Press Kit

Overview on METRO – Country by Country

Contact: [email protected]

September 2017

Content

METRO Austria 3 METRO/ MAKRO 4 METRO Bulgaria 5 METRO 6 METRO Croatia 7 MAKRO 8 METRO France 9 METRO Germany 10 METRO Hungary 11 METRO India 12 METRO Italy 13 METRO Japan 14 METRO Kazakhstan 15 METRO Moldova 16 MAKRO 17 METRO 18 MAKRO 19 MAKRO 20 METRO Romania 21 METRO Russia 22 METRO Serbia 23 METRO Slovakia 24 MAKRO 25 METRO Turkey 26 METRO Ukraine 27

METRO Austria

Profile METRO Austria Start of operations: 1971 Headquarters: Vösendorf Wholesale centres: 12 Employees (September 2016): 1,915 Sales (FY 2015/16): 791m EUR

Zero-energy store concept Sustainability is an integral part of our corporate strategy. This is why METRO Austria is committed to future-oriented energy efficiency. In St. Pölten, not far from Vienna in Lower Austria, a zero-energy wholesale store is currently being built which is fully committed to the idea of sustainability and sets new standards in wholesale. All building materials have been selected according to ecological standards, the building itself is built in timber construction. Windows, which lead around the entire store, provide for significantly more daylight and thus reduce the energy consumption for illumination. Energy is mainly supplied via a photovoltaic system on the roof. The first cut of the spade in St. Pölten was in September 2016. In total, the store will have about 8,500 square meters of sales space.

Focus on regional assortment METRO Austria attaches great importance to applying high quality standards, sustainability and regionality. When it comes to the sourcing of meat for example, METRO Austria looks for Austrian producers and their products that are produced or cultivated in the same state or up to 100 km away from the respective METRO wholesale store. For example, thanks to the cooperation with the Upper Austrian Chamber of Agriculture and some 150 farmers, the so-called "Voralpenlandschwein" (Pre-Alps pig), which is subject to a strict quality regime, is exclusively offered in the METRO stores in Linz and Wels.

Eco-friendly logistics Eco-friendly logistics, the mainstay of METRO Austria’s sustainability approach, set us apart from our competitors. For example, we are breaking new ground in Vienna with our METRO Express service, which delivers ultra-fresh products using emission-free electric vehicles. What’s more, delivery is guaranteed within three hours. 2 million people, about a quarter of the Austrian population, can be reached with this service. Additional metropolitan regions within the country are set to follow. When it comes to thinking and acting in an eco-friendly manner, however, we don’t just do so on a small scale, but also on a large one: With our partner MAN, we will soon be deploying one of the first e-trucks in the greater Vienna area, and in the process further reduce CO2 emissions.

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MAKRO/METRO Belgium

Profile MAKRO/METRO Belgium Start of operations: 1970 Headquarters: Wommelgem Wholesale centres: 16 Employees (September 2016): 2,601 Sales (FY 2015/16): 961m EUR

METRO Sprint Service Our professional customers often have busy schedules, while shopping can be time consuming. However, online shopping is no solution for our customers, either, as they want to select the goods on the spot as getting the best quality is of utmost importance to them. It is for these customers that METRO Belgium offers the METRO SPRINT SERVICE. It allows our customers to select the goods, pay for them in the store, and then get them delivered to their restaurants or shops within a few hours only.

Innovative Clam Sale Summertime is mussel time in Belgium. The warmer it gets, the more the sales of the national dish increase. However, mussels are not easy to store, shortage is always close, especially during weekends. What to do when sales went well on a Saturday and more clams are needed on Sunday? METRO Belgium provides its customers with a simple and easy solution: mussel trucks. Our customers get the keys to the trucks and pick up additional mussels on Sundays. As our relationship to our customers is based on trust, they only need to inform us about the amount they took – the bill is settled later.

Inspiration for Chefs Developing our professional customers is a major purpose of METRO Belgium – and an approach to sustain our business. One way to achieve this is through our CHEF magazine, which shall serve as an inspiration for our customers to get the most out of their kitchen every day. The magazine is being released four times a year with a seasonal focus and a wide variety of information necessary for driving the success of our customers.

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METRO Bulgaria

Profile METRO Bulgaria Start of operations: 1999 Headquarters: Sofia Wholesale centres: 11 Employees (September 2016): 2,235 Sales (FY 2015/16): 369m EUR

Close support for HoReCa and trade customers With the innovative “Trader Support & Partnership Program”, METRO Bulgaria helps small traders to improve their business since 2011. We share our knowledge of product selection, shopping space design, and staff education to create a competitive advantage for retailers and satisfied customers. Furthermore, METRO Bulgaria has set up the “Metro Academy” for HoReCa customers, a professional cooking school centre, which includes trainings, research and development, showrooms, and gastro events.

Fruit & Vegetable Project METRO strongly believes in local products and short supply chains. As part of the Fruits & Vegetable Project launched in June 2017 in Bulgaria, we cooperate with 120 agricultural producers from all across the country. Currently METRO Bulgaria offers 100 different locally produced fruits and vegetables from apples to zucchinis. The project allows local farmers to generate a steady income and increase the quality and safety of their food products – and at the same time helps to promote awareness among customers for Bulgarian products and facilitates stable and sustainable relations to METRO Bulgaria’s suppliers.

