52nd Annual PACAC Conference

June 21–23, 2015 Seven Springs Mountain Resort Champion, PA

P.O. Box 859 • Enola, PA 17025 570-472-2710 • www.pacac.org Email: [email protected] LIKE US ON FACEBOOK!

PACAC Conference Table of Contents

President’s Welcome...... 2

Conference Planning Chair’s Welcome...... 3

2015 Conference–At–A–Glance ...... 5

General Conference Information...... 6

Conference Menu...... 7

Sessions Schedule...... 8–18

Mini Exhibitor Sessions Schedule...... 10–11

Featured Guest Biographies...... 19–20

Executive Committee...... 21

Conference Map...... 22–23

Past Presidents List...... 24

PACAC Award Recipients...... 26–29

PACAC History...... 30

Raffle Donations...... 31

Exhibitor Information...... 32

Professional Development...... 38

College Fair Information...... 39

NACAC Representative...... 40

Conference Planning Committee...... 41

Save–the–Date...... 42

www.pacac.org 1 Welcome to PACAC’s 52nd Annual Conference

Dear PACAC Friends,

Welcome back to Seven Springs for our 52nd Annual Conference! My first–ever PACAC Conference was here at Seven Springs, and I know that this venue holds special meaning for many of you too.

Under the leadership of Sarah Smith, this year’s Conference Planning Committee has worked hard to prepare for the next few days. During your time here, please take advantage of all that Conference has to offer: thought–provoking education sessions, an exhibit hall full of colleagues who wish to help you with any enrollment challenges you are facing, many networking opportunities, socials, and of course the legendary alpine slide. A packed schedule for sure, but always time well spent.

For those of you who may be new to the PACAC Conference, please do not be shy to jump in and get involved. Volunteer Ian Harkness organizations like PACAC are only as strong as each member. Please plan to attend the Standing Committee Fair to discover how you can become a more active part of our association. Also, please take time to visit the exhibit hall during the conference. The companies and organizations that join us make our conference possible, and affordable. Many of the exhibitors come annually to support PACAC and I ask you all to take some time to support them as well. Even if you are not the final decision maker in your office, feel free to take information back to those folks who do make those decisions.

From the opening speaker to the closing luncheon on Tuesday when our newly elected officers will be installed, there are many opportunities for us all to connect. It is my hope that you find it to be a positive experience and that you learn something novel, make a new friend and get a chance to catch up with old friends and colleagues. I would be remiss if I did not take a moment to thank the Conference Planning Committee for their hard work. The amount of work that goes on behind the scenes to make conference possible defies description.

Many thanks again to Sarah, the entire CPC committee, and everyone else for coming out for another exciting conference.

See you on the dance floor! Ian Harkness Ian Harkness PACAC President

2 www.pacac.org Welcome, PACAC CPC Chair Letter

PACAC Friends,

I am excited to welcome you to the 52nd Annual PACAC Conference!

Seven Springs is a familiar location for many attendees that holds special memories, and for some it is a new location, where I hope you will create fond memories.

Helping to kick off this year’s conference is PACAC’s own Darryl Jones. Darryl, Senior Associate Director of Admission at Gettysburg College, and long-standing member of PACAC, will be speaking to attendees on Sunday afternoon; undoubtedly challenging and encouraging those in attendance. Monday morning kicks off with professional sessions, which are followed by our Keynote Speaker. This year the keynote is national bestselling author Wes Moore. Wes’ first book, The Other Wes Moore was a best seller and Sarah Smith we are excited to welcome him to Seven Springs not long after the release of his latest book The Work. Monday evening’s Gustafson Award Dinner will allow attendees to celebrate PACAC and our colleagues, and Tuesday morning rounds out the professional sessions.

Exhibit Hall is also a location that you should not overlook during the conference. Do not forget to stop by and visit the many companies present to discuss their products and offerings. Without the support of our exhibitors, the annual conference would not be possible; please be sure to thank them for their generosity.

I would like to thank the members of the Conference Planning Committee for the time and energy they have put in to make this year’s conference a success. Without their commitment, this conference would not be able to run as smoothly as it does. Thank you CPC!

Enjoy the conference, and again welcome to Seven Springs!

Yours in PACAC, Sarah Smith Sarah Smith 2015 Chair, Conference Planning Committee

www.pacac.org 3 Plan now for the OCTOBER 2015 College Board’s All electronic SAT® Score Reports delivered in the redesigned updated file format Redesigned PSAT/NMSQT®

assessments. WINTER 2016 First Student Search ® For our implementation guide and Service data available using PSAT/NMSQT other higher education resources, visit deliveringopportunity.org/highered. MARCH 2016 For general information and resources for Redesigned SAT secondary schools, parents, and students, visit collegereadiness.collegeboard.org.

© 2015 The College Board. PSAT/NMSQT is a registered trademark of the College Board and National Merit Scholarship Corporation. 15b-10235

15b_10235_PACAC_K12_HE_Ad.indd 1 5/5/15 10:18 AM 2015 Conference-At-A-Glance

Time Event Location Sunday, June 21 09:30am–3:00pm Golf (Pre-Conference Activity) Seven Springs Golf Course 11:00am–2:00pm Exhibitor Check-In and Set-Up Exhibit Hall 01:30pm–3:30pm Professional Development Committee Meeting Season 2 02:00pm–3:00pm 5K Run/Walk (Pre-Conference Activity) Hotel Entrance 02:00pm–4:30pm Exhibits Open Exhibit Hall 02:00pm–6:00pm Registration Opens Exhibit Hall 03:30pm–4:30pm First Timers Welcome Event Annex 04:00pm Hotel Check-In Hotel Lobby 04:45pm–5:30pm KickOff Speaker Grand Ballroom 06:00pm–6:30pm Executive Committee, Past Presidents, Exhibit Hall and Exhibitors Reception* 06:30pm–7:30pm Opening Reception and Standing Committee Fair Exhibit Hall 07:30pm–9:00pm Mountain Barbeque Buffet Ski Lodge 09:00pm–11:00pm Evening Entertainment – Quizzo Alpine Rom

Monday, June 22 School Spirit Day 07:00am–8:15am Breakfast Resort Restaurant Summer Institute Meeting (for current faculty) 08:00am–4:00pm PACAC Office Open Stag Pass 08:30am–9:45am Session A Varies 08:30am–10:30am Exhibits Open Exhibit Hall 10:00am–10:30am Exhibitor Mini-Sessions Varies 10:30am–12:00pm Snacks Available Exhibit Hall 10:45am–11:45am Keynote Speaker Grand Ballroom 12:00pm–1:15pm Session B Varies 12:00pm–1:30pm Exhibits Open Exhibit Hall 01:30pm–3:00pm General Membership Meeting & Luncheon Grand Ballroom 03:15pm–4:30pm Session C Varies 03:15pm–5:30pm Exhibits Open Exhibit Hall 05:00pm–5:45pm Past Presidents Reception* 05:30pm–6:00pm Deans, Directors, Secondary School Exhibit Hall Counselors, and Exhibitors Reception* 06:00pm–7:00pm President’s Reception Exhibit Hal 07:00pm–9:00pm Gustafson Award Dinner Grand Ballroom 09:00pm–1:00am Evening Entertainment Ski Lodge DJ 9:00pm–1:00am, Casino Night 9:30pm–11:30pm * Invitation Only

Tuesday, June 23 07:00am–8:45am Breakfast Resort Restaurant Hotel Check Out Hotel Lobby 08:30am–11:30am Exhibits Open Exhibit Hall 08:30am–12:00pm PACAC Office Open Stag Pass 09:00am–10:15am Session D Varies 10:20am–10:40am Hotel Check Out Hotel Lobby 10:45am–12:00pm Session E Varies 12:15pm–1:30pm Closing Luncheon Grand Ballroom www.pacac.org 5 General Conference Information

Dress—Dress is casual throughout the entire conference, except for the President’s Reception and Gustafson Award Dinner. For these two events, semi-formal attire is encouraged. Men are suggested to wear a suit and tie and ladies, cocktail attire. Monday’s theme is “School Spirit,” we encourage everyone to wear a shirt that represents their institution.

Conference Evaluation Forms—Evaluations for the 2015 Conference will be made available online immediately following the event. The Conference Planning Committee will contact you via email once you return from the conference or you can visit pacac.org. Your feedback is crucial in helping us plan the best possible program for 2016.

PACAC Standing Committee Fair—Are you interested in becoming more involved with PACAC? Visit the Standing Committee Fair during Opening Reception to learn more about each committee and sign up for next year. You may also sign up online after you complete the conference evaluation.

Name Tags/Ribbons—Enclosed in your conference packet is a name tag, name tag holder and name tag ribbon (where appropriate). Ribbons are detailed below:

Red...... Sponsor Hot Pink...... First Timer Light Pink...... Special Guest Teal...... Speaker Maroon...... Presenter Peacock...... Grant Recipient Aqua...... Award Recipient Sky Blue...... Exhibitor Peach...... Moderator Royal Blue...... Conference Planning Committee Royal Blue...... Professional Development Committee Royal Blue...... Admission Practices Committee Royal Blue...... Marketing Committee Royal Blue...... Government Relations Committee Royal Blue...... College Fairs Committee Royal Blue...... Communications Committee Royal Blue...... Membership Committee Royal Blue...... Inclusion Access Success Committee Royal Blue...... Finance & Budget Committee Royal Blue...... Ad Hoc Committee Eggplant...... President Purple...... Past-President Lavender...... President-Elect Yellow/Purple...... Executive Committee Lime Green...... PACAC Individual Member Kelly Green...... PACAC Principal Member Canary...... NACAC Member Hot Orange ...... Fund Donor

6 www.pacac.org 2015 Conference Menu Highlights

2015 CONFERENCE MENU

Sunday, June 21st Dinner Mountain Barbeque Sliced grilled sirloin steak, barbequed chicken, spare ribs, portabella mushrooms and corn–on–the–cob Dessert: Strawberry Praline, Crème Brûlée, Chocolate Mousse and Raspberry Cake

Monday, June 22nd Breakfast Slopeside Breakfast Buffet (Included in cost of room)

Monday, June 22nd Lunch Business Meeting Lunch Scampi style Chicken with Orzo and Asparagus Or Vegetable Lasagna Roll–Up Dessert: Fruit Tray

Monday, June 22nd Dinner Gustafson Award Dinner Tossed salad with choice of dressing Petite Filet & Stuffed Shrimp with Fingerling Potatoes & Green Beans Or Spinach & Ricotta Ravioli with Yellow and Red Tomatoes & Fresh Mozzarella Dessert: Carrot Cheesecake

Tuesday, June 23rd Breakfast Slopeside Breakfast Buffet (Included in cost of room)

Tuesday, June 23rd Lunch Build Your Own Beef or Chicken Fajita Bar with all the fixings, Spanish Rice, Tortilla Chips, Black Beans & Roasted Corn Salad Assorted Desserts

