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INVESTOR PRESENTATION This Presentation Includes Forward-Looking Statements

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INVESTOR PRESENTATION This Presentation Includes Forward-Looking Statements INVESTOR PRESENTATION This presentation includes forward-looking statements. These forward-looking statements generally can be identified by the use of words such as “anticipate,” “expect,” “plan,” “could,” “may,” “will,” “believe,” “estimate,” “forecast,” “goal,” “project,” and other words of similar meaning. These forward-looking statements address various matters including our outlook for fiscal 2020 and our long-term outlook, related assumptions, and our plans for strategic investments to support future growth. Each forward-looking statement contained in this presentation is subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such statement. Applicable risks and uncertainties include, among others, our expectations regarding industry trends, our business plan and growth strategies, our expectations regarding seasonal trends, our inventory levels ahead of these seasonal trends, our ability to implement our growth strategies, our ability to keep pace with changing consumer preferences, our ability to maintain the strength of our brand and protect our intellectual property, as well as the risks identified under the heading “Risk Factors” in our Annual Report on Form 20-F for the fiscal year ended March 31, 2019, and filed with the Securities and Exchange Commission (“SEC”), and the securities commissions or similar securities regulatory authorities in each of the provinces and territories of Canada (“Canadian securities regulatory authorities”), as well as the other information we file with the SEC and Canadian securities regulatory authorities. We caution investors not to rely on the forward-looking statements contained in this presentation when making an investment decision in our securities. The forward-looking statements in this presentation speak only as of May 29, 2019, and we undertake no obligation to update or revise any of these statements. Our business is subject to substantial risks and uncertainties, including those referenced above. You are encouraged to read our filings with the SEC, available at www.sec.gov, and our filings with Canadian securities regulatory authorities available at www.sedar.com for a discussion of these and other risks and uncertainties. Investors, potential investors, and others should give careful consideration to these risks and uncertainties. Certain pages of this presentation, including those entitled “Long Runway for Growth”, contain the financial outlook issued by the Company as of May 29, 2019 in respect of fiscal 2020 and the three-year period beginning with fiscal 2020 (which we refer as long-term outlook). Such outlook constitutes forward-looking statements and forward-looking information within the meaning of applicable securities laws (see “Cautionary Note Regarding Forward-Looking Statements” in our Annual Report on Form 20-F for the fiscal year ended March 31, 2019). Actual results could vary materially as a result of numerous factors, including certain risk factors, many of which are beyond the Company’s control. The purpose of our fiscal 2020 and long-term outlook is to provide a description of management's expectations regarding the Company's financial performance and may not be appropriate for other purposes. Key assumptions underlying the fiscal 2020 outlook contained in this presentation are as follows: wholesale revenue growth in the high-single-digits on a percentage basis; eight new retail stores in operation by the end of the winter selling season; one new digital concept store in operation by the end of the winter selling season, which will be an experiential showroom to drive local e-commerce sales in the Greater Toronto Area. It is not expected to generate revenue or operating income at a level consistent with the Company’s traditional retail store format; materially larger losses in adjusted EBIT and adjusted net income per diluted share during the fiscal first quarter, due to a larger number of retail stores operating during off-peak periods and higher corporate SG&A investments to support growth, including local market activation ahead of planned retail openings, new product and Greater China operations; capital expenditures of $75 million including investments in new retail stores, IT and manufacturing capacity; weighted average diluted shares outstanding of 112.4 million shares; and an effective annual tax rate approximately in-line with fiscal 2019. The long-term outlook contained in this presentation assumes, among other things, a continuation of current economic conditions and execution of the growth strategies outlined under the heading “Business Overview” in our Annual Report on Form 20-F for the fiscal year ended March 31, 2019. Unless otherwise indicated, all references in this presentation to “Canada Goose,” “we,” “our,” “us,” “the company” or similar terms refer to Canada Goose Holdings Inc. and its consolidated subsidiaries. “DTC” refers to our “Direct to Consumer” segment and sales channel. Unless otherwise specified, all monetary amounts