DOCSLIB.ORG

Media Piracy in the Middle East: a Case Study of 2018 World Cup

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Media Piracy in the Middle East: a Case Study of 2018 World Cup American University in Cairo AUC Knowledge Fountain Theses and Dissertations 2-1-2019 Media piracy in the Middle East: A case study of 2018 world cup Ruba Sayed Follow this and additional works at: https://fount.aucegypt.edu/etds Recommended Citation APA Citation Sayed, R. (2019).Media piracy in the Middle East: A case study of 2018 world cup [Master’s thesis, the American University in Cairo]. AUC Knowledge Fountain. https://fount.aucegypt.edu/etds/749 MLA Citation Sayed, Ruba. Media piracy in the Middle East: A case study of 2018 world cup. 2019. American University in Cairo, Master's thesis. AUC Knowledge Fountain. https://fount.aucegypt.edu/etds/749 This Thesis is brought to you for free and open access by AUC Knowledge Fountain. It has been accepted for inclusion in Theses and Dissertations by an authorized administrator of AUC Knowledge Fountain. For more information, please contact [email protected]. The American University in Cairo School of Global Affairs and Public Policy MEDIA PIRACY IN THE MIDDLE EAST: A CASE STUDY OF 2018 WORLD CUP A Thesis Submitted to Department of Journalism and Mass Communication in partial fulfillment of the requirements for the degree of Master of Arts by Ruba Nabeel Abd El-Raouf Sayed under the supervision of Prof. Hussien Amin January / 2019 i ACKNOWLEDGEMENTS I’m deeply grateful to my supervisor, Professor Hussien Amin, for his continuous guidance, encouragement, enthusiasm and endless patience. His availability, assistance and consistent providence of information were a great help to me. I consider myself very fortunate for being able to work with a very considerate and encouraging professor like him. I would also like to thank the readers of my thesis Dr. Rasha Allam and Prof. Firas Al- Atraqchi for their guidance, time and support; your discussion, ideas, and feedback have been absolutely invaluable. I extend my thankfulness to Prof. Azza Ahmed Heikal, Dean of College of Language and Communication, The Arab Academy for Science and Technology and Maritime Transport for her understanding and continuous support during my thesis. I deeply thank my Best-Friend, my Backbone, my Supporter and the reason for what I am today Shahinaz El-Samadoni for always believing in me, guiding me, helping me through the hardest times in my life, catching me every time I fall, giving me her time and encouraging me. Words are certainly not enough to express my gratitude to you. My sincere thanks also go to Perihan Sedky, Neveen Hashad, Heba Mamdouh and Mohamed Sedky for their endless help and support. You made me realize that friendship isn't about who you've known the longest. It's about who walked into your life and said “I'm here for you”. I express my sincere appreciation to my friends Asmaa El-Mously, Rania Magdy, Yara Rashad, Noran Yehia and Ahmed Khalifa for the love and support you have showered on me throughout this stage. A profound gratitude goes to my mother Mrs. Amani Mahgoub and my father Mr. Nabeel Abd El-Raouf for their continuous support, patience and endless care, and also to my brothers Mohamed Nabeel and Ahmed Nabeel for believing in me. Without the inspiration, drive & support you gave me, I might not be the person I am today. Last but not least, I would like to thank my Grandmother Zeinab Hassan, my Aunt Heba Mahgoub and my Uncle Tarek Mahgoub for all their concern and support to me during the thesis. ii My work is dedicated to my dear Grandpa, my precious Parents and my beloved Family iii ABSTRACT The main aim of this dissertation is to study the audience’s perception, awareness, behaviour and attitude towards pirating live sports broadcasting media content in one of the Middle Eastern countries, which is Egypt. Moreover, this research fills a gap in the literature by investigating the media landscape in the Middle East in the age of digitalization, presenting an overview of media piracy, internet penetration and social media usage in the region in general and in Egypt in specific. It also studies the recent piracy activity in the case of 2018 FIFA World Cup in Egypt, by examining the legal and illegal broadcasters in the Middle East. Hence, the core of this study is the Egyptian media audiences and football fans who watched the 2018 tournament either by using legal methods which are subscribing to beIN sports packages, since it was the only legal broadcaster in the region, or using other illegal techniques such as illegal television cables and illegal live streaming from the internet. The study is conducted on a purposive sample of 460 young Egyptians; their age varies between 18-30 based on previous statistics, which revealed that the millennials in MENA are the ones who violate the intellectual property of the media the most and they are altering the media landscape in the region. The research follows a triangulation method by combining two research approaches; in-depth interviews as a qualitative methodology and surveys as a quantitative one. The theoretical framework used in this study is the Theory of Planned Behavior and Social Responsibility Theory. Also, this study revealed several different important factors that are related to pirating sports broadcasting media content, which are: 1) the impact of Egyptian youth on this phenomenon, 2) the factors that influence their intentions and behaviors to violate the intellectual property of the media, 3) the techniques that could be used to reduce piracy, 4) the audience awareness about this issue and the relationship between being a football fan and the size of sports pirated content, and 5) the correlation between the economic status of the audiences and the act of media piracy. Thus, the study at hand managed to outline the behavior of the Egyptian youth towards pirating the media. iv TABLE OF CONTENTS List of Figures……..