ANNUAL REPORT 2015

Year in Review Equestrian Canada Rebrand 2015 By the Numbers Sport Highlights Marketing & Outreach 2015 Awards

April 2016 ABOUT EQUESTRIAN CANADA Equestrian Canada is the national governing body for equestrian sport in Canada, with a mandate to represent, promote and advance the sport in Canada, and to represent, promote and advance all related equine and equestrian interests. With over 18,000 sport licence holders, 90,000 registered participants, and 10+ national equine affiliate organizations, Equestrian Canada is a significant contributor to the social, physical, emotional and economic wellbeing of the equine and equestrian industry across Canada.

OUR OUR VISION MISSION

Canadians are inspired to achieve From championing best practices personal excellence by embracing to encouraging fun and partici- lifelong participation in equestrian pation, Equestrian Canada is the activities. dedicated national voice working to serve, promote and protect the interests of horses and Canada’s equestrian community.

Equestrian Canada Annual Report 2015 / page 2 ABOUT EQUESTRIAN CANADA FRENCH Equestrian Canada is the national governing body for equestrian sport in Canada, with a mandate to represent, promote and advance the sport in Canada, and to represent, promote and advance all related equine and equestrian interests. With over 18,000 sport licence holders, 90,000 registered participants, and 10+ national equine affiliate organizations, Equestrian Canada is a significant contributor to the social, physical, emotional and econom- ic wellbeing of the equine and equestrian industry across Canada. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam in pulvinar leo, vitae congue lorem.

OUR OUR VISION MISSION

Canadians are inspired to achieve From championing best practices to personal excellence by embracing encouraging fun and participation, lifelong participation in equestrian Equestrian Canada is the dedicat- activities. ed national voice working to serve, promote and protect the interests of horses and Canada’s equestrian community.

Equestrian Canada Annual Report 2015 / page 3 OUR CORE VALUES WE BELIEVE IN: 04 05 Inclusivity Volunteerism Working together, we As a means of encour- provide a meaningful aging personal growth equestrian experience in a way that has for all of our members, direct, immeasurable from grassroots partic- benefits to the equine ipation through to elite community, we ac- 1 performers. tively seek, welcome and respect those who selflessly give of their time in aid of the wel- 01 03 fare of the horse and Diversity the achievement of Equine Welfare Celebrating our differ- Accepting our respon- Equestrian Canada’s ences, we embrace our mission. sibility to our equine community’s increas- partners as a privilege, ingly dynamic mem- we affirm safeguard- bership. ing the welfare of the horse is paramount. 02 Respect For each other, for the safety of ourselves and our horses, and for the health of the environ- ment in which we all live and work. 2

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Equestrian Canada Annual Report 2015 / page 5 Equestrian Canada Annual Report 20152016 / pageIntroduction 6 / page 6 TABLE OF CONTENTS

Foreword by the CEO 8 Message from the President 10 Rebranding: A New Era of EC 12 EC By the Numbers: 2015 14 2015: A Year to Remember 16 Sport Highlights 20 Technical Development 26 Marketing & Outreach 28 2015 Awards 32 Horsepower 34 Finance 36

Equestrian Canada Annual Report 2015 / page 7 FOREWORD BY THE CEO

IT IS MY GREAT HONOUR I couldn’t understand why it was reserved for to introduce you to the only some in the community to wear. Or why it 2015 Annual Report. This was buried amongst a plethora of emblems at- publication is the first to tempting to all embody the definition of the Cana- feature the new brand of dian equestrian community and equine industry. EC – which now stands for It was simple – a horseshoe and a maple leaf – the powerful and inclusive everything embodied in one emblem. No words new name of Equestrian Canada. From the name needed. to the emblem to the look, feel, and voice of the I am proud to wear the horseshoe and maple organization, the new branding truly represents a leaf. It energizes me every day, even on the tough new era for EC. days, because it reminds me that I am part of While every part of the new brand is powerful something very special, something that at its core and important, what I want to focus on here is the deserves a tremendous amount of respect. new emblem. It has the power to unite a country and that is I remember the first time I saw the Canadian a mandate that I am very proud to serve. With the Equestrian Team (CET) emblem – the horseshoe power and magic of the horseshoe and maple leaf with the maple leaf. I was less than one month into in mind, in 2015 we started down the road to the my role as CEO of EC and was being outfitted for next evolution of the EC emblem as part of the my attendance at the 2014 FEI World Equestrian exciting new brand you see now in this Annual Re- Games in Normandy, FRA. port. I hope you connect with it as deeply as I have. A member of the staff handed me a baseball As exciting as the new branding is, it was far cap with the CET emblem in bold red on the front. from the only thing that changed over the past 12 It instantly brought me to tears. I felt so proud in months. The year began with a commitment from that moment and was overwhelmed by the power the Board and staff to re-connect with our com- and elegance of the emblem. There were no words munity to better understand the existing challenges accompanying the emblem and none were needed. and shortcomings within the federation, as well as As an outsider, I didn’t know at that time that it the desire for change from across the country and had a particular relevance to sport. Yes, perhaps I within the organization. should have known as the new CEO, yet not EC is very fortunate to have passionate stake- knowing is also what made it so powerful to me. holders, committed and knowledgeable volun- It spoke to me as an outsider. I felt incredibly teers and staff, and a strong and well-established proud to wear that emblem and it made me feel industry. The efforts undertaken in 2015 were part of something very big and very special. the beginnings of building a stronger foundation To this day, when I see the horseshoe with the within EC to embark on the change efforts that maple leaf, I connect with it. It’s powerful. It’s are necessary and long overdue to deliver on our humbling. It commands respect. People all over mandate. From assessing the effectiveness of the the world connect with it. People outside the governance and operations to evaluating the image industry connect with it. Those that wear it feel and reputation of the federation to delineating the a tremendous sense of pride and a connection to changes needed to make significant improvements something much bigger than what would ever be across all business functions, 2015 was at times possible to achieve alone. both exciting and challenging for volunteers, staff, and stakeholders.