**Please note: ID is required for all events serving alcohol. Four drink tickets per person will be distributed at the start of the conference and should be used at your discretion. These are coupons for a free drink of your choice at any cocktail reception. Once you have used all your tickets, a cash bar will be available to purchase additional beverages throughout the conference. Drink tickets can be used for soda, bottled water and alcoholic beverages. **

www.pacac.org 7 SESSION A

Session Track Codes (CAC) College Admission Counselors (SSC) Secondary School Counselors (CBO) Community Based Organization (CC) Community College (DD) Deans and Directors (MM) Middle Management

SESSION A: MONDAY, JUNE 22, 2015 8:30 AM – 9:45 AM A1 - Programming and Partnerships to Bridge the Achievement Gap for Underserved Students (All) Seasons 1/2 Bridging the achievement gap is a common concern of all constituents. But programs created to help better serve underrepresented students can take many forms. Share in the discussion of curricula, challenges, issues and opportunities that members from high school, college and ACAC affiliates encountered as they developed workshops and camps to reach the students in their respective areas. Discover how you may be able to duplicate a program at your own institutions. Moderator/Presenter: Becky Bowlby, College Access Counselor, Lower Merion and Harriton High Schools Presenters: Marie Nocella, Assistant Director of Admission and Multicultural Coordinator, Siena College; Andre Richburg, Dean of Enrollment Management and College Relations, Atlantic Cape Community College; Darryl Jones, Senior Associate Director of Admission, Gettysburg College A2 - From the Director’s Chair: What I Learned in My First Year (CAC) (SSC) (CC) Wintergreen Are you at a crossroad in your career and considering becoming a director of admission or director of college counseling? Have you just been promoted to director and are unsure of where to begin? A panel of first-time directors will share valuable lessons they learned as they navigated the challenges in their first year on the job. Moderator: Scott Myers, Director of Admission, Susquehanna University Presenters: Geoff Broome, Executive Director of Admission, Drexel University; Cornell Lesane, Dean of Admission, Allegheny College A3 - Transfer 101: What Every Secondary Counselor Needs to Know About The College Transfer Process (CAC) (SSC) (CC) Seasons 3 This session will explain college transfer procedures from both a two-year and four-year perspective. We will focus on the Secondary Counselor role, as many students are starting at local community colleges first and need to understand the transfer process in order to be better prepared. By attending this session, you will learn how to identify ways to assist these students and to ease this transition for everyone involved. Moderator/Presenter: Catherine Oberholtzer, Senior Assistant Director of Transfer Admission, West Chester University Presenter: Debora Bergen, Assistant Director, Advising and Transfer Services, Bucks County Community College A4 - Three Years In... Now What? (CAC) (SSC) (CBO) Seasons 4 You have heard the phrase, “You are either three years or 30 in admissions,” and you are wondering which camp you will fall in. Or maybe you are quickly approaching or have passed year three and you are debating leaving the field. This session highlights four “past-year-three” colleagues and how they found their niche within admissions to make it a career, not just a post-graduation job. All of us debated leaving admissions, but finding a new job within admissions made us stay. Find out how we did it, why we stayed and get some tips on how you can do the same. Moderator/Presenter: Corinne Logan, College Counselor, Saint Joseph’s Preparatory School Presenters: Dan Berardi, Assistant Director of Admission, Immaculata University; Ryan Gillon, Assistant Director of Admission, La Salle University; Maggie Holtgreive, Account Manager, Hobsons A5 - Behind the Curtain of Need Based Financial Aid (DD) (CAC) (SSC) (MM) (CBO) Snowflake Not all financial need is the same. Why are financial aid packages so varied when the same application forms are used by the majority of schools? What does it mean when a school uses “preferential packaging?” Do schools view competing offers from other institutions? If so, how are they used? What does it mean to be “need blind?” How are merit awards used to close the gap in unmet financial need?This session will take the audience behind the curtain and learn the ways in which colleges use financial, admission, and demographic data in generating need-based financial aid packages that best serves the students’ needs, as well as the institutions. Hear from aid/admission representatives talk about their schools’ strategies and also from secondary college counselors as they provide a road map for navigating the seemingly subjective world of need-based aid. Moderator: Greg Edleman, Associate Director of Admission, Carnegie Mellon University Presenters: Meg Ryan, Senior Assistant Director of Admission, Carnegie Mellon University; Robert Tallerico, Director of Enrollment and Financial Aid, Penn State Fayette; Marty Elkins, Director of College Guidance, Shady Side Academy; Susan Tree, Director of College Guidance, Westtown School

8 www.pacac.org SESSIONS A

A6 - Selfies, SnapChat, So What? The 2015 Social Admission Report (DD) (CAC) Sunburst Millennials and the iGeneration were born when Google began and in grade school when Facebook took off. Their natural instinct is to gravitate online to find the information they are looking for, using social media and digital services for everything from consumer electronics to their college decision … all on devices that can fit in their pocket.In its fourth installment, the report has been refreshed to include how students prefer to utilize mobile devices to connect with schools, perspectives on today’s digital services, popular social networks and how students utilize them at each phase of their college search. Moderator/Presenter: Jeremy Matula, Director of Enrollment Services, Chegg Presenter: Alex Boches, Senior Enrollment Consultant, Uversity

A7 - Excelling at Excel (All) Hemlock Experts say that learning to use keystrokes, function keys and shortcuts can save you two seconds a minute. That may not seem like a lot, but let’s see how this adds up throughout a work year. By not taking advantage of these features in Excel, we lose 16 minutes a day or eight days a year. No matter what role you play in the college admission process, this session will help you get some of that time back. We will overview commonly used function keys, keystrokes, formulas and other Excel tips. Please bring a laptop with MS Excel 2007 or 2010 to this session so you can participate in the exercises. Moderator/Presenter: Justin Ledesma, Senior Assistant Director of Admission, Villanova University

A8 - The Counselor and the Healer: Update on Admission to Health Care Programs (SSC) Chestnut According to the Bureau of Labor Statistics, “The health care and social assistance sector is projected to grow at an annual rate of 2.6%, adding 5 million jobs between 2012 and 2022. This accounts for nearly one-third of the total projected increase in jobs.” Come hear about the latest in admissions trends in Pharmacy, Nursing, Allied Health and Biosciences, and help prepare your students for personally rewarding careers in the health care industry. Moderator/Presenter: Jayson Hodge, Senior Admission Officer, University of Connecticut Presenter: Niki Kelley-Turner, Director of Graduate Admission, Drexel University

A9 - Bridging the Gap from Admission to Freshman Year Completion (DD) CAC) (MM) Dogwood This session will outline and provide a model for colleges and universities to be more strategic in moving a student from applicant to matriculated. We will discuss how one college formed a partnership between Admissions and Student Affairs, beginning their information sharing during the admissions cycle and continuing through the first five weeks of the semester. This model enhances relationships with Admissions and Student Affairs and can help retain students. Moderator/Presenter: Jonathan Squire, Director of Admissions, Cedar Crest College Presenter: Mary Alice Ozechoski, Vice President of Student Affairs & Traditional Enrollment, Cedar Crest College

Like Us, Follow Us, Tweet Us @PACACConference Use #PACAC2015

www.pacac.org 9 Exhibitor Mini-Sessions | Monday, June 22 | 10:00am – 10:30 am

ME1 - First Impressions Matter: Immediate Response Recruiting for Today’s Students (DD) (CAC) (CC) (MM) Seasons 1/2 Student recruitment has evolved into a world where a good first impression can ultimately sway a student’s decision to enroll in a particular college or university. With the prospective college student more strapped for time than ever before, getting answers to his or her questions immediately can leave just that impression. This presentation will examine the best and most efficient practices for immediate response recruiting through a school’s website. Data driven analysis will show cost effective ways to be “always on” and deliver the best experience. Moderator: Josh Milstein, JetSpring Presenter: Brenden Schultz, Vice President, JetSpring

ME2 - Qualified Lead Generation: A Different Model (DD) (CAC) (CC) (MM) Wintergreen The model for how schools generate qualified leads is changing. And with that, how schools define a “qualified lead” is just as important. Join us for a walk through of how you can approach the top of your funnel differently and generate an unlimited amount of qualified leads from prospective students who have specifically expressed interest in your institution. Hundreds of colleges and universities are re-energizing their student search and lead generation efforts, optimizing their budgets and focus, and experiencing game-changing results. This session will review some of the ways they are accomplishing all of that. Topics covered will include a lead generation platform with more student data access than anyone else, and some cutting edge digital strategies to drive success from the top-of-the-funnel all the way through to deposit. Moderator/Presenter: Mark Cunningham, Senior Vice President, Business Development & Strategy, Carnegie Communications

ME3 - Help Your College-Bound Students Plan for College Costs (All) Seasons 3 Please join us as we highlight a free college financial planning resource for your college-bound students and their families: Plan For College on SallieMae.com. Its tools, tips, and financial literacy information are free, easy to use, and accessible on a laptop, tablet, or smartphone. Plan for College features: • College AheadSM Mobile App: An interactive experience for high school juniors and seniors for a step-by-step journey to college. Download for free from the Apple Store and Google Play. • College Planning Toolbox: A one-stop destination for a suite of planning tools and budgeting calculators. Includes access to Scholarship Search by Sallie Mae®: which matches students with a database of more than three million scholarships worth up to $18 billion when they register for their free account. As the nation’s leader in saving, planning, and paying for college, Sallie Mae is committed to helping your students achieve their dreams of higher education. Moderator/Presenter: Keri Neidig, Director Business Development, SallieMae Presenter: Melony Ohalek, Director Business Development, SallieMae

10 www.pacac.org Exhibitor Mini-Sessions | Monday, June 22 | 10:00am – 10:30 am

ME4 - Little Known Secrets of Paying for College (All) Seasons 4 For the last 12 years, The College Funding Coach has been teaching a workshop at elementary, middle, and high schools, up and down the East Coast, entitled, “Little Known Secrets of Paying for College.” The free workshop is designed to help parents send their children to the college of their dreams, without bankrupting their own retirement. Since 2002, we have helped hundreds of families save thousands of dollars per year in college costs. This workshop is valuable both for families who can qualify for financial aid, and those who cannot, regardless of the child’s age Attend Our Workshop to Learn: • Strategies to attend private universities for the same out of pocket cost as in-state schools • An overview of financial aid and how to qualify for the maximum package • Unique strategies to pay for multiple children attending college simultaneously • An insider’s view of the college admission process • How to recapture out of pocket college costs • Avoid jeopardizing your retirement nest egg Moderator/Presenter: Vince DiPietro, Executive Vice President, The College Funding Coach

ME5 - New Technologies that Will Change Recruiting Students Forever (DD) (CAC) Sunburst Join us at Capture and learn more about Behavioral Marketing. Utilizing our behavioral tracking technology, we are able to gather influential data to help our partners deliver the right message to prospective students at the right time. Better tracking capabilities equals more conversion opportunities. Our customized approach to targeting and marketing prospects is unique to each of our institutions, delivering not only qualified mission-fit freshmen, but insightful data about all prospects in their decision-making journey. Moderator/Presenter: Bill Sliwa, Senior Enrollment Management Consultant, Capture Higher Ed