………………………………………………………………...viii List of Tables ………………………………………………………………….……....x List of Abbreviations …………………………………………………………..…....xii I. Introduction and Background ………………...........................................................1 1. Introduction……………………………………………………………1 2. Background of the Study………………………………………………1 3. Statement of Research Problem…………………………………..…...4 4. Objective of the Study…………………………………………………5 II. Literature Review………………………………….……………………................6 1. Media Landscape in the Middle East ……………………..……...…...6 1.1 Television……………………..…...........................................6 1.2 Digital Media……………………….………………………...9 2. Media Convergence…….…………………………………………….11 2.1 Digitalization…………………..…........................................11 2.2 The New Media……………………….………………..…...13 2.3 Internet and Social Media Usage in the Middle East and in Egypt………………………………………………...……….14 3. Media Piracy………………………………………………................16 3.1 Some Reflections on Piracy…………………..….................16 3.2 International Conventions of Copyright Law……………….17 3.3 Piracy at the Age of Convergence……………………...…...19 3.4 Is there any Good in Piracy…………………………………21 3.5 Sports Piracy………………………………………………..22 4. Media Piracy in the Middle East……………………………………..25 4.1 Overview on Piracy in the Middle East…………………….25 4.2 Reasons for Piracy……………………...…………………...29 4.3 Laws against Piracy in the Region………………………….30 5. 2018World Cup Legal and Illegal Broadcasters in the Middle East....43 5.1 Qatar Sports Network (beIN)……………………………….43 5.2 BeoutQ and Other Illegal Broadcasters in the Region……...45 v 5.3 Egypt and 2018 World Cup………………………………....48 III. Theoretical Framework….…………………………………………………........51 1. Theory of Planned Behavior.................................................................51 2. Social Responsibility Theory ...............................................................58 IV. Methodology ………………………………………………………...………….61 1. Significance of the Study…………………………………………….61 2. General Methodology……………………………...…………………61 2.1 The Survey……………………..……...…………………62 2.2 The In-depth Interview………………...…………………62 3. Defining the Universe…………………………………………….….63 4. The Sample…………………………………………………………...63 5. Research Questions and Hypotheses……………………………...….65 a. Research Questions and Hypotheses…………...………...…..65 b. Variables of Research Questions and Hypotheses…………...66 6. Testing Hypotheses and Research Questions…………………...……68 7. Operational Definition………………………..………………………71 8. Data Collection…………………………...…..………………………71 9. Reliability and Validity…………………………...………………….71 10. Approvals…………………………………………………………….72 11. Data Analysis…………………………………………….…………..73 V. Findings and Analysis ……….………………………………………….……… 74 1. Findings of the Survey Analysis and Analysis ………………….…...74 2. The Hypotheses and Research Questions……………………..…….106 3. Findings of the In-depth Interviews………………………………....113 a) The birth of media piracy in the region………………….114 b) The role of the internet on accelerating the Media Piracy. …………………………………………………………..114 c) The reasons behind the emergence of Media Piracy in the broadcasting industry………………………………..…..115 d) The effect of the economic factor on this phenomenon…116 e) The consequences of piracy on the broadcasting field…..116 vi f) The distribution rights of any broadcasting content…….117 g) The state’s proposed strategies to encounter media piracy…………………………………………………....117 h) Suggestions to reduce this phenomenon………………..118 i) People’s behavior and attitude towards any broadcasting media content……………………………………..……..118 VI. Conclusion and Discussion……………………………………………………..122 1. Discussion…………………………………………………………...122 2. Conclusion…………………………………………………….…….125 3. Limitations of the Study………………………………………….…127 4. Recommendations
Load more

Recommended publications
  • Saudi Arabia 2019
    Saudi Arabia 2019 Saudi Arabia 2019 1 Table of Contents Doing Business in Saudi Arabia ...................................................................................................................................... 5 Market Overview ....................................................................................................................................................... 5 Market Challenges ..................................................................................................................................................... 6 Market Opportunities ................................................................................................................................................ 8 Market Entry Strategy ............................................................................................................................................... 9 Political Environment................................................................................................................................................... 10 Selling US Products & Services .................................................................................................................................... 11 Agents and Distributors ........................................................................................................................................... 11 Establishing an Office .............................................................................................................................................