Equestrian Canada Annual Report 2015 / page 8 To this day, when I see the horseshoe with the maple leaf, I connect with it. It’s powerful. It’s humbling. It commands respect.

When I joined EC in 2014, I was aware that Heading into 2016, we will continue to focus there was a significant test ahead of me; that the on our people, partnerships and core services, road to rebuilding the federation would not always and work together in a collaborative, inclusive and be an easy one, and that there would be moments respectful manner in order to achieve our goals and of success and celebration, and also moments of deliver on our mandate. I would like to sincerely hardship. With that said, I have never once doubt- thank the Board, volunteers, staff, partners and ed the magnitude of potential and opportunity that sponsors for the ongoing support, guidance, and exists within the Canadian equestrian community patience during this transformational time at EC. and equine industry, and am more committed than ever to lead our federation toward achieving As a community, we have a lot to be thankful for this potential in the spirit of fairness, respect and and a lot to look forward to in 2016. teamwork. There were many noteworthy achievements Sincerely, in 2015 that were realized in partnership with our volunteers, members, and stakeholders across the organization. As you will see in this Annual Report, from implementing new By-laws to overhaul- ing the operations and governance structures — EVA HAVARIS to breaking records at the TORONTO 2015 Pan CHIEF EXECUTIVE OFFICER Am Games, EC expanded its horizons and broke EQUESTRIAN CANADA boundaries in 2015.

Equestrian Canada Annual Report 2015 / page 9 MESSAGE FROM THE PRESIDENT

LOOKING BACK ON 2015, with measurable key performance indicators it was an outstanding year implemented to ensure maximum efficiency and of success, change, and effectiveness. progress for EC; and there On the industry side, members of our Health is even more development and Welfare Committee have worked hard over to come. the past year with representatives of the equine One of the most outstand- community to successfully develop a National ing successes was, of course, the TORONTO 2015 Biosecurity Program that will be implemented in Pan American Games, where our Canadian 2016. Equestrian Team (CET) put in stellar performanc- In addition, the Horsepower Foundation, es. Another outstanding performance was that of created in partnership with the Canadian Olympic the whole crew at the Caledon Equestrian Park, Foundation as an innovative funding initiative for who delivered a world-class equestrian facility Canadian equestrian sport and industry, kicked for the Games, and created a lasting legacy for off at the 2015 EC Annual Convention and has equestrian competition in the future. generated interest and support across the country. The hard work is always just a little easier when However, there is infinitely more potential for this you have a great team to do it with, and I have initiative to become the strong foundation for a had a supportive and involved Board, a top notch thriving and growing equestrian and equine indus- CEO in Eva Havaris, hardworking EC staff, and a try in Canada. I encourage you to find out more number of dedicated volunteers, all of whom put in about this initiative and help it to grow and thrive. countless hours and were instrumental in creating With 2015 now in the rearview, I look forward to and beginning to implement the vision of what EC seeing the positive outcomes of all the hard work can truly be. put in by many hands over the past 12 months, While the By-law changes EC passed in 2015 did along with more improvement and development to take some extreme effort, I think anything worth- come. After all… while always does. And we now have successfully implemented a foundation that will allow EC to Life is all about the Ride, grow into a best-in-class organization. Once the new By-laws were in place in the fall of 2015, the process of restructuring the organization began with the elimination of the four councils and the reduction and elimination of many repetitious — committees. Many of the committees have been AL PATTERSON consolidated and now act in an efficient and PRESIDENT operational capacity, while the standing commit- EQUESTRIAN CANADA tees remain under the control of the Board as part of responsible governance. As the next step, a complete governance review and updating of Terms of Reference and Policies is now underway. With the support of the Board, Eva Havaris has restructured the operations into departments and the staff are working as a goal-oriented team

Equestrian Canada Annual Report 2015 / page 10 With 2015 now in the rearview, I look forward to seeing the positive outcomes of all the hard work put in by many hands over the past 12 months, along with more improvement and development to come.

