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2021 Print Media Kit Promote Your Business to Travelers on the C&O Canal Towpath and Great Allegheny Passage Get Your Business in Front of Trail Tourists!

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Great Allegheny Passage Conservancy 2021 Print Media Kit Promote Your Business to Travelers on the C&O Canal Towpath and Great Allegheny Passage Get Your Business In Front of Trail Tourists! About the Great Allegheny Passage Reach New Customers Trail town businesses and national brands promote The Great Allegheny Passage is a their services and gear in TrailGuide and the Two Scenic spectacular 150-mile path between Trails brochure, targeting motivated, monied outdoor Cumberland, Maryland and Pittsburgh, adventurers from all over the United States and Canada. and offers world-class bicycling and hiking Reach customers looking for all these amenities: • Hotels, B&B’s guesthouses, campgrounds, adventures. With stupendous mountain and hostels views from 16 bridges and four tunnels, • Restaurants, cafes, bakeries, coffee shops, grocers, the GAP was the first path named to the breweries, wineries, and ice cream parlors • Outfitters, bike shops, day- and multi-day bike rentals, National Rail-Trail Hall of Fame. Each year, canoe and kayak rentals travelers visit the GAP from all 50 states and • Shuttle services, custom trip designers, guide-led 35 countries, and drive tens of millions of excursions, and packaged tours • Four-season resorts with overnight packages geared dollars in economic impact among trail town toward bicycle tourism businesses. The Great Allegheny Passage • Museums, gardens, heritage sites, galleries, and destination marketing organizations receives national press attention, with stories • Trekking gear, bicycles, tents, panniers, hiking boots, in the New York Times, Washington Post, and backpacks USAToday, National Geographic, and Fodor’s Who Benefits? Travel. With over a million visits annually, it’s Proceeds from the production of TrailGuide as well as the country’s premiere long-distance bicycle our Two Scenic Trails brochure are earmarked for trail tourism adventure. enhancements and emergency trail maintenance, in GAP Conservancy conjunction with local volunteer groups and owners along P.O. Box 228, Homestead, PA 15120 About the GAP Conservancy both the Great Allegheny Passage and C&O Canal Towpath. The GAP Conservancy (formerly Allegheny Trail Alliance) gaptrail.org is a 501(c)(3) nonprofit organization which coordinated the completion of the Great Allegheny Passage, and now stewards its ongoing care and enjoyment. We promote MEDIA CONTACT traveling the GAP and its sister trail, the C&O Canal Doug Riegner Towpath, and seek the flourishing of trail towns and the joy of travelers along the entire Pittsburgh to Washington, Director of Community Relations D.C. journey. P: 724-309-4041 E: [email protected] 2 TrailGuide CUMBERLAND Advertise in TrailGuide: 60.5 miles Hancock Frostburg 15.5 miles 184.5 miles Washington D.C. Pittsburgh 148.5 miles The Official Guide to Traveling the C&O Canal CUMBERLAND ALLEGANY COUNTY, MARYLAND Towpath and Great Allegheny Passage ELEVATION 620 FEET • C&O 184.5 and GAP 0 Snug between the Potomac River and the rising Appalachian Plateau, Cumberland has long been a gateway for westward expansion. It marked the beginning of Delaware chief Nemacolin’s Path, an ancient TrailGuide is the trusted, signature resource for anyone planning corridor through the rugged mountains, the eventual Braddock Road, a pre-Revolutionary path to move soldiers and goods to Fort Duquesne (now Pittsburgh), and its 19th century successor, the National Road. The railroads gathered at Cumberland, and today, both Amtrak and freight a visit to the Great Allegheny Passage or C&O Canal Towpath. It trains sound their horns before heading west. The C&O Canal and Towpath terminate with a granite marker within CUMBERLAND Canal Place Heritage Area, home to the preserved Western Maryland Railway Station and the C&O Canal National Historic Park’s Cumberland details attractions, provides trip-planning tools, charts, and packing Visitor Center. Stop in for great exhibits, advice, and photos. Mile Zero of the Great Allegheny Passage is located under the arch. From here, the GAP parallels the Western Maryland Scenic Railroad; checklists, as well as parking tips. Each book includes a fully-detailed both squeeze through the Cumberland Narrows formed by Wills Creek, and beneath Lover’s Leap, a craggy overlook high above. Regular ex- cursions on the WMSR take travelers and their bikes up to Frostburg via historic passenger cars, perfect for a day trip and ride back. two-sided, removable, weatherproof map with updated icons for town Today, aAt vibrant The Crabby brick Pig you pedestrian can enjoy fresh mall Maryland along steamed Baltimore crabs, the best Street boasts Cumberland Trail Connection Basecamp Coffee Company restaurants,crab cakes, art homemade galleries, soups, and and bestgardens. Angus steaks Several anywhere! hotels We use and as B&B’s make for excellentmany locally accommodations, sourced and fresh natural andingredients a nearby as possible. bike shop, outfitter, and Bicycle rentals, sales, and