    [Show full text]
  • Qatar Wins Legal Battle Over Air Blockade
    www.thepeninsula.qa Wednesday 15 July 2020 Volume 25 | Number 8319 24 Dhul-Qa'da - 1441 2 Riyals BUSINESS | 14 PENMAG | 15 SPORT | 20 Profits hit as US Classifieds AFC shortlists banks set aside and Services Qatar coach billions for section Sanchez for top bad loans included award Do it online now. Get a new SIM from the Online safety of your home! Qatar wins legal battle over air blockade THE PENINSULA & AGENCIES Qatar emerged victorious at top UN court as the International Court of Justice (ICJ) ruled In the dispute under the Chicago yesterday that the country has the right to challenge airspace Convention, the ICJ ruled that: restrictions imposed by Saudi Arabia, the United Arab Emirates, Bahrain and Egypt before the UN’s aviation body With respect to the blockading states’ first ground of appeal, which — the International Civil Aviation Organization (ICAO). alleged that the ICAO Council “failed to uphold fundamental principles Since June 2017, the block- of due process,” the ICJ unanimously found that “the procedures ading countries (Saudi Arabia, followed by the Council did not prejudice in any fundamental way the the United Arab Emirates, Bahrain and Egypt) have pro- requirements of a just procedure.” hibited Qatar-registered aircraft from flying to or from their air- The ICJ also rejected the blockading states’ second ground of appeal, ports and overflying their We welcome the decision by the ICJ that which claimed that the “real issue” in dispute was not their violations national airspaces, in flagrant will see the blockading countries finally of the Chicago Convention and IASTA, but their blatantly false violation of international law.
    [Show full text]
  • Subscription Television Piracy Sandvine Global Internet Phenomena Spotlight GLOBAL INTERNET PHENOMENACASE SPOTLIGHT STUDY
    Subscription Television Piracy Sandvine Global Internet Phenomena Spotlight GLOBAL INTERNET PHENOMENACASE SPOTLIGHT STUDY Introduction By producing or licensing TV, film, sports, and other premium content, network operators aim to create content libraries that increase the appeal of bundled offers (e.g., triple and quad play services), stand out from the competition, and provide exclusive value to their subscribers, all of which contribute to top-line revenue. For some operators, the video strategy is to deliver TV and video-on-demand (VOD) services exclusively via an app. Television content can be pirated in many ways. BitTorrent can be used to share files with peers, the media player app Kodi can be modified with unofficial add-ons, and even websites can host files that subscribers can easily stream in a browser. A new emergent form of subscription television piracy, that aims to replicate the live television experience offered by cable and satellite providers is seeing increased adoption in developed markets. Left unchecked, we expect this live television piracy trend to grow both due to the ease and relatively low cost of accessing unlicensed content and due to the facilities available on the internet for pirates to leverage. The risk to operators is enormous: continued adoption of pirate TV streaming services could lead to increased cordcutting, significantly impacting top-line revenue, overall profitability, and - by extension - undermining an important aspect of the business model of operators. IDENTIFYING SUBSCRIPTION TELEVISION PIRACY To better understand the problem of live television piracy services, Sandvine worked with several North American fixed access operators to research the adoption of subscription television piracy services on their networks.
