Midtown Detroit, Inc. 2018 Community Update Midtown Detroit, Inc

MIDTOWN DETROIT, INC. 2018 COMMUNITY UPDATE MIDTOWN DETROIT, INC. COMMUNITY IMPACT

The work and funding that Midtown Detroit, Inc. (MDI) has contributed has had tremendous impact on the Midtown, New Center, and TechTown districts. Population has increased for the first time in decades; businesses are flocking to the area; residential demand is outpacing supply. MDI is actively working to building a stronger Midtown, and ultimately a stronger Detroit.

POPULATION

MIDTOWN 15,695 The diversity index measures the likelihood of randomly 14% 56 selecting 2 individuals from a given population and 18,993 NEW CENTER & TECHTOWN POPULATION INCREASE DIVERSITY having them be of different racial or ethnic identities. 3,298 SINCE 2014 INDEX

Source: U.S. Census Bureau - 2016 American Community Survey Data

HOUSING RENTAL OCCUPANCY HOUSING DEVELOPMENT PIPELINE (Includes Student Dorm Beds) Since 2014, Midtown’s residential rental occu- 1,894 1,913 2,466 pancy has increased from RECENTLY UNDER PIPELINE 98% 95% to 98%. COMPLETED CONSTRUCTION Occupied STUDENT HOUSING AFFORDABLE HOUSING Construction is underway on student housing that will pro- of all units that are under construction and in the pipeline are 942 vide 842 dorm beds for WSU & 100 dorm beds for CCS. 25% designated affordable. CONDO PRICING (Midtown Only) The 2017-2018 average price per square foot for condo $356 / SF sales in the Midtown District has risen to $356.

AREA INVESTMENT $787 Million $720 Million $1.10 Billion COMPLETED PROJECTS SINCE 2014 PROJECTS UNDER CONSTRUCTION PROJECTS IN THE PIPELINE

SMALL BUSINESSES OPENINGS & EXPANSIONS FUTURE SCHEDULED OPENINGS / EXPANSIONS Since 2014, a total of 149 businesses have opened or expanded A total of 52 businesses have leases or LOIs signed and are scheduled 149 within the Midtown, TechTown, and New Center Districts. 52 to open or expand in 2018.

Caucasian (45.2%) BUSINESS ACCELERATORS SMALL BUSINESS EMPLOYMENT SURVEY Native American (<1%) Other (1%) 119 businesses were launched through DETROIT Asian (3.1%) Midtown business accelerators since 2014. 58% RESIDENTS Middle Eastern (3.7%) RACE/ Hispanic/Latino (4.1%) ETHNICITY TechTown Green Garage Taken from a survey of over 50 businesses with under 500 employees in the Midtown, TechTown 69 50 and New Center neighborhoods, 58% of small African American (42.9%) business employees are Detroit residents.

OTHER COMMUNITY INDICATORS ANNUAL VISITORS WALK SCORE DECLINE IN MAJOR CRIME Over 2 million visitors are attracted Walk Scores reflect how easy it is to Midtown has seen a steady decline to Midtown’s events and cultural get around a neighborhood without a in major crime since 2009. 2 Million institutions annually. 85 car. Midtown scored 85 out of 100 -55%

TRADE AREA

When looking at established neighborhoods within the Midtown Detroit trade area the population is $38,000 130,759 estimated to be over 130,000 and the household median income is estimated to be over $38,000. MEDIAN INCOME POPULATION MIDTOWN DETROIT, INC. PROGRAMS & INITIATIVES

Over the past five years, Midtown Detroit, Inc. (MDI) has played a a critical role in the renaissance of the Midtown,TechTown, and New Center districts. MDI has contributed over $69 million in direct funding to support: 1) arts programming; 2) infrastructure and public maintenance; 3) community programs; 4) business support; and 5) real estate development

