wait. chairs, andWestminster moversandshakers. AndwithaGovernmentreshuffleto expectedinthecoming weeks, somemaynot have long They are thenextgeneration of ministersandshadow ministers(somehigh-flyersare already there), partyspokespeople, select committee 18 monthsonfrom theGeneralElection, Edelmanhasidentified 14 of the 140 who webelievehave demonstrated theyare ‘ones towatch’. management problems wouldeasewith Corbyn’sdeparture have beenproved over-optimistic. have already resigned from junior shadowroles inprotest at someof SirKeir Starmer’s decisions.ThosewhothoughtLabour’sinternal (and later suspendedfrom theparty),andanewleadershipembarkingonsofter leftpath whichmanyof themstrongly objectto.Some On theLabourside,meanwhile,agroup of MPsoriginallyselectedduringtheheightof Corbynismsuddenlyfound theirleaderoutof ajob room engagement withthepartyleadershipmore difficult,andthelives ofGovernmentwhipscorrespondingly harder. very different to–andsometimesactuallyinconflict with–those oftheircolleaguesintheShires. Thepandemic hasmadetheusualtea- with aseat inParliament.Oftenfar from thetypicalConservative mould,their concerns (andthoseof their‘Red Wall’ constituents)canbe unusual mix.OntheTory side,anumberrunninginwhat looked like no-hoperracesintheNorthandMidlandssuddenlyfound themselves Despite thesechallengingcircumstances, manyof thenewMPshave stillfound waystomake theirmark.The2019intake isavariedand parliamentary business,theirpartyleadership,andtheprivate sector, totheextentthat theynormallywouldhave expected. Many MPshave beensooverwhelmed withconstituencyissuesrelating tothe pandemicthat theyhave struggledtoengagewith . MPshave beenunabletotravel for longperiodsat atime.Thenumbersphysicallytakingpartindebates have beenrestricted. majority Government,itlooked like aperiodof somepoliticalstabilitywasdue. Instead,thenewintake hasspentconsiderablylesstimein disruption anddifficultiesthat wouldsoon affect thedailylives oftheirconstituents.WiththeBritishpublic returningasolidConservative- When the140 newMPselected18monthsagotooktheiroaths andentered theHouseof Commons,nonecouldhave anticipated the EDELMAN | SOUTHSIDE|105VICTORIA STREET|SW1e 6QTLondon|www.edelman.co.uk |020 30472177|@edelmanuk EDELMAN LOOKS ATWHOFROMTHE2019INTAKE HASMADETHEIRMARKINWESTMINSTER 18 MONTHSONFROMANELECTIONRESULT THATTURNEDPOLITICSONITSHEAD, GENERAL ELECTION GENERAL ELECTION CLASS OF2019

1 GeneralGeneral ElectionElection ClassClass ofof 20192019 –– 1818 MONTHSMONTHS ONON || JUNEJUNE 20212021 EDELMAN | SOUTHSIDE|105VICTORIA STREET|SW1e 6QTLondon|www.edelman.co.uk |020 30472177|@edelmanuk Conservative Andrew GriffithMP Conservative Dehenna Davison MP Conservative Claire CoutinhoMP ahead isclearfor alltosee. intellect tomatch, herrole inshapingtheTory direction of travel intheyears dynamic, youthvote-focused Tory think-tank Onward. Withinfluence and opportunities for youngpeople.SheisalsoontheAdvisoryBoard of the Opportunity Gap’withtheSocialMarket Foundation, focusing onimproving at ‘The thenextreshuffle, Coutinho recentlyco-launched a project called Likely tobeoneof thefirst of the2019intake togetaministerialpromotion hold theformer banker andentrepreneur inhighregard. made aTreasury PPSwithinweeks of herelection,anditisclearthat Number10 since shesecured herultra-safe seat lastyear. Thelong-standingBrexiteer was advisor before becominganMP–Claire Coutinho’sstockhasbeenontherise Closely alignedwithChancellorRishiSunak–whosheworked for asaspecial to lastforever, with aministerialpromotion aseriousproposition. Zero campaign. Hisrole asthePrimeMinister’spoint-man