THE PGA MERCHANDISE SHOW The PGA Merchandise Show, the MAJOR of Golf Business, is the most important gathering of the year for the business of golf, the kick-off to the new season and the world’s doorway to the industry’s future. PGA Professionals, Buyers, General Managers, Owners, Media and other Industry Leaders form a dynamic international community to network and test the newest products, programs and ideas to build business and passion for the game.
The Show plays host to 40,000 golf industry professionals and over 1,000 golf-related brands, focusing on every aspect of golf including: retail, merchandising, new products, teaching tools, operations, fitness, course maintenance, financing, marketing, technology, training and professional development. 2019 RECAP
ATTENDEE STATS - WHO? BUSINESS CATEGORY ON-COURSE TYPE
42% 12% 58% 21% On-Course Facility Teaching/Instruction Private Public
19% 8% Other Corporation 2% 15% Other (including Semi-Private 6% 7% Golf Range, Golf Course Off-Course Military & other) Management Facility/ Golf JOB CATEGORIES Company Retail 4% 6% Resort Manufacturer/ Service Provider 20% Buyer 38% 10% Other Owner/CEO/ President
3% 9% VP/Director PGA Head Professional 3% 7% Head Golf Assistant Golf Professional Professional 5% 5% Director of Golf General Manager
PGA PROFESSIONAL ATTENDANCE: 7,800 VIP BUYER ATTENDANCE: +7% (second highest attendance in 20 years) (from top resorts, buying groups, key off-course retailers, etc.) 2019 RECAP
ATTENDEE STATS - WHERE?
ATTENDEES COME FROM ALL 50 STATES & 89 COUNTRIES
TOP 10 ATTENDING STATES TOP 11-20 ATTENDING STATES Florida Texas South Carolina Connecticut New York Pennsylvania Massachusetts Colorado Georgia Illinois New Jersey Wisconsin California Ohio Virginia Arizona North Carolina Michigan Maryland Tennessee
TOP 10 ATTENDING COUNTRIES
of attendees of attendees Canada United Japan Germany South Korea travel 300 travel to the Show Kingdom miles or more internationally or to the Show from Canada
Mexico Ireland Italy Australia China 2019 RECAP
ATTENDEE STATS - WHY?
REASONS ATTENDEES COME TO THE PGA SHOW
92% 92% 91% 88% 88% 86% 86% Reconnect Target people or Socialize Explore new Learn profession & industry trends Build a network of Connect with with vendors & exhibitors through with & interesting through PGA Show Education new people for new people or exhibitors suppliers pre-set meetings colleagues products & ideas Conference or product demos business to achieve business
TOP 10 PRODUCT INTERESTS
Apparel/Accessories 24% 95% Merchandisers of attendees 90% First time attendees Golf Equipment 18% are completely 90% Directors of Golf & General Managers satisfied with the Training Aids 12% 89% Buyers (on & off-course) PGA Show Technology 11% 88% Golf Professionals Golf Products 11% Balls 7% of attendees are Bags 7% extremely likely Golf Services 5% to attend the PGA Show in 2020 Travel/Tourism 4% Gifts 4% 2019 RECAP
ADDITIONAL INSIGHTS
GOLF CHANNEL MEDIA PRESENCE provided 20 hours SIRIUSXM PGA TOUR of live coverage RADIO NETWORK Nearly 1,000 editorial media professionals representing provided 32 hours of 30 countries reported from the 2019 PGA Show live radio broadcast
EXHIBITOR STATS Top 3 reasons exhibitors Make direct sales or write orders with Establish new Promote company to build & come to the PGA Show: new & existing customers customers & leads enhance brand image
75% of exhibitors were completely satisfied after exhibiting at the 2019 PGAShow
PGA SHOW MARKETING REACH Weekly Emails (to attendee & prospect database - 57,000+), Countdown to Show Emails (to pre-registered database), Verification Text Messages, Push Notifications, Print & Digital Ads (year-round through PGA Magazine, The Golf Wire, PGA.org, AGM, etc.), PGA Show Insider (to 60,000+ subscribers)
PGA SHOW SOCIAL MEDIA PGASHOW.COM Facebook: 8,600+ followers 238,000 users Twitter: 19,900+ followers 399,445 sessions Instagram: 11,500+ followers 1,629,614 pageviews LinkedIn: 600+ followers (Time Frame: Sep 2018 - Mar 2019 YouTube: 176,000+ views 2019 RECAP