Equestrian Canada Annual Report 2015 / page 11 REBRANDING: A NEW ERA OF EC

In September 2015, the process of creating a fresh, With Equestrian Emblem exciting and impactful new brand for EC began. •• The distinctive horseshoe and maple leaf has EC worked closely with Hulse & Durrell, an Canada, we needed to represented the Canadian Equestrian Team award-winning, Vancouver-based design firm balance a sense of since the 1950s. The new emblem sheds the that develops brands, products and films for heritage and prestige, ornamentation of previous incarnations, but values-driven organizations around the world. preserves and amplifies this iconic image for Their client history includes the Vancouver 2010 but for the next gener- the next generation. Olympic and Paralympic Games, the Canadian ation of riders. •• The simplified aesthetic makes the new emblem Olympic Team, and the International Olympic memorable, recognizable, and aims to endure – Hulse & Durrell Committee. Together, EC and Hulse & Durrell through time and trends. began delving into the rebranding project with the •• True to the principles of powerful icons, the new following outcomes in mind: emblem balances technical accuracy with pure geometry. •• Attracting high-quality sponsors •• Improving sponsor retention A Unified Identity •• Launching national merchandise programs •• All disciplines, teams, programs and initiatives •• Uniting and motivating staff will take on the new and unified look. •• Empowering athletes •• The brand identity system extends into all •• Increasing impressions aspects of communication – from websites •• Improving time and financial efficiency and printed publications to event banners •• Enhancing revenue and merchandise. •• New photography and video will set a new stan- Organization Name dard for equestrian imagery. • Market research found that equestrian has a •• Apparel and branded products are in production much higher level of comprehension outside the and will be available in 2016. industry than equine. • Equestrian translates seamlessly into French (Équestre). • While equine is exclusive and refers to the horse ABOVE New emblem being embroidered on only, equestrian evokes the true partnership a polo shirt between horse and human, and reflects EC’s RIGHT fundamental values of advocating for the horse, The new bilingual Equestrian rider and industry in Canada. Canada emblem

Equestrian Canada Annual Report 2015 / page 12 Canada ÉquestreEquestrian Annual CanadaReport Annual2016 / IntroductionReport 2015 // pagepage 1313 EC BY THE NUMBERS 2015

YT

0.2% NWT 0.02% QC 14.5%

AB BC 18.2% MB 17.1% 2.5% SK ON 2.4% 39.7%

US: 0.5% OTHER: 0.3%

Equestrian Canada Annual Report 2015 / page 14 EC SPORT LICENCE TOTAL EC SPORT LICENCE HOLDERS BY PROVINCE HOLDERS: AND TERRITORY 18,984 +2.7% FROM 2014

Total Provincial/ EC Passports Territorial Sport Association (PTSO) New EC Passports in 2015: Members: Over 90,000 1900 (+33% from 2014) Total EC Passports 2010-2015: EC Sport Licence Holders 22,859 by Gender Female: 17,407 (91.7%) National Affiliate Associations Male: 1,577 (8.3%) & Corporations EC Sport Licence Holders by Interest Breed & Industry Associations Breed Sport – American Saddlebred: American Saddlebred Horse 74 (0.39%) Association NF Breed Sport – Arabian: 428 (2.25%) Canadian Hanoverian Society Breed Sport – Hackney: 5 (0.03%) Canadian Pony Club 0.1% Breed Sport – Morgan: 141 (0.74%) Canadian Quarter Horse Association Breed Sport – Other: 21 (0.11%) Canadian Sport Horse Association Breed Sport – Road Horse: 1 (0.01%) Canadian Thoroughbred Society Breed Sport – Saddleseat: 34 (0.18%) Canadian Trakehner Horse Society Breed Sport – Welsh: 18 (0.95%) Canadian Warmblood Horse Breeders Association Dressage: 3,690 (19.44%) Olds College Driving: 143 (0.75%) Paso Fino Horse Association of PEI Endurance: 173 (0.91%) Canada Eventing: 1,667 (8.78%) Standardbred Canada Eventing/Dressage: 395 (2.08%) Welsh Pony & Cob Society of Canada NB 0.5% Eventing/Jumper: 413 (2.16%) General: 1,721 (9.07%) Provincial/Territorial Sport Hunter: 2,004 (10.56%) Organizations 2.6% NS Hunter/Jumper: 5,341 (28.13%) Horse Council British Columbia Jumper: 2,179 (11.48%) Alberta Equestrian Federation Para-Equestrian: 116 (0.61%) Saskatchewan Horse Federation 2.6% Reining: 134 (0.71%) Manitoba Horse Council Trail/Recreation: 98 (0.52%) Ontario Equestrian Federation Vaulting: 188 (0.99%) Cheval Québec New Brunswick Equestrian EC Sport Licence Holders Association by Age Prince Edward Island Horse Council 0-12: 1129 (7%) Nova Scotia Equestrian Federation 13-18: 3556 (19%) Newfoundland and Labrador 19-25: 4027 (21%) Equestrian Association 26-35: 2822 (15%) Equine Association of Yukon 36-50: 3047 (16%) 51+: 4025 (21%)

Equestrian Canada Annual Report 2015 / page 15 2015: A YEAR TO REMEMBER

Strong Grassroots 2. Ensuring long-term sustainability of EC by With nearly 600 EC sanctioned competitions, over increasing revenues and resources, and 18,900 sport licence holders and more than 1,400 protecting assets through fiscal responsibility active officials in 2015, it’s clear that equestrian and transparency. sport in Canada is strong. 3. Creating and maintaining programs and services that reflect and serve the evolving needs of our Biosecurity Standards athletes, sport licence holders and contributors Huge strides were made in bringing horse health at all times. and welfare to the forefront of the agricultural 4. Facilitating Canadian high performance athletes industry. Working closely with the Canadian Food to be globally competitive at all major games by Inspection Agency (CFIA) and industry groups, ensuring that every athlete has every opportuni- EC was instrumental in establishing Canada-wide ty to achieve their full potential. biosecurity standards and practices that will help 5. Reviewing and refining the strategic pursuits of protect the health of horses in Canada. The full set EC to ensure organizational focus and relevance of biosecurity guidelines will be published by the within the broader Canadian equestrian and CFIA in 2016. equine industry.

