Robin Roberts

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Bowling Green State University ScholarWorks@BGSU Media Company Leader Presentations School of Media and Communication Spring 2021 Robin Roberts Katelyn Fletcher Bowling Green State University Follow this and additional works at: https://scholarworks.bgsu.edu/mclp Recommended Citation Fletcher, Katelyn, "Robin Roberts" (2021). Media Company Leader Presentations. 44. https://scholarworks.bgsu.edu/mclp/44 This Book is brought to you for free and open access by the School of Media and Communication at ScholarWorks@BGSU. It has been accepted for inclusion in Media Company Leader Presentations by an authorized administrator of ScholarWorks@BGSU. Robin Roberts: the woman to be by: Katie Fletcher Who is Robin Roberts? 1 Introduction Famous attributes and notable achievements 2 The Early Days How did she become Robin Roberts? Management What’s she like in business? 3 Philosophy 4 Business Model Good Morning America’s business aspects 1 Introduction Famous attributes and notable achievements Introduction ❖ Robin Roberts is a co-anchor on Good Morning America ❖ Hosted ESPN’s SportsCenter (1989-2005) ❖ Diagnosed with breast cancer in 2007 ❖ Diagnosed with myelodysplastic syndrome in 2012 ❖ Won multiple awards for journalism and inducted into Sports Broadcasting Hall of Fame in 2016 ❖ Transparency, Integrity, and Grace 2 The Early Days How did she become Robin Roberts? The Early Days ❖ Born in Tuskegee, Alabama in 1960 ❖ Southeastern Louisiana University ❖ 1st Job: sports reporter for local station ❖ ESPN hires her as host for SportsCenter in 1989 3 Management Philosophy What’s she like in business? Management Philosophy ❖ Transformational Leadership ❖ Enduring & Emerging Styles ❖ Connector Mindset “Robin shows up, and I just remember all the lights in the room being brighter. There was sun where there wasn't sun.” - Diane Sawyer 4 Business Model Good Morning America’s business aspect Business Model ❖ Viewership and customer centered ❖ High commercial frequency ❖ Merchandise Conclusion.

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