Cooperation with the best chefs METRO Bulgaria closely cooperates with the Bulgarian Professional Chefs’ Association, bringing together food professionals and engaging in the further development of the HoReCa sector in Bulgaria. Among the events regularly supported by METRO Bulgaria are the Culinary Cup and the GastronomiX, during which the Bulgarian qualification for the Bocuse d’Or finals takes places. The cooperation with the Professional Chefs’ Association allows METRO Bulgaria to support and connect with a wide range of chefs from all over the country.

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METRO China

Profile METRO China Start of operations: 1996 Headquarters: Shanghai Wholesale centres: 89 Employees (September 2016): 12,137 Sales (FY 2015/16): 2,669m EUR

Increasing Food Safety and Supporting Local Producers METRO China attaches great importance to the food safety throughout the supply chain. This is supported by a traceability system which enables us to monitor every step along the value chain and gives our customers confidence in our products. In addition, Star Farm which was initiated by METRO China in 2007 helps local farmers and food producers to improve production, processing and logistics management. As a result, producers achieve a better quality, while increasing output and decreasing cost as well as spoilage. This leads to higher incomes for the local producers and reasonable prices for the customers.

Growing together with China METRO China was among the first wholesale companies to gain permission from the Chinese Central Government to set up chain operations in all major cities in China. The company now operates 89 stores already in 59 Chinese cities and is now serving more than 4 million professional customers across the country. With a strong confidence and longstanding commitment to the market, METRO will continue to invest and grow in China in the coming years. The company is exploring multi-channels in China to offer customers convenient access to its high quality products particularly the imported goods through delivery, online and via popular Social Media tool WeChat. In September 2015, METRO opened an online shop on Alibaba’s Tmall platform to sell carefully selected imported products to the Chinese consumers.

Green stores and environmental protection endeavour The METRO store in Dongguan opened in 2016 is the very first Green Store in China’s and wholesale industry built in complete compliance with 3-Star Green Building Label and Leadership in Energy and Environmental Design (LEED) Gold standard. After the renovation, it is estimated that the annual energy consumption in the Green Store will be reduced by as much as 50%. The 2nd Green Store opened in August 2017 in Jinan. Since entering China’s market in 1996, METRO has not only focused on its own business development, but also actively fulfilled corporate social responsibilities by implementing energy conservation and environmental protection throughout its business operations. In 2013, METRO initiated an energy-saving program and planned to invest continuously annually for regular equipment renovation and efficiency improvements. In 2014, METRO opened its first store using CO2 Cascade refrigeration system in Weifang, China, aiming to reduce greenhouse gas emissions and energy consumption in store operations. In 2015, METRO China officially launched the PV Project at its Shanghai Putuo Store which was expected generate about 20% of total electricity consumption of the store.

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METRO Croatia

Profile METRO Croatia Start of operations: 2001 Headquarters: Zagreb Wholesale centres: 9 Employees (September 2016): 1,077 Sales (FY 2015/16): 215m EUR

Strong Growth in HoReCa sector Given the immense and growing touristic potential of Croatia, METRO Croatia puts a strong focus on HoReCa customers. METRO has recognized this development and offers its customers a vast selection of fresh fish and seafood. Successful collaborations with regional suppliers allow METRO Croatia to offer more than 120 different types of fresh fish and seafood, a range of more than 200 beers, and more than 600 different wines. Thus METRO Croatia’s product range comprises up to 30,000 food and non-food articles including both international well-known brands, as well as a recently-restructured portfolio of private label products. The range of products is supplemented with a variety of sales-points that serve the individual needs of professional customers: Thus, besides the wholesale centres, these include the drive-in centre in Dubrovnik and the expansion of delivery offers.

Supporting the Boškarin cattle METRO is committed to the support of local products, specialties, and suppliers. The revival of the Boškarin cattle, one of the largest European mammals, is a prime example for this. After the animal had reached the brink of extinction with only about 100 left in the 1990s, a successful turnaround was achieved through the breeding of Boškarin for the use in the gastronomy by Croatian farmers. Today the count of the animal has reached more than 3,500. METRO Croatia, together with AZZRI (Agency for Rural Development of Istria) played a major role in this process by supporting the farmers along the way. By now, Boškarin cattle has become one of the most important gastro-products in Croatia and METRO Croatia is the exclusive supplier for the HoReCa sector.

A responsible Employer METRO Croatia has been awarded received again the “Top Employers Croatia” and “Top Employers Europe” certificates in 2017. According to Top Employers Institute, certifying exceptional HR practices, METRO Croatia “provides exceptional employee conditions, nurtures and develops talent throughout all levels of the organisation and has demonstrated its leadership status in the HR environment, always striving to optimise its employment practices and to develop its employees”

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MAKRO Czech Republic

Profile MAKRO Czech Republic Start of operations: 1997 Headquarters: Prague Wholesale centres: 13 Employees (September 2016): 3,227 Sales (FY 2015/16): 1,026m EUR

Little Vietnam: Customized Approach for Small Traders The third largest group of foreigners living in the Czech Republic today is formed by more than 60,000 Vietnamese. In 2010, MAKRO Czech Republic started an initiative with the goal of supporting the approximately 3,000 Vietnamese retailers operating in the country. In the meantime, this project has been placed under the care of a 20-person sales team composed exclusively of Vietnamese-speaking employees. The specialists develop individualized offers for their customers and advise them in business issues. In the ongoing calendar year, sales to Vietnamese traders were responsible for almost ten percent of the total revenue of MAKRO in the Czech Republic.

First-class service for our customers A new, semi-automated distribution centre is currently being built for MAKRO Czech Republic in Kozomín, north of Prague. The facility will provide a holistic logistic solution with the latest technologies. These will allow real-time monitoring of processes and further guarantee that we can provide highest standards of food quality and safety. The logistics centre will serve both MAKRO and customers directly.

