The Definition of Our Company Brand Brand Guidelines V 1.0

BRAND MANUAL

THE DEFINITION OF OUR COMPANY BRAND BRAND GUIDELINES V 1.0

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CLOUD EUROPEAN OPEN SCIENCE : FOR CREATED FAIRWORKS FAIRWORKS RESPONSIBLE AGENCY : - Sec. 02 Sec. Sec. 04 Sec. Sec. 01 Sec. CONTENTS OF TABLE GUIDELINES BRAND AND DESIGN OPEN CLOUD SCIENCE EUROPEAN 05 Sec. 03 Sec.

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Corporate Typography Typography Corporate Corporate Logo Corporate Impress System Color Corporate Brand applications ...... DESIGN MANUAL BRANDING EOSC 04 06 22 10 14

EOSC BRANDING DESIGN MANUAL EOSC CORPORATE DESIGN THE BEGINNING : >> PAGE 3 // 24 BRANDING MATERIAL AND GUIDELINES TABLE OF CONTENTS 01.1 / CORPORATE LOGO

01 / THE FULL LOGOTYPE RECOMMENDED FORMATS ARE: .eps | .ai | .png | .jpg | .tiff The European Open Science Cloud Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking open data, cloud system

and the European Union. ATTENTION: Use of any stylized, animated, The Logo Type has been carefully chosen for its modern and yet refined, highly hand drawn or other versions of a COR- legible style, which has been further enhanced by the use of upper case letters. The inofficial logo is not permitted. This typeface is Teko Bold and it balance perfectly with the logo symbol. undermines the logo system and brand consistency. Please consult The corporate logo is presented through the use of colour as well as shape and form. with European Open Science Cloud The corporate colours are Blue and Yellow. It is a fresh blend of colours chosen for if you have any questions or need their strong combination - trust - science - modern. further help.

PORATE SECTION ONE : GUIDELINES AND LOGO

1 THE GENERAL LOGO 1 THE GENERAL LOGO The main logo is the dark LOGO logo used on white or colo- red backround. For darker backrounds you will find an alternative below. CORPORATE DESIGN CORPORATE GUIDELINES AND

2 THE LOGO SYMBOL Consists of a powerful element evoking open data, cloud system and European Union. 2 3

3 THE LOGO TITLE Carefully chosen for its mo-

THE LOGO DARK VERSION THE LOGO LIGHT VERSION dern and yet refined, highly legible style, which has been EOSC MATERIAL BRANDING further enhanced by the use of upper case letters in gray tone of the chosen corporate color. The font that is used here is Teko Bold.

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>> PAGE>> 24 4 // EOSC BRANDING DESIGN MANUAL DESIGN MANUAL EOSC BRANDING DESIGN MANUAL PAGE>> 24 5 // LOGO CONSTRUCTION It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusi- 01.2 / on zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark.of the the symbol itself and LOGO CONSTRUCTION our company name – they have a fixed relationship that should never be changed in any way.

CLEARSPACE AND COMPUTATION 01.3 / COMPUTATION DEFINITION CLEARSPACE AND COMPUTATION To work out the clear- Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No space take the E of the graphic elements of any kind should invade this zone. Logotype and position it SECTION ONE : GUIDELINES AND LOGO horizontal on the edges of the logo.

CLEARSPACE Full Logo CORPORATE DESIGN CORPORATE GUIDELINES AND

CLEARSPACE Logo Symbol EOSC MATERIAL BRANDING

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>> PAGE>> 24 6 // EOSC BRANDING DESIGN MANUAL DESIGN MANUAL EOSC BRANDING DESIGN MANUAL PAGE>> 24 7 // APPLICATION ON A BACKGROUND 01.3 / APPLICATION ON A BACKGROUND

MINIMUM LOGO SIZES

01.4 / SECTION ONE : GUIDELINES AND LOGO FULL LOGO SIZES LOGO SYMBOL MINIMUM LOGO SIZES Minimum Size: 36 mm x 13,5 mm Minimum Size: 8 mm x 8 mm

36 mm 08 mm

INCORRECT LOGO APPLICATIONS DONT´S

1 2 DESIGN CORPORATE GUIDELINES AND

1 Do not delete any portion of it 01.5 / 2 Do not use non-approved or alterated colours. INCORRECT LOGO APPLICATIONS 3 Do not alter the logo symbol 3 4

4 Do not alter the logo type style

5 Don´t change size relationship between the logo and logo type. EOSC MATERIAL BRANDING

5 6 6 No changes the proportions of the logo vertical- ly/horizontally

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>> PAGE>> 24 8 // EOSC BRANDING DESIGN MANUAL DESIGN MANUAL EOSC BRANDING DESIGN MANUAL PAGE>> 24 9 // THE PRIMARY FONT EXPLANATION AND EXAMPLES

Typography plays an important role in communicating an overall tone and quality. We PRIMARY FONT have selected Teko Bold, which helps inject energy and enthusiasm into the entire TEKO BOLD European Open Science Cloud communications, as the primary corporate typefaces.

