Sector Distribution
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Average weekly distribution Publisher’s Statement Mar ‘10; 80,344 Average weekly readership JICREG Apr ’10; N/A A 27 2 LOCKERLEY KIMBRIDGE BRAISHFIELD HURSLEY TWYFORD MORESTEAD AWBRIDGE AMPFIELD OTTERBOURNE OWSLEBURY SHOOTASH CRAMPMOOR COLDEN COMMON ROMSEY UPHAM EAST WELLOW CHANDLERS FORD PLAITFORD BLACKHILL ASHFIELD EASTLEIGH FAIR OAK LEE M 27 OWER ROWNHAMS BRAMSHAW DURLEY CALMORE BROOK WEST END WINSOR TOTTON CURDRIDGE BARTLEY SOUTHAMPTON HEDGE END MINSTEAD ASHURST MARCHWOOD BURRIDGE BURSLEDON WHITELEY NETLEY LYNDHURST HYTHE LOCKS HEATH WARSASH TITCHFIELD HOLBURY FAWLEY STUBBINGTON BROCKENHURST BEAULIEU CALSHOT EAST BOLDRE EXBURY SWAY BOLDRE PORTMORE EAST END HORDLE LYMINGTON COWES West Edition Established Content East Edition July 2006 Property Frequency Community News Weekly (Thursday) Entertainment Classified Cover price Recruitment Free Motoring Household Coverage Page size 61%* 32x9 *Publisher’s Statement Mar 2010 & TGI 2008 Postal sector breakdown West Edition: East Edition: Sector Distribution Sector Distribution SO14 3 756 PO15 7 1433 SO15 0 470 SO18 1 2721 SO15 1 202 SO18 2 2489 SO15 2 2046 SO18 3 1849 SO15 3 2124 SO18 4 1584 SO15 4 1079 SO18 5 2699 SO15 5 4224 SO18 6 944 SO15 7 798 SO19 0 1711 SO15 8 1381 SO19 1 1059 SO16 0 370 SO19 2 2013 SO16 2 200 SO19 4 478 SO16 3 3196 SO19 5 285 SO16 4 938 SO19 6 1362 SO16 5 2152 SO19 7 2084 SO16 6 2429 SO19 8 3422 SO16 7 1572 SO19 9 3256 SO16 8 4369 SO31 1 125 SO16 9 955 SO31 4 1370 SO17 1 2650 SO31 5 1935 SO17 2 2363 SO31 6 2935 SO17 3 1080 SO40 2 381 SO31 7 916 SO40 3 2940 SO31 8 2021 SO40 8 814 SO31 9 2060 SO40 9 104 Total: 40751 Total: 39593 Area Demographics SNE&A UK Count % Count % Index AGE RANGE 15-24 42,509 16.73 8,049,006 15.93 105 25-34 36,501 14.37 7,564,137 14.97 96 35-44 47,223 18.59 9,093,500 17.99 103 45-54 46,789 18.41 8,043,911 15.91 116 55-64 33,773 13.29 7,455,622 14.75 90 65+ 47,298 18.61 10,336,964 20.45 91 SOCIAL GRADE ABC1 142,071 55.92 27,371,569 54.16 103 C2DE 112,023 44.09 23,171,571 45.85 96 GENDER Male 126,032 49.60 24,586,341 48.64 102 Female 128,061 50.40 25,956,799 51.36 98 MARITAL STATUS Single 57,198 22.51 11,482,692 22.72 99 Married 157,952 62.16 31,596,059 62.51 99 Wid/div/sep 38,942 15.33 7,464,389 14.77 104 CHILDREN IN HOUSEHOLD No children 163,257 64.25 34,133,577 67.53 95 1 child 42,509 16.73 7,590,699 15.02 111 2 children 38,541 15.17 6,586,097 13.03 116 3+ children 9,786 3.85 2,232,767 4.42 87 HOUSEHOLD SIZE (Base: households) 1 person 35,652 27.31 7,488,038 28.42 96 2 people 39,673 30.39 9,285,817 35.24 86 3 people 23,912 18.31 4,105,031 15.58 118 4 people 22,497 17.23 3,856,704 14.64 118 5+ people 8,851 6.78 1,615,700 6.13 111 COMBINED HOUSEHOLD INCOME (Base: households) Up To £9,999 29,500 22.59 5,854,483 22.22 102 £10,000 - £16,999 24,888 19.06 5,517,221 20.94 91 £17,000 - £22,999 18,330 14.04 3,405,009 12.92 109 £23,000 - £29,999 15,548 11.91 3,083,208 11.70 102 £30,000 - £39,999 14,992 11.48 3,381,041 12.83 89 £40,000+ 27,327 20.93 5,110,328 19.39 108 PERSONAL INCOME £6,999 or less 59,133 23.27 11,536,510 22.83 102 £7,000 to £12,999 47,937 18.87 10,392,206 20.56 92 £13,000 to £19,999 51,940 20.44 8,987,455 17.78 115 £20,000 to £26,999 30,120 11.85 6,377,992 12.62 94 £27,000 to £36,999 22,153 8.72 4,592,706 9.09 96 £37,000 to £49,999 12,793 5.03 2,339,746 4.63 109 £50,000 or over 11,626 4.58 1,760,770 3.48 131 None 18,389 7.24 4,555,755 9.01 80 Source: TGI 2008 Base: Adults 15+, unless otherwise stated Average weekly distribution Publisher’s Statement Mar ‘10; 27,209 Average weekly readership JICREG Apr ’10; N/A MORESTEAD BRAISHFIELD HURSLEY TWYFORD COMPTON AMPFIELD OTTERBOURNE OWSLEBURY TWYFORD MOORS CRAMPMOOR COLDEN COMMON 3 M FISHERS POND CHANDLERS FORD 5 UPHAM 3 NORTH BADDESLEY 3 A LOWER UPHAM EASTLEIGH FAIR OAK CHILWORTH 3 M HORTON HEATH 5 ROWNHAMS A 3 DURLEY 2 7 3 A A35 M A 2 A 30 7 35 WEST END BOORLEY GREEN 1 30 57 CURDRIDGE A3 A3024 3 4 A33 HEDGE END BOTLEY SOUTHAMPTON M 2 7 A30 MARCHWOOD 25 BURSLEDON BURRIDGE WHITELEY SWANWICK NETLEY PARK GATE Established Content July 2006 Community News Frequency Entertainment Weekly (Thursday) Property Home Services Cover price Classifieds Free Recruitment Household Coverage Motoring 63%* Page size 32x9 *Publisher’s Statement Mar 2010 & TGI 2008 Postal sector breakdown Sector Distribution SO30 0 2229 SO30 2 2796 SO30 3 1807 SO30 4 1743 SO50 4 1655 SO50 5 1943 SO50 6 1239 SO50 7 2139 SO50 8 2436 SO50 9 1011 SO52 9 1574 SO53 1 1089 SO53 2 3194 SO53 3 1224 SO53 4 969 SO53 5 161 Totals: 27209 Area Demographics ENE&A UK Count % Count % Index AGE RANGE 15-24 13,558 14.54 8,049,006 15.93 91 25-34 10,075 10.81 7,564,137 14.97 72 35-44 17,732 19.02 9,093,500 17.99 106 45-54 19,143 20.54 8,043,911 15.91 129 55-64 14,385 15.43 7,455,622 14.75 105 65+ 18,324 19.66 10,336,964 20.45 96 SOCIAL GRADE ABC1 57,505 61.68 27,371,569 54.16 114 C2DE 35,713 38.31 23,171,571 45.85 84 GENDER Male 45,250 48.54 24,586,341 48.64 100 Female 47,967 51.46 25,956,799 51.36 100 MARITAL STATUS Single 13,249 14.21 11,482,692 22.72 63 Married 67,864 72.80 31,596,059 62.51 116 Wid/div/sep 12,104 12.98 7,464,389 14.77 88 CHILDREN IN HOUSEHOLD No children 57,534 61.72 34,133,577 67.53 91 1 child 16,012 17.18 7,590,699 15.02 114 2 children 16,428 17.62 6,586,097 13.03 135 3+ children 3,243 3.48 2,232,767 4.42 79 HOUSEHOLD SIZE (Base: households) 1 person 9,458 19.96 7,488,038 28.42 70 2 people 15,612 32.95 9,285,817 35.24 93 3 people 9,603 20.27 4,105,031 15.58 130 4 people 9,594 20.25 3,856,704 14.64 138 5+ people 3,107 6.56 1,615,700 6.13 107 COMBINED HOUSEHOLD INCOME (Base: households) Up To £9,999 7,384 15.58 5,854,483 22.22 70 £10,000 - £16,999 7,547 15.93 5,517,221 20.94 76 £17,000 - £22,999 6,401 13.51 3,405,009 12.92 105 £23,000 - £29,999 5,811 12.26 3,083,208 11.70 105 £30,000 - £39,999 6,832 14.42 3,381,041 12.83 112 £40,000+ 13,400 28.28 5,110,328 19.39 146 PERSONAL INCOME £6,999 or less 18,869 20.24 11,536,510 22.83 89 £7,000 to £12,999 16,437 17.63 10,392,206 20.56 86 £13,000 to £19,999 18,266 19.59 8,987,455 17.78 110 £20,000 to £26,999 12,034 12.91 6,377,992 12.62 102 £27,000 to £36,999 10,141 10.88 4,592,706 9.09 120 £37,000 to £49,999 5,769 6.19 2,339,746 4.63 134 £50,000 or over 5,207 5.59 1,760,770 3.48 160 None 6,496 6.97 4,555,755 9.01 77 Source: TGI 2008 Base: Adults 15+, unless otherwise stated