HoReCA support In March 2015 MAKRO opened a customer centre, the MAKRO Akademie in Prague, which provides training sessions for mainly HoReCa and trader customers on 1,200 square metres. The academy and its training sessions with high-experienced chefs and sommeliers suit the METRO approach to position ourselves as Champion for Independent Business. Last year, 160 trainings were organised for through METRO Akademie.

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METRO France

Profile METRO France Start of operations: 1971 Headquarters: Nanterre Cedex Wholesale centres: 95 Employees (September 2016): 8,192 Sales (FY 2015/16): 4,151m EUR

Innovative store formats to enhance proximity to Horeca customers METRO France adopts innovative store concepts to create proximity and convenience for our customers. In downtown Paris, we run two city center stores in arrondissement 12 and 18, respectively. These stores are relatively smaller than usual but located very close to the HoReCa customers in downtown so that they have quick and easy access to the store for its HoReCa-focused assortment which is complemented by customized solutions including express delivery. In June 2017, METRO France broke new ground in store format by opening its first compact store in Ales that is about 1,200 square metres and fully dedicated to HoReCa customers, with a number of new technological applications implemented.

Leading food competence – food ingredient supplier for Bocuse d’Or competitions Since 2012 METRO France exclusively supplies the European final and World final of the prestigious culinary competition Bocuse d’Or with high quality meat and fish/seafood ingredients. Since 2015, METRO France also sets up a fruit & vegetables market on site at the Bocuse d’Or world final for the finalists to pick garnish ingredient from. METRO France has a long partnership with Bocuse d’Or France Academy by offering training and knowledge sharing to support French Bocuse d’Or candidates to strive for top honor at the international stage.

Local assortment focus for freshness and quality METRO France attaches great importance to sourcing locally to strengthen freshness, quality and competitiveness. 25% of the food assortment is sourced from the local and regional producers to satisfy the demands of local customers. For that METRO France has launched special “Filière région" and "Filière locale" labels for the locally procured ultra-fresh ranges of fish, meat and fruit and vegetables.

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METRO Germany

Profile METRO Germany Start of operations: 1964 Headquarters: Düsseldorf Wholesale centres: 104 Employees (September 2016): 15,000 Sales (FY 2015/16): 4,816m EUR

From cash & carry to delivery Germany is the home of METRO Cash & Carry. It is where our wholesale concept took root − and then took over the world. It all began in 1964 when our first METRO wholesale store was opened in Mülheim an der Ruhr. The business quickly expanded to other cities, such as Düsseldorf and Munich, and soon afterwards to other countries, such as Austria, France and Italy. Today, customers can visit 104 METRO stores in Germany. Additionally customers can receive their orders via delivery service. METRO Germany offers this service since 2009, ensuring that fish, meat, fruits, and vegetables arrive right to our customers’ kitchens in no time. Take our Norwegian salmon for example: If a chef orders it, then the fish will be delivered within 48 hours after caught from a clear Norwegian fjord.

Being part of the gastro-community Just recently METRO Germany was part of an event well known among top chefs and young talents alike: the Chefdays in Berlin on 11 and 12 September. This offered METRO Germany the opportunity to showcase its range of products and services to the thousands of passionate restaurateurs and food enthusiasts. Visitors included top chefs, high-end restaurant owners, as well as young talents. They had the chance to join cooking classes, attend live cooking shows, learn more about new products, and get inspired for their kitchen. Being a co-organizer of the event, METRO is not only part of the gastro-community, but also actively supports it. Here we demonstrate to top chefs that we are the perfect partner for them as we offer the know-how, the assortments - from regional products to international specialties - as well as the services they need.

Supporting sustainability with our customers Sustainability is one of the cores for our entrepreneurial activities and a principle anchored in our everyday business. This is why we launched our Corporate Responsibility Program. The focus is on the continuous development of our product range in order to make it more comprehensive and sustainable. In this way, we meet the demands of our customers regarding environmentally and socially acceptable products. Since June, METRO Germany offers our customers reusable bags made of 100 percent recycled plastic. This makes a further contribution to the reduction of unnecessary packaging waste. In the long run, the new bag, which has a lifetime guarantee, is to replace all other shopping bags made of plastic, paper and textile. Additionally we are distributors of the so called "Beste-Reste-Box". This sustainable box allows restaurant guests to take unconsumed food home from the restaurant and contributes significantly to the reduction of food waste. Furthermore METRO Germany cooperates with the UNITED AGAINST WASTE initiative. By using an analytical tool, restaurants can save money by analysing and eliminating causes of food waste.

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METRO Hungary

Profile METRO Hungary Start of operations: 1994 Headquarters: Budapest Wholesale centres: 13 Employees (September 2016): 2,549 Sales (FY 2015/16): 452m EUR

METRO Gastro Academy: Comprehensive support for our partners The vibrant culinary scene in Budapest relies on the passion and creativity of talented chefs. To further develop gastronomic excellence, METRO Hungary trains skilled chefs and aspiring young cooks at its ‘Gasztroakadémia’. Here, these culinary artists learn all about new food trends and preparation methods from award-winning Hungarian chefs. With select ingredients from the METRO range, they whip up creative dishes and improve their skills. In this way, METRO is promoting young talent and winning valuable ambassadors.