ME6 - EFC PLUS: A New Approach to College Affordability (All) Hemlock The college decision is becoming more dependent on affordability than ever before. I will describe our approach to affordability from list creation to award letter comparison. The EFC PLUS tool evaluates the net cost of each college in one place. Our process generates a customized solution that includes: the EFC calculation (both methods), net price estimation by college, four year cash flow by college and projection of graduation debt. This detailed financial information needs to be combined with the academic and campus life of each college to create the best fit. Moderator/Presenter: Fred Amrein, Founder/Principal, College Affordability LLC

www.pacac.org 11 SESSION B

SESSION B: MONDAY, JUNE 22, 2015 12:00 PM – 1:15 PM B1 - Counseling, Readiness, Recruitment: What You Need to Know about the Redesigned PSAT/NMSQT and How it Relates to The SAT (All) Seasons 1/2 The redesigned PSAT/NMSQT®, launching this October, will be focused on the few things that evidence shows matter most for success in college. Come hear how this valuable tool is changing and what these changes mean for your institution. From preparing for and administering the assessment, to how the redesign will impact Search orders, this session will provide valuable information to get you ready for the fall. Attendees will also have an opportunity to hear from peers and discuss best practices for getting the most out of the redesigned assessment. Moderator/Presenter: Kevin Corr, Educational Manager, The College Board Presenters: Stephen Zori, Senior Director, K-12 Services, The College Board; Wendy Beckemeyer, VP for Enrollment Management, Robert Morris University

B2 - Event Planning - Do’s, Don’ts, Tips, & Stories (DD) (CAC) (MM) Wintergreen As seasoned event planners, we have encountered every crisis, every day-of catastrophe, and every type of difficult campus colleague. We hope this session will shed some light on our combined 36 years of event- planning experience and give some tips on how to run successful, yielding, cost-effective campus events — no matter their size or focus. These quick tips will be short, sweet, easy to remember, and useful to you, as the event coordinator, and to your office as a whole. Moderator/Presenter: Corinne Logan, College Counselor, Saint Joseph’s Preparatory School Presenters: David Antoniewicz, Assistant Director of Admission, Widener University; Sarah Lasoff, Associate Director of Admissions, Cabrini College; Sarah Smith, Senior Assistant Director of Admissions and Special Events, West Chester University

B3 - Application Creep (DD) (CAC) (SSC) Seasons 3 We will examine how the increasing number of applications filed by students and received by many colleges – particularly selective private colleges and flagship state universities – is impacting the admission landscape today. You will hear from a college Admission officer from a larger public university and a private liberal arts college, along with two counselors from the high school side. We will address how the increased number of applications is affecting selectivity, deadlines, early application plans and the search/application process for students and families. Moderator/Presenter: Tom Colt, Associate Director of College Counseling, Shady Side Academy Presenters: Lauren Wallace, Senior Assistant Director of Domestic Freshman Recruitment, University of Pittsburgh; Dan Evans, Director of College Counseling, William Penn Charter School; Chuck Bachman, Senior Associate Director of Admission, Lafayette College

B4 - Understanding Today’s Chinese Students (CAC) (SSC) (CC) (MM) Seasons 4 Chinese students represent the largest population of international students studying in the United States and have some of their own unique needs. This session will go over basic information you need to know about working with high school Chinese students during the college application and admission process. A brief introduction on pronouncing Chinese students names and greetings will be covered in the session. Moderator: Lauren Panetti, Senior Assistant Director of Admission, University of Pittsburgh Presenter: Xiaoqiao Zhang, Assistant Director of Admission, Wilkes University

B5 - Compliance Confusion: PA Act 153 and How It Is Changing Admission Practices (All) Snowflake The purpose of this session is to discuss the impending, phased implementation of Act 153 as it relates to admission professionals and the world of college admission. This new law requires comprehensive criminal and child abuse background checks for employees and volunteers. While many institutions may have background checks in place for employees, Act 153 broadens the required background checks, who they apply to and provides guidelines on requirements for updating clearances. The session will include a brief overview of Act 153 as it relates to business practices in admission offices. We will discuss what impact this may have on high school visits, student employees, alumni volunteers and overnight programs. Panelists will focus on potential issues that can arise from this law as well as conversations taking place at their institutions relating to risk management and direct contact with minors. Moderator: Meg Ryan, Senior Assistant Director of Admission, Carnegie Mellon University Presenters: Sarah Manganaro, Assistant Director of Admission, Carnegie Mellon University; Loren Morgan, Director of College Counseling, Central Catholic High School; Melanie Egan, Assistant Director of Admission, Villanova University

12 www.pacac.org SESSIONS B – C

B6 - Implementing, Executing and Marketing Test-Optional in Undergraduate Admissions (DD) (CAC) (SSC) (CBO) Sunburst Over 850 colleges and universities in the country have moved to test-optional, with more institutions jumping on that bandwagon each year. Join this session to hear from four very different institutions on how test-optional admission has been implemented in their schools. Topics of discussion will include administrative decisions to move to test-optional based on recent research and best practices for marketing and educating prospective students about the process. Moderator/Presenter: Dr. Niki Mendrinos, Senior Associate Director for Undergraduate Admission, Temple University Presenters: Jabaree Dunham-Carson, Admission Counselor, Temple University; Shannon Zottola, Executive Director of Admission, Cabrini College; Mary Wilkes Smith, Senior Associate Director of Admission, Gettysburg College; Maureen Mathis, Assistant Provost, Saint Joseph’s University

B7 - Legislative Updates and Advocacy Training (All) Hemlock For the first part of the session, you will get an update from NACAC on the key issues surrounding higher education in Pennsylvania and at the federal level. You will hear about education budget challenges, opportuni­ ties, and changes that will have an impact on the work you do. The second part of the session will be interactive advocacy training. This will be your opportunity to learn from the experts - you will gain skills to communicate the stories of your students, the challenges you face every day in your work, and effective ways to connect with your representatives. The members of GRC will help facilitate the continuation of conversations from our time on the hill, conversations about educational changes in school districts, and discussion on current legislation. Moderator/Presenter: Rachel Dingman, Assistant Director of Admission, Allegheny College Presenters: Christina Wood, Senior Student Services Coordinator, Temple University Harrisburg; Sarah Friedman, Public Policy Coordinator, National Association for College Admission Counseling

B8 - Innovative Strategies for Recruiting Right-Fit Students (DD) (CAC) Chestnut Join us to discover innovative recruitment strategies that identify right-fit students, cultivate their interest in your institution and motivate them to apply. We will reveal how to stay connected with students wherever they are, and we will share research findings about the influential role of parents and how to make them advocates for your institution. Moderator/Presenter: Marc Harding, Chief Enrollment Officer, University of Pittsburgh Presenter: Kara Maccabe, Strategic Leader, Royall & Company

B9 - “Trans”cending Bias in the College Admission Process: Considerations for LGBTQI Students and Allies (DD) (CAC) (SSC) (MM) (CBO) Dogwood In this presentation, attendees will learn about how the college application process and college experience is unique for our LGBTQI students and allies. We will provide resources such as finding a good-fit school, name and gender identification requirements in the application process, campus life, and initiatives in place to help counsel LGBTQI students. In addition, admission counselors will learn how to implement gender-inclusive and LGBTQI friendly-housing for overnight visitation programs, using a model implemented at Lehigh University for prospective trans*, transgender, and gender non-conforming students. All attendees will learn the value of gender-inclusive housing for LGBTQI students and how to advocate for it during the college recruitment and retention process. Moderator: Mandy Carl, School Counselor, Harriton High School Presenters: Elizabeth Guzzo, Assistant Director of Admission & Assistant Director of Diversity Recruitment, Lehigh University; Luis Almonte, Assistant Director, Lehigh University; Kimberly Contegiacomo, School Counselor, Harriton High School

SESSION C: MONDAY, JUNE 22, 2015 3:15 PM – 4:30 PM C1 - What Shape is Your Funnel? (DD) (CAC) (SSC) (CC) Seasons 1/2 The enrollment funnel has changed. X no longer leads to Y, which no longer leads to Z when it comes to inquiries, applications, accepts, and deposits. Through behavioral shifts, competitive factors, technical developments, financial reasons, and more – prospects today are acting more as “secret shoppers” and entering (and exiting!) the funnel at unpredictable stages and through a variety of channels. What are you doing to make a difference at each stage? In this session, you will also hear from Mount St. Mary’s University as we share ideas, strategies, and take-away actions you can apply throughout the entire enrollment process to identify prospects earlier, improve conversion rates, and drive enrollment. Moderator/Presenter: Mark Cunningham, Senior Vice President, Enrollment Marketing, Carnegie Communications Presenter: Michelle O’Donnell, Associate Director of Admission, Mount St. Mary’s University

www.pacac.org 13 SESSION C

C2 - Investing Wisely in Counselor Programs: Message Sent, Message Received? (DD) (CAC) (SSC) (MM) Wintergreen Counselor tours, fly-ins, day visits, small high school groups, lunches, breakfasts, special program invitations, speaking engagements, email newsletters; the list of methods used by colleges to communicate to guidance and college counselors is daunting. Is this money well spent? What messages are being received? What content do counselors desire and feel is useful? Are colleges getting value for their investment? Should a counselor be receiving the same message, tour, and visit experience as a prospective family? This roundtable discussion session with representatives from the college and secondary side will provide opinions and ideas from both sides of the desk to improve counselor programs for everyone. And we will address the pivotal question, “Can you start a club on your campus?” Moderator: Chris Boehm, Director of College Counseling, Archmere Academy Presenters: Josh Ditsky, Director of College Counseling, Berks Catholic; Brittany Joyce, Consultant, Render; Becky Bowlby, College Access Counselor, Lower Merion and Harriton High Schools

C3 - Rural Students and the College Application Process (CAC) (SSC) (CC) Seasons 3 In our profession we oftentimes see research and articles on different populations of students ranging from underrepresented ethnic minority students to urban students to student-athletes. As a population, rural students have had less visibility in research and articles than some of their peers. This session will provide both an overview of the available literature and research on students attending rural high schools as well as thoughts from a practitioner in the field. Who are rural students and how do they differ from their peers? What influences their decisions to apply to specific colleges? How do they choose an institution to attend? Moderator/Presenter: Justin Mohney, Senior Assistant Director of Admission, Carnegie Mellon University Presenter: Greyson Norcross, College Advisor, Pennsylvania College Advising Corps

C4 - Let’s Talk About Naviance (SSC) Seasons 4 Naviance users always have questions! Bring yours with you as we take a look at this important tool in the college process. College professionals are welcome to join us to see what Naviance looks like from the secondary school side, as well as, the vantage point of the students. Moderator/Presenter: Pam Hermann, School Counselor, Hatboro-Horsham High School Presenter: Pat Tamborello, College Counselor, Plymouth Whitemarsh High School

