CULTURAL TOURISM: OPPORTUNITIES FOR REGIONAL TOURISM PRODUCT DEVELOPMENT THE CASE OF ROMAN MILITUM CASTRA "DIMUM" Plamen LAKOV, Assoc. Prof., University of Agribusiness and Rural development, Faculty of Economics and Management, Department of Regional development and tourism e-mail:
[email protected] Vladimir NAYDENOV, Regional Historical Museum – Pleven, e-mail:
[email protected] Ivanka SHOPOVA, Assist. Prof., University of Agribusiness and Rural development, Faculty of Economics and Management, Department of Regional development and tourism e-mail:
[email protected] The paper is part of a research series for ancient sites in Northern Bulgaria. It aims at realising the full potential of a region's resources to develop integrated, competitive and specific tourist products with high added value which contribute to sustainable regional development and improve the quality of life through increased tourism demand. There are many military sites of the Roman Empire preserved on the Bulgarian section of the Danube. Their inclusion in a common cultural route will promote the development of the tourist destination and the whole Danube region. The article contributed to the topic through the assessment of the potential of the Roman militum сastra "Dimum" as a cultural and historical tourist resource. An evaluation is made under the following criteria: potential for development, degree of impact / interaction, degree of modification with relevant indicators. The fieldwork and surveys were made in the summer of 2017 before active archaeological season and they show an instant "snapshot" of the actual state of the object. The tourism policy in the region is analysed and finally appropriate conclusions and recommendations are provided. The study will be continued through a new antique site.