2005 | 2006 Relatório Social

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2005 | 2006 Relatório Social Relatório Social 2005 | 2006 Sumário Mensagem do Presidente 5. Os Desdobramentos Opção estratégica pelo diálogo 3 As respostas que a sociedade espera 26 Ações que serão implementadas pela Souza Cruz 27 . A Empresa Riscos do cigarro e informações ao consumidor 27 Um dos maiores grupos empresariais do país 4 Acesso de menores de 8 anos ao cigarro 27 Principal cultura agrícola não alimentícia do mundo 4 Meio ambiente 27 Souza Cruz, 03 anos de história 4 Concorrência desleal 28 Valores e princípios 6 Regulamentação 28 Valores corporativos 6 Conduta corporativa responsável 28 Princípios de negócios 7 Comunicação 28 Proteção dos direitos de fumantes e não-fumantes 29 2. A Souza Cruz e a Responsabilidade Social Margem varejista 29 Diálogo e inovação 8 Erradicação do trabalho infantil 29 O que é a norma AA 000 8 Relacionamento com as áreas científica e acadêmica 29 Governança corporativa: garantia de transparência 9 Educação 29 3. Os Resultados 6. Anexos Histórico de avanços 0 Parecer dos verificadores 30 Ações implementadas pela Souza Cruz 0 Os participantes dos diálogos 33 Princípios de Negócios – Mobilização por valores 14 Indicadores: A Souza Cruz, Compromisso ético nas vendas 4 o meio ambiente e a sociedade 34 Responsabilidade coletiva 4 Indicadores GRI 34 Nada se perde, tudo se transforma 5 Indicadores Ibase 45 Mais um espaço para reflexão 5 Relação de projetos sociais apoiados pela Souza Cruz 46 Troca de experiências 6 Fornecedores que se comprometeram Patrocínios – Apoio à cultura e ao diálogo social 16 a combater o comércio ilegal de cigarros 50 Entidades beneficiadas com doações 4. O Terceiro Ciclo de Diálogos do programa Frota Social 5 Metodologia consolidada, resultados concretos 7 Entidades beneficiadas por patrocínios da Souza Cruz 53 Riscos do cigarro e informações ao consumidor 18 Envie seus comentários 60 Acesso de menores de 8 anos ao cigarro 9 Meio ambiente 2 Concorrência desleal 22 Regulamentação 23 Conduta corporativa responsável 24 2 1. Mensagem do Presidente Opção estratégica pelo diálogo Uma atividade comercial ou industrial, apresentadas na mais recente rodada de qualquer que seja, provoca repercussões Diálogos, ocorrida em outubro de 2005 que vão além dos limites da companhia. e fevereiro de 2006, e lista as medidas A atuação empresarial influencia o que pretendemos adotar a partir de desenvolvimento social, econômico e agora para dar continuidade a esse ambiental de um país. processo. O conceito de responsabilidade social Consideramos que os resultados obtidos corporativa – lentamente desenvolvido até agora são promissores, porém ao longo dos anos e consolidado na sabemos que sempre há o que avançar. última década – estabelece que as Os Diálogos permitiram à Souza Cruz companhias precisam levar em conta entender melhor as preocupações dos todos esses fatores ao planejar seu diversos públicos. Elas dizem respeito negócio. Ou seja, devem estar atentas aos mais variados assuntos, como: não apenas aos resultados econômicos, relação entre fumo e doenças, acesso de mas também ao balanço social e menores de 18 anos ao cigarro e riscos ambiental. do produto ilegal, inclusive àqueles derivados do contrabando. Nada tem Na Souza Cruz, o compromisso ético, a ficado sem resposta. responsabilidade social e a valorização do meio ambiente são preocupações Ao agir com transparência, respeitando antigas. Em 2001, a empresa tomou a todas as leis e regulamentos dianteira e foi a primeira companhia e preocupando-se com os brasileira a sistematizar suas iniciativas desdobramentos sociais e sociais conforme a norma internacional ambientais de sua atuação, AA 1000. Com essa decisão, passou a a Souza Cruz mostra que é realizar rodadas periódicas de Diálogo uma empresa socialmente com os stakeholders – grupos que direta responsável, embora ou indiretamente se relacionam com fabrique um produto que seus negócios –, comprometendo-se a reconhecidamente pode incorporar ao planejamento estratégico causar danos à saúde. as expectativas legítimas apresentadas nos encontros. Estamos felizes com os resultados obtidos até aqui e Depois dessa iniciativa pioneira, nunca confiantes nos desdobramentos paramos de evoluir. Este terceiro futuros. Acreditamos que apenas Relatório Social produzido segundo o com o diálogo a sociedade poderá padrão AA 1000 apresenta um histórico entender e harmonizar direitos e de resultados concretos advindos dos opções de cada um. Ciclos de Diálogos com os stakeholders. Também relata as demandas Andrew Gray Presidente da Souza Cruz 3 1. A Empresa Um dos maiores grupos empresariais A Souza Cruz é um dos maiores grupos empresariais e a segunda maior do país contribuinte de impostos no Brasil. É líder do mercado de cigarros, com produção de mais de 75,9 bilhões de cigarros ao ano e PRINCIPAL CULTURA AGRÍCOLA participação de 59,2% nas vendas formais. NÃO ALIMENTÍCIA DO MUNDO Em 2004, o