    [Show full text]
  • Bouchra Arbaoui [email protected]
    UvA-DARE (Digital Academic Repository) Transformations of television systems: Implications for media content, political parties and political attitudes Arbaoui, B. Publication date 2014 Document Version Final published version Link to publication Citation for published version (APA): Arbaoui, B. (2014). Transformations of television systems: Implications for media content, political parties and political attitudes. General rights It is not permitted to download or to forward/distribute the text or part of it without the consent of the author(s) and/or copyright holder(s), other than for strictly personal, individual use, unless the work is under an open content license (like Creative Commons). Disclaimer/Complaints regulations If you believe that digital publication of certain material infringes any of your rights or (privacy) interests, please let the Library know, stating your reasons. In case of a legitimate complaint, the Library will make the material inaccessible and/or remove it from the website. Please Ask the Library: https://uba.uva.nl/en/contact, or a letter to: Library of the University of Amsterdam, Secretariat, Singel 425, 1012 WP Amsterdam, The Netherlands. You will be contacted as soon as possible. UvA-DARE is a service provided by the library of the University of Amsterdam (https://dare.uva.nl) Download date:05 Oct 2021 Transformations of television systems Transformations Transformations of This thesis investigates the transformation of West-European television television systems systems since the onset of the liberalisation process through a systematic com- parison of 17 television systems between 1980 and 2008. The transformation Transformations of television systems Implications for media of West-European television systems is analysed through a dualistic approach content political parties by analyzing the changes in media structures along the related, but distinct and political attitudes dimensions of audience fragmentation and dependency on commercial income.
    [Show full text]
  • Totally Blank Broadsheet
    A8 • Adirondack Daily Enterprise • adirondackdailyenterprise.com • Wednesday, June 17, 2020 Want to see your sports news and photos in the Enterprise? Contact the sports department at 891-2600 ext. 26 Sports or [email protected] 19 students earn black belts as local school closes By LOU REUTER Senior Sports Writer SARANAC LAKE — Grand Master Jon O’Kelly’s final day of being a Taekwondo instructor was one of his most memorable ones. After a 35-year career of teaching the martial art, O’Kelly has retired. A Saranac Lake resident, O’Kelly opened the Northeast Taekwondo school in this village in Sept. 2016. On Saturday, he performed his final duty as the head of the school, pro - moting 19 local students to black belts during an outdoor ceremony held on the North Country Commu - nity College soccer field. O’Kelly said all 19 who were promoted were original students of the Saranac Lake-based school when it opened nearly four years ago, and the youngest new black belt earner was 9-year-old Cole Davide. The ceremony was held on a chilly, damp day with plenty of space between the students, who all wore matching black facemasks that included an image of a martial artist. The day began with testing and ended with the handing out of black belts and certificates. O’Kelly said Easton Crary is presented his black belt by Northeast Taek - he was especially impressed with wondo school instructor Grand Master Jon O’Kelly. the display by his students because the school has been shut down for itself.” he said.
    [Show full text]
  • Saudi Pirate Beoutq Steals Opening Games of Premier League And
    Saudi pirate beoutQ steals opening games of Premier League and Ligue 1 as Cisco, NAGRA and Overon conclusively confirm that pirate channels are distributed on Riyadh-based Arabsat LONDON, PARIS, DOHA, NEW YORK – August 16, 2018 – Pressure has intensified on Saudi Arabia to end the industrial-scale piracy of world sport as three of the world’s leading digital security, media solutions and technology companies, Cisco Systems, NAGRA and Overon, have today independently and definitively confirmed that the Saudi-based pirate TV channel beoutQ – which has orchestrated a plague of piracy on world sport over the past year – is being distributed on the satellite provider Arabsat. This technical evidence establishes beyond any doubt the involvement of Riyadh- based Arabsat in the most widespread piracy of sports broadcasting that the world has ever seen. Having stolen every single game of the recent FIFA World Cup in Russia, the spectre of Saudi piracy returned with renewed vigour this weekend. Two of European football’s highest profile leagues, the English Premier League and France’s Ligue 1, kicked off their widely anticipated 2018/19 seasons but their broadcasts were, once again, stolen and distributed illegally across Saudi Arabia. Starting with the Premier League’s curtain-raiser of Manchester United v Leicester City on Friday through to Manchester City v Arsenal on Sunday, all 10 of the Premier League’s games were illegally broadcast live by beoutQ and Arabsat; while 6 of the 10 opening games of Ligue 1, including PSG v Caen, were also stolen. The pirate channel also brazenly promoted coverage of upcoming games it will show from LaLiga and the Bundesliga, both which start in the coming weeks, as a sign of beoutQ’s endless pipeline of piracy.
