KNIGHTLY | | NEWS NOVEMBER 2017 VOLUME 1 ISSUE 2
In This Issue... Spot & Process Colors Brains Love Print Dazzling Featured Business Color Options You may be surprised.
In business for over 130 years with more than 1,000 years’ experience.
IT’S MORE THAN JUST A TRADITION.
FRED KNIGHT founder of Knight Printing 1888 knightprinting.com NO.2 | NOVEMBER | 2017 MAIN TOPIC Spot & Our Brains Naturally Love Print ProcessYou can select colors as spot orColors process, which correspond to the two main ink types used in commercial printing. In your program color Swatches panel, you can identify the color type Prince gets Pantone using icons that appear next to the name of the color. color named in his honor
SPOT COLORS The Pantone Color Institute has officially released a shade of A spot color is a special you select will generate an purple named “Love Symbol premixed ink that is used instead additional spot color printing #2” to honor the late rock of or in addition to process inks plate for a printing press, legend Prince. According to the that requires its own printing plate increasing your printing costs. If advisor of Prince’s Estate, “The on a printing press. Use spot you think you may want more color purple was synonymous colors when 3 or fewer colors are than four spot colors, consider with who Prince was and will used and color accuracy is critical. using process colors. always be. This is an incredible For best results in printed You can also use a spot color way for his legacy to live on documents, specify a spot color printing plate to apply a clear forever.” from a color-matching system varnish. In this case, you use a such as Pantone. total of five inks—four process Minimize the number of spot and one spot varnish. colors you use. Each spot color
PROCESS COLORS Process color printing uses a combination of the four standard process inks: cyan, magenta, yellow, and black (CMYK). Use process colors when a job requires printing color photographs. For best results in a high-quality printed document, specify process colors using CMYK values. USE SPOT AND PROCESS COLORS TOGETHER If you specify a process color Sometimes it’s practical to use process and spot inks in the same job. For using RGB (or LAB, in InDesign), example, you might use one spot ink to print the exact color of a company logo those color values will be on the same pages of an annual report where photographs are reproduced using converted to CMYK when you process color. You can also use spot color printing to apply a varnish to highlight print color separations. or enhance a particular graphic or photo. It can be a way to include a subtle Use RGB colors in documents message or to change the surface texture from gloss to matte or dull to glossy. In intended only for online viewing. both cases, your print job would be using a total of five inks—four process inks and one spot ink or varnish.
NO 2 | NOVEMBER | 2017 Topic Links @ https://knightprintingblog.wordpress.com/ Business FEATURED Our BrainsNaturally your needsaswell! Knight willalwaysbethere tomeet assist intherebrandingprocess. Knight Printing thatwereableto however, itwastheexpertshereat experts inFinancial Planning, the rightdecisions.Theyarealso they helpprovideanswerstomake Vision, Dental,LifeorDisability– business. WhetheritbeHealth, employee benefitsplanforyour cost-effective, independent help youcreateandmanagea Middaugh BenefitsConsultingcan
knightprintingblog.wordpress.com Love Print Print packsapunch! their hands,nowmorethanever. It seemsthatconsumerslovetoholdprintedpiecesin goodnews! print magazinesinthepast30days.That’s 69.9% ofadultAmericanshavereadanaverage2.91 advantage. AccordingtoarecentstudybyMequoda, experience,usingittotheir multi-sensory print’s Manysavvybrandshaverecognizedthepowerof with printisgreatnewsformarketers. then digitalmedia.Ournaturalcognitiveconnection ventral striatum,orrewardcenterofthebrain,more The studyrevealedthatpaperadvertisingactivatedthe participants’ responsestodigitalversusphysicalmedia. conducted astudyusingfMRIbrainscanstocompare
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In 2015,Temple Universityneuroscientists
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In business for over 130 years with more than 1,000 years’ experience.
IT’S MORE THAN JUST A TRADITION.
FRED KNIGHT founder of Knight Printing 1888
701.235.1121 | knightprinting.com