Partnership with the most prestigious chef competition: Bocuse d’Or Europe Another example of METRO Hungary’s commitment to the development of Hungary’s hospitality sector and its reputation within Europe is the partnership with the world’s most prestigious culinary contest Bocuse d’Or, which held its European final in Budapest in May 2016. Contestants from 12 METRO markets took part in it. Besides providing the ingredients and helping to organise the European final, METRO Hungary is supporting the preparations of the national Hungarian team led by Tamás Széll, which made it to the Lyon world final in January 2017.

Promoting Hungarian Suppliers METRO actively cooperates with Hungarian suppliers: 90% of METRO Hungary’s almost 1,500 suppliers are local. Also, by increasing the competitiveness of Hungarian suppliers with trainings in EDI, RFID, etc., and the implementation of standards and international quality assurance certifications, METRO Hungary enables them to export their products. In Austria, for example, METRO generates about 20m EUR turnover with approx. 2,000 Hungarian articles.

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METRO India

Profile METRO India Start of operations: 2003 Headquarters: Bangalore Wholesale centres: 24 Employees (September 2016): 4,624 Sales (FY 2015/16): 688m EUR

Making a Difference for Independent Businesses Beyond METRO India’s broad assortment, services, and tailored pricing policy, we supports core customer groups with specialized programs aimed at increasing their performance. METRO India contributes to the growth of traditional trade formats in light of the expansion of modern retail in India. Our HoReCa Support Program provides mid- sized restaurants with platforms to interact and learn from top chefs on improved hygiene, quality, and customer service, as well as back-end efficiency, streamlined inventory management, hygienic storage of ingredients, and reduction of food waste. With customized assortment and services, it is also the true supporter for the Kirana shops, the traditional small retail shops that serve tens of millions of end consumers across the country.

Local Collection Centers for Farmers METRO India runs five farmer collection centres in Karnataka (Malur & Chikballapur), Telangana (Vontimamidi), Maharashtra (Manchar) and West Bengal (Barasat). As the centres are close to the areas where produce is grown, vegetables are delivered to stores in less than 15 hours after picking (earlier: 36 hours). As a result, customers can buy high-quality vegetables and food waste is being reduced. In 2015, more than 5,000 tons of fruits and vegetables were procured directly from farmers, providing livelihood to approximately 4,000 farmers. Due to trainings, they can significantly improve their productivity and seize export opportunities within the METRO store network throughout India.

Supporting India’s Agro-Industry METRO India sources about 85% of its food assortment locally. By requesting highest quality and safety standards from suppliers, METRO India drives their modernization for the benefit of the consumers. To further guarantee that Metro standards in terms of volumes, freshness, and cost-efficiency are being realized by suppliers, METRO invests in productivity and sustainability of the supply chain through trainings and improvements in the infrastructure.

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METRO Italy

Profile METRO Italy Start of operations: 1972 Headquarters: San Donate Milanese Wholesale centres: 50 Employees (September 2016): 3,702 Sales (FY 2015/16): 1,749m EUR

Dedicated academy for training and sharing among Horeca professionals METRO Academy is both a real and a virtual space created inside some METRO Italy stores, specifically dedicated to HoReCa professionals: here they have the opportunity to increase and strengthen their know-how and competences through cooking and cocktail session/training, but also trainings about management and marketing. Right now METRO Academy is available in 6 METRO stores – San Donato (near Milan), Bologna, Perugia, Rome, Florence and Venice.

Specialized store format for HoReCa customers – La Casa dell’Horeca The innovative store concept “La Casa dell’Horeca” was introduced in 2012 with the opening of a new store in Rome. The more compact store format is specifically tailored to the needs of the gastronomy and hospitality professionals as integral part of METRO Italy’s strategic focus on customer proximity and services. “”La Casa dell’Horeca” offers integrated multi-channel and tailor-made solutions to meet the latest needs of HoReCa customer with a dedicated assortment, specialized staff, and multi-channel supply capabilities.

Battle against food waste METRO Italy is committed to promoting the awareness of and the fight against food waste. As part of Italy’s 1st national day of prevention of food waste on 5 February 2017, METRO Italy’s employees joined the campaign by promoting their doggy bag "Schiscetta Reverse". The goal is to make more people aware of the possibility to use doggy bags to take home food leftovers and to support business owners in their fight against food waste in their business operations.

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METRO Japan

Profile METRO Japan Start of operations: 2002 Headquarters Tokyo Wholesale centres: 10 Employees (September 2016): 1,137 Sales (FY 2015/16): 267m EUR

City centre store format to serve downtown HoReCa customers In March 2017, METRO Japan successfully opened its 10th outlet in central Tokyo's neighbourhood of Kamata. The new store concept integrates HoReCa- focused assortment and services into a 1,100 square meter sales area across 4 floors in a downtown location where a high concentration of HoReCa businesses can be found. The store provides METRO's successful one-stop-shopping concept for HoReCa customers by offering more than 6,000 ultra-fresh, frozen, and dry food products. Also, it brings the sourcing advantage of METRO's global network to the local customers, especially in wine and other imported original assortments. Additionally, METRO Kamata becomes a place for inspirational experiences by featuring cooking demonstrations on the sales floor as well as its own training kitchen and seminar centre for HoReCa customers.

Helping Fish Producers and Reducing Overfishing The consumption of fish is deeply rooted in the Japanese society and the global demand for protein-rich food is rising. In order to make producers of fish less dependent on instable market price levels, ruining many of them, and preventing overfishing by catching young yellowtails and tunas directly from the ocean, METRO Japan partners with Kinki University in Uoichi and Bureau Veritas to build up a breeding traceability system. METRO Japan also plans to work actively on the promotion of fully farmed fish approved by this system.