withbusinessisunlikely persuaded asignificantnumber of FTSE100businessestobackthe UN’s Race to – includingonafullyelectricCarbon Battle Bus–andisunderstood tohave Griffith hasspentanactivesix monthsgivingspeechesupanddownthecountry as agloballeaderinclimate changereduction intherunuptoCOP26. Champion, tasked with mobilisingthebusinesscommunityandpositioningUK and aformer COO at Skyhave seenhimappointed astheUK’sNetZero Business pro-business credentials asthefounder of theCampaignfor Economic Growth ascent wouldnottake verylongtogetgoing.Well thoughtof byNumber10, his before winningasafe seat in2019, itwasalwayslikely that Andrew Griffith’spolitical A key partof the Prime Minister’s leadership campaign team and hisbusinessadvisor Powerhouse inthemaking. list of thoselikely tobepromoted toajuniorrole inthenearfuture. ANorthern – Davison ispartof Jake Berry’sNorthernResearch Group -sheishighonthe Not afraid toholdNumber10’sfeet tothefire onitslevellingupcommitments she wasateenager. paying tributetoherfather whowaskilledafter beingpunchedinapub when of “bluecollarconservatism”, wasapplaudedfor itsauthenticity, withDavison of theRedWall MPs.Hermaidenspeech,inwhichshegave arobust defence created in1885, DehennaDavison hasbecomeoneof themostrecognisable The first Tory totake theCountyDurhamseat of BishopAucklandsinceitwas Majority: 24,040 Constituency: EastSurrey Age: 35 Majority: 22,521 Downs Constituency: Arundel&South Age: 50 Majority: 7,962 Constituency: BishopAuckland Age: 27 followers:4,208 contributions: 325 Parliamentary Role: Twitter followers:39,629 contributions:149 Parliamentary Role: Twitter followers:7,384 contributions:60 Parliamentary Role: Net Zero BusinessChampion N/A PPS totheTreasury MinisterialTeam 2 General Election Class of 2019 – 18 MONTHS ON | JUNE 2021 EDELMAN | SOUTHSIDE|105VICTORIA STREET|SW1e 6QTLondon|www.edelman.co.uk |020 30472177|@edelmanuk Conservative Danny KrugerMP Conservative Alicia KearnsMP Conservative Richard HoldenMP promotion, althoughit’sunclearwhetherNumber10share that vision. in Westminster. Heispopularamongsthispeersandoften talked upfor early issues andoffering viewsonhowvotersintheNorthEastperceive thegoings-on restrain hisdogPebblewhowaschasing deerinRichmondPark. of Bake to OffstarPrueLeith, recently hadtopayafine afterbeingfilmedtrying in theircommunities.Notasvocal assomeotherrisingtalents,Kruger, theson out avisionfor afuture inwhichpeopleare empowered totake anactive role the pandemic,publishingareport which callsfor a“newsocialcovenant”, setting He hasusedhistimeinParliament tofocus ontheneedto buildbackbetterfrom Secretary before winningthesafe Wiltshire seat of Devizes. infamous “Hug aHoodiespeech”,KrugerwasalsoBorisJohnson’sPolitical various Tory leadersoverthepasttwentyyears.Theauthorof David Cameron’s A veteranfigure onthepoliticalscene,DannyKrugerhasbeen at theside of Minister himself. receiving endorsementsfrom across thepoliticalspectrumandfrom thePrime prevent pregnant womenfrom having togivebirthaloneduringthepandemic, Closer tohome,Kearns hasledahigh-profile andsuccessfulcampaignto Foreign Officeispossiblyonthecards atsomepointinthefuture. Her no-nonsenseapproach andcivilservicebackground meanarole at the sessions ontheseissues. persecution of UyghurMuslims,withastarringrole inForeign AffairsCommittee of Huawei,shehassincetaken aimat Beijing’sstanceonHongKong andits reassess itspositiononChina.Gainingattention initiallyasavehementcritic backbenches sinceherelection,callingfor theGovernmenttofundamentally Alicia Kearns hasbecomeaprominent foreign