C5 - Strategies for Effectively Integrating Social Media in Marketing and Admissions (DD) (CAC) (MM) Snowflake In this session, learn how two universities’ strategic use of social media has a quantifiable impact on enrollment. By engaging, monitoring, and analyzing social media conversations and interactions, East Stroudsburg University and Slippery Rock University will show you how to move your student recruitment beyond the traditional search piece, email blast, and campus visit. We will demonstrate how to utilize the following weekly metrics to inform social strategy: audience, engagement, reach, sentiment, and acquisition. Social content strengthens brand awareness, informs prospects’ decision-making and fosters student-university relationships. Daily interactions with prospective students become data points, which inform recruitment strategy and enhance traditional marketing. The millennial student is skeptical of carefully constructed marketing messages; social conversations are transparent and peer-generated and, therefore, credible. Moderator/Presenter: Michael May, Director of Undergraduate Admission, Slippery Rock University Presenters: Mary Amador, Assistant Director of Admission, BRM Coordinator, East Stroudsburg University; Kayla Hersperger, Online Design and Communication Specialist, Slippery Rock University; Sarah Larva, Senior Associate Director of Admission, East Stroudsburg University

C6 - College Access Outreach: How Your Institution can Provide College Access to Students Across PA (DD) (CAC) (SSC) (MM) (CBO) Sunburst This session will be an overview of statewide initiatives to create college access for urban public and charter school students. The session will culminate in a discussion of college access outreach, such as the College Success 101 summit and the Meet the MAC tour. We will detail the challenges and benefits of the programs in order to have dialogue about what college access outreach in Pennsylvania looks like and how it works. Moderator: Beth Davis, Assistant Director of Admission, Temple University Presenters: Kathryn Bethea, Chair, College Success 101 Pittsburgh; Brenna Mateljan, Senior Admission Counselor, Cedar Crest College; David Stewart, Associate Director of Admission, Elizabethtown College; Michael Phillips, Director of Pittsburgh Recruitment Center, Pennsylvania State University; Cornell LeSane, Dean of Admission, Allegheny College; Jamika Williams, Admission Counselor, Pennsylvania State University

14 www.pacac.org SESSIONS C - D

C7 - I’m Paying Off My School Loans...HELP! (CAC) (SSC) Hemlock This session will review student loan repayment plans and options. Whether you are a brand-new graduate or have been working for a while, if you have loans, you will want to make sure you have this information. We will discuss resources and websites and try to answer all of those questions you are afraid to ask! Moderator/Presenter: Kim McCurdy, Higher Education Access Partner, PHEAA Presenter: Marian Hargrave, Higher Education Access Partner, PHEAA

C8 - IB 101 - International Baccalaureate for Admission Counselors (DD) (CAC) Chestnut In May 2014, over 80,000 students in the United States and Canada took IB Exams. In North America over 200 schools apply yearly to offer IB Programs. In this session, we will answer questions like: 1. What is the IB? 2. How are the courses evaluated and assessed? 3. Diploma vs. Courses? HL vs. SL? 4. Does the IB prepare students for college? Moderator/Presenter: Marie Vivas, University Relations Manager, International Baccalaureate Presenters: Greg Edleman, Associate Director of Admission, Carnegie Mellon University; Suzi Nam, Director of College Guidance, The George School

SESSION D: TUESDAY, JUNE 23, 2015 9:00 AM – 10:15 AM D1 - Things I Wish I Knew...Before I Switched Sides of the Desk (CAC) (SSC) Seasons 1/2 To assist admission counselors making informed decisions about the opportunity to switch sides of the desk, we will discuss nuances that are different on the secondary school side. We will focus on how to switch sides (shadowing, interviewing, etc.), the daily life of a secondary school counselor, the actual process of getting started in a high school setting and the professional opportunities. Attendees will be presented with different perspectives by a panel that has varied experiences with switching sides of the desk. This is designed to be a balance of story sharing along with a question and answer segment. Moderators: Jillian Nataupsky, Associate Director of College Counseling, Mercersburg Academy; Catherine Souza, Associate Director of College Counseling, Archmere Academy Presenters: Molly Dever, Senior Assistant Director of Admission, Emmanuel College; J.T. Duck, Director of Admission, Swarthmore College; Kailin Burns, Senior Assistant Director of Admission, Bryant University

D2 - Admissions in 2015: The Skills You Need to Succeed (DD) (CAC) (CC) (MM) Wintergreen The skills needed to be successful in college admission and move up in your career have changed considerably over the past decade. What used to be primarily a “people” position now demands expertise with data identification, analysis, and interpretation. This session will highlight the reasons the profession has changed over the past 25 years and describe the skills that are now required for admission professionals to be strategic, successful, and valuable contributors to their organization. Moderator/Presenter: Sarah Parrott, Ph.D., Executive Vice President, Whiteboard Higher Education Presenter: Michael White, Coordinator, Enrollment Services Applications & Technology, Slippery Rock University

D3 - Celebrating Our Diverse Faith Traditions (All) Seasons 3 In our secondary schools, universities, and communities, we are meeting with students and families from diverse faith backgrounds. They celebrate Yom Kippur, Christmas, Ashura and many other important high holy days. We respect these differences, but at the same time, most of us are not familiar with what all of it means. What are the important dates and why are they significant? How do we best support our students from all different faith backgrounds without alienating others? Join us for an educational session with experts on various faith’s traditions and important calendar days. We will discuss ways to create a welcoming space for everyone and better appreciate our prospective and current students, as well as their families – and their diverse faith backgrounds. Moderator/Presentor: Mary Wilkes Smith, Senior Associate Director of Admission, Gettysburg College and Music Coordinator, St. Francis Xavier Catholic Church Presenter: Rachel Dingman, Assistant Director of Admission and Hillel Director, Allegheny College; Elaine Linn, Executive Director for The Consortium for Educational Resources on Islamic Studies and Muslim Student Association Advisor, University of Pittsburgh

www.pacac.org 15 SESSION D

D4 - Everything You Wanted to Know About The SPGP But Were Afraid to Ask (SSC) Seasons 4 Post-secondary admission is guided and governed by an ethical code, the Statement of Principles of Good Practice (SPGP). In this session, we will provide a nuts and bolts overview of mandatory and best practices that are laid out in this document, as well as the rights and responsibilities of students in the college application process. Moderator: Timothy Gallen, Director of College Counseling, Solebury School Presenters: Misty Whelan, Guidance Department Chairperson, Conestoga High School; Michael May, Director of Admission, Slippery Rock University; Ed Wright, Director of Admission, Widener University

D5 - Behind the Camouflage: An In-Depth Look at the Military Option (All) Snowflake Military options offer great rewards for students academically, personally and professionally. Today’s students can serve their country while pursuing a college education that offers a wide variety of program options, financial support and the flexibility of in-residence and online learning. Military-friendly colleges and universities provide critical resources to support student success and a smooth transition toward achieving academic goals. Learn more about these options with our panel of experts. Moderator: Debbie Little, Coordinator for Academic Resources & Transfer Student Services, Penn State World Campus Presenters: Siobhan Cusumano, First Lieutenant, Admission Counselor, Valley Forge Military College; Megan Foster, Admission Counselor, Penn State World Campus; John Mills, Coordinator for Military Academic Advising, Penn State World Campus

D6 - Winning at the HS Visit: Tips and Advice on What Really Works (DD) (CAC) Sunburst You have been there: after you give your usual presentation during yet another high school visit, you walk out wondering, “Did the students enjoy that? And what did the counselor think?” We are here to help! This session will feature secondary school counselors who want to share the “do’s and don’ts” that they have witnessed through the cycle of admission visits, as well as suggestions for different ways to connect and engage with both students and counselors. Admission professionals will also share thoughts on how they approach the high school visit and their aim to stay fresh and be both informative and interactive. Moderator: Loren Morgan, Director of College Counseling, Central Catholic High School Presenters: Chris LaTempa, College Counselor, Salesianum High School; Kathleen Voss, Regional Director of Admission, Georgia Institute of Technology; Taylor Miller, Admission Counselor, Albright College

D7 - Increasing Yield and Saving Time by Effectively Reaching Gen Z (DD) (CAC) (MM) Hemlock Come check out how colleges across the country are using a new, innovative technology in their admissions process and outreach efforts. ZeeMee’s platform simultaneously brings student applications to life, while benefiting colleges by increasing the yield and quality of their applicant pools and saving time spent per applicant. This is an engaging presentation that gets you inside the mind of Gen Z, enabling you to come away with a better perspective on emerging trends within this demographic. Furthermore, you will learn strategies to reach them in your marketing, outreach and admissions process. Moderator: Juan Jaysingh, CEO, ZeeMee Presenters: Adam Metcalf, CPO, ZeeMee; Keating Sherry, Director of Outreach, ZeeMee

D8 - Takin’ it to the Streets: A Community Outreach Initiative (DD) (CAC) (SSC) (CC) (CBO) Chestnut Harrisburg Area Community College and Central Penn College team up to discuss how to turn your campus into an integral part of your community. HACC’s recent initiative - Takin’ it to the Streets - is raising awareness of the campus to local residents. Central Penn College also works closely within their community to support local programs and initiatives. Using this approach, recruitment becomes everyone’s job. With enrollment issues across PA increasing, the ultimate goal is to engage members of the community, reinforce your brand message and show your school’s commitment to their community. Don’t just go for the inquiry request cards but get involved in your community as a whole! Moderator: Elizabeth Stager, Admission Recruiter, Harrisburg Area Community College Presenters: Natalie Toma, Admission Recruiter, Harrisburg Area Community College; Rebecca Bowman, Senior Director of Admission, Central Penn College

16 www.pacac.org SESSIONS D – E

D9 - Positioned for Success: How to Develop a Dynamic Brand You Can Live Up To (DD) (CAC) (CC) (MM) Dogwood Using Bloomfield College as an example, we will explore: • What it means to develop a brand for a college or university • How to engage key constituents throughout your brand development process • The role of research in developing and testing your brand position • How to bring your brand to life throughout the development of a creative campaign • How to launch your brand from the inside out • How to extend your brand promise to every touch point for maximum impact. Moderator: Beatrice Szalas, Vice President, TWG Plus Presenter: Adam Castro, Vice President of Enrollment, Bloomfield College

SESSION E: TUESDAY, JUNE 23, 2015 10:45 AM – 12:00 PM E1 - NCAA Eligibility Center: Overviews and Updates (ALL) Seasons 1/2 During this session, William Morrison, Chair of the NACAC Student-Athlete Advisory Committee, will provide an overview of NCAA initial-eligibility requirements, the core-course review process, and requirements for online and blended learning coursework. Special attention will be given to important changes in Division I initial-eligibility requirements coming in 2016. Moderator: Sarah Lasoff, Associate Director of Admissions, Cabrini College Presenter: William R Morrison III, Ph.D. College Counselor, Highland Park HS (IL)