Customized Local Assortment The Japanese customer is probably the most sophisticated and demanding consumer in the world when it comes down to food quality and freshness. Therefore the specialized concept tailored to the requirements of Japanese food and food-related businesses is a decisive success factor for METRO Japan. Thanks to the state-of-the-art refrigeration technologies and temperature zone management, METRO Japan meets the high expectations of its customers in every way. Tuna, for example, is stored in freezers that keep produce at temperatures as low as -60° Celsius.

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METRO Kazakhstan

Profile METRO Kazakhstan Start of operations: 2009 Headquarters: Almaty Wholesale centres: 6 Employees (September 2016): 820 Sales (FY 2015/16): 79m EUR

World-class steaks made in Kazakhstan The major importance local producers have for METRO is exemplified by the cooperation with KazBeef Ltd. On the basis of Angus and Herford cattle imported from the US and fed with specially developed food, KazBeef managed to create a unique cattle breed for the particularities of the Kazakh market. Top-quality beef is produced in a sustainable way and without the use of antibiotics or growth hormones. In 2016, METRO Kazakhstan and KazBeef joined hands and since then sales have multiplied by the factor of five and we supply the entire country with high-quality beef from local production.

Expansion via Warehouse With a growing Kazakh middle class having an increasing interest in international brands, international restaurant chains have grown at a high pace. METRO Kazakhstan has taken a major role in this process by becoming the distributor for chains such as Burger King and KFC. By applying highest quality standards at all production stages – delivery, storage, transportation and preparation for sale – a holistic system for franchise restaurants was developed and implemented. Food is being distributed through warehouses being opened across the country. This helped METRO with linking local producers to the big chains, which previously often had imported their food products from abroad, allowing METRO Kazakhstan to become a part of the growth of international restaurant chains in Kazakhstan.

Bringing Kazakhstan’s products to international markets METRO Kazakhstan cooperates with more than 700 local suppliers. We are offering trainings together with international organizations, in which producers learn about features of trading like packaging and logistics. These trainings help suppliers to improve their competitiveness and METRO Kazakhstan to increase local sourcing.

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METRO Moldova

Profile METRO Moldova Start of operations: 2004 Headquarters: Chisinau Wholesale centres: 3 Employees (September 2016): 609 Sales (FY 2015/16): 74m EUR

Supporting local produce With the Deep and Comprehensive Free Trade Agreement (DCFTA) between the EU and Moldova entering into force in September 2014, the Moldovan food market was offered a great chance but also had to face major challenges. In order to assist local producers in seizing the opportunities of European markets – but also to strengthen their competitiveness on a local level – METRO Moldova launched a local initiative giving producers insights in the requirements of the EU. Together with the European Business Association Moldova and the Chamber of Trade and Industry of Moldova, METRO hosted trainings for producers and processors of agro-food products on quality and safety standards, as well as labelling and packaging requirements of EU.

Partner for Moldovan wines Wine has a 5,000 year history in Moldova. Today, in four major wine regions in the country, wine is being produced on 112,000 hectares. METRO Moldova supports local wine producers through special events and actions that can serve as a platform, advice, and by giving local wines a large space in our wine assortment – both on a national level as well as in METRO stores abroad, where Moldavian wine is being offered to international customers.

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MAKRO Netherlands

Profile MAKRO Netherlands Start of operations: 1968 Headquarters: Wholesale centres: 17 Employees (September 2016): 2,162 Sales (FY 2015/16): 866m EUR

More than just shopping Many businesses and ways to make business are going through changes these days. To provide the services professional customers expect in order to grow their business, MAKRO Netherland has to adapt to these changes as well. Accordingly, several MAKRO stores in the Netherlands are currently going through a modernization process. The focus is to structure the stores less along a classic food/non-food division and rather focus on “experience worlds” with chefs preparing dishes in-store and providing inspiration for our customers, or by providing co-working spaces where business owners can interact.

Bocuse d’Or MAKRO Netherlands is the proud supplier of some of the best chefs in the country. Therefore it is just logical that we also partner with the most important cooking prize of the Netherlands, the Dutch finals of the prestigious Bocuse d’Or, for which MAKRO Netherlands is one of the suppliers. At the competition, held on September 18th, 2017, five world class chefs from the Netherlands compete by creating an eight course menu for the chance to participate in the Bocuse d’Or finals held in Torino in March 2018.

Christmas packages Everyone enjoys receiving little signs of appreciation but at the same time it often is difficult and time consuming to find the right gifts for other people. Since 47 years, MAKRO Netherlands offers a solution to this dilemma to our professional customers by providing a selection of Christmas packages of different sizes and prices: From 70 prepared packages, individual solutions and advice, to the option for employees to select their favourite gift. And the success is evident: last year 1.4 million gift packages were sold to our professional customers.

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METRO Pakistan

Profile METRO Pakistan Start of operations: 2007 Headquarters: Lahore Wholesale centres: 99 Employees (September 2016): 1,837 Sales (FY 2015/16): 304m EUR

Promoting Modern, Locally Sourced Trade Infrastructure METRO Pakistan serves as a catalyst for growth by implementing a modern trade infrastructure along the entire value chain: it offers local businesses like small retailers and restaurants a reliable supply source of up to 90 % locally procured goods as well as services to increase their competitiveness. METRO Pakistan also implements a modern agricultural supply chain through e.g. collection centres where local farmers can sell their produce directly at a fair market price. Through efficient post-harvest handling methods introduced by METRO, a 95 % improvement in availability and quality was achieved.