policyhawkontheTory Holden writesaregular columnin rates for publictoilets. legislative changeonVehicle Excise Duty, motorhomesandscrappingbusiness empathetic), andhasimpressed asavocalconstituencyMP, helpingtodeliver the first Tory everto represent theconstituency. Heissmart(ifnotalways Labour seat of DurhamNorthWest withamajorityof justover1,000, becoming the biggestred wallshockof themall.ALancashire lad,hetooktherock-solid A former CCHQ staffer andspecialadvisor, Holden’swinin2019wasperhaps Majority: 1,144 Durham Constituency: NorthWest Age: 36 Majority: 23,993 Constituency: Devizes Age: 46 Majority: 26,924 Constituency: Rutland&Melton Age: 33 ConservativeHome Twitter followers:10,516 contributions: 117 Parliamentary Role: Twitter followers:14,455 contributions:181 Parliamentary Role: Twitter followers:8,193 contributions:473 Parliamentary Role: N/A PPS totheDCMSMinisterialTeam N/A , focusing on‘Red Wall’

3 General Election Class of 2019 – 18 MONTHS ON | JUNE 2021 EDELMAN | SOUTHSIDE|105VICTORIA STREET|SW1e 6QTLondon|www.edelman.co.uk |020 30472177|@edelmanuk Labour James Murray MP Conservative Laura TrottMP Labour Florence EshalomiMP “He’s brilliant,he’s justalwaysonit.” the ShadowTreasury Team –where heishighly respected. ALabourinsidersays: Secretary totheTreasury –anothermember of thenewintake to form apartof Murray spentabriefspellinthe Whips’ Officebefore becomingShadow Financial amongst developerswhoreportedly lobbied againsthisappointmenttoCityHall. affordable homesbuildingprogramme –aschemethat hadruffled feathers Member for Housingat Islington Council,where he’ddrivenanextensive Khan’s DeputyMayorfor Housing since2016andbefore that astheCabinet He cametoParliamentwithseriouspoliticalexperience,having servedasSadiq new MPfor EalingNorthis already makinghimselfaheavyweight inWestminster. the ebullient,ex-merchant seamanStephen Pound.Andyet,indifferent ways,the James Murraywasalwaysgoingtohave atoughtimelivinguptohispredecessor, more robust stanceagainstChina. in thenewChinaResearch Group of MPspressing theGovernmenttotake a became lawearlierthisyear–arare achievementfor aPMB. Sheisalsoinvolved and fillercosmeticprocedures for under-18s secured widespread supportand legislative winafter herPrivate Member’sBilltorestrict accesstobotulinumtoxin Despite herrelatively shorttimeinParliament,Trott hasalready scored a aides at thenextreshuffle. Number 10machine,shecouldbealogicalchoiceasoneof thePM’s twojunior thought of withinGovernment.Givenhowwellsheknowstheinsideof the during hisbriefsecondterm.Young, well-liked andinasafe seat, sheishighly Cameron andwastheformer PM’s chiefstrategic communications advisor Trott previously worked asanadvisoroneducation andfamilypolicyfor David MPs tobacktheGovernment’stradedealwithEU. promoted totheWhips’Office,she later resignedher role afterLabourwhippedits youth servicesandpositiveopportunities.Oneof thefirst of the2019intake tobe advocate for youngpeople,andhermaidenspeechwasapaeanfor investmentin Eshalomi arrivedinParliamentwithawell-earnedreputation asaneffective the LondonAssemblyMemberfor LambethandSouthwark. her politicalcareer inLambeth,where shewasacouncillorfor 12years,aswell Sainsbury’s. Theself-described“girl from theSomerleytonEstate” wentontobuild primary schoolwhosefirstjobwasjustdownthe road intheClapham branch of speaks toEshalomi’sdeeplocalconnections,having beenaBrixtoniansince seat of , despiteattempts bythehard lefttoscupperher. That popularity Florence Eshalomiconvincinglywonafierce selectionbattle for ’sold Majority: 12,269 Constituency: EalingNorth Age: 37 Majority: 20,818 Constituency: Sevenoaks Age: 36 Majority: 19,612 Constituency: Vauxhall Age: 40 Twitter followers:25,384 contributions:408 Parliamentary Role: Twitter followers:8,526 contributions: 199 Parliamentary Treasury Role: Twitter followers:N/A contributions:130 Parliamentary Transport Role: PPStotheSecretary of State for N/A Shadow Financial Secretary to the Shadow FinancialSecretary tothe