DESIGNER : 02 / Indian Type Foundry

CLASSIFICATION : Sans Serif

TEKO/0123456 CORPORA- THE FONT Teko is an Open Source typeface that currently supports the Devanagari and Latin scripts. This font family has been created for use in headlines and other display-sized text on screen. Five font styles make up the initial release.

TE SECTION TWO: TYPOGRAPHY CORPORATE Display families with extensive character ABCDEF- sets are rare for any script. With Indian typefaces, however, large character sets are even less common. ITF’s designs are an exception. The Teko typeface features let- terforms with low stroke contrast, square TYPOGRA- proportions and a structure that appears GHILMNO visually simple.

TEKO BOLD DESIGN CORPORATE GUIDELINES AND ABCDEFGHIJKLM PHY nopqrstuvwxyz 02.1 / THE PRIMARY FIGURES : 01234567890

FONT EOSC MATERIAL BRANDING

SPECIAL CHARACTERS : « ∑ €®†Ω¨⁄øπ•±‘ æœ@∆ ºª©ƒ∂ ‚å¥≈ç

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>> PAGE 10 // 24 PAGE>> // 10 EOSC BRANDING DESIGN MANUAL DESIGN MANUAL EOSC BRANDING DESIGN MANUAL 24 // PAGE>> 11 >> PAGE 12 // 24 EOSC BRANDING DESIGN MANUAL DESIGN MANUAL BRANDING EOSC FONT SECONDARY /02.2 SPECIAL CHARACTERS : : FIGURES : REGULAR UBUNTU EXPLANATION AND EXAMPLES FONT SECONDARY THE æœ@∆ºª©ƒ∂‚å¥≈ç «∑€®†Ω¨⁄øπ•±‘ ¡“¶¢[]|{}≠¿‘ !“§$%&/()=?`;: 01234567890 nopqrstuvwxyz abcdefghijklm NOPQRSTUVWXYZ ABCDEFGHIJKLM more written languages. will be extended to cover many the Ubuntu Font Family project the language of their choice. So in software their use to able be should user every that states which philosophy Ubuntu‘s with tune in world the around users ges used by the various Ubuntu Family includes all the langua The scope of the Ubuntu Font Maag. Dalton by undertaken being is tation font design work and implemen Ubuntu The project. technical communitySoftware and the Free wider the behalf on Ltd Canonical by funded being is 2010-2011. The development infonts development during set of matching new libre/open The Ubuntu Font Family are a THE FONT Sans Serif : CLASSIFICATION Maag Dalton :DESIGNER UBUNTU REGULAR SECONDARY FONT - - TEXT HIERARCHY TEXT TYPOGRAPHY AND / 02.3 LINES AND INNER HEAD TEXT CONTEXT layouts. EOSC for techniques common most are the of Here some hierarchy. of asense create can you ways of avariety are There elements. between contrast creates hierarchy Typographic information. key for text scan can users so impact most the with displayed are words important most the that so lettering presents Typographic hierarchy is another form of visual hierarchy, per a se sub-hierarchy in an overall design Typographic project. hierarchy TYPOBREAKS ANDHEADLINES LINES AND INNER HEAD TEXT CONTEXT

- - SUBLINES SECTIONS : SECTIONS SUBLINES : TEXT COPY CAPTION TEXT : HEADLINE 02 : HEADLINE 01 : HEADLINE 35 pt Type / 35 pt Leading pt /35 Type pt 35 Letters -Capital Teko Bold - HEADLINE EOSC Leading pt /22 Type pt 22 Letters -Capital Teko Bold - HEADLINE EOSC Ubuntu Regular14 pt Type / 18 pt Leading /18 pt Type pt Regular14 Ubuntu - EOSC Headline /12 Leading Type pt 9 pt Ubuntu Regular - text Copy EOSC /12 Leading Type pt pt 6.5 Ubuntu Regular - Capital Letters - EOSC CAPTION

DESIGN MANUAL BRANDING EOSC

EOSC BRANDING DESIGN MANUAL EOSC CORPORATE DESIGN SECTION TWO: >> PAGE 13 // 24 BRANDING MATERIAL AND GUIDELINES CORPORATE TYPOGRAPHY THE PRIMARY COLOR SYSTEM AND COLOR CODES

Color plays an important role in the European Open Science EXPLANATION: Cloud corporate identity. The colors below are recommenda- The European Open Science USAGE: tions for various media. A palette of primary colors has been Cloud has three official colors: Use them as the developed, which comprise the “One Voice” color scheme. Con- Gradient Cyan / Persian Blue, dominant color sistent use of these colors will contribute to the cohesive and Cyan and Persian Blue. These palette for all internal 03 / harmonious look of the European Open Science Cloud brand colors have become a recogniz- and external visual identity across all relevant media. Check with your designer or able identifier for the company. presentations of the printer when using the corporate colors that they will be always company. CORPORA- be consistent.