Increasing Food Safety and Traceability Star Farm Pakistan started its operations in Punjab in April 2011. The business model has first been developed by METRO in China and helps local farmers and food producers to improve production, processing, and logistics management. Star Farm Pakistan being the pioneer of food traceability - from Field to Fork, has joined hands with METRO Pakistan for the awareness and implementation of food traceability. A corporate farm has been established in the District Nankana Sahib which will allow hygienic, safe, and quality fruits and vegetables to consumers through Metro stores.

Seminars for food safety training In May 2017, METRO Pakistan partnered with Punjab Food Authority (PFA) in a training programme in 5 major cities of Punjab province for one month, training people employed in the food business. This collaboration aimed at developing training modules, followed by execution and effectiveness evaluation of METRO Quality Assurance experts for food handlers as well as PFA officials on first level food safety programme.

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MAKRO Poland

Profile MAKRO Poland Start of operations: 1994 Headquarters: Warsaw Wholesale centres: 30 Employees (September 2016): 5,521 Sales (FY 2015/16): 1,460m EUR

Poland on a plate What, how, and where do the Polish eat? How do their habits change? Where and why do people eat out? And what are people’s expectations towards food? These are some of the questions MAKRO Poland investigates through its annual research poll “Polska na Talerzu” (Poland on a plate), published annually since 2015. The most recent report shows that the importance of quality and service is growing and that new aromas and niche products, especially from local production, are gaining importance. Especially for the urban population comfort and convenience is a driving factor to eat out or order from caterers. The findings of the study help MAKRO Poland and our professional customers to identify and address the needs of consumers.

Promoting neighbourhood shops ODIDO is a countrywide chain created by MAKRO Poland, which can be joined by retail shop owners. By being a member of this trader network, shop owners gain marketing support together with a broad training package. Traders commit to a certain number of guidelines such as strict follow-up of the promotional programme and mandatory minimum assortments of METRO own brands like Aro and Fine Food, but keep general independence in their business. Since 2011, the number of ODIDO stores has grown to 2,000.

Supporting professional customers MAKRO Poland offers country-wide trainings and consulting services to professional customers and provides culinary innovations to the HoReCa sector. One example is the “Chef for Young Talents” programme, through which young chefs at the beginning of their career are being supported by integrating culinary schools with the HoReCa sector and connecting the most talented young chefs with the leading chefs of the country. Regularly, cooking competitions and special events provide the next generation of chefs with opportunities for internships. After 1,100 students had participated in the first edition of Chef for Young Talents, the second edition is scheduled to start soon.

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MAKRO Portugal

Profile MAKRO Portugal Start of operations: 1990 Headquarters: Carnaxide Wholesale centres: 10 Employees (September 2016): 899 Sales (FY 2015/16): 345m EUR

MAKRO Food Bizz Connecting Food Professionals In October 2016, MAKRO Portugal invited for the first edition of MAKRO Food Bizz – a pioneering initiative in Portugal dedicated to professionals in the HoReCa Sector. The platform brings local and international protagonists of the hospitality industry to the stage to discuss the challenges, trends and future of the growing sector, which is not only a part of the country's culture, but also fundamental to the economy. Makro Food Bizz aims to be an annual forum that promotes the exchange of ideas between entrepreneurs, professionals, and owners of the HoReCa sector.

Driving Portugal’s Food Scene Portugal’s food culture has seen dramatic changes in recent years thanks to a new generation of chefs, culinary styles, and gastronomic concepts which are adding new drives to the traditional Portuguese cuisine. MAKRO Portugal is encouraging this process in various ways, e.g. by partnering up with the “Sangue na Guelra” (Blood ’n’ Guts) food festival where young chefs from Portugal and around the world share new trends, creative techniques, and valuable knowledge. Thus, MAKRO Portugal facilitates the creation of a strong food scene community − from chefs, manufacturers, investors, and restaurant owners to journalists, researchers, artists, and consumers.

Renown Performances In June 2017, MAKRO Portugal won the Best Wholesaler of the Year Award at the 2017 Annual Distribution Masters, hosted by the magazine Distribuição Hoje and the International Faculty for Executives Group (IFE). The goal of the award is to recognize the best brands, people, and campaigns that have contributed to the development of companies in the sector of modern distribution and production in Portugal. MAKRO’s dedication to excellence has been also particularly recognized in the field of HR: For three consecutive years, we were awarded by the Top Employer Institute with the European and National Certificate of Excellence in Employee Conditions. The price is being awarded annually and globally.

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METRO Romania

Profile METRO Romania Start of operations: 1996 Headquarters: Bucharest Wholesale centres: 31 Employees (September 2016): 3,874 Sales (FY 2015/16): 904m EUR

A partner for small traders To help small traders enhance their businesses, METRO Romania has introduced the “Trader Support & Partnership Programme”: We train independent shop owners in remodelling their stores, organizing their sales processes, and improving business scales. For realizing long-term partnerships, we have launched the franchise program “La Doi Pasi” in 2009. Since then, more than 540 shop owners joined the system. While keeping financial and managerial independence, partners benefit from trainings and marketing support, offered by our Trade Competence Centre.

Pushing Romania’s gastronomy achieving new standards METRO Romania’s Gastronomy Academy strengthens the partnership with the hospitality industry: International experts offer cooking classes featuring cuisines from all over the world. On a surface of 650 square meters, in a professional kitchen equipped to the highest standards, top chefs from Romania and abroad teach techniques and dining secrets to our HoReCa customers. The success of the in-store concept has led to it being expanded nation-wide through in-store events.