Agenda for Change Created for 2016-2018 High Performance Innovation In 2015, EC’s executive leadership team and Board The High Performance Department implemented established and created the Agenda for Change performance analysis programming for the first 2016-2018 to outline the primary goal and core or- time ever in 2015. Jessica Dilliott, Performance ganizational strategies to position the organization Analyst, joined the team to facilitate the delivery to deliver on its mandate. of a world-class high performance training and competition environment for the CET, providing Primary Goal: To advance equestrian sport and the remote and on-the-ground services to athletes on equine industry in Canada by: a full-time basis. Ongoing initiatives include:

a. Building the EC brand and elevating its place in •• Capturing, preparing and analyzing perfor- the minds of equestrians and Canadians. mance data. b. Strengthening and growing the industry through •• Providing data and analyses to targeted athletes, enhanced equestrian participant experience, coaches and EC staff. supporting the efforts of equestrian communi- •• Assisting coaches and sport science practi- ties and partners across Canada, and advocating tioners in identifying and quantifying physiologi- for and promoting the Canadian equine industry cal requirements for optimal sport performance. and Canadian bred horse. •• Working collaboratively with athletes, coach- c. Doing everything we can to support our ath- es, EC staff and key stakeholders to share best letes – equines and equestrians – at all levels of practices, facilitate learning and development, participation. and exchange information vital to performance decisions. Core Strategies: The following five (5) core strate- gies are critical to position Equestrian Canada to Positive Vote for By-laws effectively deliver on its mandate: Successful implementation of new By-laws after a positive voting outcome (97% approval rate) 1. Becoming a best-in-class national federation by in September of 2015 was a testament to the RIGHT focusing on our people, partnerships, services, teamwork between staff, the board, key partners, Eric Lamaze and Coco Bongo - organizational capacity and efficiency. stakeholders, volunteers, and members. Photo © Cealy Tetley

Equestrian Canada Annual Report 2015 / page 16 Equestrian Canada Annual Report 2015 / page 17 2015: A Year to Remember GOVERNANCE STRUCTURE

Board of Directors Equestrian Canada

Members

Equestrian Sports Provincial & Territorial Sport National Equestrian Organizations (PTSOs) Organizations 9 Voting Delegates 9 Voting Delegates 9 Voting Delegates

Governance & Operational Structure Revamped Member Responsibilities The new governance and operational structure •• Attend the EC Annual General Meeting. allows for a leaner and more productive organiza- •• Vote at extraordinary meetings of the EC tion that positions EC to begin delivering on our Members. mandate, which is to inspire Canadians to achieve •• Vote on issues presented at the Annual General personal excellence and embrace lifelong partici- Meeting of EC. pation in equestrian activities. •• Vote for EC Directors. •• Vote on changes to the Articles or By-Law of EC. •• Designate representatives to serve on EC Nomi- nating Committee. •• Represent their Membership Category to man- agement, providing input with respect to recom- mendations on strategic direction and priorities, for approval by the EC Board of Directors. •• Such other rights and responsibilities of EC Members as set out in the EC By-laws.

Equestrian Canada Annual Report 2015 / page 18 2015: A Year to Remember OPERATIONAL STRUCTURE

Board Committees Board of Directors

Operational Committees Chief Executive Officer

Business Development Finance, Administration, IT High Performance Technical Programs

Business Development High Performance •• Marketing & Communications •• Elite System Development •• Sponsorships •• Talent ID •• Membership & Customer Service •• High Performance Coaching & •• Community Engagement Technical Support •• Research & Development •• Performance Analysis & Evaluation •• Digital Marketing •• Major Games •• Partner Relationships •• Athlete Pathway •• Donations •• e-Store Technical Programs •• Officials Finance, Administration and IT •• Equine Medications •• Financial Planning •• Rules •• Revenue Modeling •• Competitions Management & Results •• Budgeting •• Coaching Programs •• Invoicing •• LTED •• Payroll •• Participation •• Administration •• Industry •• IT •• Health & Welfare •• Accounts R/P •• ID & Traceability •• HR