E2 - Multiple Choices: Helping the Class of 2017 Navigate Through The Redesigned SAT, the Updated ACT, and the Current SAT (SSC) (CBO) Wintergreen For the class of 2017, upcoming changes to the SAT and the ACT mean added complexity during an already stressful period of tests to gain admission to colleges and universities. This session will equip counselors to advise their students how to navigate through the redesigned SAT, current SAT and updated ACT. Moderator: Sam Pritchard, Mid-Atlantic Regional Director, Kaplan Test Prep Presenters: Paul Simpson, Director of School Counseling and College Counselor, Malvern Preparatory School; Tim Gallen, Director of College Counseling, Solebury School

E3 - “Having It All” in the Modern Era – What it Looks Like to Manage a Career in Admission, Financial Aid and College Counseling While Raising a Family (DD) (CAC) (SSC) (CC) Seasons 3 This session will bring together professionals in various roles to talk about the transitions into parenthood and the road ahead for parents in our profession. Specifically, the panel will address the following topics: travel schedules, evening programs, maternity leave, childcare, recommendation letter writing, file reading, taking on leadership roles, and the continuous desire to have a semblance of balance between work, family, and a life of one’s own. We will discuss the common perception that being on the high school side is more “family friendly” and will discuss these issues not just from the perspective of mothers, but as parents as a whole. We will share tips and strategies based on personal experience and work with the audience to generate more “best practices.” Whether you have a family or are still a few years away, the discussion is sure to address thought-provoking issues for men and women alike. Moderator: Lauren Lieberman, Director of College Counseling, The Ellis School Presenters: Julie Hertz, Associate Director of College Counseling, Shady Side Academy; Greg Edleman, Associate Director of Admission, Carnegie Mellon University; Leigh Edleman, Associate Director of Admission, Carnegie Mellon University; Wendy Beckemeyer, Vice President for Enrollment Management, Robert Morris University

E4 - Why the Smartest Prospects Know Nothing about Your Institution (DD) (CAC) Seasons 4 This session is designed to help you reach your institution’s most elusive prospects: stealth prospect/applicants. Mind Over Media has collected extensive research data on these savvy students who ignore the search information that institutions send to them, preferring to research colleges and universities on their own. We will discuss emerging technology that can help you identify these hidden applicants, along with strategies on how to place information where they’re most likely to find it, while crafting communications that grab their attention and get them to take action. You will leave the session with tools and ideas for engaging a new crop of best-fit students. Moderator: Matthew Swab, Strategy Consultant, Mind Over Media Presenter: Cecil Foster, President/CEO, Mind Over Media

www.pacac.org 17 SESSION E

E5 - Ready or Not, Here They Come (DD) (CAC) (SSC) (CBO) Snowflake The college admission process is becoming increasingly more complicated for students and parents resulting in more families seeking outside help in navigating this territory. In many cases, this results in their hiring independent educational consultants. These people have been around for over 25 years yet never as prominently as now. In some professional associations, their numbers have easily doubled or tripled in the last several years with no signs of diminishing. What does the future hold for the field of independent counseling? How will offices of admission react to this phenomenon; how will secondary counselors respond? Is the counseling model as we know it a thing of the past? Come hear the latest from those in the know. Moderator/Presenter: Lloyd Paradiso, President The Admissions Authority Presenters: Mark Sklarow; Executive Director, Independent Educational Consultants Association; Grant Calder; Co-Director of College Counseling, Friends’ Central School

E6 - Forget Millennials. Are You Ready for The Next Youth Generation? (DD) (CAC) (SSC) (CC) Sunburst Millennials and their parents changed everything in higher education, and now that you think you finally “get it,” a new generation is entering high school and will change everything all over again. Come learn about this next generation of students and what this means for the future of higher education. Moderator: Penelope Sawyer, Sales Executive, TargetX Presenters: Ellen O’Neill Deitrich, Associate Director of College Counseling and 12th Grade Dean; Justin Ledesma, Senior Assistant Director of Admission, Villanova University; David Antoniewicz, Assistant Director of Admission, Widener University

E7 - Engaging Alumni Volunteers in Admission Recruitment Efforts (DD) (CAC) (MM) Hemlock This session is designed to engage participants in discussion of how to best utilize alumni volunteers into their recruitment plans. We will showcase three institutions and how they specifically utilize their alumni volunteers in their recruitment efforts, both locally and nationally. Discussion will include best practices in recruiting, training, and retaining volunteers; ideas on how to keep volunteers motivated and engaged with the institution; budget plans and cost-savings strategies; and benefits for other institution departments includingAlumni Relations, Advancement, Athletics, etc. Moderator/Presenter: Rachel Gionta, Associate Director for Alumni Recruitment, Temple University Presenter: Bryn Campbell, Associate Director of Admission, Saint Joseph’s University; J. Scott Myers, Director of Admission, Susquehanna University

E8 - The State of NACAC and the Profession (All) Chestnut Join NACAC Board Director Marie Bigham and PACAC President Ian Harkness for an open forum to discuss current issues and challenges facing our profession. Get an update on NACAC’s Strategic Initiatives and bring your own thoughts, insights, joys, and concerns about “hot topics” affecting all of us, our profession, and the students we serve. Moderator/Presenter: Ian Harkness, Associate Director of Admission, Gettysburg College Presenter: Marie Bigham, Director of College Counseling, Greenhill School, Texas

18 www.pacac.org Featured Guest–Kickoff Speaker

DARRYL JONES

EDUCATION BA in Psychology/BS in Biology from Penn State University/ University Park

PROFESSIONAL EXPERIENCE • 30 years in admissions at Gettysburg College • Senior Associate Director of Admission/Coordinator for Multicultural Admission/Intercollegiate Athletics Liaison/ Volunteer Assistant Men’s and Women’s Track and Field Coach • Member of the IDEA (Inclusion, Diversity, Equity, and Advancement) Council (formerly President’s Commission on Diversity) • Certified Trained Mediator and Conflict Coach in the Conflict Resolution Resources Program Darryl Jones • Faculty Member for the Annual Emerging Leaders’ Retreat of the Garthwait Leadership Center • Advisor to the B.O.M.B. Squad hip hop dance troupe and Shots In The Dark Comedy Improvisation Club at Gettysburg College • Frequent presenter at National Association for College Admission Counseling (NACAC), Pennsylvania Association for College Admission Counseling (PACAC), and College Board Annual Conferences, and at public and private schools nationwide on a variety of topics • NACAC Teller • Former multi-term delegate to the NACAC Assembly • Former PACAC Executive Committee and Human Relations Committee member • Served eight years as a PACAC Summer Institute faculty member • 2011 Recipient of the William R. McClintick, Jr. Service Award • Former board member and Vice-Chair of College Bound of Washington, DC • Former Member of the Board of Advisors of Urban Assembly Schools in New York, NY • Former Member of the Board of Advisors for iCollegeBound (www.icollegebound.org) • ESI Employee Assistance Group Certification in Workplace Sexual Harassment and Workplace Discrimination Prevention

PERSONAL • Member of the American Society of Composers, Authors, and Publishers (ASCAP) • Member of the United States Track and Field and Cross Country Coaches Association (USTFCCCA) • Member-Board of Directors of the Academy for Media Production (formerly Pennsylvania Academy of Recording Arts and Sciences (PARAS) • Special Events and Guest Chef – Blue Parrot Bistro; Professional Chili Cook and Barbeque Chef • Independent Producer at Racetrack Records • Leader of a 9 piece band (What Breaks Loose) • Black Belts in Hapkido, Tae Kwon Do, and Isshinryu Karate; Student of Choy Li Fut Kung Fu • Resident of Gettysburg, Pa. and Evanston, Ill.

www.pacac.org 19 Featured Guest–Keynote Speaker

Wes Moore

Wes Moore is an Army combat veteran, national bestselling author, and social entrepreneur. His first book, The Other Wes Moore, became an instant New York Times and Wall Street Journal bestseller as a story that conveys the importance of individual decisions as well as community support. He is also the host of “Beyond Belief” on the Oprah Winfrey Network and Executive Producer and host of “Coming Back with Wes Moore” on PBS.

Wes graduated Phi Theta Kappa from Valley Forge Military College in 1998 and Phi Beta Kappa from Johns Hopkins University in 2001. He completed an MLitt in International Relations from Oxford University as a Rhodes Scholar in 2004. Upon graduation, Wes served as a paratrooper and Captain in the U.S. Army, participating in a combat tour of duty in Afghanistan with the 82nd Airborne Division.

While a student at Johns Hopkins he founded STAND!, which works with Baltimore youth involved in the criminal justice system and still exists today. He has been featured by USA Today, People Magazine, “Meet the Press,” “The Colbert Report,” “The View,” MSNBC, and NPR, among many others.

More recently, Wes became the Founder and CEO of BridgeEdU, an innovative platform that addresses the college completion and career placement crisis by reinventing the Freshman Year in a way that engages students in real-world internships and service learning opportunities. He is also the author of The Work, which chronicles Wes’s journey to discover meaning in his work and how he found that meaning in service. Wes is committed to helping young people redirect their lives and supporting the parents, teachers, mentors and volunteers who care for, and work with, our nation’s youth. A portion of the proceeds from sales of The Other Wes Moore are being donated to the U.S. Dream Academy and City Year.

20 www.pacac.org Executive Committee

2014–15 OFFICERS President Ian Harkness, Gettysburg College Immediate Past President/Chair of Governance & Nominating Kevin McIntyre, Millikin University President Elect Misty Whelan, Conestoga High School Treasurer Carolyn White, Montgomery County Community College Treasurer-Elect Dave Antoniewicz, Widener University Finance & Budget Tim Gallen, Solebury School

DIRECTORS Marketing Director Justin Ledesma, Villanova University Professional Development Director Mary Wilkes Smith, Gettysburg College Public Advocacy Director Christina Wood, Temple University

COMMITTEES Admission Practices Michael May, Slippery Rock University College Fairs Samantha Pitcher, Lehigh University Communications Justin Mohney, Carnegie Mellon University Conference Planning Sarah Smith, West Chester University Government Relations Rachel Dingman, Allegheny College Inclusion, Access, Success Beth Davis, Temple University Membership Bryn Campbell, St. Joseph’s University Professional Development Sheryl Sobiesiak, College Board Stephanie Shandra, MMI Preparatory School

AT-LARGE DELEGATES TO THE EXECUTIVE COMMITTEE Geoff Broome, Drexel University Jeremy Branch, Pennsylvania State University – Brandywine Campus Cheryl Stewart-Miller, La Roche College

ADVISORY MEMBERS TO THE EXECUTIVE COMMITTEE Conference Planning Chair-Elect Sarah Lasoff, Cabrini College Executive Assistant, Ex Officio Andrea Cassell, Executive Assistant Ad Hoc Committee-Technology Russ Althouse, Bucknell University Lisa Marie Baker, Indiana University of PA

DELEGATES TO THE NACAC ASSEMBLY Kevin McIntyre Ian Harkness Misty Whelan Tim Gallen Justin Ledesma Carolyn White Rachel Dingman Michael May Bryn Campbell Christina Wood Mary Wilkes Smith

