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2017 Series Overview About Andersen Promotions About Andersen Promotions

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2017 Series Overview About Andersen Promotions About Andersen Promotions 2017 Series Overview About Andersen Promotions About Andersen Promotions Andersen Promotions has long enjoyed success in junior formula car racing. Owned by Dan Andersen the company operates the USF2000, Pro Mazda and Indy Lights championships, ensuring control of all three development series that comprise INDYCAR’s official path to the Verizon IndyCar Series, the Mazda Road to Indy. Under its guidance, all three series have experienced consistent growth – media, promotion, car count and more. Andersen has owned multiple race teams in karting, Pro Mazda and Indy Lights, and currently operates Andersen RacePark – a karting and formula car test facility in Palmetto, Florida. Cooper Tires USF2000 Powered by Mazda Cooper Tires USF2000 Championship Powered By Mazda 2 About the Series About Andersen Promotions • Indy Lights is the final step on INDYCAR’s official driver development system, the Mazda Road to Indy • Champion receives scholarship valued at $1,000,000 to advance to guaranteed 3-race program in Verizon IndyCar Series, including the 101st Indianapolis 500 • Indy Lights competes on same tracks and weekends as the Verizon IndyCar Series with race broadcasts on NBCSN • Circuits include Streets of St. Petersburg, Barber Motorsports Park, Indianapolis Motor Speedway, Road America, Iowa Speedway, Streets of Toronto, Mid-Ohio Sports Car Course, Gateway Motorsports Park and Watkins Glen International • 10 event, 16-race schedule provides exceptional value for teams, drivers and sponsors • Nearly $2 million in race and season end prizes are offered by the series Cooper Tires USF2000 Powered by Mazda Cooper Tires USF2000 Championship Powered By Mazda 3 About the Series About Andersen Promotions • Drivers receive nearly three and a half hours of track time on each race weekend • Off-season and in-season testing rules allow maximum seat time for drivers • Drivers receive access to professional media and marketing training throughout the season • Access to Verizon IndyCar Series teams and drivers via collaborative programs • Fan interaction at every event with series autograph sessions and fan Q&A’s • Unique driver cash awards such as the Tilton Hard Charger Award, Hi-Tide Kids on Track Spirit Award and Royal Purple “Slickest Pass” Award Cooper Tires USF2000 Powered by Mazda Cooper Tires USF2000 Championship Powered By Mazda 4 Mazda Road to Indy presented by Cooper Tires About Andersen Promotions Launched in 2010, the Mazda Road to Indy presented by Cooper Tires is the official driver development program of the Verizon IndyCar Series and Indianapolis 500. • Drivers in USF2000, Pro Mazda and Indy Lights compete for scholarships valued at over $2,000,000 to advance their racing careers • Only program of its kind in worldwide motorsports • Since 2010, over 25 drivers have utilized the Mazda Road to Indy program to advance to the Indianapolis 500 alone • Drivers such as Spencer Pigot, Gabby Chaves and Josef Newgarden have all benefited from champion’s scholarships that elevated them to the Verizon IndyCar Series and Indianapolis 500 Cooper Tires USF2000 Powered by Mazda Cooper Tires USF2000 Championship Powered By Mazda 5 Series Comparison About Andersen Promotions Engine: Mazda 2.0 L MZR, turbo-charged Engine: 3.4 L, V6 Engine: 4.0 L, V8 Horsepower: 450 base HP + 50 HP push to pass Horsepower: 400 base HP Horsepower: 612 base HP Track-time (per event): 200 minutes Track-time (per event): 145 minutes Track-time (per event): 180 minutes Events: All with Verizon IndyCar Series Events: All with GP2 and F1 Events: All with GP3 and F1 Events/Races: 10 events/16 races Events/Races: Nine (9) events/18 races Events/Races: 11 events/22 races Est. Season Budget: $1,100,000 USD Est. Season Budget: $700,000 USD Est. Season Budget: $2,100,000 USD Prizes/Scholarships: $1,000,000 (Advance to INDYCAR) Prizes/Scholarships: GP2 Test Prizes/Scholarships: Formula 1 Test Cooper Tires USF2000 Powered by Mazda Cooper Tires USF2000 Championship Powered By Mazda 6 Mazda Road to Indy presented by Cooper Tires About Andersen Promotions Scholarship Value 2016 Champion $1,000,000 Guaranteed three (3) Ed Jones Verizon IndyCar Series races including Indianapolis 500 Scholarship package Aaron Telitz totaling $601,700 to advance to Indy Lights Scholarship package Anthony Martin totaling $363,850 to advance to Pro Mazda Cooper Tires USF2000 Powered by Mazda Cooper Tires USF2000 Championship Powered By Mazda 7 Key Demographics About Andersen Promotions 32 million avid IndyCar fans in the US (identifying 7 and above on a 10 pt. scale) IndyCar fans are young, slightly more male, and more likely to be employed than the US population Age Average Household Income Gender