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Commercial Gallery (I) Nature  Privately Owned Art Institutions Which Aim at Making Profit, As Professionally Run Businesses

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Commercial Gallery (I) Nature  Privately Owned Art Institutions Which Aim at Making Profit, As Professionally Run Businesses Commercial 53065362 Yeung Ka Yan 53035253 Lau Sze Man gallery 52636454 Tse To Group 2: 53042430 Chan Wing Hang 53025912 Ng Yuen Yan 53084616 Leung Wai Tak 53326401 Chui Hoi Tung Outline of presentation Introduction (Hilda Chui) Case study 1 : Galerie Perrotin (Lau Sze Man, Chan Wing Hung) Case study 2 : Island 6 (Tse To, Ng Yuen Yan) Case study 3 : Grotto (Yeung Ka Yan, Leung Wai Tak) Comparison Conclusion Goals of the presentation To investigate commercial galleries of Hong Kong, analyze and compare the different types of them, in order to know what roles commercial galleries play in the art scene/world (the so-called “art ecology”) Definition of commercial gallery (I) Nature privately owned art institutions which aim at making profit, as professionally run businesses. Sources of profit derived from selling artworks, holding exhibitions and commercial art fairs, selling books and souvenirs, and opening online stores. Artworks retailing As a kind of retailing business, selling artworks is their focus. They seriously select artworks for sale based on the artists who created them, in order to enhance the gallery’s reputation. Definition of commercial gallery (II) Sources of artworks In order to control output of artworks, they are from either contracted artists or the artists engaged in projects with the gallery. How to make profit If the artworks’ sale is good, the gallery will make a profit and the artist will be paid. some regular customers to promote the business. Art market So there is a competitive market among commercial galleries in order to be famous in the world (being internationalized). Reasons why we choose these galleries (I) investigate the current operating situation of commercial galleries in Hong Kong: whether the development orientation is unitary or diversified, local or international. look at three galleries with distinct features, in order to be easy for doing comparison. With different scale (size), location, target, style With different ways of operation and sale With different relationship between artists and galleries Reasons why we choose these galleries (II) The 3 galleries we choose: all show contemporary art, but with different characteristics 1. Galerie Perrotin: An international gallery, with interaction between Hong Kong and other parts of the world 2. Island 6: A Shanghai-based gallery, with interaction between Hong Kong and China 3.Grotto: The only gallery in Hong Kong dedicated exclusively to contemporary Hong Kong art, produced by local artists Case study Galerie Perrotin The International Gallery Background 50 CONNAUGHT ROAD CENTRAL 17TH FLOOR Background (cont’d) Galerie Perrotin is a contemporary art gallery founded by Emmanuel Perrotin Opened in May,2012 (Hong Kong) There are currently five gallery spaces: three in Paris; one in New York and one in Hong Kong Andre Fu, the designer best known for his work at Upper House and the restaurant Bettys Kitschen in IFC Media like to comparing it with Gagosian TURENNE 1st & 2nd FLOOR SAINT CLAUDE BOOKSHOP PARIS HONG KONG NEW YORK Floor Plan - Galerie Perrotin Hong Kong Characteristic Nurturing young potential artists is a special feature of Galerie Perrotin Takashi Murakami KAWS Damien Hirst JR Multi-Country Artists Eg. Japanese (Mr.), Indian(Bharti Kher), American (Hernan Bas), French (Bernard Frize), Danish(Jesper Just) and so on Genre Contemporary art Visual Eg. Tatiana Trouvé (sculptures, drawings, and installations) Xavier Veilhan (photography, sculpture, film, painting and installation art) Sophie Calle (photographer, installation artist, and conceptual artist) KAWS (Painting, Graphic design, Sculpture, Graffiti) Takashi Murakami (painting and sculpture) Operation 1.Personnel structure 2.Artwork sources 3.Services Personnel structure •Emmanuel Perrotin Director (administration/decision-making) Assistants •Communication Salesmen •introduce and sale works IT personnel •website design, computer maintenance Art handling •artworks maintenance, transportation, personnel installation Artwork sources From contracted artists all over the world America, French, Japan, Germany, the Philippines… Long term cooperation From “project with” artist Short term cooperation Specific and individual exhibition Services Exhibitions Artworks selling After-sales service (providing suggestion with the interior placement of the artworks) Selling art related books and souvenirs Public projects Online store (selling books, prints and artist editions) Exhibitions Sep18 - Nov10, 2012 FLAME AND THE SEA May 21 - July 6, 2013 Gao Weigang, Oct 04 - Nov09, 2013 