ALTERNATE DELEGATES TO THE NACAC ASSEMBLY David Antoniewicz Stephanie Shandra Beth Davis

www.pacac.org 21 22 www.pacac.org www.pacac.org 23 Past PACAC Presidents

1960 Samuel L. Clauser, Conestoga High School (partial term) 1960–61 Donald U. Noblett, Lafayette College 1961–62 D. Clark Carmean, Lebanon Valley College 1962–63 C.O. Williams, The Pennsylvania State University 1963–64 Kenneth J. Wenger, Carnegie Mellon University 1964–65 Bruce A. Westerdahl, Franklin and Marshall College 1965–66 Gerald L. Robinson, University of Pennsylvania 1966–67 Robert Cunningham, Cheltenham Township High School 1967–68 T. Sherman Stanford, The Pennsylvania State University 1968–69 Mary E. Gundel, Central Dauphin High School 1969–70 John H. Moser, Grove City College 1970–71 William H. Lee, Moon Senior High School 1971–72 Peggy Donaldson, Chatham College 1972–73 Thomas M. Woodward Jr., Haverford School 1973–74 William F. Elliott, Carnegie Mellon University 1974–75 Emily R. Kleintop, Louis E. Dieruff High School 1975–76 Delwin K. Gustafson, Gettysburg College 1976–77 Sister Jean Boggs, Seton Hill College 1977–78 Sarah S. Heckscher, Springside School 1978–79 Richard W. Haines, Lafayette College 1979–80 William F. Yarwood, North Penn High School 1980–81 Richard A. Stewart, Allegheny College 1981–82 Barbara L. Woodward, The Agnes Irwin School 1982–83 R. Russell Shunk, Dickinson College 1983–84 Lois R. Fritsche, Great Valley High School 1984–85 Gayle Kreider Pollock, Allegheny College 1985–86 E. Alexander Howson, Shady Side Academy 1986–87 Tom L. Cooper, Bloomsburg University 1987–88 Rita Reichert, Conestoga High School 1988–89 William H. Nunn, University of Pittsburgh 1989–91 Jacob Dresden, William Penn Charter School 1991–92 Naomi Kuziemski, Philadelphia High School for Girls 1992–93 Michael Steidel, Carnegie Mellon University 1993–94 Bryan Seese, Milton Hershey School 1994–95 Stephen R. Merritt, Villanova University 1995–96 Patricia Tamborello, Plymouth Whitemarsh High School 1996–97 Rebecca H. Bowlby, Cheltenham Township High School 1997–98 Fran Cubberley, Delaware County Community College 1998–99 Patricia Rambo, Springfield High School 1999–00 Merris Harvey, Millersville University 2000–01 K. Scott Carter, Sewickley Academy 2001–02 Sue Thomas, Ursinus College 2002–03 Francine Block, American College Admissions Consultants 2003–04 Greg Eichhorn, Albright College 2004–05 Bill McClintick, Mercersburg Academy 2005–06 Chuck Bachman, Lafayette College 2006–07 Thomas Butler, CORE Philly Scholarship Program 2007–08 Ellen O’Neill Deitrich , The Shipley School 2008–09 Thomas Hassett, Gannon University 2009–10 Karen Mason, Germantown Academy 2010–11 Deborah Little, The Pennsylvania State University 2011–12 Ginny Johnson, Phoenixville Area High School 2012–13 Jason Nevinger, Carnegie Mellon University 2013–14 Kevin McIntyre, Rosemont College

24 www.pacac.org

PACAC Awards

The Delwin K. Gustafson Recognition Award is given to a member for dedicated service to students, the profession and PACAC. It is the highest award given by the Association and is usually awarded to a member who has given substantial and continuous service.

2014 Thomas Hassett, La Roche College 2013 Joanna Schultz, The Ellis School 2012 Chuck Bachman, Lafayette College 2011 Francine Block, American College Admission Consultants 2010 Bill McClintick, Mercersburg Academy 2009 Sue Thomas, Ursinus College 2008 Greg Eichhorn, Albright College 2007 Fran Cubberley, Delaware County Community College 2006 Pat Tamborello, Plymouth Whitemarsh High School 2005 Merris Harvey, Millersville University 2004 Geoffrey Harford, The Pennsylvania State University 2003 Stephen R. Merritt, Villanova University 2002 Rebecca Harding Bowlby, Drexel University 2001 Patricia Rambo, Springfield High School 2000 Lynne Martin, Lynne H. Martin Associates 1999 Michael Steidel, Carnegie Mellon University 1998 Naomi Kuziemski, Philadelphia High School for Girls 1997 Bryan Seese, Milton Hershey School 1996 William Yarwood, Conestoga High School 1995 Rita Reichert, Conestoga High School 1994 Alex Howson, Shady Side Academy 1994 Gayle Pollock, Allegheny College 1993 Sally Risberg, Great Valley High School 1992 Delwin K. Gustafson, Gettysburg College 1991 Jacob Dresden, William Penn Charter School 1990 James E. Cavalier, Sewickley Academy 1989 R. Russell Shunk, Dickinson College 1988 Sara J. Caum, Central Dauphin High School 1987 John Muir, Episcopal Academy 1986 William F. Elliott, Carnegie Mellon University 1985 Richard Haines, Lafayette College 1984 Richard A. Stewart, Allegheny College 1983 Sarah Heckscher, Springside School 1982 Franklin Carr, Upper St. Clair High School

26 www.pacac.org PACAC Awards

The James McKeever Promising Professional Award was established by the Executive Commit- tee of PACAC in memory of James McKeever of Mercyhurst College who died of cancer in 1995 at age 27. McKeever was an active member of PACAC. Given as a means of recognizing and en- couraging contributions by secondary or post-secondary members early in their careers, nominees must have demonstrated both outstanding job performance and meaningful professional services beyond their institutions.

2014 Miles Smith, Wilson College 2002 David Kaiser, Temple University 2013 Rachel Dingman, Allegheny College Ian Sladen, Drexel University Ryan Gillon, La Salle University 2001 Eric Szentesy, Drexel University Samantha Pitcher, Saint Joseph’s 2000 Chris Boehm, Albright College University Pia Houseal Alport, Ursinus College Meg Ryan, Carnegie Mellon University Tricia Uber, Drexel University 2012 Mike Goebel, Gannon University Karin West, Temple University 2011 Ryan Mignone, Goldey-Beacom Laurel Williams, University of College Pennsylvania Justin Mohney, Carnegie Mellon 1998 Betty Brown, Delaware County University Community College Shannan Smith, Widener University Molly Leese, Gettysburg College 2010 Melanie Holodynsky, Temple Karl Liedtka, Lebanon High School University 1997 Melissa Little Plotkin, York College Laura Jacobs, Allegheny College Kenny Perry, College Access Center Kate Rickards, Temple University Misty Lang Whelan, Cheltenham High 2009 Maria Caggiano, Marywood University School 2008 Laura Fahy, Kutztown University 1996 Grace Bruno, Mercyhurst College Adrianne Greth, Temple University Jennifer Hendricks, Albright College Loren Morgan, Albright College Karen Tafaraolo, Pennsylvania School Lauren Smarkanic, Moravian College of Art and Design 2007 Jennifer Birkenmeier, Immaculata Ed Wright, West Chester University University 1995 Tara Dzmitrizk, Thomas Jefferson Ian Harkness, Gettysburg College University Bryn Johnson, Immaculata University Greg Eichhorn, Albright College Amanda Modar, The Pennsylvania Tom Morris, The University of the Arts State University Christine Wells, Springfield High 2006 Justin Holmes, Lafayette College School 2005 Kathryn Adams, Albright College 1994 Kim Atchison, Wharton School of 2004 Katie Gerst, Temple University Business Stacey Gluc, King’s College Kent Barnds, Elizabethtown College Heather Lazzini, Robert Morris Hope Lentine, Neumann College University 1993 Kathryn Bagnell, Gwynedd Mercy Jennifer Spirer, Allegheny College College David Weisbord, Susquehanna Yvette Dennise, The Pennsylvania State University University 2003 Jennifer Keegan, Chatham College Karen Evans, Milton Hershey School Mitchell Murtha, Northampton Greg Goldsmith, Swarthmore College Community College Carolyn Nelson, Gwynedd Mercy Jaclyn Zimmerman, Elizabethtown College College www.pacac.org 27 PACAC Awards

The William R. McClintick, Jr. Service Award was established by the Executive Committee of PACAC as a means of recognizing a person with 10 to 25 years of experience who has dedicated significant service to the college counseling profession and to ACAC.P Like Bill, the recipient is someone who has demonstrated unwavering loyalty to the profession, leadership to our association, and who will continue to work on behalf of students to ensure access to post-secondary education.

2014 Ed Wright, Widener University 2013 Misty Whelan, Conestoga High School 2012 Chris Boehm, Albright College 2011 Darryl Jones, Gettysburg College 2010 Craig Dodson, La Salle University 2009 Jason Nevinger, Carnegie Mellon University 2008 William R. McClintick, Jr., Mercersburg Academy

The Gary M. Kelsey Human Relations Award is awarded to an organization, a secondary school or college counselor who makes outstanding and voluntary contributions for the betterment of the community and students, particularly those who advance the human dignity of minorities and/or the disadvantaged.

2014 Monica Lacey, Reading Senior High School 2013 Ian Harkness, Gettysburg College 2012 Jenneen Flamer, Norristown High School 2011 Candace Powell Kinard, Philadelphia Education Fund – College Access Program 2010 Wayne Whitaker, Bloomsburg University 2009 Michael Phillips, The Pennsylvania State University 2008 Gerald Flynn, The School District of Philadelphia 2007 Charles “Chuck” Woodard, Kutztown University 2006 Veronica Blaine, PHEAA (Pennsylvania Higher Education Assistance Agency) 2005 Beverly Tedesco, Simon Gratz High School 2004 Jeff Jones, Kutztown University 2002 Thomas Butler, School District of Philadelphia 2001 Norma Jean Rogers, Reading High School 2000 Michael Gaynor, Villanova University 1998 Gloria Jefferson, Farrell High School 1997 Barbara Thompson, The Pennsylvania State University, Harrisburg Recruitment Center 1996 David Sanchez, Harrisburg High School

28 www.pacac.org PACAC Awards

The PACAC Partner in Education Award was created in 1998 to enhance awareness about our association by recognizing someone outside the membership for outstanding contribution to, and support of, post-secondary education. This award represents the collaborative spirit needed to foster a commitment to educational equity and access for all.

