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ANNUAL REPORT ANNUAL 2010 Don’t just watch TV. d i r ec t v. ANNUAL REPORT 2010 002cs10921 psi49948_cover.indd 1 3/1/11 5:08 PM company information Board of Directors Elected Officers Corporate Information neil r. austrian peter a. lund michael d. white corporate office Private Investor Private Investor and Chairman, President and 2230 East Imperial Highway Interim Chairman and Former President and Chief Executive Officer El Segundo, CA 90245-0956 don’t just watch tv. Chief Executive Officer, Chief Executive Officer, (310) 964-5000 Office Depot, Inc. CBS, Inc. joseph a. bosch Chairman, Nominating and Compensation Committee Executive Vice President and Chief company information Watch with the industry’s Corporate Governance Committee Audit Committee Human Resources Officer Media Relations Compensation Committee Nominating and Corporate (212) 205-0882 Governance Committee bruce b. churchill Investor Relations best picture and sound. ralph f. boyd, jr. Executive Vice President and (310) 964-0808 Executive Vice President / nancy s. newcomb President of DIRECTV Latin directv.com Community Relations, Retired Senior Corporate America, LLC and New Enterprises NASDAQ ticker symbol: DTV Before the world saw in high-definition, DIRECTV saw opportunity. Freddie Mac Officer, Citigroup, Inc. Taking high-definition ever higher, but never losing customer focus. Chairman, Audit Committee Audit Committee patrick t. doyle transfer agent Nominating and Corporate Nominating and Corporate Executive Vice President and and registrar Governance Committee Governance Committee Chief Financial Officer Computershare P.O. Box 43078 samuel a. dipiazza, jr. lorrie m. norrington larry d. hunter Providence, RI 02940-3078 Former Global Former President, eBay Executive Vice President and computershare.com Chief Executive Officer, Marketplaces, eBay, Inc. General Counsel (877) 498-8904 PricewaterhouseCoopers Nominating and Corporate International Limited Governance Committee michael w. palkovic independent registered Audit Committee Compensation Committee Executive Vice President, public accounting firm Nominating and Corporate Operations Deloitte & Touche LLP Governance Committee michael d. white 350 South Grand Avenue Chairman, President and romulo pontual Suite 200 charles r. lee Chief Executive Officer, Executive Vice President and Los Angeles, CA 90071-2462 Retired Chairman and DIRECTV Chief Technology Officer Co-Chief Executive Officer, cumulative 9.9% cagr Verizon Communications, Inc. j. william little * subscribers Chairman, Compensation Senior Vice President, Business Committee Development and Treasurer Nominating and Corporate Governance Committee john f. murphy Senior Vice President, Controller and Chief 23.3 M 25.1 M 28.1 M Accounting Officer 2008 2009 2010 janet l. williamson *including sky mexico Corporate Secretary Iron Man 2, the Movie: © 2010 MVL Film Finance LLC. Iron Man, the Character: ™ & © 2010 Marvel Entertainment, LLC and subs. All Rights Reserved. don’t just watch tv. Watch the undisputed, undefeated leader in sports. Keeping our eye on the ball, but seeing where it’s going. Leadership is our legacy. revenue 10.6% cagr opbda 12.8% cagr Winslow Townson/AP Photo Townson/AP Winslow $ $ $ $ $ $ 19.7B 21.6 B 24.1B 5.0B 5.3B 6.4 B 2008 2009 2010 2008 2009 2010 consolidated directv Winslow Townson/AP Photo don’t just watch tv. Watch the leader in home theater take cinema straight from the big screen to the flat screen. Order the latest releases while they are still in theaters, with most new titles a month before Netflix and Redbox. And now, over 6,000 shows and movies at no extra charge. directv u.s. total subscribers directv u.s. revenue directv u.s. opbda Millions of Subs $20.3B $20.0B 19.2M $ $19.0B 18.7B 18.6M $18.0B $17.3B 17.6M $ 17.0B $ $ $ 4.4B 4.7B 5.2B 2008 2009 2010 2008 2009 2010 2008 2009 2010 Inception: © 2010 Warner Bros. Entertainment Inc. and Legendary Pictures. All Rights Reserved. Inception: © 2010 Warner Bros. Entertainment Inc. and Legendary Pictures. All Rights Reserved. don’t just watch tv. Watch your recorded shows StoryToy 3: © Disney/Pixar. All Rights Reserved. in any room of your home, all with one DVR. Record, watch and delete programs in any room, no matter which TV you recorded them from—all with one HD DVR. Start watching in one room and finish in any other room. industry-leading hd dvr u.s. advanced product penetration Offers consumer-friendly % of Gross Additions Whole-Home DVR 74% 65% 100 hours of storage, 58% best search engine and discovery tools % of Residential Subscribers % 60% 66 51% Supports 2008 2009 2010 high-definition 3D Toy StoryToy 3: © Disney/Pixar. All Rights Reserved. Jamie McDonald/GettyJamie Images don’t just watch tv. Watch along with 8.9 million households in Latin America, and the 28 million