.com Twitter @JugaadAtWork Facebook.com/jugaadinnovation