TOP BUYER SAMPLING
TOP COURSES INCLUDING KEY INTERNATIONAL CLUBS ABU DHABI GOLF CLUB MILWAUKEE COUNTRY CLUB ADARE MANOR RESORT MONTEREY PENINSULA COUNTRY CLUB ARCADIA BLUFFS GOLF COURSE MUIRFIELD VILLAGE GOLF COURSE KEY MANAGEMENT COMPANIES, BUYING ARIZONA COUNTRY CLUB MYOPIA HUNT CLUB GROUPS & TRADE ASSOCIATIONS ARMY NAVY COUNTRY CLUB NATIONAL GOLF LINKS OF AMERICA ARONIMINK GOLF COURSE OAK HILL COUNTRY CLUB Representing 1,250+ courses, including: AUGUSTA NATIONAL GOLF COURSE OAKLAND HILLS COUNTRY CLUB AGM- ASSOCIATION GOLF MERCHANDISE INTEGRITY GOLF COMPANY BAKER’S BAY GOLF AND OCEAN CLUB OAKMONT COUNTRY CLUB AMERICAN GOLF J.C. RESORTS BALLYNEAL GOLF COURSE OAKTREE NATIONAL ARCIS GOLF KEMPER SPORTS MANAGEMENT BALTUSROL GOLF CLUB OCEAN REEF CLUB BILLY CASPER GOLF MANAGEMENT LPGA BANDON DUNES GOLF RESORT OLD SANDWICH GOLF CLUB CENTURY GOLF PARTNERS MARRIIOTT GOLF HEADQUARTERS BEL-AIR COUNTRY CLUB OLYMPIA FIELDS COUNTRY CLUB CLASSIC GOLF MANAGEMENT, INC. MARRIOTT INTERNATIONAL BELFAIR PLANTATION PACIFIC DUNES CLUBCORP NATIONAL GOLF MANAGEMENT BIG CANYON PEACHTREE GOLF CLUB COURSECO Inc OB SPORTS GOLF MANAGEMENT BIGHORN GOLF CLUB PEBBLE BEACH CROWN GOLF MANAGEMENT PINNACLE GOLF PROPERTIES BLACKWOLF FUN PINEHURST RESORT CYPRESS GOLF MANAGEMENT RESORT DEVELOPMENT PARTNERS BOCA WEST COUNTRY CLUB PINE VALLEY GOLF CLUB DISCOVERY LAND COMPANY SUNBELT GOLF CORP BONITA BAY CLUB PLAINFIELD COUNTRY CLUB EAST COAST GOLF MANAGEMENT TROON GOLF BUTLER NATIONAL GOLF COURSE PRAIRIE DUNES COUNTRY CLUB FOUNDERS GROUP INTERNATIONAL TRUMP ORGANIZATION CABOT LINKS QUAKER RIDGE GOLF CLUB GLOBAL GOLF ADVISORS USGA CALUSA PINES GOLF CLUB RIVIERA COUNTRY CLUB GOLFTEC HEADQUARTERS VICI GOLF PROPERTIES CANYATA GOLF COURSE SAN FRANCISCO GOLF CLUB HERITAGE GOLF GROUP LLC WALTERS GOLF MANAGEMENT CASTLE PINES GOLF COURSE SAND HILLS GOLF CLUB IMG ZERO FEE SOLUTIONS/RESORT DEV PARTNERS CHERRY HILLS COUNTRY CLUB SCIOTO COUNTRY CLUB CONGRESSIONAL COUNTRY CLUB SEMINOLE GOLF CLUB CRYSTAL DOWNS GOLF COURSE SHINNECOCK HILLS GOLF COURSE CYPRESS POINT CLUB SLEEPY HOLLOW COUNTRY CLUB OFF-COURSE RETAILERS DALLAS NATIONAL GOLF CLUB SOMERSET HILLS COUNTRY CLUB DESERT MOUNTAIN CLUB SOUTHERN HILLS Representing 1,800+ stores, including: DIAMOND CREEK GOLF CLUB SPYGLASS HILL GOLF CLUB ACADEMY SPORTS & OUTDOORS GOLFTEC DOUBLE EAGLE CLUB THE ALOTIAN CLUB AUSTAD’S GOLF KMT GOLF EDINA COUNTRY CLUB THE AMERICAN CLUB BEALLS OUTLET MILES OF GOLF ERIN HILLS GOLF COURSE THE BROADMOOR BOBICK’S GOLF INC NEW YORK GOLF CENTER ESSEX COUNTY CLUB THE COUNTRY CLUB CARL’S GOLFLAND PALM BEACH GOLF CENTER FISHERS ISLAND CLUB THE ESTANCIA CLUB CARLSBAD GOLF CENTER PARADIES FOUR SEASONS RESORT AND CLUB THE GOLF CLUB AT BLACK ROCK CHRIS COTE’S GOLF SHOP PGA TOUR SUPERSTORE FRIARS HEAD GOLF COURSE THE OCEAN COURSE COSTCO WHOLESALE PLAY IT AGAIN SPORTS GOZZER RANCH GOLF AND LAKE CLUB THE OLYMPIC CLUB DALLAS GOLF CO INC PUETZ GOLF SUPERSTORE GRAND CYPRESS RESORT THE PRESERVE GOLF CLUB DICK’S SPORTING GOOD ROSS STORES GRAYHAWK GOLF CLUB THE QUARRY AT LA QUINTA DILLARD’S SCALLYS GOLF CENTER HUDSON NATIONAL GOLF CLUB THE ROYAL AND ANCIENT GOLF CLUB OF ST. ANDREWS EDWIN WATTS GOLF SPORTSMAN’S SUPPLY INC HYATT WOLFDANCER GOLF CLUB TORREY PINES GOLF & SKI WAREHOUSE STEIN MART INTERLACHEN COUNTRY CLUB TPC SAWGRASS GOLF DISCOUNT OF ST LOUIS TGW -THE GOLF WAREHOUSE INVERNESS CLUB TRUMP INTERNATIONAL GOLF ETC THE MAXX GROUP KAPALUA RESORT VALHALLA GOLF CLUB GOLF HEADQUARTERS TRENDYGOLF KIAWAH ISLAND GOLF RESORT WADE HAMPTON GOLF CLUB GOLF SUPPLY HOUSE WORLDWIDE GOLF KINLOCH GOLF CLUB WHISPERING PINES GOLF CLUB GOLF USA ZAPPOS LOS ANGELES COUNTRY CLUB WHISTLING STRAITS GOLFDOM MAIDSTONE CLUB WINGED FOOT MEDINAH COUNTRY CLUB YEAMANS HALL CLUB MERION GOLF COURSE 2020 PGA MERCHANDISE SHOW
TUES, JANUARY 21 PGA Show Demo Day & Education Conference
WED, JANUARY 22 - FRI, JANUARY 24 Exhibits & Education Conference