Huang Yuxing, (Now) Ouyang Chun July 18 - Aug17, 2013 Coming soon Artist-gallery relationship According to the receptionist “The gallery does not pay money to its contracted artists like an employer. Most of its artist has their own studios. It just helps the artists to sell their works” It puts a lot of investment in promoting its artists. E.g. Advertisements, public projects – Most of them are non- profit. Analysis 1) Why the gallery want to be international? It want to introduce its artists to markets in different places Promote/increase the popularity of its artists Discover more potential artists Expand the customer base In crease its influence in the industry Analysis 2)Why choosing Hong Kong ? Taxation system No import tariffs and value-added taxes in Hong Kong Mainland China import tariffs 30% Global Market In Hong Kong not just facing local customers but the whole world Art market Art Basel; Sotheby; Christie; Guardian; Ravenel; Poly Island 6 The characteristics of New Media Art Background Island 6 is a Shanghai-based gallery Established in 2006 Art is visual, interactive, conceptual, humorous, and somber Involves modern technology and the products of collaboration Three galleries in Shanghai and one in Hong Kong Island 6 in Hong Kong Located in No.1 New Street, Sheung Wan Art galleries are ubiquitous in Sheung Wan (Para site, Moon Gallery, etc) **an intersection that marries old and new elements of the area Do you know which one is New Media Art? The characteristic of New Media Art Using new media technology- contemporary art Different from traditional painting or artwork Involve interaction between observers and the artwork A painting with ‘a few minutes’ New Media Art Genre of artworks Island 6 is an electronic art collective that works in multimedia techniques Mainly involving LED, interactive components, photography, video, neon, sculpture, and post- contemporary painting *Led art *Photography *Neon art *Video art *interactive art *Bespoke art *Sculpture *Painting *laser art Still confusing? Let’s see http://www.island6.org/ShaolinMonk.html Operation A philanthropic project founded by artists and managed by voluntary Staff Spirit and driving force collaboration The Hong Kong branch was opened last year The artworks are made in Shanghai Production: Sponsored by island6 Arts Center an art gallery and production studio in Shanghai’s Moganshan art district, M50 The art center provides all material and skilled labor The collective works on a flexible open platform process ** Through the close collaborative process, there is an ongoing dialogue between curator, art director and artist Operation Administration structure Team cooperation: Art director , Painters, photographers, artists, curators , a technical team and voluntary staff ※ Island 6 has different representative in different places (collaborate with other galleries) Beijing (Red Gate Gallery) New York (Tally Beck Contemporary) New Zealand (Bath Street Gallery) Australia (Conny Dietzschold Gallery) Singapore (Art Season Gallery) Customer Aim customer: profit collective, middle class E.g: Hotel, Famous brands ** They have cooperated with Louis Vuitton (LV) ※had participated in the Shanghai Contemporary Art Fair (with 90 top galleries from 19 countries) **attract attention from other countries and new guests Directly sold in the gallery shop located in Sheung Wan Browse the official website of Island 6 to see all of the artworks Publications: island6 catalog 2011 island6 catalog 2010 Analysis of Island 6 Analysis of Island 6 The relationship between artist and gallery The reason for choosing Hong Kong and China http://www.island6.org/index.html The implications from Island 6 New Media Art is quite attractive + Unique selling point for a gallery + The differences between video and artwork – Break through the traditional way +/- Grotto Fine Art Contemporary Hong Kong Art Background Founded in 2001 Director: Henry H. Au-yeung Objective: to help shape, nurture, and promote the careers of emerging Hong Kong artists. “We were and remained the only gallery dedicated exclusively to contemporary Hong Kong art.” Genre of artworks contemporary Hong Kong art painting/sculpture/prints/photography/ceramics /conceptual installation Operation Running a commercial gallery Refers to our question to Mr. Au-yeung(director of Grotto): “There are the Curatorial, Account and Management departments. The first deals with selecting and liaising with artists. The second keeps the books and cost. The third overseas everyday activities at the gallery.” Services Artwork selling Books selling Help hold exhibitions Provide venue for curatorial projects by invitation Gallery and artists relationship “We regularly commission artists to produce works.” Observation and analysis (I) We found that the selling of Hong Kong art is not that depressed as we assumed. Observation and analysis
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