households worldwide. Our potential for growth has no limits or borders. We’re the world’s largest because we’re the world’s best. But we’re not satisfied. directv latin america directv latin america directv latin america total subscribers consolidated revenue consolidated opbda Millions of Subs $4.0 B $3.6B 8.9M $3.5B $2.9B $3.0B 6.5M $ $ 2.4B 5.6M 2.5B $ $ $ .7B .7B 1.2B 2008 2009 2010 2008 2009 2010 2008 2009 2010 Jamie McDonald/GettyJamie Images don’t just watch tv. Watch the future of television. In 2011, DIRECTV will let you take TV everywhere. Watch your favorite programming on your cell phone, laptop or iPad. consolidated % free cash flow 28.8 cagr cumulative share repurchases Cumulative Repurchases $B Year End Outstanding Shares B $16.0 $15.0 1.6 $14.0 1.23 1.4 $ 1.15 12.0 1.02 $ 1.2 $ 9.9 0.93 10.0 $8.2 0.81 1.0 $8.0 0.8 $ $ $ $ $5.0 B B B 6.0 0.6 1.7 2.4 2.8 $ $4.0 3.0 0.4 $ 2008 2009 2010 2.0 0.2 $0.0 0.0 2006 2007 2008 2009 2010 Tron Legacy: © Disney Enterprises, Inc. All Rights Reserved. Tron Legacy: © Disney Enterprises, Inc. All Rights Reserved. don’t just watch tv. directv. A Message to Shareholders We understand the world’s passion for television. And like no other company, we capitalize on it. Growth and return on shareholder investment this robust could only come from a company this ambitious. We had a terrific year in 2010, as we excelled in every important category, beating our plans for subscriber growth, revenue and cash flow. value of $100 Invested on Jan. 1, 2007; USD diluted eps 29.6% cagr 160 138 128 112 102 103 82 96 63 71 $1.37 $0.95 $2.30 2008 2009 2010 AT&T Disney S&P 500 DIRECTV Comcast VIACOM News Corp Verizon FiOS DISH Network Time Warner Cable chairman’s letter2010 annual report A Message to Shareholders When I came on board as DIRECTV CEO at the beginning of last year, customers for the year. Our cash flow before interest and taxes grew by I set out three priorities that I believed would be critical to our success 14 percent and we increased our market share by 50 basis points, taking in 2010 and beyond: deliver on our 2010 operating plan; rework our customers primarily from cable. And we are becoming more competitive strategies to win in the marketplace; and focus on our people, with an in the telco fiber territories. emphasis on teamwork and talent. Latin America, by any measure, continues to be a terrific success story. I am pleased to report to you that we have met or exceeded these goals The Latin American team shattered the records they set in 2009, adding and I could not be more proud of our management team and employees, 1.2 million customers and setting a high-water mark for revenue at nearly who continue to show an amazing ability to innovate, adapt and respond $3.6 billion. We will continue to double down on our Latin America in an extremely dynamic and turbulent market environment. business as demographic trends remain in our favor and we have a great We had a terrific year in 2010, as we excelled in every important service with strong appeal throughout the region. category, beating our plans for subscriber growth, revenue and cash flow. In short, it was a world-class year for the entire enterprise. We Our consolidated results were impressive as we finished the year performed beyond expectations in spite of a lackluster recovery in the with more than 28 million customers in the Americas – maintaining our U.S. economy, a rapidly changing video landscape and a challenging standing as the world’s largest and most popular video service. competitive environment. We had a terrific year in 2010, as we milestones to success On top of our solid 2010 performance, we completed several excelled in every important category, important transactions that transformed our company and will beating our plans for subscriber growth, benefit our shareholders. • In June of last year, we completed our transaction with Dr. John revenue and cash flow. Malone, recapitalizing the Malone family stock ownership, which simplified our capital structure by eliminating the dual class of We are now a $24 billion business with free cash flow for the full year DIRECTV stock. We are now, for the first time, a truly independent at $2.8 billion, growing at 18 percent, and our operating profit before company with an independent board. depreciation and amortization grew 20 percent, finishing 2010 at $6.4 • We repurchased over $5 billion, or 136 million shares, of our billion—a solid number considering the increase in our gross additions. outstanding shares during the course of the year. • And late last year we completed a cash for stock transaction with Globo, our partner in Brazil, increasing our stake in the SKY Brasil delivering outstanding results joint venture to approximately 93 percent, which positions us to Both the U.S.
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