Continental Shift: Using European Influence to Tackle the Seating Challenges in American Stadia

PRODUCTS & SERVICES SEATING

(Main) distinctive orange club seats designed for the Houston Dynamo stadium; (inset) modular system seating at outdoor stadium Continental shift: Using European influence to tackle the seating challenges in American stadia

year on from the opening of the effective engineering with extremely durable used air cushion systems to store within the renovated BC Place in Vancouver, materials, the outdoor seating systems facility, combined with a variety of general the owners have had the provide the the same level of durability and and club seating. The bright orange seats at opportunity to fully appreciate versatility as the company’s indoor solutions. the Houston Dynamo BBVA Compass the stadium’s ability to transform With its roots in Europe, Seda systems Stadium were also from Seda. The company Aa soccer field into to a football field within a have been tested and certified by the designed four different types of seats for the short amount of time. BC Place’s seating toughest fans in the world – the European club, suite and general seating sections. system is a great example of a cost effective soccer fans. The systems use more steel than solution that has enabled a downtown venue is standard, which both re-enforces durability Further afield (that has high taxes) to achieve its full and makes the seats more comfortable, Stadia are not the only venues that utilise potential. The system makes what was once a because they do not feel like they are retractable systems. Entertainment spaces, complicated process very simple. BC Place on a retractable system. such as theatres and conference centres, can now store units of up to 25 rows within Seda has recently installed seating benefit from the ability to extend and the facility, creating adequate floor space for solutions at five MLS stadia: At BMO Field, decrease their stage, as required. Seda has trade shows and other types of events. Toronto, Seda supplied a range of seats, designed a curved, retractable system that including a solution that avoids aluminium facilitates this requirement. Designing the Solution drive benches. Further east, the company provided system to be extremely sturdy and durable is The company behind the flexible system at a cost-effective solution for the Saputo Stade not only important in terms of safety, but also BC Place – Seda Seating – prides itself on in Montreal, which unified general and press for the comfort of the spectator, as the floor its ability to create innovative solutions that sector seating with a clever design. The does not feel temporary. make seating systems as adaptable owners of the Rio Tinto stadium in Salt Lake Most recently, Seda developed a modular as possible, as well as storage-friendly. City were inspired by the seating solutions at fixed seating system, which enables stadia to For example, for outdoor stadia that want BMO Field and chose to install flip-up seats to build a roofed grandstand quickly and cost to host concerts and spectator events, Seda for all of their stadium’s general seating. At BC effectively. The systems can installed all at has designed a retractable system that Place in Vancouver, Seda installed fully once, or in phases, depending on the is completely weatherproof. Combining automated units that retracted, lowered, and individual needs of the stadium. n

Seda Seating READER ENQUIRY +1 289 337 1674 REFERENCE [email protected] XXX www.sedasport.com