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Investor Presentation Important Disclosure INVESTOR PRESENTATION IMPORTANT DISCLOSURE • This presentation contains estimates and forward-looking statements made pursuant to the safe harbour provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on our current expectations and estimates with respect to current and future events and trends which affect or may affect our business operations. All statements that address future operating, financial or business performance or our strategies or expectations are forward-looking statements. In some cases, you can identify these statements by forward-looking words such as “may,” “might,” “will,” “could,” “would,” “should,” “expect,” “plan,” “anticipate,” “intend,” “seek,” “believe,” “estimate,” “predict,” “potential,” “continue,” “contemplate,” “possible” and other comparable terminology. These statements are subject to many risks, uncertainties and factors relating to our operations and business environment, which may cause our actual results to be materially different from any future results, express or implied, by such statements. Among these factors are (1) our ability to maintain and enhance our brand and reputation; (2) our ability to attract and retain key personnel, including players; (3) the performance and popularity of our first team; (4) our ability to properly manage our growth; (5) our ability to maintain, train and build an effective international sales and marketing infrastructure; (6) the negotiation and pricing of key media contracts; (7) our ability to maintain strong relationship with certain third parties; (8) our ability to deal with competition in Europe and internationally; (9) our ability to adequately protect our intellectual property; and (10) the effectiveness of our digital media strategy. Additional information concerning these and other factors can be found in Manchester United plc’s filings with the United States Securities and Exchange Commission. • New risks and uncertainties arise from time to time, and it is impossible for us to predict these events or how they may affect us. It should be remembered that the price of the Class A ordinary shares and any income from them can go down as well as up. We disclaim any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events and/or otherwise, except to the extent required by law. • This presentation contains a discussion of EBITDA and Adjusted EBITDA, which are non-IFRS measures and are not uniformly or legally defined financial measures. EBITDA is defined as profit/(loss) for the period from continuing operations before net finance costs, tax credit/(expense), depreciation, and amortization of players’ registrations, and Adjusted EBITDA is defined as EBITDA adjusted for profit on disposal of players’ registrations and operating expenses—exceptional items. Adjusted EBITDA is included in this presentation because it is a measure of our operating performance and our management believes that Adjusted EBITDA is useful to investors because it is frequently used by securities analysts, investors and other interested parties in their evaluation of the operating performance of companies in industries similar to ours. We have provided reconciliations of EBITDA and Adjusted EBITDA to the most directly comparable IFRS measures in the Appendix to this presentation. EBITDA and Adjusted EBITDA should not be considered substitutes for comparable measures prepared in accordance with IFRS. EBITDA and Adjusted EBITDA, as determined and measured by us, should also not be compared to similarly titled measures reported by other companies. 2 INVESTMENT HIGHLIGHTS Sports content is Football is #1 Sport Global popularity Own/control our ‘must have’ and PL is #1 League equivalent only remaining businesses growing MU is #1 Team to Olympics or which are all driven by World Cup our global brand 3 CONTENT IS KING CONTENT GENERATORS CONTENT BUYERS SPORTS TRADITIONAL SELL VALUE STUDIO EMERGING 4 Indicates Private Companies VALUE OF SPORTS CONTENT IS RISING New deals command significant premium % CAGR over previous rights deal Tenor of new contract (yrs) 19.4% 12.2% 12.2% 10.3% 5.7% NFL MLB NBA Premier League Premier League (US Rights) (1) (Live UK Rights) 8 8 9 6 3 5 Source: National Football League, Premier League, Major League Baseball, National Basketball Association (1) Based upon press articles FOOTBALL IS THE MOST POPULAR SPORT IN THE WORLD Which of the following sports do you follow? 