Female REPUCOM | TURNKEY | NIELSEN | SCARBOROUGH Cooper Tires USF2000 Powered by Mazda Cooper Tires USF2000 Championship Powered By Mazda 8 Key Demographics About Andersen Promotions 103M INDYCAR Fans Trailing only the “Big 4” and NASCAR (identifying 2 and above on a 10 pt. scale) Motorsports Other Sports REPUCOM | TURNKEY | NIELSEN | SCARBOROUGH Fan = 2-10 on Fan Avidity Scale of 0-10; Fan sizing based on 245M Adults 18+ Cooper Tires USF2000 Powered by Mazda Cooper Tires USF2000 Championship Powered By Mazda 9 Key Demographics About Andersen Promotions INDYCAR FANS ARE IMPACTED BY SPONSORSHIP IndyCar Fans, after seeing a sponsorship/when a brand sponsors within IndyCar: +26% +48% +45% MORE LIKELY MORE LIKELY MORE LIKELY to have “purchased the brands product(s)” to strongly consider a brand’s product to be very loyal to the brand that sponsors their team/driver +40% +30% +27% MORE LIKELY MORE LIKELY MORE LIKELY to have connected with the brand/company to research/look at review of the brand to have visited the website of the on social media company/brand *more likely in reference to the average US population* REPUCOM | TURNKEY | NIELSEN | SCARBOROUGH Cooper Tires USF2000 Powered by Mazda Cooper Tires USF2000 Championship Powered By Mazda 10 Series Marketing and Public Relations About Andersen Promotions The Indy Lights series offers a unique marketing platform aimed at providing drivers, teams and partners with the ROI they’re seeking: • RoadtoIndy.TV • Behind-the-scenes look at drivers and teams in the Mazda Road to Indy • Exclusive content not shown anywhere else • Features and studio recaps of the latest news on drivers, teams and partners • Live studio shows • Live streaming at race events • Social media campaign highlighted by over 168,000 followers on Facebook • IndyCar.com • Full Mazda Road to Indy sub-section • Latest series, driver and team news • Full driver profiles • Social media support on INDYCAR Twitter and Facebook • Live streaming of all on-track sessions • RACER Magazine campaign Official Partner • Full Mazda Road to Indy sub-section • Advertorials about each series throughout the season • Expanded editorial content and driver spotlights • Post-race driver videos Cooper Tires USF2000 Powered by Mazda Cooper Tires USF2000 Championship Powered By Mazda 11 Series Marketing and Public Relations About Andersen Promotions • Partner Activation and Promotion • Personal meetings with series partners Mazda and Cooper Tires to assist in both partner and driver initiatives • Cooper Tires/Mazda social media initiative • Hashtag contest involving drivers and teams • Generated 101 million impressions on Twitter between March 1st and September 1st and 7.1 million impressions on Instagram • Cooper Tires collectible driver “baseball” cards given free to fans • Series Promotion • Dedicated series website featuring series and team/driver news as well as full driver bios • In-depth pre-event and post-race press releases and driver/team performance charts • Comprehensive media and spotter guides • Coordination of driver interviews, autograph sessions, media lunches, press conferences and appearances including activities such as driver Q&A’s at the INDYCAR Fan Village during events • Full social media platform on Facebook and Twitter highlighting driver and team announcements, race weekend updates, series announcements and details on driver appearances • Driver interviews on NBCSN race broadcasts • Driver interviews on IMS Radio Network broadcasts which air on Sirius XM Satellite Radio, indycar.com, indycarradio.com and the INDYCAR app from Verizon • My Mazda Road to Indy driver spotlight features Cooper Tires USF2000 Powered by Mazda Cooper Tires USF2000 Championship Powered By Mazda 12 Road to Indy TV and Social Media About Andersen Promotions Road to Indy TV was launched prior to the 2014 season. Not only does the program take viewers behind the scenes of the Indy Lights series and entire Mazda Road to Indy program, it’s also supported by a full compliment of social media outreach including a dedicated Road to Indy TV App. In 2016, the Mazda Road to Indy became the first American racing series with a dedicated broadcast channel on demand. The channel is currently available on Apple TV, Amazon Fire and Roku with additional outlets to be added in 2017. •Facebook: 168,436 Likes •Twitter: 4,059 Followers •YouTube: Over 100,000 minutes of RoadtoIndy.TV content viewed Additionally, Road to Indy TV overall content has grown exponentially since its start: • 102 Million total impressions across Road to Indy TV website, social media and mobile • Over 60 Million impressions across Road to Indy TV social media platforms alone • 48 million Facebook impressions • 12 million Twitter impressions • Audience retention growth of 100% over last season • 918,000 page views of the Road to Indy TV Mobile App •RTI TV content 1 million
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