    [Show full text]
  • Oasis Brightens up MBC MBC Takes Broadcastpro ME on an Exclusive Tour of Its Refurbished Studio and Sheds Light on the New Technology at Its Facility
    PROLIGHTING The new studio at MBC. Oasis brightens up MBC MBC takes BroadcastPro ME on an exclusive tour of its refurbished studio and sheds light on the new technology at its facility of the kit was undertaken in-house, Dubai- facilities at MBC Group. based systems integrator Oasis Enterprises “I have worked in the news department Client: MBC was responsible for the lighting installation since 1998 and now instinctively know what Lighting SI: Oasis Enterprises at the studio. is suitable for our news operations. Our initial Key studio kit: Sony cams, Barco video walls. Lighting brands: ETC, DeSisti and Coemar The studio lighting is said to have been at plan was merely to design a temporary studio Location: Dubai least twelve years old and was in dire need but as the demand for it became stronger, of replacement. A brand new rigging system we felt the need to revamp the entire studio from DeSisti has replaced an older system so as to accommodate the needs of our news from the same manufacturer. channel. Everything, therefore, has been Early this year, MBC Group’s Al Arabiya news The installation includes a dimming and changed at the studio. channel went on air with a brand new look control solution from ETC and LED fittings “Of course, there are some expensive for some of its programmes thanks to a from Italian manufacturer Coemar. In addition, elements that could potentially be retained so completely refurbished studio and brand the studio sets are on wheels so they can be we have done that,” he explains.
    [Show full text]
  • Mbc Group Picks Eutelsat's Atlantic Bird™ 7 Satellite
    PR/69/11 MBC GROUP PICKS EUTELSAT’S ATLANTIC BIRD™ 7 SATELLITE TO SUPPORT HDTV ROLL-OUT ACROSS THE MIDDLE EAST AND NORTH AFRICA Paris, 31 October 2011 Eutelsat Communications (Euronext Paris: ETL) and MBC Group announce the signature of a multiyear contract for capacity on Eutelsat’s new ATLANTIC BIRD™ 7 satellite at 7 degrees West. The lease of a full transponder will enable MBC to expand its platform of channels addressing viewers in the Middle East and North Africa, particularly new HD content which the Group is preparing to launch in January 2012. The announcement was made at Digital TV Middle East, the broadcast and broadband conference taking place in Dubai from November 1 to 2. The new contract cements a 20-year relationship between Eutelsat and MBC Group which began in 1991 with the launch of MBC1, the first pan-Arab free-to-air satellite station. Over the past 18 years, MBC has developed a network comprising ten TV channels, two radio stations and a production house to forge a leading media and broadcasting group in the Middle East, among other media platforms such as VOD (shahid.net), SMS and MMS services. The move into HDTV reflects the Group's commitment to delivering the latest technology and superior television content. Launched on September 24, ATLANTIC BIRD™ 7 brings first-class resources to 7 degrees West, an established video neighbourhood delivering Arab and international channels into almost 30 million satellite homes. The satellite’s significant Ku-band resources enable broadcasters to launch new Standard Digital and HD content.