2014 Robert Freund, College Advising Corps 2013 The Pennsylvania Association of Catholic College Admission Officers 2011 Ron Cowell, The Education Policy and Leadership Center 2010 Dr. Lori Shorr, PhillyGoes2College 2008 Lisa Nutter, Philadelphia Academies 2006 Dr. Ken Hartman, National Technology Institute for School Counselors and NBC 10 Philadelphia 2005 The Lenfest Foundation 2003 Philadelphia Futures 2002 NEED Negro Educational Emergency Drive 2001 PSCA PA School Counselors Association 2000 PHEAA PA Higher Education Assistance Agency 1999 PASFAA PA Association of Student Financial Aid Administrators 1998 The Honorable Chaka Fattah, Congressman (PA-02)

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www.pacac.org 29 History of PACAC/PASSCAC

PACAC/PASSCAC History 1954—First Admission Officers Invitational 1990—Amendment passed at annual conference Conference at Cedar Crest College; 15 Liberal Arts to change name of Association to the Pennsylvania Colleges were invited and 14 were represented. Mary Association of Secondary School and College Rose McWilliams from Cedar Crest and Ben James Admission Counselors (PASSCAC) by unanimous from Dickinson College were the primary movers. vote. 1957—First annual conference of Admission Officers 1993—PASSCAC hosted the NACAC conference in and High School Guidance Counselors at The Pittsburgh. Pennsylvania State University. This was also the year 1994—Marion Piersol hired as first Executive of the first conference of the Pennsylvania School Secretary of Association. Counselors Association (PSCA). 1998—PASSCAC website went live. 1960—Fourth Annual Conference of Admission Officers and High School Counselors held in 1998—The Partner in Education Award was created Hershey as part of the 50th Anniversary of the to enhance awareness about our Association by Milton Hershey School. At this conference, NACAC recognizing someone outside the membership for members decided to form a Pennsylvania Chapter outstanding contribution to, and support of, post- (Pennsylvania Association of College Admission secondary education. Counselors—PACAC). 1999—Laura Klimitas hired as the Executive 1960—First President, Samuel L. Clauser of Secretary to succeed Marion Piersol. Conestoga High School, followed by Donald U. 2000—Amendment passed at NACAC Conference Noblett of Lafayette College, who served the first to change name of Association back to Pennsylvania full-year term, 1960-61. Association for College Admission Counseling 1964—Eighth and final “Penn State Conference.” (PACAC) by unanimous vote, which went into effect Action was taken to have the Pennsylvania chapter June 19, 2001 at close of the annual conference. assume responsibility for the annual June conference. 2000—The Recognition Award, established in 1982, This conference was designated as the first-ever is named for Delwin K. Gustafson. Pennsylvania Association of College Admission 2001—Position of Executive Secretary changed to Counselors (PACAC) conference. Executive Assistant. 1968—Brother F. Christopher, La Salle University, 2003—40th annual conference—“Celebrate our elected president of NACAC. Journey: 1963 to 2003; Yesterday, Today and 1971—First “emeritus” memberships granted to C.O. Tomorrow.” Williams and John H. Schrack. 2005—Maria DeCrosta hired as the Executive 1973—First Summer Institute held for admission Assistant to succeed Laura Klimitas. officers. 2006—PACAC hosted the NACAC Conference in 1978—First Summer Institute for admission officers Pittsburgh which was chaired by Alex Howson of and guidance counselors held at Bucknell University Carnegie Mellon University and Becky Bowlby of under the leadership of Sarah Heckscher, Springside Immaculata University. School. 2008—The Human Relations Award, established in 1980—Delwin K. Gustafson, Gettysburg College, 1995, is named for Gary M. Kelsey. 1975-76 PACAC president, elected president of 2008—The William R. McClintick Jr. Service Award NACAC. was created to recognize a person with 10 to 25 years 1981—PACAC hosted the NACAC conference in of experience who has dedicated significant service Philadelphia. to the college counseling profession and to PACAC. 1982—The PACAC Recognition Award, PACAC’s 2009—Bill McClintick, Mercersburg Academy, highest honor, is established. 2004-05 PACAC president, elected president of 1985—PACAC, Pennsylvania Association of College NACAC. Admission Counselors, Inc. became incorporated in 2010—Andrea Cassell was hired as the Executive the state of Pennsylvania. Assistant to succeed Maria DeCrosta. 1988—Rusty Shunk, Dickinson College, 1982-83 2010—PACAC celebrates its 50th anniversary. PACAC president, elected president of NACAC. 2013—50th annual PACAC Conference was celebrated at Seven Springs with a Golden Gala. 30 www.pacac.org Special Thanks to our Raffle Donators

PACAC would like to thank all the individuals, schools and organizations who donated items for our raffles this year. Your generosity is greatly appreciated! Proceeds from this year’s raffle will be dedicated to the Gustafson Fund. The monies from our raffle donations not only help provide access to higher education for students, but it will also fund professional development opportunities for the people who work with students transitioning to college throughout Pennsylvania. Prizes and drawings will be given away throughout the conference. Remember you must be present to win!

DONORS

Adventure Aquarium Mike Goebel Big Burrito Restaurant Group/ Mad Mex Miller Ferries Carnegie Museums Mount Nittany Vineyard & Winery Chaddsford Winery The National Aviary Children’s Museum of Pittsburgh National Christmas Center Christian W. Klay Winery Oakmont Bakery Comfort Inn, Washington, PA PA Rebellion Covelli Enterprises/Panera Bread PACAC Past Presidents Church Brew Works PACCAO Diana Dawson and Katie Dawson Pennsylvania Renaissance Faire Eastern State Penitentiary Pennsylvania Trolley Museum Erie Otters Hockey Philadelphia 76ers Frank Lloyd Wright’s House on Kentuck Knob Philadelphia Eagles Fun Fore All Philadelphia Museum of Art Gettysburg College’s Office of Admission Philadelphia Zoo Glengarry Golf Links Phipps Conservatory and Botanical Gardens, Inc. Great Lakes Brewing Pittsburgh Steelers Grove City Outlets Pittsburgh Symphony Harrisburg Senators Pittsburgh Zoo & Aquarium Heather Nicotra Pottstown Brewery/Sly Fox Brewing Co. Hidden Valley Resort Primanti Bros Holiday Inn Express Hotels and Suites, The Priory Hotel Salamanca NY Rock and Roll Hall of Fame and Museum Just Ducky Tours, Inc. Rose Management Justin Ledesma Sarah Lasoff Karen Gerardi Sarah Smith Laurel Caverns Geological Park Senator John Heinz History Center Laurel Highlands River Tours Seven Springs Mountain Resort Lehigh Valley Counselors Siobhan Cusumano Lehigh Valley Iron Pigs Three Rivers Paintball Lincoln Caverns Tröegs Brewery Living Treasures Animal Park Turkey Hill Maize Quest Corn Maze & Fun Park Washington Wild Things The Mattress Factory Wheeling Nailers Meadowbrooke Gourds Yards Brewing Company

www.pacac.org 31 Visit our Exhibitors

SUNDAY, JUNE 21 2:00pm – 4:30pm

MONDAY, JUNE 22 8:30am – 10:30am 12:00pm – 1:30pm 3:15pm – 5:30pm

TUESDAY, JUNE 23 8:30am – 11:30am

EXHIBITORS CampusShare LLC Cappex Capture Higher Ed Carnegie Communications Chegg College Board College Funding Coach Discover Student Loans EFC Plus Jetspring Kaplan Test Prep Mind Over Media NRCCUA The Princeton Review Render Sallie Mae School Guide Student Source Target X Whiteboard Higher Education ZeeMee

*This list is up-to-date as of June 9, 2015.

32 www.pacac.org Exhibitors

Campus Share is your one source enrollment strategy and marketing and communications partner. We’re committed to providing our clients with effective solutions that produce results. Contact us to see how we can help you Engage Your Audience.

Cappex.com is where online engagement means enrollment results. With more than 6.5 million student users, Cappex.com has become the trusted source to help students find their ideal college fit. Join the hundreds of colleges from across the U.S. and beyond that use Cappex to build their brands, connect with prospective students, generate qualified inquiries, and meet their enrollment goals.

Capture is the premier data thought-leader in higher education today. By using big data and technology more effectively, Capture provides critical recruitment knowledge and mission-fit enrollments to its partner institutions.

For almost 30 years, Carnegie Communications has been a leader in higher education marketing and enrollment solutions. With access to millions of students, we can reach your target market. Our recruitment and lead generation services combined with our digital marketing capabilities will deliver customized solutions to help you reach your recruitment and enrollment goals.

Chegg Enrollment Services supports college and universities by helping them build their brand, capture student interest, and engage their prospects at each phase of the recruitment process. Chegg helps over 800 colleges save time, save money, and recruit smarter by connecting them to 8 out of 10 students researching schools online on the top college search networks

www.pacac.org 33 Exhibitors

For many families, the high cost of higher education is a daunting proposition. Since 2002, our workshop, “Little Known Secrets of Paying for College,” has educated parents throughout Pennsylvania, New Jersey, Delaware, Maryland, and Virginia, regarding the complicated, and often frightening reality of paying for college. We demonstrate strategies that have helped save families over $40,000 per year in tuition and fees. While the high school college and career counselors serve a valuable role in helping students and families prepare for and select schools, our unique program teaches families how to pay for schools that they may have thought were out of reach based upon the “sticker price.” Our educational program addresses: • Strategies to attend private universities for the same out of pocket cost as in-state schools • An overview of financial aid and how to qualify for the maximum package • Unique strategies to pay for multiple children attending college simultaneously • An insider’s view of the college admissions process • How to recapture out of pocket college costs • Avoid jeopardizing your retirement nest egg

Discover Student Loans are made by Discover Bank, a trusted financial institution for 100 years. Discover Bank offers a variety of financial products, including FDIC-insured savings accounts, credit cards, personal loans and student loans. We offer affordable private student loans to pay for college and graduate school. To prevent excessive borrowing, we certify and disburse all undergraduate and graduate loan amounts through the school. Our private student loans cover up to 100% of education costs and feature fixed or variable interest rates, zero fees and no payments required while enrolled in school at least half-time.

The college decision is becoming more dependent on affordability than ever before. The EFC PLUS tool evaluates the net cost of each college in one place. Our process generates a customized solution that includes: the EFC calculation (both methods), net price estimation by college, four year cash flow by college and projection of graduation debt. This detailed financial information needs to be combined with the academic and campus life of each college to create the best fit.

Hobsons is the world’s leader in connecting learning to life. Through our unique advising and admissions products, we help more than 12 million students around the globe identify their strengths, explore careers, create academic plans, and find the right college match.We partner with more than 10,000 schools, colleges, and universities to better prepare students for success.

34 www.pacac.org Exhibitors

JetSpring Works with Education clients to help them convert more of their school’s website visitors to enrollments. JetSpring’s Internet Recruiting System uses live chat as a pre-screening tool to help your school identify and pre-qualify prospective students for your admissions officers. JetSpring’s Internet Recruiting System acts as an extension of your school’s admissions department and helps improve its efficiency.

For over 75 years Kaplan Test Prep has helped students reach their admission goals through test preparation. Throughout most of Pennsylvania we offer an array of options for students and schools such as in-person practice tests including the Redesigned SAT, one-on-one tutoring, on-site or online classes, and online self-paced programs. The secondary schools we partner with in Pennsylvania find value in the quality of our curriculum and instructors, the options we have for families of all income levels, and the local service our program managers provide.

