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Beverly Johnson Iconic Supermodel Modelpreneur Beverly Johnson Enterprises' Mission Statement

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Beverly Johnson Iconic Supermodel Modelpreneur Beverly Johnson Enterprises' Mission Statement Beverly Johnson Iconic SuperModel Modelpreneur Beverly Johnson Enterprises' Mission Statement To build and develop The Beverly Johnson Luxurious Lifestyle Brand representing the “Best Value” and a “Great Consumer Experience” for the highest quality luxurious products at affordable prices in Media, Beauty, Fashion and Cosmetics to the Global Multicultural Communities. Beverly Johnson Enterprises – Cover Collage Beverly Johnson Enterprises - Vision Overview The Expert in Media, Beauty, Fashion, and Cosmetics ◆ Beverly’s “Vision” is to build Beverly Johnson Enterprises (“BJE LLC”) into a global brand around The Beverly Johnson Luxurious Lifestyle Brand that represents the “highest quality” luxurious products in Fashion, Media, Beauty and Cosmetics to the Global Multi-Cultural Market at affordable prices. ◆ The Beverly Johnson Luxurious Lifestyle Brand will represent the “highest quality” luxurious products for the sophisticated consumer who demands the elegance and sophistication that Beverly Johnson represents. ◆ The Beverly Johnson Luxurious Lifestyle Brand represents product that are suitable for women of all colors and skin types. ◆ The Multi-Cultural Sector - The Beverly Johnson Luxurious Lifestyle Brand represents Multi-Cultural women, which is the fastest growing demographic. The Beverly Johnson Luxurious Lifestyle Brand The Expert in Media, Beauty, Fashion, and Cosmetics RTW APPAREL/RT W HANDBAGS ACCESSORIES SHOES & HAIR CARE INTIMATE PRODUCTS/ APPAREL BATH & BODY SPORTS COSMETICS CLOTHING & ANTI-AGING ACCESSORIES SKIN CARE FOOD & WATER HAIR PRODUCTS/ MEDIA PRODUCTION EXTENSIONS/ WIGS Beverly Johnson – A Unique Market Position ◆ Beverly Johnson was the First African-American model to appear on the cover of American Vogue, August 1974 ➢ Paved the way for African-American women in fashion ◆ Beverly Johnson is a “SuperModel” and a Global Fashion Icon ◆ Beverly Johnson has been on the cover of over 550 magazines worldwide ◆ Beverly Johnson is realizing her dream of being a true “Modelpreneur” ✓ A SuperModel and an Entrepreneur ◆ Beverly Johnson occupies a unique market position in the global fashion world because of her unique accomplishments ◆ Beverly Johnson is a global beauty expert and an author of three books on Beauty, Health, Fashion, Lifestyle and her memoir ◆ Beverly Johnson memoir, “The Face That Changed It All,” a New York Times Best Seller ✓ Published by Simon and Schuster in August 2015 ◆ Beverly Johnson signed a production deal with Warner Brothers TV to produce her memoir, “The Face That Changed It All” ◆ Warner Brothers TV signed a Limited-Series deal with Apple NEW Streaming Network to produce Beverly’s memoir ◆ Beverly Johnson is an Executive Producer of her memoir, “The Face That Changed It All” ◆ Beverly Johnson launched her apparel collection on Shop HQ ◆ The New York Times named Beverly as one of the “20th Century’s 100 Most Influential People in the Fashion Industry.” ◆ Beverly Johnson was one of Oprah’s “25” Legends ◆ Beverly Johnson is an accomplished actress, entrepreneur and an Amateur Golfer Beverly Johnson – A Unique Market Position Beverly Johnson’s Gravitas - A Global Fashion Icon As a result of Beverly’s many years in the high fashion and beauty industries ◆ As a “Modelpreneur” Beverly Johnson has become a Multi-Cultural Expert and a Business Professional ◆ Beverly has a wealth of experience and gravitas in the Fashion, Media, Beauty and Cosmetics Industries ◆ Beverly has worked with major corporations including JP Morgan Chase, Macy’s, AARP, Salamander Hotels & Resorts and others on Leadership, Motivational Speaking, Diversity and Inclusion Matters ◆ Beverly is a leader for products and marketing strategies that cut across race and nationalities ◆ Executive Producer, Modelpreneur and—finally—Icon. ◆ Beverly’s remarkable career spans four decades ◆ Is a showcase of accomplishment and firsts ◆ The Jackie Robinson of modeling, Beverly’s influence truly spans the globe. ✓ She was featured on the cover of Glamour magazine’s 50th Anniversary issue ✓ The venerable publication that gave Beverly her first break in the 1970s. , ✓ The late Ruth Whitney, the magazine’s editor-in-chief, ➢ Proclaimed that Beverly had “broken all color barriers.” ◆ From model to mom to actress, author, activist, businesswoman, and TV personality ◆ National Endorsement Contract for Amekor, a leading hair extensions and wigs company 1996 to 2011 ◆ Beverly’s corporate goal is to build BJE LLC into a global brand ◆ Beverly’s reach is world class, designed for and applicable to ALL Women. Beverly Johnson’s Profile Demographics, Digital Footprint and Social Media Beverly’s Demographics, Social Media