Equestrian Canada Annual Report 2015 / page 19 SPORT HIGHLIGHTS

TORONTO 2015 Pan Am Games Canadian Show Jumping Team The outstanding achievements of our Canadian Yann Candele, Caledon, ON, Horse : Showgirl, Equestrian Team (CET) athletes on home soil at Owner : Watermark Group the TORONTO 2015 Pan Am Games were inspir- Tiffany Foster, Vancouver, BC, Horse:Tripple X III ing to Canadians across the country and continue Owner: Artisan Farms LLC to motive us to work even harder at the federation Eric Lamaze, Schomberg, ON, Horse: Coco Bon- to achieve even greater heights. go, Owner: Artisan Farms LLC Ian Millar, Perth, ON, Horse: Dixson, Owner : •• 5 Medals Susan & Ariel Grange •• Team & Personal Bests on Field of Play •• 1 Medal: Team Gold •• Canadian Dressage Records Broken •• By finishing in top two positions as a team, •• First Show Jumping Gold since 1987 earned Canadian Show Jumping Team’s berth •• Show Jumping Berth for 2016 Rio Olympics to the 2016 Rio Olympic Games •• Won Pan Am Team Gold for the first time in Canadian Dressage Team 28 years Brittany Fraser, New Glasgow, NS, Horse : All In, Owner: Craig Fraser 2015 FEI North American Junior and Young Rider Megan Lane, Loretto, ON, Horse : Caravella, Championships (NAJYRC) Owner: Megan & Cathy Lane July 14-19, 2015 Belinda Trussell, Stouffville, ON, Horse: Anton, Lexington, KY, USA Owner : Robyn Eames Chris von Martels, Ridgetown, ON, Horse : 40 Canadian athletes, aged 14-21 participated in Zilverstar, Owner: Chris & Lisa von Martels five FEI disciplines: •• Dressage •• 2 Medals: Team Silver & Individual Bronze •• Endurance (Chris von Martels) •• Eventing •• 9 Personal Best Scores •• Jumping •• 1 Canadian Record Broken: Highest Team •• Para-Dressage Average Score at a Major Games 2015 NAJYRC marked the first time Para-Dressage Canadian Eventing Team was held as part of the annual championships. Colleen Loach, Dunham, QC, Horse: Qorry Blue d’Argouges, Owner: Peter Barry Medal Count: 13 Jessica Phoenix, Cannington, ON, Horse : Pavarotti, Owner: Don J. Good Dressage Waylon Roberts, Port Perry, ON, Horse: Bill Owen, •• Junior Team Gold Owner: Waylon Roberts & Kelly Plitz •• Young Rider Team Bronze Kathryn Robinson, Kettering, UK, Horse : Let It •• Junior Individual Silver Bee, Owner: Kathryn Robinson •• Young Rider Individual Bronze •• Junior Freestyle Bronze •• 2 Medals: Team Bronze & Individual Silver •• Young Rider Freestyle Gold (Jessica Phoenix)

Equestrian Canada Annual Report 2015 / page 20 In 2015, the Canadian Equestrian Team (CET) travelled to 27 countries while proudly competing for Canada at the FEI level.

Eventing New Heights for Vaulting •• Individual Bronze - CHJ 1* Vaulting participation was strong in 2015, with a total of 24 Canadians travelling to the Pacific Cup Para-Dressage CVI in Hollister, CA in April/May. •• Team Silver •• Individual Gold – Grade IV Individual Paving the Way for the Next Generation •• Individual Gold – Grade 1a Individual Canadian Eventing NOBoundaries program •• Individual Gold – Grade 1a Freestyle launched in 2015, with Talent Spotters identifying, •• Individual Gold – Grade II Individual tracking & monitoring Canadian athletes through a •• Individual Gold – Grade II Freestyle North American competition series.

Big Year for Para-Equestrian Jump Canada launched the Young Rider Develop- •• Three-time Paralympian Lauren Barwick of ment Program in 2015 to generate enthusiasm and Langley, BC was inducted into the Canadian participation in FEI Children, Junior and Young Disability Hall of Fame in October 2015. Rider competition. Canadian Olympian Beth •• Canadian Para-Equestrian Team excelled in 2015, Underhill was appointed Jump Canada Young earning 16 individual podium finishes at FEI Rider Development Program Advisor. competitions. •• Canadian Paralympian Jody Schloss of Toronto, Experience Abounds ON was bestowed the honour of Torchbearer Collectively, the EC High Performance Depart- during the opening ceremonies of the ment staff has a total of 74 years of sport manage- TORONTO 2015 Parapan Am Games. ment experience and has attended:

On the Nations’ Cup Podium •• 19 Olympic Games The Canadian Show Jumping Team entered five na- •• 21 World Equestrian Games tions’ cup competitions in 2015. Top performance: •• 18 Pan American Games second place in $100,000 CSIO 4* Nations’ Cup in Wellington, FL in February.

The Canadian Dressage Team earned Team Silver, Team Bronze, Individual Silver and Individual Bronze medals in the CSIO 3* Nations’ Cup in Wellington, FL in March 2015.

Making Strides in Endurance The 2015 North American Endurance Team Chal- lenge marked the first time the event was held in Canada.

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1. Ian Millar and Dixson - Photo © Cealy Tetley 2. Jessica Phoenix, husband, Joel and son, Jacob - Photo © Starting Gate Communications Photography 3. Belinda Trussell and Anton 4. Jessica Phoenix and Pavarotti - Photo © Cealy Tetley 5. Team Canada Patch - Photo © Start- ing Gate Communi- cations Photography 6. Megan Lane and Caravella - Photo © Cealy Tetley 7. Canadian Show Jumping Team cele- brates their gold med- al - Photo © Starting 7 Gate Communica- tions Photography

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1. Shelby Brost and Crimson - Photo © StockImageServices. com 2. Beth Underhill, Sarah Bagworth, Quincy Hayes, Sarah Johnstone and Ben Asselin - Photo © Starting Gate Communications Photography 3. Roberta Sheffield 8 and Double Agent - Photo © Petit Phil Photo 4. Belinda Trussell and Anton - Photo © Cealy Tetley 5. Wendy MacCoubrey and Am Mysterious Mopsa - Photo © Wendy Webb Photography 6. Colleen Loach and Qorry Blue D’Ar- gouges - Photo © by Shannon Brinkman 7. Lauren Barwick and Ferdonia 2 - Photo © susanjstickle.com 8. Rae Fischer - Photo © by Shannon Brinkman 9. Robyn Andrews 7 9 and Fancianna - Photo © Astrid Bless