faturamento bruto das vendas da cadeia produtiva da Souza Cruz superou O tabaco é a maior cultura agrícola não alimentícia 7,5 bilhões de reais segundo informa o livro do planeta. Gera mais de 00 milhões de empregos e Anos Depois – A Vida Econômica da Souza Cruz contribuiu para a economia de mais de 50 países. em 102 anos, da Fundação Getulio Vargas. O total de impostos e contribuições da companhia ultrapassou 4 bilhões Responsável por cerca de 0% da produção mundial, de reais, e as despesas sociais somaram o Brasil está entre os três maiores produtores 1,1 bilhão de reais. internacionais de tabaco, atrás de China e Índia. Nas exportações, é líder mundial, tendo Companhia aberta cotada na Bolsa de exportado 587,9 mil toneladas, com receitas Valores de São Paulo (Bovespa), a Souza de mais de ,6 bilhão de dólares. Cruz gera em torno de 240 mil postos de trabalho em sua cadeia produtiva. Entre SOUZA CRUZ, 03 ANOS DE HISTÓRIA 903 90-20 920-40 950-60 • No dia 25 de abril • A Souza Cruz compra • A companhia • A partir do final • A Souza Cruz alcança de 903, o jovem a Imperial Fábrica de constrói em Santa da década de a liderança no mercado imigrante português Rapé Paulo Cordeiro Cruz do Sul (RS), em 20, a produção brasileiro no final da década Albino Souza Cruz (RJ) em 90, substitui 98, a primeira usina fabril começa a se de 50. inicia as atividades a produção de rapé de processamento de expandir. Em 927, no centro do Rio pela de cigarro e fumo do país – marco são inauguradas • Tem início nos anos 60 a de Janeiro, com expande sua atuação. da industrialização fábricas em São exportação de fumo, que se 6 funcionárias. brasileira e início do Paulo e Salvador. tornaria uma das principais • Em 94, Albino Sistema Integrado de Depois, vieram as fontes de renda da empresa Souza Cruz transforma Produção da empresa, de Porto Alegre e item importante na a companhia em em parceria com os (928), Recife balança comercial do país. sociedade anônima, e fumicultores. (930) e Belo o controle acionário é Horizonte (938). • Em 968, a Souza Cruz é adquirido pela British incluída no Índice Bovespa. American Tobacco Desde então, a empresa é (BAT). cotada por esse indicador. 4 eles, 6 mil são empregados diretos e 3 Tobacco (BAT), conglomerado de tabaco mil são safreiros, contratados por prazo com maior presença internacional, cujas determinado durante a época da safra marcas são comercializadas em 180 países. industrial. A cadeia produtiva da empresa inclui, entre outros segmentos, 45 mil Além do processamento de fumo para famílias de produtores e 200 mil pontos- fabricação própria destinada ao consumo de-venda. Mais de 22% do fumo da local, a Souza Cruz exporta para mais safra 2003/2004 no Brasil foi comprado de 50 países. A empresa detém 5,3% de pela Souza Cruz. O valor total pago pela participação no mercado mundial de fumo. companhia superou 778 milhões de reais, Em 2005, as exportações atingiram o valor gerando renda média de mais de 17 mil recorde de 338,2 milhões de dólares, reais por agricultor. contribuição relevante para os resultados da balança comercial brasileira. No Brasil, Fundada pelo imigrante português Albino os impostos e as taxas sobre o tabaco Souza Cruz em 1903, há 91 anos a Souza representam cerca de 6% de tudo que o Cruz integra o grupo British American governo arrecada. SOUZA CRUZ, 03 ANOS DE HISTÓRIA 970-80 990-2000 200-2006 • Em 978, começa • A Souza Cruz publica • A empresa lança em 2002 • A Souza Cruz inova mais a operar a fábrica seu primeiro balanço o primeiro Relatório Social uma vez na gestão de de cigarros de social em 993. brasileiro a seguir as normas responsabilidade social Uberlândia (MG). É de gestão social AA 000. corporativa ao lançar, a maior unidade da • Em 2000, é criado o O documento também em 2005, seu primeiro América Latina até Instituto Souza Cruz, adota as normas do Instituto Relatório Social segmentado, hoje. com gestão própria. A Brasileiro de Análises Sociais e específico para o missão do Instituto é Econômicas (Ibase) e da Global Departamento de Fumo, contribuir para educar Reporting Initiative (GRI). e baseado também e formar jovens em- na norma AA 000. preendedores no meio • Em 2003, centenário da rural brasileiro, incen- empresa, a Souza Cruz tivando seu protago- inaugura a fábrica de nismo nos processos de Cachoeirinha (RS). Uma das desenvolvimento local. mais modernas do mundo, é o resultado de um investimento de mais de 500 milhões de reais. 5 1. A Empresa Valores e princípios VALORES CORPORATIVOS A Souza Cruz acredita que uma empresa deve agir de forma socialmente responsável independentemente do setor da Diversidade economia em que atue. Em tudo o Para usar as diferenças como alavanca que potencializa o que faz, os objetivos da companhia surgimento de idéias e soluções, a Souza Cruz defende que o são: transparência na forma de ambiente de trabalho esteja aberto para as diferenças entre atuação, abertura ao diálogo e as pessoas.
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