and Digital Footprint Beverly Johnson’s followers and fans are Women of All Colors, Nationalities and Religions and are between the ages of 18 to 65 ◆ Demographics ✓ Core Demographics Women 25 years old to 60 years old ✓ African-American ✓ Hispanic-American ✓ Asian-American ✓ Caucasian-American ✓ Other-American Social Media and Digital Footprint They all cover Beverly’s demographic of educated women, all races, ages between 25 and 65, with medium to high incomes. ◆ Beverly‘s Social Media Marketing Partnerships ✓ The Partnerships include numerous curated social media platforms ✓ Each platform has between 50,000 and 100,000 loyal members each ✓ Total Social Media Reach exceeds 400,000 women ◆ Instagram Followers is near 60,000 ◆ Twitter Followers are over 65,000 ✓ 56% Women and 44% Men; ✓ Age 24 to 44; ✓ 8.5 million potential reach ◆ Facebook Fan Page over 65,000 ✓ 64% Women and 36% Men ✓ Age 18 to 55 ✓ 6.9 million impressions ◆ As a Global Icon Beverly’s name and brand are known worldwide ◆ Beverly is globally recognized as a strong advocate for women and women rights Beverly Johnson’s Demographics Women of All Colors, Nationalities and Religions Beverly Johnson’s Deals, Media and Public Relations Appearances Beverly Johnson’s Deals, Media and Public Relations Appearances Beverly Johnson Corporate Relationships ◆ Salamander Resorts and Hotels ◆ AT&T - Essence Festival Salamander Resorts and Hotel ➢ Presenting Sponsor for Beverly’s Memoir NYC Book launch ➢ Beverly is engaged to lead the AT&T- ➢ Developing a Women Empowerment Retreat sponsored Humanity of Connection “Fire-Side” Chat ✓ Senior Women Corporate Executives ➢ Beverly is the Master of Ceremony at AT&T sponsored fashion show ◆ Simon & Schuster ➢ Publisher of Beverly’s Memoir ◆ JP Morgan Chase ✓ “The Face That Changed It All” ➢ Participant in JPMC Women Business Symposia ❑ New York Times Best Seller ➢ Keynote Speaker – International Women’s Day 2018 ◆ AARP ➢ Expanding Relationship with Chase ➢ Speaking Engagements ➢ Thought Leadership Consultant for Disruptive Aging ◆ Dow Jones & Co. Campaign in the Fashion Industry ➢ Moneyish, New Digital Platform for Millennials ◆ Macy’s ◆ Chico’s ➢ Platinum Sponsor for Beverly’s Memoir NYC Launch ➢ Title Sponsor for Beverly’s Memoir NYC Launch ➢ Participated in Macy’s Black History Month Tour 2014 ➢ Working on other projects with Macy’s ◆ Always Best Care Senior Services ➢ Keynote Speaker ➢ Endorsement Deal - Regional Spokesperson ✓ Alzheimer’s Spokesperson ◆ Prudential Insurance ✓ Senior Care Givers ➢ Sponsored Speaking events ➢ Entrepreneurial, Diversity, and Empowerment ◆ SkyBridge Capital ➢ Platinum Sponsor for Beverly’s Memoir NYC Launch ◆ Retrouvé Beauty and Facial Products ➢ Platinum Sponsor for Beverly’s Memoir NYC Launch Beverly Johnson’s Memoir, Media and Production Projects in Development - 2019 Confidential ◆ Warner Brothers TV - Memoir Scripted Project - Movie or Mini-Series ✓ Signed a production deal with Warner Brothers TV ✓ Signed with Akil Productions, a Warner Brothers company ✓ Beverly Johnson signed as an Executive Producer ◆ Warner Brothers TV and Apple - Memoir Scripted Project - Mini-Series ✓ Signed a Development Deal with Apple’s new Streaming Company ✓ To produce Beverly’s limited-series based on Beverly’s Memoir ✓ Beverly is an Executive Producer, as well ◆ eOne Studios - Reality Show ✓ BJE Productions signed a development deal with eOne Studios ➢ Reality show in development about Super Models and their businesses and families ➢ Beverly is an Executive Producer and Star ◆ THESIS Couture - State-of-the –Art High Fashion Shoe Collection ✓ Equity Investor ✓ Endorsement Deal ✓ FashionTech State-of-the –Art High Fashion Shoe Collection ◆ Fourward Group – A Management and Agency Company ✓ Working with Fourward on several projects ◆ Large US Based Home Shopping Company - ShopHQ ✓ Launched The Beverly Johnson Luxurious Lifestyle Brand ✓ Developing The Beverly Johnson Apparel Collection ◆ AARP - Worked with AARP in their Disrupt Aging Campaign ✓ Initial focus is the Fashion Industry “The Face That Changed It All” A Memoir by Beverly Johnson New York Times Best Selling Author “The Face That Changed It All” A Memoir by Beverly Johnson Published by Atria Books a division of Simon & Schuster ◆ The First Black Super Model to grace the cover of “American Vogue” shares the story of her rise to the top, her fall to rock bottom, and her rise again, in this brutally honest yet empowering memoir of both a woman and an industry ◆ “Beverly’s journey is one that should inspire every woman from any generation and from all walks of life to keep soldiering on no matter the endless land mines they may come across.” – from the foreword by Andre Leon Talley, Vogue contributing editor ◆ In a witty, just-between-us tone–often prefaced by “I did it, so I’ll own up to it”– in “THE FACE THAT CHANGED IT ALL,” Johnson offers brutally honest recollections
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