service. Park your bike at the door and several brew pubs add to the mix. The Emmanuel Episcopal Church, Shuttle transport from DC to Pitts- enjoy coffee, espresso, wifi & The Crabby Pig is also known for our famous baby back ribs and pulled burgh and everywhere between. more. Our coffee can be found at amenities, updated mileage and elevation charts, and locations of with itspork, Tiffany both slowly stained-glass smoked over oak andwindows, hickory logs. sits Enjoy on your the favorite site iceof cold the former Fort Outdoor emporium, home brew restaurants, coffee shops, and retail Cumberlandbeer, wine and and cocktailsanchors with the your residentialmeal or at our new TikiWashington Bar. We are the Street nearest fullHistoric service Dis- supplies, emergency maintenance. shelves around the world. restaurant to the C & O Canal and the ONLY fresh seafood restaurant in Allegany County. Downtown Cumberland, Md., looking toward the “The Narrows” between Wills trict. The Allegany Museum occupies the beautifully-renovated former post office and courthouse, and is open March through December. 14 Howard St, Ste A2 - Canal Place 108 Greene St Mountain and Haystack Mountain. Open 7 days a week • Outdoor Dining • Bike Parking Cumberland, Maryland Cumberland, MD 21502 parking and intersecting trails, perfect for trip-planning. Travelers look Photo: Allegany Media 301-777-8724 240-362-7022 For more information, visit13 www.mdmountainside.com. Canal St, Cumberland, Maryland www.ctcbikes.com Online ordering available at 301-724-7472 • www.thecrabbypig.com www.basecampcoffees.com 152 TrailGuide 17th Edition Located at the intersection of GAP (mm 0 ) and C & O Canal (mm 184.5) in heartTrailGuide of Canal 17th Place! Edition 153 first to TrailGuide to locate available accommodations and destinations. www.facebook.com/thecrabbypig/ Trail Town section opener ® Reach a Motivated, Moneyed Audience • Bicycle Friendly • Complimentary Breakfast • Pets Accepted Wheelsup Shuttle Cycles And Things • 2 Blocks from C&O • Harrigan’s Lounge Canal National Park • Downtown Shopping Most flexible shuttle service in the We have over 60 years of cycling Cumberland area. With operating experience. Call or stop in for any • 2 Blocks from • Trail and Railroad By advertising in TrailGuide, you’re getting in front of an audience that’s Scenic Railroad Packages Available hours of 6 am -10 pm. Shuttle cycling-related need! Overhaul and service on demand for segment repair for high-end bicycles. Happy jumps, rescues, and late rides. to help with a mechanical issue. 100 S. George St., Downtown Cumberland (Exit 43C off I-68) Contact: 301-697-6577 301-722-5496 likely to plan a multiday adventure and pay for a high level of services: 301-724-8800 Direct message: cyclesandthings.net 165 N. Centre Street, Cumberland www.wyndhamhotels.com/hotel/48067 [email protected] Visit us on Facebook and Instagram Minutes from the trail • Bicyclists in the 45-64 year old cohort make up more than half of www.facebook.com/CumberlandRamada all overnight trips on the GAP, and they come from all 50 states 160 TrailGuide 17th Edition TrailGuide 17th Edition 161 from dozens of countries. Half page & quarter page ads • In 2019, overnight travelers on the GAP spent an average of $724 per trip, primarily on lodging, restaurants, custom tours, bike rental, and shuttle services • The GAP received nearly 1.4 million visits in 2020, up almost 50 percent year over year Targeted Distribution Options for Every Business, Brand, or Service Annually, over 7,500 customers from all over the With TrailGuide, no matter how you advertise, you’re seen as a country buy TrailGuide directly from us via Amazon and supportive, trail-facing business ready to welcome customers off both gaptrail.org. We distribute another 1,500 for sale among trails. We have an option to suit your goals: over 200 retail locations, including REI, bike shops, and • Prominent cover locations give your brand or business high visibility trailside visitor centers. to everyone • Half- and full-page ads include photography and give you creative control over how your business or destination is portrayed Reach Even More Customers • Clean, easy-to-read quarter page ads organized by town make Advertising in both TrailGuide and the Two Scenic Trails your business stand out brochure can provide you a discounted rate. Consult • Multiple indexes help travelers find you by business type, trail mile with Doug Riegner for details and availability. marker, or alphabetically 3 TRAILGUIDE AD TRAILGUIDE AD DIMENSIONS PLACEMENT EXAMPLES LOGO Half pages & quarter pages Quarter Page Half Page Full Page Inside Front Inside Back Back Logo printed 4.125” x 3.4” 4.125” x 7” Cover Cover 5.25” x 8.375” within 300 dpi 300 dpi 5.125” x 8.5” 3.875” x 8.25” 300 dpi 1.85” x 1.2” No bleed No bleed 300 dpi 300 dpi Plus .125” bleed 300 dpi Plus .125” bleed Plus .125” bleed Full page & quarter pages CMYK CMYK CMYK CMYK CMYK CMYK TRAILGUIDE AD CREATIVE SPECS AND RATES Provide a description of your business with up to 150 Quarter Page $438 Town Section characters (including spaces), your business logo, business name, address, phone number, and website address.
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