    [Show full text]
  • How to Disrupt Television Signals.Htm
    2/8/2014 How To Disrupt Television Signals.htm Broadcast signal intrusion a term given to the act of hijacking broadcast signals of radio, television stations, cable television broadcast feeds or satellite signals. There are several techniques for disrupting or pirating broadcast signals, most of which have been made very difficult, or obsolete, by the move to digital television. Analog Techniques: Relay hijack Many analog relay transmitters would "listen" to a more powerful main transmitter and relay the signal verbatim. If the main transmitter ceased to broadcast (for example, when a channel closed down overnight) then a pirate signal on the same frequency as the main transmitter could cause the relay to "wake up" and relay unauthorized programming instead. Typically this would be done by outputting a very weak RF signal within the immediate vicinity of the relay: for example, a video cassette recorder (such as a 12v system designed for use in trucks) sending its signal to a home­made antenna pointed at the relay. As the pirate signal is relatively weak, the source can be difficult to locate if it is well hidden. Unsecured analogue satellite transponders have also been reported to have been hijacked in a similar manner. Unauthorized transmitter Reasonably powerful VHF/UHF transmitters can be built relatively easily by any electronics hobbyist, or imported from a less strict country. The primary challenge to this technique is finding a suitable yet inconspicuous vantage point for the transmission antenna. Analog or Digital Source hijack A “man­in­the­middle attack” is performed upon the source material, so that authorized official transmissions are fed with unauthorized programming from the central studio or play­out facility.
    [Show full text]
  • Twelve Arab Innovators Become Stars of Science Candidates on Mbc4
    TWELVE ARAB INNOVATORS BECOME STARS OF SCIENCE CANDIDATES ON MBC4 Season 7’s Engineering Stage Kicks Off Doha, October 10, 2015 – Twelve of the Arab world’s most promising and remarkable young innovators beat thousands of rival applicants to be selected as candidates on the seventh season of Stars of Science, Qatar Foundation for Education, Science and Community Development ‘s (QF) “edutainment reality” TV program on MBC4. This selection concludes the casting phase and marks the onset of the highly competitive engineering stage of the program, in which candidates work tirelessly with mentors to turn their concepts into prototypes; further advancing QF’s mission of unlocking human potential in the next generation of aspiring young science and technology innovators. Chosen candidates have roots in the Kingdom of Saudi Arabia (KSA), Egypt, Algeria, Jordan, Palestine, Lebanon, Syria and Tunisa, reflecting the diversity that has characterized Stars of Science since its inception. Their distinct inventions feature smart technology that can solve problems in fields as varied as medical diagnostics, mobility for the physically challenged, sports, renewable energy and nutrition. On the first three episodes of Stars of Science, thousands of applicants from across the Middle East and North Africa were screened in a multi‐country casting tour by a panel of highly experienced jurors. In the latest Majlis episode, jury members selected twelve of the seventeen shortlisted applicants to become candidates, advancing them to the next phase of the competition, held at Qatar Science & Technology Park, a member of Qatar Foundation. As candidates enter the critical engineering stage, which spans three episodes, they compete against each other in three separate groups labeled; blue, red and purple.
    [Show full text]
  • From Squatting to Tactical Media Art in the Netherlands, 1979–1993
    City University of New York (CUNY) CUNY Academic Works All Dissertations, Theses, and Capstone Projects Dissertations, Theses, and Capstone Projects 5-2019 Between the Cracks: From Squatting to Tactical Media Art in the Netherlands, 1979–1993 Amanda S. Wasielewski The Graduate Center, City University of New York How does access to this work benefit ou?y Let us know! More information about this work at: https://academicworks.cuny.edu/gc_etds/3125 Discover additional works at: https://academicworks.cuny.edu This work is made publicly available by the City University of New York (CUNY). Contact: [email protected] BETWEEN THE CRACKS: FROM SQUATTING TO TACTICAL MEDIA ART IN THE NETHERLANDS, 1979–1993 by AMANDA WASIELEWSKI A dissertation submitted to the Graduate Faculty in Art History in partiaL fulfiLLment of the requirements for the degree of Doctor of PhiLosophy, The City University of New York 2019 © 2019 AMANDA WASIELEWSKI ALL Rights Reserved ii Between the Cracks: From Squatting to TacticaL Media Art in the Netherlands, 1979–1993 by Amanda WasieLewski This manuscript has been read and accepted for the Graduate Faculty in Art History in satisfaction of the dissertation requirement for the degree of Doctor of PhiLosophy. Date David JoseLit Chair of Examining Committee Date RacheL Kousser Executive Officer Supervisory Committee: Marta Gutman Lev Manovich Marga van MecheLen THE CITY UNIVERSITY OF NEW YORK iii ABSTRACT Between the Cracks: From Squatting to TacticaL Media Art in the Netherlands, 1979–1993 by Amanda WasieLewski Advisor: David JoseLit In the early 1980s, Amsterdam was a battLeground. During this time, conflicts between squatters, property owners, and the police frequentLy escaLated into fulL-scaLe riots.
