The Norwegian Alcoholmarket Facts about

Official name: The

System of government: Constitutional monarchy Government

Government Capital: Oslo (500.000 inhabit.)

Population: 4 724 000 as of 1 January 2009

Monetary unit: Norwegian kroner, NOK 1 USD = NOK 6,5* 1 EUR = NOK 8,0* 1 GBP = NOK 9,78* *as of July 2010

Relations to EU Membership in European Economic Area (EEA) provides full access to the EU single market Alcoholmarket

• Traditionally the Norwegian consumption of alcohol has been focused on beer and spirits.

• This trend has now changed and Norway is moving towards a mature alcohol market with high consumer interest for new drinking trends.

• Even if the recorded consumption is lower than in most other European markets, the Norwegian consumer expenditure on alcohol products are the highest in Scandinavia.

• During the last years the market for and spirits has been steadily growing. Turnover of allhlcohol in Norway (1 000 litres pure alcohol (1990-2009))

14,000 12,000 10,000

8,000 Beer 6,000 Wine Spirits 4,000 2,000 0 1990 2000 2008 2009

Source: Statistics Norway 2010 Annual sales of alcohol in Norway (pr inhabitant aged 15 years and over in liters of pure alcohol (1990-2009))

7.00 6006.00 5.00 4004.00 Spirits Wine 3.00 Beer 2002.00 1.00 0.00 1990 2000 2008 2009

Source: Statistics Norway 2010 Norwegian Consumers expenditure on alcohol in millions NOK 2009

Exenditures

Spirits Wine Beer In total Unrecorded

• A significant amount of alcohol escapes official registration

• In Norway, the unrecorded consumption is estimated to 25-30% of overall consumption

• The main sources for the unrecorded consumption: – Border trade – SliSmuggling – Tax free Monopoly

• The Norwegian Vinmonopolet was established in 1922. The Norwegian Retail Monopoly

Name: Vinmonopolet • The number of “Vinmonopol” outlets Number of outlets 251 has steadily increased during the last years Monopoly’s privilege Retail of all alcoholic beverages with alcohol higher than 4,76 vol.pct •Fooollowing No rweg egaian membership in the Maximum opening hours EEA in the mid 90s , 09.00 – 18.00 (week) the state run alcohol 09.00 – 15.00 (Saturday) system took a more ItInternet sale: Yes liberal stance. Homepage: www.vinmonopolet.no Horecea • All hotels, bars and restaurants need a license to sell alcoholic beverages. • This is granted by Norwegian municipals • In 2010 there is 7300 establi s hmen ts licensed to serve alcohol in Norway. • About 6000 of these are licensed to serve spirits. • In 2009 the sale of wine and spirits at HORECA made aprox 10 pct of domestic sale Regulations • Norway has one of the most comprehensive regulations on sale and marketing of alcoholic Main alcohol regulations in Norway beverages Legal drinking age: • 18 y.o (all alcohol products below • Norwegian alcohol policy is based 22. vol. pct) • 20 y.o (all alcohol products above upon: 22 vol. pct) – Retail monopoly – Ban on advertising Advertising – Taxes on alcohol • Not allowed towards consumers

DiDrink – dr ive limit : • As a EEA member Norwegian • 0,02 % Blood alocohol concentration regulations needs to be in (BAC) comppgliance with the regulations in the EU – This has caused a slightly more liberal alcohol policy during the last ten years Taxes

The Norwegian taxes on alcohol 2010

Alcohol taxes • SiitSpirits NOK 6,18 per % per litre • Wine NOK 4,03 per % per litre

Environmental taxes • Glas and metal NOK 4,97 per unit • Plastic NOK 3,00 per unit • Cardboard NOK 1,24 per unit

Tax on disposable packaging: NOK • 1,02 per unit

Valddd()lue added tax (VAT): • All alcoholic beverages: 25 pct. Contact VBF

• Post : P.O Box 2024 Vika, 0125 Oslo, Norway • E-mail: [email protected] • Telephone: + 47 22 83 44 13 • Fax: + 47 22 83 25 09 • Homepage: www.vbf.no THE ASSOCIATION OF NORWEGIAN WINE AND SPIRIT SUPPLIERS (VBF) www.vbf.no