Sustainable development for the region Our sustainability approach is represented by programs like “De-ale noastre”. Established by METRO Romania in 2012, this scheme helps farming companies in Romanian vegetable-growing regions to market native fruits and vegetables. Around 100 farmers from 36 regions distribute their goods through Romanian METRO stores under the “De- ale noastre” brand name. The available product range consists of around 40 types of regional fruits and vegetables. METRO Romania helps producers to practise sustainable agriculture, thereby contributing to the development of local communities.

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METRO Russia

Profile METRO Russia Start of operations: 2001 Headquarters: Moscow Wholesale centres: 89 Employees (September 2016): 16,671 Sales (FY 2015/16): 2,996m EUR

METRO EXPO – Connecting METRO with customers, suppliers and other stakeholders Launched in 2011, METRO EXPO is organized by METRO Russia annually as a unique industry event for sharing professional experience, as well as for promoting dialogue between small and medium business representatives, suppliers, manufacturers, and government authorities from various regions of Russia. The three-day METRO EXPO in April 2017 hosted 21,000 SME customers, showcasing unique assortments, great service, and innovative solutions, as well as providing access to know-how and expertise through various classes. In 350 booths of participating companies, national and local suppliers presented themselves on site while over 750 forums, trainings, seminars, and educational programs from experts of the hospitality industry, small and medium retail, banking, and the public sector, as well as the sharing of international best practices were offered.

Fasol franchise network for small shops Franchise network of small independent shops under the banner “Fasol” to tap the big potential of convenience shop format. METRO Russia provides support measures and knowledge sharing for shop owners in areas such as sourcing, assortment, quality control, store layout, equipment, or marketing, in order to further develop a striving long- term partnership with this important customer segment. With over 250 shops in the network, the network has expanded across the country with a focus on Moscow and the Moscow region.

Specialized electronics and appliance assortment with MediaMarkt shop-in-shop format METRO Russia has entered a strategic partnership with the electronics and appliance specialist MediaMarkt to open shop-in-shops within 88 METRO Russia wholesale markets. Customers benefit from an extended and more specialized assortment as well as professional expertise and consultancy in home appliances and consumer electronics in MediaMarkt shop-in-shops. Meanwhile the concept allows METRO Russia to further consolidate the focus on providing B2B-specialized services to professional HoReCa and trade customers.

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METRO Serbia

Profile METRO Serbia Start of operations: 2005 Headquarters: Belgrade Wholesale centres: 9 Employees (September 2016): 1,229 Sales (FY 2015/16): 193m EUR

Strong Partner of Hospitality Sector In late 2012, METRO Serbia celebrated the opening of the first HoReCa Centre in Serbia. The store specifically addresses the needs of professionals from the hotel, restaurant, and caterer business. By organizing workshops, trainings, and courses for chefs, waiters, sommeliers, and bartenders, METRO Serbia supports the entire hospitality sector of the country. Closely cooperating with more than 20,000 customers form the hospitality sector, METRO Serbia is covering around 95% of the entire HoReCa market in Serbia.

Customer Support METRO Serbia offers unique benefits to professional customers, such as a wide and deep product range, superior quality and freshness, as well as competitive wholesale prices. Besides this, METRO Serbia provides diverse assistance to its customers. With the innovative “Traders Support & Partnership Programme”, launched in 2009, METRO shares its knowledge of product selection, shopping space design, and staff education with owners of small retail outlets and local shops. 500 small shops across Serbia, called “Moja Radnja”, have benefited from this franchise program.

Social Responsibility As a company that aligns its business with local community needs, METRO Serbia actively participates in community life and supports those in need. Among others, METRO Serbia engages in refugee projects in the country (e.g., Young Chefs without Borders), provides children in need with the Vila Dobrila-Magic breakfast, helps giving cancer patients in the final stage of their illness the best possible care by supporting BelHospice, the first hospice in the country specialised on late-stage cancer patients, or is committed to reducing the food waste generated by society by publishing a cookbook for cooking with ingredients that would otherwise be thrown away.

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METRO Slovakia

Profile METRO Slovakia Start of operations: 2000 Headquarters: Bratislava Wholesale centres: 6 Employees (September 2016): 1,245 Sales (FY 2015/16): 400m EUR

Supporting franchise partner The franchise store concept “Moj obchod” (My Store) is designed to support small and independent grocery stores across the country It currently supplies 491 franchise partners with a package of marketing and sales support measures in order to improve their competitiveness amid the expansion of large retail chains. As part of the “Moj obchod” network, shop owners maintain their financial and operational independence in the partnership while they benefit from the common branding practices guided by METRO Slovakia to give all shops a high recognition value.

Specialized online shops In Slovakia, METRO is bridging the gap between online and offline trade through three specialized online shops. www.bevmarket.sk provides customers with a large selection of beverages to be delivered to their doorsteps. www.kidmarket.sk is specialized on the needs of parents with 1,100 different products for young families. Finally, www.asiamarket.sk is a growing online market for lovers of Asian cuisine. These unique and specialized online markets allow METRO Slovakia to provide customers with a large variety of specialized products and explore new ways of becoming even more innovative and customer friendly.

Social Responsibility Social responsibility and long-term development of the countries we operate in are key principles of METRO. In Slovakia, METRO supports various charity projects such as environmental foundations for reforestation of urban areas. Furthermore, METRO Slovakia is a very active supporter of food donations – it is the biggest donor to the local Food Bank, to which the six stores donate on a daily basis. In the first ten months of this financial year, METRO Slovakia already donated 89,222kg of food worth 162,000 Euros to the Food Bank.