100% 79% 70% 53% 53% 23% Football Basketball Tennis Formula 1 Athletics / Track & field Golf 6 Source: Based on 2012 Kantar survey and answers based on the responses of 54,000 individuals in 39 countries PREMIER LEAGUE IS NO.1 LEAGUE - TRULY GLOBAL 85% of the Premier League audiences are driven by international markets 15% 7% 24% 36% 64% FINAL 76% 85% 93% Domestic International 7 Source: Repucom 2016, Futures Sport & Entertainment 2016, Reuters MOST SUCCESSFUL TEAM IN THE MOST POPULAR LEAGUE Premier League Club Trophies Won Year Broadcasting Value (since 1992 – 1st Season of the Premier League) (yearly values £ billion) - 2016/17 season 2.7 12 20 3 FA Cups English European 3 League Titles Cups 5 1.2 1 1.1 1.1 6 0.7 13 8 1 1 5 3 3 2 1 Chelsea Arsenal Liverpool Manchester Everton England Germany Spain Italy France City FAPL FA Cup UCL 8 Source: TV Sports Markets, ESPN, Reuters, SportsPro, Forbes LARGEST GLOBAL FAN BASE EUROPE N. AMERICA 90m ASIA 34m 325m S. AMERICA MIDDLE EAST/AFRICA 37m 173m 659 million Manchester United followers worldwide 9 Source: Kantar Sport 2012 THE MOST WATCHED CLUB 9 of the ‘all-time top 10’ Premier League broadcasts feature Manchester United The Oscars Top Regular Season Finale Top match in 2017 match in 2017 2017 2016/17 32.9m 26.0m 16.5m 122.7m 10 Source: Futures Sport & Entertainment, Nielsen 147M CONNECTIONS ON SOCIAL MEDIA FACEBOOK TWITTER SINA WEIBO Over Over Over 73.7m 19.0m 9.2m followers followers* followers More followers than the NBA’s #MUFC most tweeted sports The No.1 Football Club on top 4 teams combined hashtag ever Sina Weibo MANUTD.COM INSTAGRAM LINE Over Over Over 35.8m 20.7m 14.9m page views followers followers The world’s most popular Became the biggest Premier League Became the site’s biggest football club club website club in 22 days within 4 months As of February 2018 11 * All language feeds OUR BUSINESS BUSINESS OVERVIEW LIVE GAMES VENUE SPONSORSHIP RETAIL, MERCHANDISING, HIGHLIGHTS + OTHER APPAREL AND LICENSING BESPOKE CONTENT 13 OWNED/CONTROLLED MULTIFACETED BUSINESS MODEL 2006 2017 MATCHDAY £111 million - 19% CAGR 5.2% COMMERCIAL £47 million COMMERCIAL MATCHDAY 28% £276 million - 48% £71 million CAGR 17.4% 43% BROADCASTING BROADCASTING £194 million - 33% £47 million CAGR 14.2% 29% £165m Revenue £581m Revenue £40m EBITDA £200m EBITDA 14 LIVE GAMES TRADITIONAL MEDIA Increasing consumer and advertiser appetite for premium live content Annual Broadcasting Contract Values Premier League Domestic Premier League International Champions League (1) £ million per annum £ million per annum € million per annum 1,712 1,257 (2) 1,059 1,006 1,038 865 719 635 569 593 455 237 2008-10 2011-13 2014-16 2017-19 2008-10 2011-13 2014-16 2017-19 2007-09 2010-12 2013-15 2016-18 16 Source: Deloitte, FAPL, UEFA, TV Sports Markets, Press Reports (1) Amount distributed to clubs participating in the competition (2) Based upon guidance from FAPL. Average over three years VENUE OUR MATCHDAY BUSINESS 75,669 2M >8,000 180,000 SEAT STADIUM ANNUAL ATTENDANCE EXECUTIVE CLUB SEATS MEMBERSHIPS 99% OCCUPANCY FOR PREMIER LEAGUE GAMES SINCE 1998/1999 Ticket Allocation (in ‘000s) Season Tickets 55 Executive Clubs (Suites & Box Seats) 8 Away Fans 3 Other (1) 4 Sub-total 70 Matchday VIP 3 Available for Official Members 2 Total 75 18 Source: European Football Statistics; Manchester United (1) Includes supporter clubs, sponsors, etc. COMMERCIAL COMMERCIAL GROWTH £ million 276 268 CAGR ’13-’17 = 19.3% 11 9 197 104 189 10 97 16 152 32 23 37 39 160 163 136 155 91 2013 2014 2015 2016 2017 Sponsorship Retail, Merchandising, Apparel & Product Licensing Mobile & Content 20 SPONSORSHIP - NO.1 MARKETING PLATFORM We enable our partners to amplify the marketing & growth of their businesses Brand Affinity & Global Reach & Unique Access to Players & Marketing Support & Association with Success Media Visibility Aon Training Complex/ Global Activations Old Trafford 21 SEGMENTATION STRATEGY TOURS Annual Value of Shirt Sponsorship (£ million) REGIONALS GLOBALS 50 40 30 49.2 20 10 19.6 14.1 8.0 0 2000/06 2006/10 2010/14 2014/21 22 RETAIL, MERCHANDISING, APPAREL & PRODUCT LICENSING RETAIL, MERCHANDISING, APPAREL & PRODUCT LICENSING adidas Owned/Controlled by Manchester United CO-BRANDED PRODUCTS IN-STORE ECOMMERCE MONO BRANDED LICENSING 24 RECORD BREAKING KIT DEAL WITH ADIDAS £750 million minimum guarantee - 10 year contract expires 2025 £ million per year 75 * 70** 62 60*** 54 30 30 25 12 Manchester United Barcelona Real Madrid Chelsea Bayern Munich Arsenal Tottenham Hotspur Liverpool Manchester City 2015/16 -2024/25 2016/17 -2025/26 2015/16 -2024/25 2017/18 - 2032/33 2015/16 - 2025/26 2014/15 - 2018/19 2017/18 - 2025/26 2015/16 - 2017/18 2013/14 - 2018/19 Largest kit manufacturer or sponsorship deal in sports *Represents the average payment of the £750 million minimum guarantee over the 10 year term subject to adjustments **Reported increase for two years from 2016/17 onwards to c€80-85m euros per annum with the deal expected to rise thereafter to €105m per annum 25 ***Chelsea
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