Equestrian Canada Annual Report 2015 / page 25 TECHNICAL DEVELOPMENT

2015 Competitions in Canada 2015 Coaches’ Corner •• 595 competitions received EC sanctioning 46 •• 169 instructors and coaches certified FEI competitions (featuring 92 FEI events) were •• 896 instructors and coaches certified since 2007 hosted in Canada •• 282 instructors and coaches completed certifica- •• 63,915 horses competed in EC sanctioned tion training competitions •• 99 Instructor – English Certificates earned •• +5.4% increase in Gold Level Competitions in •• 41 Instructor – Western Certificates earned Canada over 2014 •• 28 Competition Coach/Specialist – English Certificates earned 2015 Officials •• 1 High Performance 1 Certificate earned •• 670 active EC Officials •• 1188 active EC officials’ cards* 2015 Canadian Interprovincial Equestrian Champion- •• 266 active FEI officials’ cards held by Canadians* ships (CIEC) *Individuals can hold multiple cards •• Multi-discipline competition featuring dressage, jumping and reining. 2015 Judges •• Title sponsor, Equinety, kicked off their part- •• Total of 647 Judges nership with EC during the 2015 CIEC. Special •• 39 Eventing Judges thanks to Equinety for stepping up to support •• 8 Driving Judges Canada’s next generation of equestrian athletes, •• 50 Breed Sport Judges and being on-hand throughout the event, hand- •• 19 General Performance Judges ing out prizes and cheering on the athletes! •• 125 Dressage Judges •• All Provincial/Territorial Sport Organizations •• 234 Hunter Judges (PTSOs) invited to field teams. •• 138 Jumper Judges •• Provided riders from across the country with •• 7 Reining Judges the valuable opportunity to compete in a team •• 11 Western Judges format for their province/territory. •• 16 Para-Equestrian Judges •• Acted as an important avenue for talent identifi- cation in equestrian sport. 2015 Stewards •• 8 Teams: •• Total of 77 FEI Stewards Alberta 12 Riders •• Total of 104 National Stewards Saskatchewan 10 Riders •• 14 Stewards promoted Manitoba 2 Riders •• 9 new Canadian FEI Stewards Ontario 11 Riders Quebec 12 Riders 2015 Course Designers New Brunswick 8 Riders Total of 169 Course Designers Nova Scotia 11 Riders 3 Course Designers promoted Newfoundland 1 Rider 4 new Course Designers

Equestrian Canada Annual Report 2015 / page 26 Equine Medications Overview Horse Day 2015 •• 1,300+ Equine Medication Control Samples June 6, 2015 marked the seventh anniversary of collected at 314 EC sanctioned competitions, Horse Day, an annual event created to raise public and tested by 40 technicians and veterinarians. awareness and promote the beloved horse. Across •• 35 Canadians held FEI Official Veterinarian the country, events and celebrations took place, status, approved for jumping, dressage, driving, allowing Canadians of all ages and experience endurance, reining and vaulting. levels to honour, discover and explore the equestri- •• 76 Canadians held FEI Permitted Treating an world. Veterinarian status in 2015. In honour of the TORONTO 2015 Pan Am Games, Horse Day 2015 featured a National Equine Industry Development Drawing Contest, where all entries were entered 2015 marked a new era for breed and industry into a random draw for a pair of tickets to an groups within EC. A merging of these groups into equestrian event at the Pan Am Games. the new Equine Industry Development Committee Nadya Bissett of Ontario was the big winner, (EIDC), a committee of the EC Board, was met and attended the Jumping Team Final on July 23, with enthusiasm for growth and development. 2015, where she had the experience of a lifetime, The EIDC represents the equine industry in all watching the Canadian Show Jumping Team win its facets. Breed registries and associations, breed the Team Gold Medal! members and breeders, sport competitors, service providers, educational institutions, corporations, •• Over 26,000 people participated in Horse Day agricultural organizations, humane and welfare 2015 (+400% increase from 2014) societies, veterinarians and more, all have a place •• 26 events held across 10 provinces/territories and a voice. 2015 areas of focus and enhancement (+50% increase in PTSO participation over 2014) included: •• Over 20,000 promotional items distributed to Canadian public •• Developing national identification & traceability •• 300% increase in National Horse Day Drawing system for horses. Contest over 2014 •• Promoting and marketing development and sale of Canadian bred horses. •• Liaising with Federal Government, including Agriculture and Agri-Food Canada (AAFC), Canadian Border Services Agency (CBSA) and Canadian Federation of Agriculture (CFA). •• Facilitating herd health. •• Supporting equine research and education. •• Enhancing equine industry’s role within ABOVE farmed-animal industry organizations. Quincy Hayes and Chris Sorensen - Photo © Starting Gate Communications Photography