in this presentation are in Canadian dollars. Our consolidated financial statements have been prepared in accordance with IFRS and are presented in millions of Canadian dollars except where otherwise indicated. Our historical results are not necessarily indicative of the results that should be expected in any future period. Our most recent fiscal year, which we refer to as FY19, ended on March 31, 2019. We refer to the years ended March 31, 2018, March 31, 2017, March 31, 2016 and March 31, 2015 as FY18 FY17, FY 16 and FY 15 respectively. This presentation makes reference to financial measures that are not defined under IFRS including Adjusted EBIT, Adjusted EBIT Margin, Adjusted Net Income and Adjusted EPS. These measures do not have a standardized meaning prescribed by IFRS and therefore may not be comparable to similarly titled measures presented by others in our industry, and they should not be construed as an alternative to other financial measures determined in accordance with IFRS. INVESTOR PRESENTATION 1 At a Glance INVESTOR PRESENTATION 2 Canada Goose Today PERFORMANCE LUXURY MADE IN CANADA Outerwear | Knitwear | Accessories Unwavering commitment to making core Three-season protection against the elements down-filled jackets in Canada $831 MILLION AUTHENTIC BRAND FY19 Revenue Inspired and informed by the demands of 52% DTC | 48% Wholesale the Arctic for 60+ years 35% Canada | 30% U.S. | 35% RoW BELOVED AND COVETED SOLD IN 49 COUNTRIES Truly global demand and brand affinity in the coldest 12 national e-commerce markets | 11 retail stores (DOS) places on Earth to the world’s fashion capitals 2,227 points of wholesale distribution Wholesale points of distribution refer to those sold to during Fall / Winter 2018. INVESTOR PRESENTATION 3 FY 19 –Executing our Growth Strategies 1 2 3 PURSUE GLOBAL GROWTH ENHANCE OFFERING DRIVE HIGHER MARGINS . 28% + revenue growth in all three . Continued leadership and innovation in . Adj. EBIT margin expanded by 184 bps geographic segments parkas and lightweight-down jackets to 24.9% . Successfully launched DTC operations in . Growth in core complemented by new . DTC mix shift highly accretive to Greater China, the world’s largest rainwear, windwear and knitwear operating profitability due to luxury market offerings / launches underlying channel productivity . Global DTC footprint generated over . Acquired Baffin to leverage expertise . In-house production increased to 47% half of total revenue for the first time and technology with eventual Canada from 43% of total down-filled jackets Goose footwear offering All figures shown represent FY 19. INVESTOR PRESENTATION 4 Consistently Delivering Exceptional Results REVENUE ADJUSTED EBIT ADJUSTED EPS (C$ in millions) (C$ in millions / % margin) (C$ per diluted share) $831 $591 $431 24.9% $404 $255 23.1% $115 18.5% $399 $207 $1.36 $289 $336 $136 $0.84 $75 $0.43 FY 17 FY 18 FY 19 FY 17 FY 18 FY 19 FY 17 FY 18 FY 19 DTC WHOLESALE INVESTOR PRESENTATION 5 Long Runway for Growth REVENUE ADJUSTED EPS (C$ in millions) FY 22 REVENUE (C$ per diluted share) FY 22 ADJUSTED EPS BN FY 20 – 22 CAGR ≥ $1.4 FY 20 – 22 CAGR ≥ $2.66 ≥ 20% ≥ 25% $831 $1.36 FY 19 FY 20 FY 21 FY 22 FY 19 FY 20 FY 21 FY 22 FY 20 – 22 growth rates shown refer to the Long-Term outlook issued on May 29, 2019. These forward-looking statements are made only as of the date of issuance, and the Company undertakes no obligation to update or revise the outlook or the related statements. FY 22 figures shown are indicative and implied by the application of the “at least” average annual growth rates given in the Long-Term outlook issued on May 29, 2019. INVESTOR PRESENTATION 6 Our Story INVESTOR PRESENTATION 7 Over 60 Years in the Making 1950S 1970S 1980S 1982 2000S Sam Tick immigrates to David Reiss, Sam Tick’s The Expedition Parka is Laurie Skreslet makes Dani Reiss, son of David Canada bringing a strong son-in-law, joins the developed to meet the history as the first Reiss and grandson of entrepreneurial spirit. In company and launches a needs of scientists at Canadian to summit Mt. Sam Tick, joins in 1997 1957, he founds Metro new era with the Antartica’s McMurdo Everest, wearing a custom and becomes CEO in Sportswear, specializing invention of a volume- Station. It becomes parka designed and 2001. Dani ignites in wool vests, raincoats based down filling standard issue and gains manufactured by Metro growth and pledges to and snowmobile suits. machine. David also the nickname “Big Red”. Sportswear. In 2011, this remain “Made in establishes the label iconic “Big Mountain” Canada.” Under his Snow Goose, which later jacket is re-released as leadership, Canada becomes Canada Goose. the Skreslet Parka. Goose transforms from a small manufacturer into global performance luxury outerwear brand. INVESTOR PRESENTATION 8 Over 60 Years in the Making 2011 2014 2016 2017 2019 Canada Goose continues The DTC journey begins The first two stores were Canada Goose breaks The eighth Canadian to innovate by launching with the launch of e- opened in Toronto and new ground with the manufacturing facility is lighter-weight products commerce in Canada, New York City, launch of Knitwear, its opened in Montreal.
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