Everyone on the Mind Over Media team has worked either for colleges and universities or with many of them and often both. We deeply understand the complex challenges particular to higher education, and we approach each project with that bigger picture in mind. From market research to advancement strategy to production of video, digital, and print communications vehicles, Mind Over Media offers a full suite of marketing services to meet institutions where they are, whether it’s developing a brand from the ground up or breathing new life into an existing one.

NRCCUA® (National Research Center for College & University Admissions™) operates the nation’s largest college and career planning program, myCollegeOptions®. This program contains nearly 6 million students —serving as a link between students’ educational goals and NRCCUA member schools. NRCCUA offers proven predictive modeling and marketing services solutions to assist institutions in the building and shaping of their classes.

www.pacac.org 35 Exhibitors

For 30 years, The Princeton Review has been the destination for college and grad bound students to make their dreams a reality. Last year alone, we helped more than 3.5 million students get into a great college or grad school. How do we do it? Online and in-person tutoring and test prep from top-notch educators as well as more than 150 books that provide test prep help to college admissions advice.

We help you boil down four years of experiences and community into an authentic and memorable experience for visitors. We help you create that essential experience. We audit your existing campus tour and visit. We develop a plan to improve all aspects of your daily visit experiences, open house/ preview events and accepted student yield events from promotion to registration, way finding, parking, visitor/admissions space, information session, tour route, campus aesthetic, tour guides, storytelling, impressions, memorabilia and those intangibles of how you make guests feel. Most important, we strategically and tactically work towards helping you craft a campus visit that supports your enrollment goals.

Sallie Mae (NASDAQ: SLM) is the nation’s saving, planning, and paying for college company. Whether college is a long way off or just around the corner, Sallie Mae offers products that promote responsible personal finance including private education loans, Upromise rewards, scholarship search, college financial planning tools, insurance, and online retail banking. Learn more at SallieMae.com. Commonly known as Sallie Mae, SLM Corporation and its subsidiaries are not sponsored by or agencies of the United States of America.

In print and online, School Guide, established in 1935, provides admissions directors with qualified student inquiries through its printed directories and web sites. More than one million copies of our directories are requested and distributed throughout the United States. Regional editions are available for all products. Our web sites continue to deliver results with more than one million visitors each year. Our products offer admission directors the most cost-efficient options to increase their pool of applicants.

36 www.pacac.org Exhibitors

Student Source grows enrollment through personalized print and media services. Combining data management and direct marketing, our solutions deliver value via low-cost lead generating products mailed to prospective students’ homes. Student Source builds stronger recruitment relationships, increasing yield and enrollment.

Since 1998, TargetX has served as an innovative force in the field of higher education, helping colleges and universities customize and implement effective and comprehensive technology solutions. A leading CRM company, TargetX provides solutions to help college and university professionals build relationships and forge lifelong communications with their most important constituencies. The company’s CRM is built on the powerful development platform of Salesforce.com — the worldwide leader in customer relationship management and a pioneer in cloud computing. With its 16-year reputation for innovative and industry expertise, TargetX has become one of the most trusted CRM providers in higher education.

Whiteboard Higher Education is a full-service higher education enrollment services firm that helps colleges and universities achieve truly remarkable application and enrollment outcomes. Our deep expertise in student search, predictive modeling, financial aid strategies, market research, and data analytics results in dramatic return on investment for our clients. Our fresh take on data, technology, and unmatched service has quickly made Whiteboard a force in the industry.

ZeeMee is all about helping you connect with Gen Z. We are a free platform for students to bring their stories to life in the admissions process, while cultivating a positive, digital identity on social media. Through ZeeMee, we connect colleges in the recruitment, selection and matriculation phases, helping you to engage in much more meaningful ways, reaching Gen Z in a way that they understand. The best part? It is completely free for the 2015-2016 admissions cycle! Swing by our booth, so we can show how we make it happen.

www.pacac.org 37 Professional Development

SUMMER INSTITUTE July 13–15, 2015 at Bucknell University Target audience: New admission professionals and secondary school counselors of all experience levels Cost: $350 secondary school/independent member $375 secondary school/ independent non-member $450 college member $475 college non-member SI Dean: Bill Stahler, Berks Catholic High School, [email protected] SI Director: Geoff Broome, Drexel University, [email protected] The PACAC Summer Institute is an intensive, collaborative, three-day workshop designed to introduce new admission professionals and secondary school counselors to the many responsibilities in higher education. Sessions will include counseling for a good match, travel planning, financial aid, current trends in college admissions, hot topics and challenges, working with diverse student populations, and many other interesting discussions. This is also the perfect opportunity to learn from those on the “other side of the desk” and to network with colleagues in the profession!

AUGUST ADMISSION WORKSHOP August 17, 2015 at Ursinus College Target audience: New Admission Counselors (less than 1 year experience) Cost: College Admission Counselors: $100 for PACAC members, $115 for non-members. Price includes lunch and workshop. Coordinator: Valerie Martin, Gettysburg College, [email protected] The August Admission Workshop will introduce recent hires with less than one year of experience to the exciting world of college admissions. Participants will engage in hot topic discussions around admissions travel, the admissions cycle, building relationships and networking, effective communication, and much more! Stay tuned to the PACAC website – www.PACAC.ORG – for the Fall 2015 and Spring 2016 Professional Development Programming lineup including College Counseling 101 one day workshops and online workshops! Like Us, Follow Us, Tweet Us @PACACConference Use #PACAC2015

38 www.pacac.org PACAC’s Regional College Fairs, 2015–2016

HERSHEY AREA REGIONAL FAIR: Wednesday, September 9, 2015 7:00–9:00pm

NORTHWEST REGIONAL FAIR: Tuesday, September 22, 2015 6:30–8:00pm

DELAWARE COUNTY REGIONAL FAIR: Thursday, October 1, 2015 6:30–8:00pm

LEHIGH CARBON REGIONAL FAIR: Tuesday, October 6, 2015 6:00–8:00pm

MONTGOMERY COUNTY REGIONAL FAIR: Wednesday, October 7, 2015 6:30–8:30pm *Plymouth Whitemarsh

BUCKS COUNTY REGIONAL FAIR: Thursday, October 8, 2015 6:30–8:30pm

NORTHAMPTON COUNTY REGIONAL FAIR: Tuesday, October 13, 2015 6:00–8:00pm

YORK COUNTY REGIONAL FAIR: Monday, October 19, 2015 6:00–8:00pm

BERKS COUNTY REGIONAL FAIR: Monday, October 26, 2015 6:00–8:00pm

GNPAL FAIR: Thursday, February 18, 2016 10:00am–2:00pm & 6:00–7:30pm

CENTER VALLEY (DESALES) REGIONAL FAIR: Thursday, March 3, 2016 6:00–7:30pm

LANCASTER COUNTY REGIONAL FAIR: Thursday, March 10, 2016 9:00–11:00am

NORTHEAST REGIONAL FAIR: Wednesday, April 27, 2016 8:30–11:30am & 6:00–8:00pm

MAIN LINE REGIONAL FAIR: Tuesday, May 3, 2016 6:30–9:00pm

REACH ONE TEACH ONE FAIR: Thursday, May 12, 2016 11:30am–1:00pm

Registration will be available online at www.pacac.org

PACAC strongly urges member, non–member and proprietary institutions to send campus–based, paid professional admission staff members to PACAC College Fairs whenever possible. By registering and paying for the PACAC Regional College Fairs, your institution inherently agrees to adhere to the NACAC Statement of Principles of Good Practice and the policies outlined by NACAC at www.nacacnet.org Exhibitor–Vendor Guidelines: PACAC will consider applications for exhibit space from companies and organizations offering products and services that relate to the college transition process. PACAC reserves the right to refuse any Application Contract for Exhibit Space which might be questionable and to prohibit and/or remove any exhibit which might detract from the general character of the PACAC Educational Expos. For more information, please visit our web site at www.pacac.org.

www.pacac.org 39 NACAC’s Representative

Marie Bigham Director of College Counseling, Greenhill School Member, NACAC Board of Directors

Marie Bigham has helped thousands of students navigate the college admission process since 1997 when she joined the Undergraduate Admission Office at Washington University in St. Louis, her alma mater. She’s currently the Director of College Counseling at Greenhill School in Addison, Texas. Furthermore, she serves on the Board of Directors of the National Association for College Admission Counseling (NACAC).

Marie has been featured extensively in the media discussing all aspects of college admission including the New York Times, USA Today, Al Jazeera America, Dallas Morning News, WYNC, the Stanford Alumni Magazine, The Broadcast (a Dallas morning talk show) and many high school newspapers. In her spare time, Marie enjoys glassblowing and delicious food near college campuses.

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40 www.pacac.org 2014–2015 Conference Planning Committee

CPC COMMITTEE MEMBERS Dave Antoniewicz, Patty Beidel, Marissa Bowlby, Becky Bowlby, Jeremy Branch, Geoff Broome, Nikki Buchanan, Ann Caldwell, Andrea Cassell, Molly Cummings, Siobhan Cusumano, Erin Davidson Kellog, Beth Davis, Dee Dawson, Elizabeth DePhillips, Paul Dillon, Maria Dressler, Karen Gerardi, Ryan Gillon, Mike Goebel, Ian Harkness, Sheri Harper, Rachel Henneforth, Sarah Lasoff, Chris LaTempa, Corinne Logan, Kevin Maccarella, Alisa Marino, Mark Mehlmann, Ryan Mignone, Taylor Miller, Heather Nicotra, Sam Pitcher, Lisa Prescott, Meg Ryan, Paul Simpson, Mary Wilkes Smith, Sarah Smith, Pat Tamborello, Douglas Ulrich, Justine Walter, Misty Whelan

www.pacac.org 41 Save the Date

Dear Friends in PACAC,

On behalf of the Conference Planning Committee, thank you for attending the 52nd Annual PACAC Conference. I hope you have enjoyed your experience at Seven Springs and that you are already looking forward to the 53rd Annual Conference at the Hershey Lodge!

Please save the date now for June 26–28, 2016! We look forward to a conference full of professional development, networking and fun at Hershey Park.

As the Conference Planning Committee prepares for the next conference, we encourage you to complete the evaluation that will be emailed to you at the conclusion of your trip to Seven Springs. That way, the committee for next year will continue to improve upon our sessions and include topics that you wish to hear. Do not forget, session proposals will be accepted starting in September. If you would like to present next year, please submit a proposal.

Finally, we would not have a conference without the dedicated members of the Conference Planning Committee. If you would like to join the CPC, we would love to have you at our August meeting in Hershey. Please see me at the standing committee fair or email me at SELasoff@ cabrini.edu for more information.

Enjoy the conference! I look forward to seeing you in Hershey! Sarah E. Lasoff Sarah Lasoff 2016 Chair, Conference Planning Committee

42 www.pacac.org

Notes

44 www.pacac.org P.O. Box 859 • Enola, PA 17025 570-472-2710 • www.pacac.org Email: [email protected] LIKE US ON FACEBOOK!