    [Show full text]
  • MBC Group (Middle East Broadcasting Center)
    UAE 방송통신 사업자 보고서 MBC Group (Middle East Broadcasting Center) UAE 최초의 위성 민영 방송사 회사 프로필 상장여부 비상장사 桼1991년영국런던에서설립된 MBC Group 은아랍지역최초의 설립시기 1991 년 위성 민영 방송사로서10TV 개의 채널과 2 개의 라디오 채널 , Sheikh Waleed Al Ibrahim 주요 인사 회장 다큐제작사, 온라인플랫폼 등을 운영 중임 TV채널 10 개 TV 채널 , 2 개 라디오 채널 PO Box 76267, Dubai 주소 - MBC Group은 아랍 최초로 24 시간 무료 위성 방송을 Media City, Dubai, UAE 전화 +971 4 390 9971 제공하고 있음 매출 N/A 직원 수 약1,000 명 (‘10) - MBC Group은 회장 겸 CEO 인 Sheikh Waleed Al Ibrahim 과 홈페이지 www.mbc.net 사우디아라비아 왕실이 주요 주주이며, 자세한 지분 내역은 회사 연혁 공개되지 않음 2011HD 방송 시작 2008 타 중동 국가 진출 200324 시간 무료 영화 채널 런칭 桼MBC Group은 24 시간 뉴스 , 영화 , 드라마 , 여성 전용 , 유아 2002 두바이로 본사 이전 엔터테인먼트 등 다양한 채널을 운용하고 있으며, 시청자들에게 1994 사우디아라비아 진출 1991 설립 긍정적인 호응을 얻고 있음 -2011년 기준 주요채널시청률은 MBC 2 51.5%, MBC Action 47%, MBC 1 39.5% 로 타 방송사업자 대비 높은 시청률을 기록하고 있음 桼또한, 아랍 지역 대표 포털 사이트인MBC net 운영을 통해 스포츠 , 엔터테인먼트, 영화 , 음악 콘텐츠를 제공하고 있음 - 2011년 7 월 ,Shahid.net 서비스를 개시하여 , 온라인 TV 사업을 강화하고 있음에 따라MBC Group 의 UAE TV 시장에서의 입지가 더욱 견고해질 전망임 桼2011년 7 월 7 개채널에서 HD 방송을시작하였음 UAE TV시청율 (2011) 주요 채널 현황 순위 채널 %%% 장르 채널명 1 MBC 2 51.5 종합 엔터테인먼트 MBC 1 2 MBC Action 47 여성 엔터테인먼트 MBC 4 3 MBC 1 39.5 유아 엔터테인먼트 MBC 3 4 Dubai TV 32.7 5 Abu Dhabi Al Oula 32.6 영화 MBC 2, MBC Max, MBC Persia, MBC Action 6 MBC 4 32.1 뉴스 Al Arabiya 7 Al Jazeera 30.4 음악 Wanasah 8 Al Arabiya 29.1 9 Fox Movies 24.7 드라마 MBC Drama 10 Zee TV 24.6 라디오 MBC FM, Panorama FM - 1 - 무단 전재 및 재배포 금지 UAE 방송통신 사업자 보고서 □□□ 비전 및 전략 桼桼桼 비전 o정보 , 상호 작용 및 엔터테인먼트를 통해 아랍 세계의 삶을 풍요롭게 하는 글로벌 미디어 Group 桼桼桼 전략 o TV 와 온라인을 통한 혁신적인 정보 및 엔터테인먼트의 멀티 플랫폼 제공 o글로벌주요 TV 프로그램상용을통한 TV 시청점유율상승 □□□ 조직 현황 桼桼桼
    [Show full text]