EOSC GRADIENT EOSC CYAN

TE THREE: SECTION SYSTEM COLOR CORPORATE

PRIMARY COLOR PRIMARY COLOR GRADIENT CYAN / PERSIAN BLUE CYAN

COLOR CODES COLOR CODES COLOR CMYK : C97 M12 Y0 K9 / C94 M79 Y0 K16 CMYK : C97 M12 Y0 K9 RGB : R5 G202 B231 / R12 G43 B213 RGB : R5 G202 B231 Web : #05CAE7 / # 0C2BD5 Web : #05CAE7 SYSTEM DESIGN CORPORATE GUIDELINES AND 03.1 / THE PRIMARY EOSC PERSIAN BLUE

COLOR SYSTEM EOSC MATERIAL BRANDING

PRIMARY COLOR GRADIENT PERSIAN BLUE

COLOR CODES CMYK : C94 M79 Y0 K16 RGB : R12 G43 B213

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>> PAGE 14 // 24 PAGE // >> 14 EOSC BRANDING DESIGN MANUAL DESIGN MANUAL EOSC BRANDING DESIGN MANUAL 24 // PAGE>> 15 THE SECONDARY COLOR SYSTEM 03.2 / AND COLOR CODES THE SECONDARY EXPLANATION: COLOR SYSTEM The Secondary colors are complementary to our official colors. USAGE: Secondary colors should be used sparingly, that is, in less than 10 percent of the palette in one piece. Use them to accent and support the primary color palette.

60 % 40 % 20 % 60 % 40 % 20 %

COLOR CODES COLOR CODES THREE: SECTION SYSTEM COLOR CORPORATE CMYK : C0 M19 Y100 K0 CMYK : C0 M55 Y64 K0 RGB : R255 G205 B0 RGB : R255 G113 B91 Web : #FFCD00 Web : #FF715B

CORPORATE DESIGN CORPORATE GUIDELINES AND

60 % 40 % 20 %

COLOR CODES CMYK : C51 M15 Y0 K77 RGB : R28 G49 B58 Web : #1C313A

EOSC MATERIAL BRANDING

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>> PAGE 16 // 24 PAGE>> // 16 EOSC BRANDING DESIGN MANUAL DESIGN MANUAL EOSC BRANDING DESIGN MANUAL 24 // PAGE>> 17 >> PAGE 18 // 24 EOSC BRANDING DESIGN MANUAL BUSINESS CARDS BUSINESS / 04.1 TION APPLICA BRAND / 04 BRAND MANUAL SCIENCE CLOUD OPEN EUROPEAN

CLOUD EUROPEAN OPEN SCIENCE : FOR CREATED FAIRWORKS FAIRWORKS RESPONSIBLE AGENCY : - CMYK PRINT white 400g/m Uncoated WEIGHT A4 DIN mm x55 85 DIMENSIONS PARAMETER: cards. business for system elements of the EOSC stationery This shows the approved layouts with the primary EXPLANATION: CARDS BUSINESS FRONTSIDE: BACKSIDE: DESIGN MANUAL BRANDING EOSC

EOSC BRANDING DESIGN MANUAL EOSC CORPORATE DESIGN SECTION FOUR: >> PAGE 19 // 24 BRANDING MATERIAL AND GUIDELINES BRAND APPLICATION >> PAGE 20 // 24 EOSC BRANDING DESIGN MANUAL DESIGN MANUAL BRANDING EOSC TO BANNERS MATERIALS APPLIED SYSTEM, BRANDING EOSC EXAMPLES FOR BANNERS AND POSTERS / 04.2

COMPANY HALL / 04.3 EOSC HALL EXAMPLES FOR

DESIGN MANUAL BRANDING EOSC

EOSC BRANDING DESIGN MANUAL EOSC CORPORATE DESIGN SECTION FOUR: >> PAGE 21 // 24 BRANDING MATERIAL AND GUIDELINES BRAND APPLICATION FINAL WORDS / THANK YOU FOR YOUR AUDIENCE 05 / TO THIS MANUAL GUIDE. THE IM-

PRESS. SECTION FIVE: THANK YOU IMPRESS

AGENCY: Fairworks

CONTACT:

Antonella Tezza

Co-Founder & Designer DESIGN CORPORATE GUIDELINES AND

Irini Koutava Co-Founder & Designer

E: [email protected] T. +49 176344 02546

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>> PAGE>> 24 22 // EOSC BRANDING DESIGN MANUAL DESIGN MANUAL EOSC BRANDING DESIGN MANUAL PAGE>> 24 23 // EUROPEAN OPEN CREATED FOR : RESPONSIBLE AGENCY : CREATION DATE : SCIENCE CLOUD EUROPEAN OPEN SCIENCE FAIRWORKS SEPTEMBER 2018 BRAND MANUAL CLOUD