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Sponsorship New York Opportunities May 17, 2015 30 years of compassion in action AIDS Photo by Joao Brando WALK SPONSORSHIP NEW YORK OPPORTUNITIES MAY 17, 2015 Benefiting and more than 40 other tri-state area AIDS service organizations. 1 2 9 0 8 30 YEARS OF AIDS WALK NEW YORK 1 6 5 ince 1986, AIDS Walk New York has raised more than $139 million for HIV/AIDS programs and services in the 2014 AIDS Walk New York Stri-state area, and has grown into the largest AIDS Statistics: fundraising event in the world. In 2014 alone, 35,000 participants, many of whom were Number of Participants: 35,000 members of more than 2,600 corporate and community teams, Number of Volunteers: 2,500 raised nearly $5 million for GMHC and 40 other important local AIDS service organizations. Benefiting AIDS Organizations: 43 By becoming a sponsor of the 30th annual AIDS Walk, you can make a significant contribution to the fight against AIDS Number of Teams: more than 2,600 and play a central role in the largest and most recognized AIDS Number of Corporate Teams: 650 + fundraising event in the world. Your partnership will be highlighted within the AIDS Walk’s Number of Corporate Sponsors 45 extensive promotional campaign, which reaches into virtually every medium and conveys the event’s extraordinary power, energy, and Total Raised: $5 ­­million sense of community. “Duane Reade is committed to fighting AIDS in New York City, and in our view, there’s no better way to do so than by supporting AIDS Walk New York. As a sponsor of the world’s largest AIDS fundraising event, we receive extraordinary recognition in the tri-state area, letting our customers and all New Yorkers know exactly where we stand on this vital issue. For both our philanthropic and business goals, that’s priceless.” -Aileen Rodriguez, President, Duane Reade Charitable Foundation Photo by James Li Presenting Sponsor Duane Reade is a big part of AIDS Walk New York’s prescription for success! Since New York’s favorite drug store began its support in 2003, it has now donated more than $1.8 million. 2 1 2 9 0 8 RECOGNITION IN PROMOTIONS 1 6 5 IDS Walk New York is one of the Amost visible and recognizable 2014 Promotional Statistics: events in the United States, notable Point-of-Purchase Displays & Posters: 26,500 not only for its size, but also for its Subway Posters: 1,000 diversity. People of all ages, races, and backgrounds come together each Street Banners: 405 year in a massive, powerful, and Digital Mall Kiosks: 15 inspiring demonstration of PATH Train posters: 325 compassion in action. Website’s Unique Visitors: 500,000 Our sponsors enjoy tremendous e-Communications sent to supporters: 500,000+ exposure within the AIDS Walk Direct Mail to Registrants:* 75,000 New York campaign, which generates millions of media Confirmation Letters to Participants:* 25,000 impressions that highlight our Print Letterhead:* 4,500 sponsors and their support of the *also used digitally as part of our Green Walker Program event and community. Sponsors may be featured on: Sponsor logos are • Subway Posters, Kiosks, and exclusively featured on other Outdoor Advertisements Street Banners • Street Banners installed along major • e-Communications thoroughfares • Mailed Materials and intersections. • Point-of-Purchase Displays AWNY-banner(web) -quest:AWNY-Banner(201 4-web ) 3/10/14 2:06 P and Posters M Page 1 • Newspaper, Magazine, and Online Advertisements AWNY-Banner(2013):A WNY-Banner(201 3) 2/23/13 1:23 P • Social Media AIDSM Page 1 TM WALK AIDS NEWAIDS YORK WALKMAY 18 WALK TM NEW YORK NEW YORK MAY 18, 2014 mAY 19 Presented by TM A fundraising walk starting and ending in Central Park Benefiting Photo by Donna F. Aceto and more than 40 other tri-state area AIDS service organizations. aidswalk.net 212.807.WALK Download our free mobile app! Search “AIDS Walk” in your app store PREMIER SPONSORS GRAND SPONSORS PRINCIPAL SPONSORS Seth M. Rosen and Jacob K. Goertz MAJOR SPONSORS 1-800-GOT-JUNK? • A X Armani Exchange • Chembio Diagnostic Systems, Inc. Empire BlueCross BlueShield • OraSure Technologies, Inc. PepsiCo • Polo Ralph Lauren Foundation • PwC • UBS • VIACOM SUPPORTING SPONSORS Deutsche Bank • NewYork-Presbyterian Hospital RBC Capital Markets, LLC • The Roosevelt Hotel New York • Target aidswalk.net EVENT SPONSORS 1010 WINS • Cosi • Fresh 102.7 • HOT 97 • The Morrison & Foerster Foundation Langham Place, Fifth Avenue • Sheraton New York Times Square Hotel Tekserve-Apple Specialist • Total Care Pharmacy Bronx, NY • WCBS-FM Created and produced by MZA Events. AIDS Walk Founder/Senior Organizer: Craig R. Miller. © MZA Events, 2014 212.807.9255 In Cooperation with Printed on AIDSWalkNY AIDSWalkNY Recycled Paper More than 26,500 Point-of-Purchase © MZA Events, 2014 Displays and Posters will be distributed throughout New York