4 General Election Class of 2019 – 18 MONTHS ON | JUNE 2021 EDELMAN | SOUTHSIDE|105VICTORIA STREET|SW1e 6QTLondon|www.edelman.co.uk |020 30472177|@edelmanuk Labour MP Labour Sarah OwenMP Labour MP Oppong-Asare Abena Treasury team. effective frontbencher, currently asShadowExchequer Secretary inRachelReeves’ and asoneof thefew MPswhoactually‘gets’ TikTok. Oppong-Asare isalsoahighly and articlesonhomelessness,asChairof theinfluential Labour Women’s Network, Since herelection,campaigninghasbeenintheform of powerful speeches Leader andeducation spokesperson. her timeinlocalpolitics,withfour yearsonBexleyCouncilwhere shewasDeputy to beelectedParliament.Like allourLabourrisingstars,Oppong-Asare served green benches.AlongsideBellRibeiro-Addy, sheisthejoint firstBritishGhanaian reputation of someonewhowasgoingtomake adifference, notjustsitonthe equality andBAMEequality”,Oppong-Asare arrivedinWestminster withthe Describing herselfasa“campaigner, communityleaderandchampionof women’s launched itinHastings,where shewastheparliamentarycandidate in2015. her aboutthetimeshestoodnexttoinfamous EdStone whenEd Miliband for Labourgroup. Owenisaneffective andpassionate MP… just don’t remind South EastAsiandescent,andchairsthehigh-profile EastandSouthAsians and asSirAlanSugar’spoliticaladviserintheLords. Sheisthefirst female MP of Before Parliament,Owen’scareer involved astintintheLondonFire Brigade, National Executive Committee,she’s alwaysbeenonetowatch. with herrecord astheGMB’s National PoliticalOfficerandamember ofLabour’s The LutonNorthMP’slast-minuteselectionin2019raisedsomeeyebrows, but the integrityof SarahOwenandthehighregard that hercolleagueshave for her. that rebel backtothefrontbench notlongafter. Thisunusualstartshowsboth is notacommonchoicefor newMPs.Butthen,neitherischoosingtopromote Resigning from thefrontbench torebel againstthewhipinyourfirst18months Labour establishes what course it will follow under Sir ‘s leadership. Labour establishes what courseitwillfollow under SirKeir Starmer‘s leadership. political organiser he is–askillthat willbehighlyvalued byhiscolleaguesas local councilloralongsidethese commitments,whichshowsjustwhat aneffective in thewake of theEUreferendum result. Tarrya alsomanagedtofindtimebe leadership contesttriggered bythechallenge from OwenSmithandotherMPs Party aswellaneffective campaigner–includingrunning Corbyn’ssecond Before hiselection,hehadbeenacommittedadvocate for theleft intheLabour Officer forthe (TSSA)tradeunion. Transport andSalaried Staff Association –although thisisnosurprisegivenhisrole before ParliamentasNational Political Minister, hehasimpressed withhispolicyknowledgeandability tocutthrough of theCorbynproject whoremains onthefrontbench. AsShadowTransport Tarry isthat rare thingintheParliamentary LabourParty:acommittedsupporter Majority: 24,101 Constituency: South Age: 38 Majority: 9,247 Constituency: LutonNorth Age: 38 Majority: 3,758 Thamesmead Constituency: Erith& Age: 38 Twitter followers:15,984 contributions:348 Parliamentary Treasury Role: Twitter followers:21,247 contributions: 237 Parliamentary Role: Twitter followers:18,783 contributions:363 Parliamentary Role: Shadow Exchequer Secretary tothe Shadow Transport Minister Opposition Whip

