Digital Methods Digital Methods Richard Rogers The MIT Press Cambridge, Massachusetts London, England © 2013 Massachusetts Institute of Technology All rights reserved. No part of this book may be reproduced in any form by any electronic or mechanical means (including photocopying, recording, or information storage and retrieval) without permission in writing from the publisher. MIT Press books may be purchased at special quantity discounts for business or sales promotional use. For information, please email
[email protected] or write to Special Sales Depart- ment, The MIT Press, 55 Hayward Street, Cambridge, MA 02142. This book was set in Stone Sans and Stone Serif by Toppan Best-set Premedia Limited, Hong Kong. Printed and bound in the United States of America. Library of Congress Cataloging-in-Publication Data Rogers, Richard, 1965 – Digital methods / Richard Rogers. pages cm Includes bibliographical references and index. ISBN 978-0-262-01883-8 1. Internet research. 2. Internet searching. 3. Web search engines. 4. World Wide Web — Research. 5. Social media — Research. 6. Webometrics. 7. Internet — Social aspects. I. Title. ZA4228.R64 2013 001.4 ' 202854678 — dc23 2012029845 10 9 8 7 6 5 4 3 2 1 Contents Introduction: Situating Digital Methods 1 1 The End of the Virtual: Digital Methods 19 2 The Link and the Politics of Web Space 39 3 The Website as Archived Object 61 4 Googlization and the Inculpable Engine 83 5 Search as Research: Source Distance and Cross-Spherical Analysis 95 6 National Web Studies 125 7 Social Media and Postdemographics 153 8 Wikipedia as Cultural Reference 165 9 After Cyberspace: Big Data, Small Data 203 Notes 213 References 233 Index 261 Introduction: Situating Digital Methods This is not a methods book, at least in the sense of a set of techniques and heuristics to be lugged like a heavy toolbox across vast areas of inquiry.