City and the tri-state area. 3 1 2 9 Thanks to our celebrities and elected officials, sponsors 0 8 enjoy prestigious and stellar day-of-event visibility 1 6 5 he AIDS Walk provides sponsors with the opportunity for Textraordinary involvement and visibility on the day of the event. Depending on your organization’s sponsorship level, recognition on the day of the AIDS Walk may include: • Opportunity for a representative to address the crowd during the Opening Ceremony • Logo on Stage Banner • Logo on Volunteer T-shirts • Banner placed at Start & Finish Line • Checkpoint Host Distinction • Invitations to the VIP Breakfast Photo by Donna F. Aceto • Your representative photographed with celebrities In 2014, newly-elected Mayor Bill de Blasio, gave an impassioned speech about his steadfast commitment to fighting AIDS in New York City. Photo by Donna F. Aceto F. Donna by Photo Academy Award winner Whoopi Goldberg brings star power to the Aceto F. Donna by Photo podium. Celebrity involvement activates the media and provides amped-up visibility for AIDS Walk New York sponsors. More than 2,500 volunteers will wear T-shirts featuring sponsor logos on the day of the event. PREvIOUS NOTAbLE SPEAKERS AND GUESTS Celebrities have included: Whoopi Goldberg, Nick Jonas, Alec Baldwin, Cyndi Lauper, Matthew Broderick, Tyne Daly, Phil Donahue, Harvey Fierstein, T.R. Knight, Norah Jones, Patti LaBelle, Nathan Lane, Wendy Williams, Eric McCormack, Christopher Meloni, David Hyde Pierce, Tim Robbins, Susan Sarandon, Jon Stewart, Joan Rivers, B.D. Wong, Tony Randall, Gregory Hines, Marlo Thomas, and Bebe Neuwirth. Elected Officials have Included: Mayors Ed Koch, David Dinkins, Rudolph W. Giuliani and Bill deBlasio; Governors David Paterson and Mario Cuomo; United States Senator Kirsten Gillibrand; as well as leaders from all levels of government. Photo by James Li The Sponsor Banners onstage can be seen by the tens of thousands of participants viewing the Opening and Closing Ceremonies. 4 1 2 9 0 8 SPONSORSHIP LEvELS • LET’S bREAK IT DOWN! 1 6 5 We will work closely with you and your organization to tailor a sponsorship package that creatively meets your marketing and philanthropic goals. The following description of benefits contains our standard packages and some recent special opportunities, but we are also happy to work with you to create a customized sponsorship plan. PRESENTING $250,000 SPONSORSHIP • Logo embedded within the AIDS Walk’s logo • Mentioned in social media outreach • Logo featured on all outdoor advertising, including Digital Billboards, • Opportunity for a representative to address the crowd during the Street Banners, Subway Posters, and Digital Poster Displays AIDS Walk Opening Ceremony on the day of the event • Logo featured on 26,500 Point-of-Purchase Displays and Posters • Logo on the AIDS Walk Stage Banner distributed throughout the tri-state area • Checkpoint Host distinction on the day • Acknowledgment in Press Releases of the event • Logo featured on all print advertisements • Logo on Volunteer T-shirts AIDS • Logo featured on all direct mail pieces • Logo on Award Items • Logo on AIDS Walk letterhead • Banner placement on the AIDS Walk venue • Logo on all e-Communications • Logo on a Sponsor Banner placed on the WALK • “Featured Sponsor of the Week” designation on the AIDS Walk AIDS Walk venue NEW YORK homepage for three week-long periods during the AIDS Walk • Twelve invitations to the VIP Breakfast MAY 17, 2015 campaign • Speaking opportunity at the AIDS Walk Presented by • Logo included in a scrolling sponsor box that appears on every Kick-Off Reception, held prior to the event YOuR LOgO HERE page of the AIDS Walk website • Additional benefits as requested • Logo, with link, on the AIDS Walk website’s Sponsor Page Photo by Donna F. Aceto PREMIER SPONSORSHIP $100,000 • Logo featured on select outdoor advertising, including Street • Logo, with link, on the AIDS Walk website’s Sponsor Page Banners, Subway Posters, and Digital Poster Displays • Mentioned in social media outreach • Logo featured on 26,500 Point-of-Purchase Displays and Posters • Opportunity for a representative to address the crowd during the distributed throughout the tri-state area AIDS Walk Opening Ceremony on the day of the event • Acknowledgment in Press Releases • Logo on the AIDS Walk Stage Banner • Logo featured on select print advertisements • Checkpoint Host distinction on the day of the event • Logo featured on select direct mail pieces • Logo on Volunteer T-shirts • Logo on AIDS Walk letterhead • Banner placement on the AIDS Walk venue • Logo on select e-Communications • Logo on a Sponsor Banner placed on the AIDS Walk venue • “Featured Sponsor of the Week” designation on the AIDS Walk • Ten invitations to the VIP Breakfast homepage for two week-long periods
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