Average Weekly Distribution Publisher’s Statement Mar ‘10; 17,359 Average Weekly Readership JICREG Apr ’10; N/A PICKET PIECE B3 400 TUFTON NORTH WALTHAM DUMMER ELLISFIELD ANDOVER DOWN A 3 LONGPARISH 4 NUTLEY FORTON BURKHAM A303 MICHELDEVER STATION WOODMANCOTT BRADLEY WHERWELL BARTON STACEY EAST STRATTON CHILTON CANDOVER WONSTON 30 MICHELDEVER BROWN CANDOVER A UPPER WIELD CHILBOLTON DOWN 3 M SWARRATON MEDSTEAD 3 3 SOUTH WONSTON A UPPER SOLDRIDGE B3049 CRAWLEY BIGHTON FOBDOWN LITTLETON KINGS WORTHY ITCHEN ABBAS UP SOMBORNE NEW ALRESFORD AVINGTON ROPLEY SPARSHOLT ABBOTTS BARTON TICHBORNE WINCHESTER A31 WEST TISTED CHERITON CHILCOMB PITT BRAMDEAN 90 0 A2 3 72 A BEAUWORTH HURSLEY TWYFORD MORESTEAD COMPTON OWSLEBURY WEST MEON AMPFIELD OTTERBOURNE WARNFORD COLDEN COMMON EXTON CHANDLERS FORD FISHERS POND UPHAM LOWER UPHAM EASTLEIGH MEONSTOKE CHILWORTH FAIR OAK BISHOPS WALTHAM M 2 7 DURLEY SOBERTON A2 A35 7 SWANMORE WALTHAM CHASE HAMBLEDON WEST END BOORLEY GREEN Established Household Coverage July 2006 52%* Frequency Content Weekly (Thursday) Leisure Cover price Property Free Home Services Classifieds Page size Recruitment 32x9 Motoring Sport *Publishers’ Statement Mar 2010 & TGI 2008 Postal sector breakdown Sector Distribution SO21 1 1823 SO21 2 172 SO21 3 721 SO22 4 3570 SO22 5 1367 SO22 6 1854 SO23 0 995 SO23 7 1796 SO23 8 156 SO23 9 1179 SO24 9 1944 SO32 1 1782 Totals: 17359 Area Demographics WNE&A UK Count % Count % Index AGE RANGE 15-24 9,986 14.89 8,049,006 15.93 93 25-34 6,989 10.42 7,564,137 14.97 70 35-44 10,884 16.23 9,093,500 17.99 90 45-54 12,295 18.33 8,043,911 15.91 115 55-64 10,376 15.47 7,455,622 14.75 105 65+ 16,533 24.65 10,336,964 20.45 121 SOCIAL GRADE ABC1 45,970 68.55 27,371,569 54.16 127 C2DE 21,094 31.45 23,171,571 45.85 69 GENDER Male 31,930 47.61 24,586,341 48.64 98 Female 35,133 52.39 25,956,799 51.36 102 MARITAL STATUS Single 12,357 18.43 11,482,692 22.72 81 Married 44,993 67.09 31,596,059 62.51 107 Wid/div/sep 9,712 14.48 7,464,389 14.77 98 CHILDREN IN HOUSEHOLD No children 45,165 67.35 34,133,577 67.53 100 1 child 9,900 14.76 7,590,699 15.02 98 2 children 9,757 14.55 6,586,097 13.03 112 3+ children 2,240 3.34 2,232,767 4.42 76 HOUSEHOLD SIZE (Base: households) 1 person 8,564 25.48 7,488,038 28.42 90 2 people 11,688 34.77 9,285,817 35.24 99 3 people 5,596 16.65 4,105,031 15.58 107 4 people 5,644 16.79 3,856,704 14.64 115 5+ people 2,149 6.39 1,615,700 6.13 104 COMBINED HOUSEHOLD INCOME (Base: households) Up To £9,999 5,404 16.07 5,854,483 22.22 72 £10,000 - £16,999 5,242 15.59 5,517,221 20.94 74 £17,000 - £22,999 4,451 13.24 3,405,009 12.92 102 £23,000 - £29,999 3,707 11.03 3,083,208 11.70 94 £30,000 - £39,999 4,166 12.39 3,381,041 12.83 97 £40,000+ 10,673 31.75 5,110,328 19.39 164 PERSONAL INCOME £6,999 or less 13,315 19.85 11,536,510 22.83 87 £7,000 to £12,999 11,355 16.93 10,392,206 20.56 82 £13,000 to £19,999 12,960 19.33 8,987,455 17.78 109 £20,000 to £26,999 8,411 12.54 6,377,992 12.62 99 £27,000 to £36,999 6,624 9.88 4,592,706 9.09 109 £37,000 to £49,999 4,219 6.29 2,339,746 4.63 136 £50,000 or over 5,302 7.91 1,760,770 3.48 227 None 4,876 7.27 4,555,755 9.01 81 Source: TGI 2008 Base: Adults 15+, unless otherwise stated.