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Annual Report 2015

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Annual Report 2015 ANNUAL REPORT 2015 Year in Review Equestrian Canada Rebrand 2015 By the Numbers Sport Highlights Marketing & Outreach 2015 Awards April 2016 ABOUT EQUESTRIAN CANADA Equestrian Canada is the national governing body for equestrian sport in Canada, with a mandate to represent, promote and advance the sport in Canada, and to represent, promote and advance all related equine and equestrian interests. With over 18,000 sport licence holders, 90,000 registered participants, and 10+ national equine affiliate organizations, Equestrian Canada is a significant contributor to the social, physical, emotional and economic wellbeing of the equine and equestrian industry across Canada. OUR OUR VISION MISSION Canadians are inspired to achieve From championing best practices personal excellence by embracing to encouraging fun and partici- lifelong participation in equestrian pation, Equestrian Canada is the activities. dedicated national voice working to serve, promote and protect the interests of horses and Canada’s equestrian community. Equestrian Canada Annual Report 2015 / page 2 ABOUT EQUESTRIAN CANADA FRENCH Equestrian Canada is the national governing body for equestrian sport in Canada, with a mandate to represent, promote and advance the sport in Canada, and to represent, promote and advance all related equine and equestrian interests. With over 18,000 sport licence holders, 90,000 registered participants, and 10+ national equine affiliate organizations, Equestrian Canada is a significant contributor to the social, physical, emotional and econom- ic wellbeing of the equine and equestrian industry across Canada. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam in pulvinar leo, vitae congue lorem. OUR OUR VISION MISSION Canadians are inspired to achieve From championing best practices to personal excellence by embracing encouraging fun and participation, lifelong participation in equestrian Equestrian Canada is the dedicat- activities. ed national voice working to serve, promote and protect the interests of horses and Canada’s equestrian community. Equestrian Canada Annual Report 2015 / page 3 OUR CORE VALUES WE BELIEVE IN: 04 05 Inclusivity Volunteerism Working together, we As a means of encour- provide a meaningful aging personal growth equestrian experience in a way that has for all of our members, direct, immeasurable from grassroots partic- benefits to the equine ipation through to elite community, we ac- 1 performers. tively seek, welcome and respect those who selflessly give of their time in aid of the wel- 01 03 fare of the horse and Diversity the achievement of Equine Welfare Celebrating our differ- Accepting our respon- Equestrian Canada’s ences, we embrace our mission. sibility to our equine community’s increas- partners as a privilege, ingly dynamic mem- we affirm safeguard- bership. ing the welfare of the horse is paramount. 02 Respect For each other, for the safety of ourselves and our horses, and for the health of the environ- ment in which we all live and work. 2 Equestrian Canada Annual Report 2015 / page 4 4 3 5 6 7 Equestrian Canada Annual Report 2015 / page 5 Equestrian Canada Annual Report 20152016 / pageIntroduction 6 / page 6 TABLE OF CONTENTS Foreword by the CEO 8 Message from the President 10 Rebranding: A New Era of EC 12 EC By the Numbers: 2015 14 2015: A Year to Remember 16 Sport Highlights 20 Technical Development 26 Marketing & Outreach 28 2015 Awards 32 Horsepower 34 Finance 36 Equestrian Canada Annual Report 2015 / page 7 FOREWORD BY THE CEO IT IS MY GREAT HONOUR I couldn’t understand why it was reserved for to introduce you to the only some in the community to wear. Or why it 2015 Annual Report. This was buried amongst a plethora of emblems at- publication is the first to tempting to all embody the definition of the Cana- feature the new brand of dian equestrian community and equine industry. EC – which now stands for It was simple – a horseshoe and a maple leaf – the powerful and inclusive everything embodied in one emblem. No words new name of Equestrian Canada. From the name needed. to the emblem to the look, feel, and voice of the I am proud to wear the horseshoe and maple organization, the new branding truly represents a leaf. It energizes me every day, even on the tough new era for EC. days, because it reminds me that I am part of While every part of the new brand is powerful something very special, something that at its core and important, what I want to focus on here is the deserves a tremendous amount of respect. new emblem. It has the power to unite a country and that is I remember the first time I saw the Canadian a mandate that I am very proud to serve. With the Equestrian Team (CET) emblem – the horseshoe power