Equestrian Canada Annual Report 2015 / page 27 MARKETING & OUTREACH

2015 EC Sponsors & Partners Hertz •• Over $300,000 in new sponsorship funds SoftMoc secured. Hilton HHonors •• $185,000 in funding received from the Canadian Choice Hotels Canada Olympic Committee. Park’N’FLY BMO Equestrian Canada Affinity Card Corporate Sponsors & Partners BFL Canada Insurance Asmar Equestrian Celebration Club VIP Travel Experience BFL CANADA Boehringer Ingelheim 2015 EC Annual Convention Equinety March 24-30, 2015, Gatineau, QC Stage & Screen The 2015 EC Annual Convention celebrated the Celebration Club Canadian Year of Sport in 2015, bringing eques- John Deere trians from coast-to-coast together for a week Sherwin Williams of exciting personal development opportunities, BMO panel discussions, workshops, clinics, social events Emond Harnden and more. Altus Dynamics •• Over 170 delegates •• 150 EC Awards Gala attendees Product Sponsors •• Over 13 VIP speakers & panel presenters, Samshield including The Honourable Bal Gosal, Minister Gastrogard of State (Sport) Phoenix Performance Products •• 9 Sponsors who provided over $22,000 in sup- House of Salmi port and services ECOGOLD •• 4 EC Officials Clinics, 5 panel presentations, 15 IceHorse meetings and workshops, 9 coaching seminars, Stud Tree 7 social events Polyglycan Point Two “CHANCE OF A LICENCE-TIME” Contest Horseware Ireland In September 2015, EC launched the inaugural Ogilvy Equestrian “CHANCE OF A LICENCE-TIME” Contest. Horse Dy’on enthusiasts from across the country were invited STAYONS to submit a design for the 2016 EC Sport Licence Card. 2015 EC Sport Licence Holder Benefits & Discounts The winning entry was announced at the 2015 John Deere Royal Horse Show in Toronto, ON during the Sherwin Williams grand unveiling of the design at the EC booth. Equinety XL Horse Supplement Sara Duncan of Ontario was onsite for the Stud Tree grand unveiling of her design, entitled, “Canadian ECOGOLD Proud” – which will be distributed to over 20,000 EC sport licence holders in 2016.

Equestrian Canada Annual Report 2015 / page 28 “I know all Canadians are proud to be Owners Club Canadian, so I wanted the image to feel the same Horse owners are an integral part of the Canadian way,” explained Duncan. “The image to me shows Equestrian Team (CET). In recognition of the how proud, strong and creative Canadians are, and unwavering dedication, commitment and support that we are ready to take on the 2016 Rio Olympics provided by owners, EC launched the Owners and bring home the gold!” Club during the TORONTO 2015 Pan Am Games with the help of Founding Members: Social Media •• Deborah Kinzinger – Butternut Ridge Facebook •• Rosemary Phelan – Braeburn Farms EC: 11,944 Likes (growth of over 2,300 within 12 •• Barbara Nitsch – BetterHealthForWomen months) •• Froukje Staal & Lorna Minz – Deer Ridge EC Disciplines: 15,646 Equestrian Total Likes: 27,590 •• John Dowdy & Glenn Purdy – Equinety •• Karen Sparks – Wesley Clover Foundation Twitter 7,946 Followers During the TORONTO 2015 Pan Am Games, CET 706,800 Impressions within 12 months owners were provided with a memorable major Over 3,200 Link Clicks within 12 months games experience like never before. Owners Club members enjoyed: YouTube •• Increased exposure. 325 Subscribers •• VIP invitations to watch the CET in action Over 3,600 views within 12 months during the equestrian events. •• Meaningful experiences at Owners Club events, Instagram which provided exclusive networking opportu- EC launched Instagram in May 2015 nities. 1,572 Followers within 8 months •• True feeling of ONE TEAM, ONE CET across all disciplines at the Games. EC Website Reach in 2015 315,496 total sessions 140,840 new visitors from 100 different countries

ABOVE Brittany Fraser - Photo © Starting Gate Communi- cations Photography

Equestrian Canada Annual Report 2015 / page 29 EC AUDIENCE REACH DURING TORONTO 2015 PAN AM GAMES 3.1M

Equestrian Canada Annual Report 2015 / page 30 RIGHT Jessica Phoenix - Photo © Cealy Tetley

EC on the Ground #RideToToronto EC had a prominent presence on Over 2,300 equestrian ticket hold- WEB/PRINT: 2,544,243 the ground at the TORONTO 2015 ers redeemed a free #RideToTo- Pan Am Games, with the EC booth ronto T-shirt to help create a Sea FACEBOOK: 271,591 located in a prime location within of Red in support of the Canadian the onsite trade fair at the OLG Equestrian Team during the eques- Caledon Pan Am Equestrian Park. trian events. TWITTER: 260,000 Fan Experience: CET giveaways, including flags and tattoos, were EC Games Insider hot items, and increasingly sought •• 34.7% Open Rate EC GAMES INSIDER: 36,674 after, and the feedback was over- (8.57% above the standard open whelmingly positive. Equestrian fan, rate of 26.13% for email mar- Lis Nesland had this to say about EMAIL: 4,210 the EC booth: “It’s fantastic seeing keting engagement within the EC at these events!” Canadian sport industry.) EC WEBSITE: 15,243 Information Hub: The EC booth •• 36,674 Unique e-News Opens was staffed by friendly, knowledge- able equestrian experts who were a valuable source of information on EC, the CET, and equestrian competitions for all visitors, from equestrian athletes to parents of young equestrians to first-time equestrian spectators.

