In Pursuit of Happiness, Bhutan Opens to Globalization and Business
In Pursuit of Happiness, Bhutan Opens to Globalization and Business Kimberly A. Freeman, Ph.D. Mercer University Katherine C. Jackson Mercer University ABSTRACT The Kingdom of Bhutan, a small country situated on the border between China and India, has in recent years become a constitutional democratic monarchy. As part of its 2008 constitution, Bhutan committed to promote conditions that would enable the pursuit of Gross National Happiness. The country thus initiated an effort to improve the quality of life and happiness for its citizens and has embraced globalization far more than previously through attracting business, tourism, and communications. The author’s herein address some of the initiatives provide the context within which these efforts have arisen. Keywords: Bhutan; Gross National Happiness (GNH); Globalization; Constitutional democratic monarchy 1. Introduction In 2006, the 4th King of Bhutan, Jigme Singye Wangchuck, decided he wanted to open Bhutan up to the world and usher in modernization. Forty years ago, in 1972, Bhutan’s fourth king stated that “Bhutan should pursue Gross National Happiness (GNH) rather than Gross National Product (GNP)…with an emphasis not only on economic growth, but also on culture, mental health, social values, compassion, and community” (Sachs, 2011, p. 2) He chose to abdicate the throne to his eldest son and announced Bhutan would hold its first general elections in 2008. His son, King Jigme Khesar Namgyal Wangchuck, took the throne of the new democratic Bhutan on December 14, 2006. Jigme Yoser Thinley was elected prime minister in the election, and Bhutan’s constitution was ratified on July 18, 2008. The concept of GNH has a very long history in Bhutan.
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