and magic of the horseshoe and maple leaf with the maple leaf. I was less than one month into in mind, in 2015 we started down the road to the my role as CEO of EC and was being outfitted for next evolution of the EC emblem as part of the my attendance at the 2014 FEI World Equestrian exciting new brand you see now in this Annual Re- Games in Normandy, FRA. port. I hope you connect with it as deeply as I have. A member of the staff handed me a baseball As exciting as the new branding is, it was far cap with the CET emblem in bold red on the front. from the only thing that changed over the past 12 It instantly brought me to tears. I felt so proud in months. The year began with a commitment from that moment and was overwhelmed by the power the Board and staff to re-connect with our com- and elegance of the emblem. There were no words munity to better understand the existing challenges accompanying the emblem and none were needed. and shortcomings within the federation, as well as As an outsider, I didn’t know at that time that it the desire for change from across the country and had a particular relevance to sport. Yes, perhaps I within the organization. should have known as the new CEO, yet not EC is very fortunate to have passionate stake- knowing is also what made it so powerful to me. holders, committed and knowledgeable volun- It spoke to me as an outsider. I felt incredibly teers and staff, and a strong and well-established proud to wear that emblem and it made me feel industry. The efforts undertaken in 2015 were part of something very big and very special. the beginnings of building a stronger foundation To this day, when I see the horseshoe with the within EC to embark on the change efforts that maple leaf, I connect with it. It’s powerful. It’s are necessary and long overdue to deliver on our humbling. It commands respect. People all over mandate. From assessing the effectiveness of the the world connect with it. People outside the governance and operations to evaluating the image industry connect with it. Those that wear it feel and reputation of the federation to delineating the a tremendous sense of pride and a connection to changes needed to make significant improvements something much bigger than what would ever be across all business functions, 2015 was at times possible to achieve alone. both exciting and challenging for volunteers, staff, and stakeholders. Equestrian Canada Annual Report 2015 / page 8 To this day, when I see the horseshoe with the maple leaf, I connect with it. It’s powerful. It’s humbling. It commands respect. When I joined EC in 2014, I was aware that Heading into 2016, we will continue to focus there was a significant test ahead of me; that the on our people, partnerships and core services, road to rebuilding the federation would not always and work together in a collaborative, inclusive and be an easy one, and that there would be moments respectful manner in order to achieve our goals and of success and celebration, and also moments of deliver on our mandate. I would like to sincerely hardship. With that said, I have never once doubt- thank the Board, volunteers, staff, partners and ed the magnitude of potential and opportunity that sponsors for the ongoing support, guidance, and exists within the Canadian equestrian community patience during this transformational time at EC. and equine industry, and am more committed than ever to lead our federation toward achieving As a community, we have a lot to be thankful for this potential in the spirit of fairness, respect and and a lot to look forward to in 2016. teamwork. There were many noteworthy achievements Sincerely, in 2015 that were realized in partnership with our volunteers, members, and stakeholders across the organization. As you will see in this Annual Report, from implementing new By-laws to overhaul- ing the operations and governance structures — EVA HAVARIS to breaking records at the TORONTO 2015 Pan CHIEF EXECUTIVE OFFICER Am Games, EC expanded its horizons and broke EQUESTRIAN CANADA boundaries in 2015. Equestrian Canada Annual Report 2015 / page 9 MESSAGE FROM THE PRESIDENT LOOKING BACK ON 2015, with measurable key performance indicators it was an outstanding year implemented to ensure maximum efficiency and of success, change, and effectiveness. progress for EC; and there On the industry side, members of our Health is even more development and Welfare Committee have worked hard over to come. the past year with representatives of the equine One of the most outstand- community to successfully develop a National ing successes was, of course, the TORONTO 2015 Biosecurity Program that will be implemented in Pan American Games, where our Canadian 2016. Equestrian Team (CET) put in stellar performanc- In addition, the Horsepower Foundation, es.
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