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MAKRO Spain

Profile MAKRO Spain Start of operations: 1972 Headquarters: Madrid Wholesale centres: 37 Employees (September 2016): 3,323 Sales (FY 2015/16): 1,224m EUR

Alma MAKRO Supporting authentic & traditional Spanish products Alma MAKRO supports the work of small Spanish producers, enabling them to stay in business and to produce authentic Spanish products in a traditional way. MAKRO has undertaken to buy most of the farmers output, thus reflecting MAKRO’s commitment to support the local economy in the provinces. From Pelibuey Lamb from the Canaries, oak honey from Castilla y León to Iberian cold meats from Castilla La Mancha: MAKRO cus- tomers can choose from a wide range of domestic products and regions, thus keeping traditions of Spanish gastronomy with the special taste and smell of its products alive.

Campaign against food waste supported The awareness among the public regarding the responsible handling of foodstuffs and food waste has been on rise over the past years. MAKRO Spain was among the pioneers within the METRO in bringing forward solutions to this challenge. Already since 2012, MAKRO is participating in the European campaign against food waste, promoted by the Spanish Business Association for Consumer Goods, AECOC (La Asociación de Empre- sas del Gran Consumo). The initiative is supported by the Ministries of Agriculture and Environment.

Celebrating HoReCa Tuesday Sobremesa, the time spent chatting at the table after a meal, is a true Spanish tradition, with a restaurant visit easily lasting three hours. The 300.000 HoReCa companies in the country therefore have a special role in Spanish culture, making their guests feel right at home. And they are also a key driver of the country’s economy. In order to highlight the role of gastronomes, MAKRO Spain devotes a special day, the HoReCa Tuesday, to them. The aim of this initiative, supported by the Spanish HoReCa association and the Spanish association for chefs and pâtissiers, is to ensure that not a single restaurant will be without guests on Tuesdays. We look forward to seeing you at the next HoReCa Tuesday on 17 October.

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METRO Turkey

Profile METRO Turkey Start of operations: 1990 Headquarters: Istanbul Wholesale centres: 30 Employees (September 2016): 4,149 Sales (FY 2015/16): 1,181m EUR

Geographical Indication Products METRO Turkey launched a Geographical Indication Products Project to create a taste map of Turkey and to register these unique tastes. The objective is to promote Turkey’s cultural heritage and to hand it over to next generations. The geographical indication symbolizes the specific products of a certain region or territory. We support many geographically indicated products such as Finike Orange, Taskopru Garlic, Aydın Fig, or Zile Molasses. We also introduce these products to the global market aiming for them to be used in more and more international chefs’ kitchens. METRO Turkey received high Turkish state award for its contribution to the national Geographical Indication initiative.

Sustainable Fishing For METRO Turkey, fish is more than just a product and needs to be protected for the benefit of future generations. We support sustainable fishing via campaigns against the extinction of fish species and by producing scientific projects. We collaborate with the Turkish Marine Research Foundation (TÜDAV) in the project “Where are the Bonito?” against the extinction of Bonito fish. The project promotes sustainable fishing of Bonito whose stock is exhausted due to various reasons. We served as a model in the sector with our decision not to sell bluefish smaller than 20 cm which is under risk of extinction - even though there was no legal obligation to do.

Gastronometro - focused support to HoReCa businesses Launched in May 2015, Gastronometro is an important platform of METRO Turkey's efforts to support the Turkish chefs to be successful abroad and to promote the Turkish cuisine in the international gastronomy world. This is the first and only institution in the country designed to discover potentials of Turkish culinary culture and for supporting the individual careers of our chefs. Gastronometro aims for understanding the HoReCa professionals and their passion, sharing their dreams and visions, and inspiring them with innovations in the sector as with global gastronomy trends alike. In 2016, about 3,000 gastronomy professionals have visited Gastronometro and the number is expected to grow further over the next years.

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METRO Ukraine

Profile METRO Ukraine Start of operations: 2003 Headquarters: Kiev Wholesale centres: 26 Employees (September 2016): 2,782 Sales (FY 2015/16): 420m EUR

Partner for Suppliers In order to support local producers and healthy eating habits, METRO Ukraine, in cooperation with Syngenta, initiated the “Fermove” programme in May 2016. The aim of the programme is to support our partners in the production process, aiming to increase both quality and quantity of the produce. This includes also the selection of optimal seeds as well as the responsible use of insecticides. Further, we help them to achieve international food standards, which is crucial for exporting in the European Union and beyond. Since the start of the programme, the sales of fruits and vegetables from Ukrainian production have increased by 24 percent. Following this success, the programme has been widened and the number of participating producers has grown threefold. Today, 148 Fermove products are on offer at METRO Ukraine, among them 30 exclusive specialties.

Supporting Ukrainian suppliers wishing to export to the EU Following investments in production facilities, Ukrainian food products have gained in quality over the past few years. Many products have the potential to be attractive and competitive on the EU’s internal market, particularly after the adoption of the association agreement between the EU and Ukraine. However, there are various standards that need to be met and certificates to be obtained. METRO Ukraine cooperates with its suppliers, who want to export into the EU, e.g. through workshops and by offering METRO’s international network, in order to help them fulfil the entry criteria.

Support of reform process METRO Ukraine has been an active supporter of reforms, especially in the fight against corruption. METRO was the very first and biggest international companies to use the electronic public procurement system ProZorro (meaning “transparent” in Ukrainian) introduced in 2016 in order to increase transparency in the public sector. ProZorro is regarded as a motor of increased competition, reduction of time and money spent on contracting processes and products. It is thereby a positive example of reform initiatives that are to the benefit of the whole of Ukraine.

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Contact: [email protected]

September 2017