ARTS PROGRAMMING 2014 - 2018 DIRECT FUNDING SUPPORT: $3.4 MILLION

MIDTOWN ANNUAL ARTS PROGRAMMING ANNUAL VISITORS TO MDI EVENTS MDI has provided $3.4 million toward art programming MDI’s annual programming attracts thousands of visitors to the area each year. MDI $3.4 Million and events that are free to the public. has also produced Dlectricity in 2014 and 2017, which attracted over 100,000 visitors. DLECTRICITY $1 Million x 2 (2014/2017) DLECTRICITY 100,000 Visitors NOEL NIGHT $200,000/Year (2014-2017) NOEL NIGHT 75,000 Visitors NEW CENTER PARK $150,000/Year (2014-2017) NEW CENTER PARK 18,000 Visitors

INFRASTRUCTURE & PUBLIC MAINTENANCE 2014 - 2018 DIRECT FUNDING SUPPORT: $10 MILLION INFRASTRUCTURE & PUBLIC SPACE IMPROVEMENTS 8 MILES OF INFRASTRUCTURE IMPROVEMENTS MDI has provided over $6 million for public infrastructure Improvements have been made on over 8 miles of public infrastructure including $6 Million improvements throughout Midtown, TechTown, & New Center. the Midtown Greenway, streetscapes, street conversions, and bike lane additions.

GREEN ALLEYWAYS $1,600,000 7 PARKS GREENWAYS $1,200,000 MDI has improved and maintains 7 public and private parks including: Pallister STREETSCAPES $300,000 Park, Virginia Park, New Center Park, Peck Park, Hudson Art Park, Redmond Park, PARKS $650,000 and the Midtown Dog Park. MEDIAN IMPROVEMENTS $700,000 SELDEN COURTYARD $1,400,000 2-WAY STREET CONVERSIONS/BIKE LANES $280,000 6 GREEN ALLEYWAYS MDI has improved and maintains alleyways adjacent to Second Avenue, Selden, Willis, Alexandrine, Forest, and Garfield. PUBLIC MAINTENANCE MDI provides $1 million/year to support the maintenance 153 TONS OF TRASH of district public spaces including trash pickup, landscap- MDI has coordinated the collection of 153 tons of trash pick-up throughout the $4 Million ing, snow removal, etc. Midtown, TechTown, and New Center districts since 2017.

COMMUNITY PROGRAMS 2014 - 2018 DIRECT FUNDING SUPPORT: $4.5 MILLION LIVE MIDTOWN PROGRAM STAY MIDTOWN PROGRAM Launched in 2016, the Stay Midtown program is a residential retention program that $4.2 Million since 2011 is targeted towards cost burdened, low income households that are currently residing In 2011, MDI launched the Live Midtown program. This program provided financial in the Midtown area. This program offers financial assistance to support struggling incentives for employees of Detroit Medical Center, Henry Ford Health System, and households, while also trying to identify longterm affordibility solutions. Wayne State University that were looking to rent or buy homes in Midtown. The program came to an official end in 2017. HOUSEHOLDS ENROLLED The pilot program aims to provide assistance to 100 households. 81 791 participants of the Live Midtown program were households are currently enrolled, with 20-30 additional applicants in the considered new Midtown residents. When factoring in the 81 pipeline working through the process. average household size (1.52), an estimated 1202 new 1202 FUNDING COMMITTED NEW RESIDENTS residents were attracted to Midtown by the program.

601 participants of the Live Midtown program were existing $333,000 Midtown residents. When factoring in the average house- PORTION OF COST BURDEN ELIMINATED 913 hold size (1.52), an estimated 913 residents were retained MDI was able to eliminate at least 50% of the cost burden for over half of the en- RETAINED RESIDENTS by the program. rolled households. 14 households had 100% of their cost burden eliminated, making their housing situation completely affordable. $22 Million Financial Impact 100% Eliminated 14 Over the course of the program it is estimated that Live Midtown had a financial impact 75% - 99% 8 of over $22 million. The program has leveraged $12,084,757 in rental payments, and 50% - 74% 20 $10,216,114 in home purchases that may not have taken place without the incentives 25% - 49% 28 offered through the Live Midtown program. Under 25% 11 MIDTOWN DETROIT, INC. PROGRAM & INITIATIVES