5 General Election Class of 2019 – 18 MONTHS ON | JUNE 2021 EDELMAN | SOUTHSIDE|105VICTORIA STREET|SW1e 6QTLondon|www.edelman.co.uk |020 30472177|@edelmanuk concrete results at thepaceyouneed. decades. We willbeanextensionof yourteam,helpingdeliver working hasallowedustomaintain clientrelationships that span to handlecommunications around anysituation. Thiswayof opportunities, developnewideas andhave theexpertsyouneed with arobust, integrated pointof viewonthechallenges and communications andbusiness.Thisallowsustoprovide you people withextensiveexperiencefrom politics,corporate We create specialistteamsfor ourclientswhichintegrate Edelman wasrecently namedPRWeek’s UKAgencyof theDecade. Admired companiesand5of thetop20Business Superbrands. companies, includingthetop3of Management Today’s Most programmes for FTSE100companiesandGlobalFortune500 communications agencywithover500 consultants,delivering 67 wholly-ownedoffices. Edelman inLondonisanintegrated independently owned,withmore than5,000 employeesand Edelman istheworld’slargest public relations agency, ABOUT EDELMAN Liberal Democrat Daisy CooperMP SDLP Colum EastwoodMP recovery –partlybytablingaprolific number of writtenparliamentaryquestions. to taskonfree schoolmeals,safety, theformat of exams,andeducation councillor candidates. Aseducation spokesperson shehastaken theGovernment driven forward measures toimprove thediversityof parliamentaryandlocal Influential withintheLiberalDemocrats evenbefore becomingDeputy, shehas encouraging cross-party collaboration tocreate afairer andmore tolerantsociety. campaign tosupportvictimsof press abuse–andMore United,amovement Leader. Earlierinhercareer shewasheavily involvedinHacked Off–the campaign for theLibDemleadershiplastyear, hassincebeenelectedDeputy at the2019election.Theexperiencedcampaigner, whodirected JoSwinson’s Cooper wasoneof justthree EnglishMPstounseat aConservative incumbent Northern Protocol. and more recently pushingfor solutionstotheUK-EU stand-off overthe an independentjudicialinquiryintothemurder of BelfastsolicitorPat Finucane, Highly activeinWestminster, hismosthigh-profile efforts includeacampaign for seasoned politician,having becomeMayorof Derryat just27yearsof age. fell away. Anarticulate andimpassionedspeaker, the37-year-old isalready a as backingfor thetwomainNorthernIrishparties–DUPandSinnFéin of itsseats in2017, before regaining twoof themin2019withasurge insupport party toelectoraloblivioninWestminster andbackagain.TheSDLPlostallthree One of twoSDLPMPstoenterParliamentin2019, ColumEastwoodhasledthe Majority: 6,293 Constituency: St Albans Age: 39 Majority: 17,110 Constituency: Foyle Age: 38 network tohelpourclientsachievebetteroutcomes. affairs teamusesitscampaigningexperience, policyinsightand understanding of howtodrivetrust, ouradvocacyandpublic day-to-day logisticalsupport.DrawingonEdelman’sunparalleled of strategic counsel,intelligenceledmonitoringandreliable business andpoliticalpartyexpertise.We offer thehighestquality from across thepoliticalspectrumandpeoplewithdeepNGO, from arange of backgrounds includingparliamentaryaides Edelman’s UKadvocacyandpublicaffairs teamare recruited Advocacy andpublicaffairs [email protected] Advocacy andPublicAffairs Twitter followers:19,998 contributions:657 Parliamentary Democrats Role: Twitter followers:38,106 contributions:169 Parliamentary Role: Managing Director, Luciana Berger contact Deputy Leader of the Liberal Deputy Leaderof theLiberal Leader of theSDLP

6 General Election Class of 2019 – 18 MONTHS ON | JUNE 2021