Equestrian Canada Annual Report 2015 / page 31 2015 AWARDS

Congratulations to the 2015 EC Awards Recipients:

Volunteer of the Year Coach Developer Award for Program Delivery Dr. Mary Bell Danielle Yaghijdan

Lifetime Achievement Award Coach Developer Award for Program Development Mary Anne Laframboise Mary-Clare McLaren

Equestrian of the Year Welsh Pony of the Year Lauren Barwick Barkway Topaz

Junior Equestrian of the Year Morgan Horse of the Year Natalie Alves HSH Smooth Operator

Canadian Breeder of the Year Arabian Horse of the Year Charlotte Schickedanz Sur Teddy’s Magna +++//

Canadian Bred Horse of the Year Half Arabian Horse of the Year Intimidate Sweet and Saucy

RIGHT Competitive Coach of the Year Boeringer Ingleheim Equestrian Canada Health and Lauren Barwick Roberta Byng-Morris Welfare Award and Off to Galahad-Association Quebecoise de protection Paris - Photo © Kim MacMillan/ Community Coach of the Year des chevaux MacMillan Katelynn Marshall Photography

Equestrian Canada Annual Report 2015 / page 32 Equestrian Canada Annual Report 2015 / page 33 HORSEPOWER A partnership with the Canadian Olympic Foundation

At the 2015 EC Annual Convention in Ottawa, ON, EC was thrilled to unveil the Horsepower Foundation, an innovative fundraising initia- tive created in partnership with the Canadian Olympic Foundation.

Mission: To inspire and support Canadians to embrace lifelong participation in equestrian activites.

Platform: Putting the freedom of choice into the hands of donors, allowing them to choose where their dollars are spent. Multiple invest- ment pillars created, covering everything from the Canadian Equestrian Team and Young Riders to Horse & Rider Welfare, Research & Education, and Industry.

Goal: A target has been set to raise $250,000 through the Horsepower Foundation by 2018.

Equestrian Canada Annual Report 2015 / page 34 Selena O’Hanlon and Foxwood High - Photo © Cealy Tetley

Equestrian Canada Annual Report 2015 / page 35 EQUESTRIAN CANADA STATEMENT OF FINANCIAL POSITION March 31, 2015, with comparative information for 2014

2015 2014 ASSETS

Current assets: Cash $ 615,359 $ 408,003 Investments 2,870,635 3,525,854 Accounts receivable 500,815 416,560 Inventories — 28,172 Prepaid expenses 119,901 177,445

4,106,710 4,556,034

Tangible capital and intangible assets 140,579 116,999

$ 4,247,289 $ 4,673,033

LIABILITIES AND FUND BALANCES

Current liabilities: Accounts payable and accrued liabilities $ 549,729 $ 381,305 Deferred revenue 1,172,053 1 1,308,886 1,721,782 1,690,191

Fund balances: Invested in tangible capital and intangible assets 140,579 116,999 Restricted 1,920,208 2,376,809 Unrestricted 464,720 489,034 2,525,507 2,982,842 Pension Commitments

$ 4,247,289 $ 4,673,033

On behalf of the Board:

ALVIN PATTERSON, PRESIDENT

MICHAEL ARBOUR, CPA, CMA, CHIEF FINANCIAL OFFICER

Equestrian Canada Annual Report 2015 / page 36 EQUESTRIAN CANADA STATEMENT OF OPERATIONS Year ended March 31, 2015, with comparative information for 2014

Unrestricted Restricted 2015 2014

Revenue: Governance $ 981,793 $ — $ 981,793 $ 881,367 Sports Division 2,949,242 — 2,949,242 2,881,385 Jump Canada — 1,295,442 1,295,442 1,257,992 Dressage Canada — 822,776 822,776 530,975 Canadian Eventing — 412,012 412,012 357,288 Para-Equestrian — 473,008 473,008 437,705 Driving — 8,666 8,666 6,499 Endurance — 28,511 28,511 35,780 Reining — 45,969 45,969 16,064 Vaulting — 17,278 17,278 5,100 Equine Medications — 260,203 260,203 254,041 Breeds and Industry Division 287,520 — 287,520 111,768 Recreation Division 9,170 — 9,170 53 Amortization of deferred — — — 17,418 contributions

4,227,725 3,363,865 7,591,590 6,793,435

Expenses: Governance 1,482,819 — 1,482,819 1,346,208 Sports Division 2,247,864 — 2,247,864 2,069,617 Jump Canada — 1,113,924 1,113,924 777,330 Dressage Canada — 1,200,213 1,200,213 473,931 Canadian Eventing — 622,229 622,229 335,720 Para-Equestrian — 506,663 506,663 437,160 Driving — 4,310 4,310 5,574 Enduranc — 35,645 35,645 33,489 Reining — 47,488 47,488 16,898 Vaulting — 15,459 15,459 3,662 Equine Medications — 285,700 285,700 330,666 Breeds and Industry Division 385,057 — 385,057 142,165 Provinces Division 46,799 — 46,799 39,559 Recreation Division 54,755 — 54,755 95,264 Amortization of horses — — — 29,132

4,217,294 3,831,631 8,048,925 6,136,375

Excess (deficiency) of revenue $ 10,431 $ (467,766) $ (457,335) $ 657,060 over expenses

Equestrian Canada Annual Report 2015 / page 37 We’ve always been a nation of really good riders. For as small as we are, we have been competitive. When you look at our results, we’ve been way past our weight class.

— Ian Millar holds the record for most Olympic appearances (10)

Equestrian Canada Annual Report 2016 / Introduction / page 38