BUSINESS SUPPORT 2014 - 2018 DIRECT FUNDING SUPPORT: $3.52 MILLION

BUSINESS MITIGATION WOMAN OR MINORITY MDI has provided $1.4 million to businesses and nonprofits in BUSINESSES & NON-PROFITS $1.4 Million order to mitigate negative impacts brought on by the construction of the M-1 Rail and other major development projects. MDI is committed to providing assistance to woman & minority owned businesses and FACADE GRANTS non-profits through our various funding efforts MDI has provided $1.6 million in grants to assist local businesses such as business mitigation, facade grants, & $1.6 Million with the funding of facade improvements including landscaping, retail pop-ups patio upgrades, building signage, etc. MINORITY OWNED: $354,000 WOMAN OWNED: $225,000 RETAIL POP-UPS NON-PROFIT: $773,000 MDI has invested $520,000 in pop-up locations to provide a $520,000 low-barrier way for start-up businesses to enter the marketplace. of all businesses that have re- COLLECTIVES START-UP WOMAN OR 38% ceived assistance from MDI are 5 ESTABLISHED 14 BUSINESSES 80% MINORITY OWNED minority or woman owned.

OPENINGS & EXPANSIONS FUTURE SCHEDULED OPENINGS & EXPANSIONS MDI has provided site location, technical assistance, and/or MDI has provided site location, technical assistance, and/or 98 direct funding to help 98 businesses open or expand within 30 direct funding to 30 businesses that are scheduled to open in the Midtown, Techtown, or New Center districts. 2018

REAL ESTATE DEVELOPMENT 2014 - 2018 DIRECT FUNDING SUPPORT: $47.6 MILLION

HISTORIC REDEVELOPMENT NEW RESIDENTIAL UNITS Since 2014, MDI has provided loans, grants and The direct funding provided by MDI has contributed to adding 420 new units to $34.3 Million equity towards 11 historic renovation projects. 420 Midtown & New Center. THE STRATHMORE (2016) $3,500,000 CASS PLAZA (2016) $500,000 AFFORDABLE HOUSING KIRBY CENTER LOFTS (2016) $200,000 Through different housing partnerships, MDI has help create 125 new afford- 4120 2ND AVENUE(2016) $1,600,000 30% able units, which is 30% of the 420 units added since 2014. FOREST ARMS (2017) $300,000 6568 WOODWARD (2017) $7,300,000 STRATHMORE 60 units at 30-60% AMI 456 CHARLOTTE (2017) $950,000 CASS PLAZA 47 units at 45-55% AMI NEW CENTER STOREFRONTS (2018) $9,800,000 6568 WOODWARD 3 units at 60% AMI 644 SELDEN (2018) $7,400,000 644 SELDEN 2 units at 60% AMI 666 SELDEN (2018) $2,000,000 ART CENTER ROW HOUSES 12 units at 80% AMI UNIVERSITY MOTEL (2018) $750,000 FOURTH STREET ECOHOMES 1 home

NEW CONSTRUCTION COMMERCIAL SPACE Since 2014, MDI has provided loans, grants and MDI’s real estate investments have added 132,000 of $13.3 Million equity towards 3 new construction projects. 132,000 SF commercial tenancy.

WOODWARD WILLIS (2015) $6,800,000 HOTEL ROOMS ART CENTER ROW HOUSES (2018) $500,000 MDI plans to renovated the former University Motel, and create 24 new FOURTH STREET ECOHOMES (2018) $6,000,000 24 boutique hotel rooms in the TechTown district.

$69 Million TOTAL MIDTOWN DETROIT INC. DIRECT FUNDING SUPPORT FOR THE DISTRICT 2014-2018